Popplet
Popplet is a visual thinking and mind mapping platform serving K-12 schools, educators, students, and creative teams via a web app and iPad app, now being wound down by parent Notion Inc.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Popplet does
Popplet is a visual thinking and mind mapping platform founded in 2009 that enabled users to create, organize, and share visual diagrams called "popplets" containing text, images, drawings, and embedded YouTube videos. The platform operated as a web-based HTML5 application (after migrating from Flash in 2020) and a native iPad app (version 2.5.1), with Google Single Sign-On and Google Classroom integration supporting K-12 and higher education deployments. Core features included real-time multi-user collaboration, drag-and-drop image insertion, configurable sharing permissions, and PDF export.
Popplet served three primary segments: K-12 schools and educational institutions (purchasing group subscriptions via an inside-sales motion with a 15-seat minimum), individual educators and students (self-serve PLG with Google SSO), and creative professionals and teams using the tool for collaborative brainstorming. Its commercial model combined a freemium tier with individual annual subscriptions and quote-based group/school subscriptions on a sliding price scale, distributed through a self-serve web portal, an iPad app, a group management portal with CSV bulk upload, and email-based institutional sales.
Popplet was acquired by Notion Inc. in 2024. Under Notion ownership, the company announced that web subscription payments would be paused beginning January 1, 2026, and that the Popplet.com web service would go offline on July 1, 2026, with the iPad app remaining available. Customers are being directed to Superstructures.io, a free web-based visual thinking tool created by one of Popplet's original founders and positioned as a modern successor.
Popplet firmographics
Firmographics- Name
- Popplet
- Legal name
- Popplet
- Website
- https://popplet.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Popplet is a visual thinking and mind mapping platform serving K-12 schools, educators, students, and creative teams via a web app and iPad app, now being wound down by parent Notion Inc.
- Ownership category
- akta.pro rank
Popplet industry classification
Industry- Product category
- Mind mapping and visual collaboration software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Microlearning & Mobile Learning Content (EDAGAEAD)
Keywords
Where Popplet is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Popplet business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Individual Subscriptions: Annual subscription model for individual users providing unlimited popplet creation. Subscriptions were paused effective January 1 as part of the service shutdown announcement.
- School and Group Subscriptions: Annual group/class subscriptions with sliding price scale (more purchases = lower per-seat cost). Minimum group size of 15 users with CSV bulk upload for member management. All subscriptions revert to free accounts after 365 days if not renewed.
- Free Tier (Freemium): Free accounts available with basic functionality. Users can create popplets with limited features, serving as a funnel for paid subscription upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Individual Account |
| Subscription | Annual | Individual Annual Subscription |
| Per seat | Annual | Group/School Subscription (minimum 15 users) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Popplet product offering
Product offeringCore offering
Popplet is a visual thinking and mind mapping platform delivered via a web-based HTML5 application and a native iPad app. Users create "popplets"—visual boards containing text, images, drawings, links, and embedded YouTube videos—alone or in real-time collaboration with others. The platform offers a free tier plus paid individual and group subscriptions, with the web service scheduled to be taken offline on July 1, 2026 while the iPad app remains available.
Product overview
Popplet is a visual thinking and mind mapping platform consisting of two main products: a web-based application (HTML5) and an iPad mobile app (version 2.5.1). The platform enables users to create popplets—visual brainstorming boards featuring text, images, drawings, and embedded YouTube videos—with real-time collaboration capabilities. Popplet offers group/school subscription plans for educational institutions with bulk user management. The company is transitioning users to Superstructures.io, a free successor web-based tool for collaboration and visual thinking created by a Popplet founder. The Popplet.com web service is scheduled to go offline on July 1, 2026, while the iPad app will remain available.
Differentiator
Problem solved
Functional benefit
Products and services
- Popplet Web Application A web-based mind mapping and visual thinking tool that lets users create, organize, and share visual brainstorming boards (popplets) containing text, images, drawings, links, and embedded YouTube videos, with real-time multi-user collaboration. Targeted at creators, educators, and students.
- Popplet iPad App A native iOS application for iPad that provides mind mapping and visual collaboration capabilities on tablets. The app version 2.5.1 will continue to operate after the Popplet.com web service is taken offline.
Companies that use Popplet
Customer profileSegments3 records
Ideal customer profiles3 records
Popplet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Popplet partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights1 record
Popplet competitors and assessment
Company assessmentDirect peers
- MindMeister: MindMeister is a dedicated mind-mapping tool for individuals and teams, with educational use cases that directly overlap Popplet's visual mind-mapping and idea-organization functionality.
- XMind: XMind is a cross-platform mind-mapping application with both free and paid tiers, directly comparable to Popplet's popplet-style visual organization, with comparable education adoption.
- Coggle: Coggle is a lightweight, browser-based mind-mapping and flowcharting tool with a freemium model, closely comparable to Popplet in target users (educators and individuals) and product simplicity.
- Miro: Miro is a leading online collaborative whiteboard and visual thinking platform used heavily in education and enterprise brainstorming — directly comparable to Popplet's core real-time, multi-user mind-mapping use case, but at vastly greater scale.
- Mural: Mural is a digital workspace for visual collaboration and workshop facilitation aimed at teams and educators, directly competing with Popplet's group brainstorming and classroom collaboration workflows.
Broad incumbents
- FigJam by Figma: FigJam is Figma's online whiteboard for visual collaboration and brainstorming, comparable to Popplet's collaborative visual-thinking use case but bundled into a much larger design platform.
- Notion: Notion is Popplet's parent company and a broad productivity/collaboration platform; it competes for the same knowledge-worker and education user attention and budget for visual collaboration workflows.
- Lucidchart: Lucidchart is a broader visual diagramming and collaboration suite used in education and enterprise, overlapping with Popplet on visual thinking, brainstorming, and diagram-based collaboration but as part of a wider portfolio.
- Canva Whiteboards: Canva's whiteboard/visual collaboration features target similar education and team use cases as Popplet, bundled into Canva's much larger design and classroom platform.
Emerging players
- Superstructures.io: Superstructures.io is a free web-based visual thinking tool created by a Popplet founder, directly comparable in core capability and target users, and explicitly positioned as a modern successor — and a competitive threat to any residual Popplet user base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Popplet social profiles
Digital presencePopplet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Popplet leadership team
Management profileNumber of profiles
Popplet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Popplet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Popplet
What does Popplet do?
Popplet is a visual thinking and mind mapping platform delivered via a web-based HTML5 application and a native iPad app. Users create "popplets"—visual boards containing text, images, drawings, links, and embedded YouTube videos—alone or in real-time collaboration with others. The platform offers a free tier plus paid individual and group subscriptions, with the web service scheduled to be taken offline on July 1, 2026 while the iPad app remains available.
Is Popplet a public or private company?
Popplet is a private company. It is classified as corporate owned and is currently closed.
When was Popplet founded?
Popplet was founded in 2009. It employs 1 to 10 people.
Where is Popplet based?
Popplet is headquartered in New York, United States, in the North America region.
How does Popplet make money?
Three revenue lines are on record. Individual Subscriptions are the primary driver. The others are school and Group Subscriptions and free Tier (Freemium).
Who are Popplet's main competitors?
Direct peers on record are MindMeister, XMind, Coggle, Miro and Mural. Broad incumbents are FigJam by Figma, Notion, Lucidchart and Canva Whiteboards. Superstructures.io is listed as an emerging player.
Does Popplet have an API?
No public API is recorded for Popplet.
What industry is Popplet in?
Popplet's product category is Mind mapping and visual collaboration software. Its primary akta.pro industry code is EDAGAEAD, Microlearning & Mobile Learning Content. Its SIC code is 7372.