What Bounce does

Bounce, operated by State of Play Hospitality Limited, is a London-based physical entertainment and hospitality company that runs ping pong-focused social venues. Founded in 2012 by co-founder Adam Breeden, the company operates multiple sites in London including a flagship at Battersea Power Station, alongside Farringdon and Old Street locations. The core product is Ping Pong X, an AI-enabled interactive table system that uses computer vision and sensor technology to track ball spin, trajectory, and scoring in real time, supporting five game modes including Rally X, Power Up, Classic Ping Pong, Hexapong, and King Pong. The platform is complemented by traditional Ping Pong, Beer Pong, and a Games Gurus hosted-entertainment service, plus food and beverage (sourdough pizzas, craft cocktails), bottomless brunches, and a stack of tiered group packages priced £20-78 per person.

Name

Bounce

Legal name

State of Play Hospitality Limited

Website

https://bouncepingpong.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Bounce is a London-based hospitality entertainment company operating AI-enabled ping pong venues, combining Ping Pong X smart tables, food and beverage, and hosted events for social groups, families, and corporate clients.

Ownership category

akta.pro rank

Product category

Interactive Entertainment and Hospitality Venue

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (713120)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Interactive entertainment venues
• Ping pong experiences
• Corporate event hosting
• Hospitality and food service
• AI-enabled gaming tables

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Activity bookings: Per-person fees for ping pong, Ping Pong X, and Beer Pong tables. Customers pay per person for table time with optional add-ons.
2. Food and beverage: Revenue from pizza, craft cocktails, beer, wine, and non-alcoholic beverages. Includes bottomless brunch packages combining unlimited drinks and food with activity.
3. Corporate events and conferences: Meeting room hire, conference packages, and corporate event bookings with day delegate rates and private room reservations.
4. Private venue hire: Exclusive area and full venue hire for large events up to 300 guests, charged on minimum spend basis with food, drink, and activity packages.
5. Tournament hosting: Organized ping pong tournaments for groups of 16-200+ guests with dedicated event planning, Games Guru hosting, and managed fixtures.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bounce operates physical entertainment venues in London offering ping pong, beer pong, AI-enabled Ping Pong X tables, food and beverage service, and event hosting for groups of 2 to 300 guests. Core revenue comes from per-person activity bookings, group packages, bottomless brunch, corporate meetings and conferences, and private venue hire. A dedicated Games Gurus team provides hosted entertainment, tournaments, and event management across both consumer celebrations and corporate functions.

Product overview

Bounce is a London-based hospitality entertainment company offering interactive ping pong experiences. The core product is Ping Pong X, an AI-powered smart table system featuring five game modes (Rally X, Power Up, Classic Ping Pong, Hexapong, King Pong). This is complemented by traditional Ping Pong and Beer Pong as the primary activity offerings. Additional revenue streams include food and beverage services (sourdough pizzas, craft cocktails), Bottomless Brunch packages, group booking packages (The Casual, The Warm Up, The Ace, The Champion), and corporate event services (meetings, conferences, private hire, tournaments). The company also offers themed events like sports viewing, Happy Hour, and seasonal celebrations (Christmas parties, Halloween brunch). Games Gurus provide hosted entertainment as a premium add-on service across all bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Ping Pong X AI-powered interactive ping pong tables featuring five game modes including Rally X, Power Up, Classic Ping Pong, Hexapong, and King Pong. The smart tables track spin, slam, and ball movement in real time using sensors and projection-mapping technology for self-scoring and live challenges. Sessions from £8 per person for 2-16 players over 55 minutes.
• Ping Pong (Original) Traditional ping pong experience with real bats and competitive play. Available 7 days a week for casual games or full rivalries, from £6 per person.
• Beer Pong Competitive drinking game where players toss balls to eliminate rival cups. Includes beer, Prosecco, or alcohol-free options. Sessions at £40 per table for up to 8 players over 55 minutes.
• Rally X Team-based challenge game mode played on Ping Pong X AI-enabled tables where two or four players compete to keep the ball in play, with increasing difficulty via moving and shrinking targets and score multipliers for braver modes.
• Tournaments Organized ping pong tournament hosting for 16 to 200+ guests with Games Guru hosts, managed fixtures, live scoring, and trophy ceremonies. Open floor from £21pp off-peak; semi-private from £15pp.
• Meetings & Conferences Corporate event spaces for 15 to 220 guests with state-of-the-art AV, adaptable layouts, Wi-Fi, and hybrid event streaming. Full day delegate rate £59pp + VAT; half day £46pp + VAT, with arrival breakfast, mid-morning break, grazing lunch, and afternoon recharge included.
• Private Room & Venue Hire Private area or full venue hire for up to 300 guests with dedicated activity tables, exclusive bar access, and custom event options. Private rooms allocated up to 6 hours; exclusive areas up to 4 hours; charged on minimum spend basis.
• Birthday Parties Adult birthday celebration packages from £29pp including ping pong activities of choice, 2 house drinks, 5 bites, and sharing pizzas. Minimum 6 people, over 18s only.
• Kids Parties Children's birthday parties for ages 8+ with 8-20 guests over 1hr 55mins. Includes Games Guru hosting, pizza, fries, unlimited squash, and prizes at £25pp.
• Stag & Hen Do Packages Pre-wedding celebration packages for stag and hen parties featuring ping pong activities with bottomless drinks and food options.
• Bottomless Brunch Weekend brunch package with 90 minutes of unlimited Prosecco, beer, and pizza plus ping pong play, from £30pp every Saturday and Sunday. Saturdays feature roaming Games Gurus; cocktail upgrade £10pp; Ping Pong X upgrade £2pp.
• Christmas Parties Holiday party packages for groups up to 300 guests with four tiers: Drinks only £26pp, Bronze £38pp with pizza, Silver £58pp with 3 house drinks and festive bites, and Gold £78pp full package with drinks, food, and Games Guru.
• Happy Hour Weekday drinks promotion with 2-for-1 cocktails and mocktails plus £5 pints, wine, and Prosecco available Monday-Friday until 6pm across all Bounce venues.
• Sports Viewing Live sports screening showing Premier League and European football on big screens with immersive audio. Includes themed events such as World Cup 2026 viewing at £10pp with bar tab.
• Bounce Battersea Venue Flagship Bounce venue located in Battersea Power Station, Turbine Hall B, 342 Circus Road South, London, SW11 8DD. Features the latest technology, games, and Games Gurus. Family-friendly during the day and over-18s only after 6pm.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Jaques of LondonminorOthersHistorical connection dating to 1891 when Jaques of London (the oldest sports and games makers in the world) invented Gossima, later rebranded to 'Ping Pong' in 1901. Bounce positions itself as 'The Home of Ping Pong' referencing this heritage.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• All Star Lanes: London-based boutique bowling, food and drinks venue competing in the upscale group/corporate entertainment segment that Bounce also targets.
• Swingers (swingers.club / Swingers West End): Direct competitor: London-based competitive socialising venue combining crazy golf with street-food vendors and bars, targeting the same group-outing and corporate-event audience.
• Flight Club (Flight Club Darts): Closest competitor archetype in the UK 'competitive socialising' category — darts-based venue pairing technology-enabled gameplay with food and cocktails for groups.
• Roxy Ballroom: UK bowling-and-games bar chain that also offers ping pong alongside other activities, targeting similar social groups and student markets.
• Puttshack: Tech-enabled mini golf venue with tracking/scoring (similar in spirit to Ping Pong X's AI auto-scoring) and a London flagship; competes for the same corporate-event and group-outing spend.
• Lane7 (and affiliated concepts): UK competitive-socialising operator running bowling, shuffleboard, karaoke, ping pong and beer-pong venues; near-direct overlap on activities, pricing model, and group-event positioning.
• SPIN (Spin London / SPIN Global): Direct peer: the other major ping-pong-focused socialising venue in London, combining table tennis with food, drinks and events in a near-identical format to Bounce.

Others

• Jaques of London: Heritage partner (1891 inventor of ping pong) referenced by Bounce as 'The Home of Ping Pong'; comparable as the originating table-tennis brand and as an indirect ecosystem partner.

Broad incumbents

• Topgolf (Callaway): Global tech-enabled entertainment venue concept; broader in scale and geography but the same 'sports + tech + F&B' template that Bounce and Ping Pong X emulate at a smaller scale.

Regional players

• ODEON / Event Cinemas (group/private hire): Indirect competitor for private venue hire, group bookings, and corporate event packages in London — competing for the same per-head spend in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bouncepingpong
• Xx.com/bouncepingpong

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bounce