GeriMedix

What GeriMedix does

GeriMedix, Inc. is a privately held US medical and institutional supplies distributor and manufacturer founded in October 1985 by Harold Rubin and Joe Green, originally in the Red Hook warehouse district of Brooklyn, NY, and now headquartered in South Plainfield, NJ. The company specializes in serving long-term care, short-term rehabilitation, subacute, hospice, assisted living, and home care facilities across 19 continental US states, with stated intent to expand west of the Rocky Mountains. Its core proprietary offerings are the GeriGentle branded line of geriatric healthcare products — including medical gloves, skin care (AloeSoft), barrier cream (Xerozine), and wound care items custom-designed and manufactured in-house to address unmet market demands — and SmartPurchasing GMX, a proprietary managed purchasing and cost control platform that integrates with the OnCare Purchasing Management Platform to deliver pay-per-day capitation rates, preset monthly budgeting, tiered permissions, and real-time budget feedback.

The company generates revenue through three streams: sale of branded and partner-supplied medical and institutional supplies (one-time transactions), managed services delivered through SmartPurchasing GMX, and professional services including staff education and consultation via expert client partners and independent subject matter experts. Distribution is anchored by an enterprise field sales team supported by an online ordering portal (gerimedixportal.com) and a toll-free customer service line, complemented by a multi-brand partner network spanning Cardinal Health, Medline Industries, Abbott, Smith & Nephew, ARKRAY USA, and dozens of secondary suppliers. Pricing is not publicly disclosed and is structured per facility, with pay-per-day capitation or preset monthly budget models. The company operates with 101–250 employees and is independently held by its original founders, with no private equity, venture capital, or parent company ownership disclosed.

Name

GeriMedix

Legal name

GeriMedix, Inc.

Website

https://gerimedix.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

GeriMedix is a privately held US medical and institutional supplies distributor serving long-term care, subacute, hospice, assisted living, and home care facilities across 19 continental US states, offering the proprietary GeriGentle product line and SmartPurchasing GMX purchasing platform.

Ownership category

akta.pro rank

Product category

Long-Term Care Medical Supplies Distribution

NAICS

Medical Equipment and Supplies Manufacturing (33911), Medical Equipment and Supplies Manufacturing (3391)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)

akta.pro secondary industry

Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)

Keywords

• Long-term care supplies
• Medical-surgical distribution
• Wound care products
• Incontinence care solutions
• Purchasing management software

Headquarters

HQ city

South Plainfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical and Institutional Supplies: Sale of comprehensive medical and surgical products including clinical solutions, wound care, skin care, diabetic care, incontinence care, and rehabilitation supplies to long-term care facilities. Products sourced from brand partners and proprietary GeriGentle line.
2. SmartPurchasing GMX Services: Managed purchasing and cost control services including Pay-per-day Capitation Rates (PPD) and Preset Monthly Budgeting (PMD). Provides budgeting tools, purchasing controls, and real-time reporting for healthcare facilities.
3. Business Support Services: Support services including expert consultation, staff training and education, and access to independent industry leading subject matter experts for long-term and subacute care innovations and best practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GeriMedix manufactures and distributes medical and surgical supplies — including clinical solutions, wound care, skin care, diabetic care, incontinence care, and rehabilitation products — to long-term care, subacute, short-term rehab, hospice, assisted living, and home care facilities across the continental United States. The company sells its proprietary GeriGentle product line alongside partner brands and bundles these offerings with the SmartPurchasing GMX managed purchasing and cost control platform, plus expert consultation, training, and education services for facility staff.

Product overview

GeriMedix operates as a medical and institutional supplies distributor and business support services provider for long-term care facilities. The portfolio consists of two core proprietary offerings: GeriGentle (proprietary geriatric healthcare products including wound care, custom-designed solutions) and SmartPurchasing GMX (managed purchasing and cost control platform). These are complemented by the Incontinence (Inco)Care Solution suite, third-party brands (AloeSoft skin care, Xerozine barrier cream, Arkray USA diabetic supplies), and the Healthcare Academy training service. The company distributes across 20 continental U.S. states from its New Jersey headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• GeriGentle: Proprietary product line of geriatric healthcare products including skin care, wound care, and incontinence solutions
• SmartPurchasing GMX

Products and services

• GeriGentle Proprietary, exclusive product line of geriatric healthcare products including medical gloves and custom-designed solutions for unmet clinical demands in long-term care. Sold to long-term, subacute, and continuing care facilities.
• SmartPurchasing GMX Proprietary managed purchasing and cost control system featuring Pay-per-day Capitation Rates (PPD), Preset Monthly Budgeting (PMD), purchasing management controls, tiered permissions and authorization levels, integration with the OnCare Purchasing Management Platform, and real-time budget planning and comprehensive reporting for healthcare facilities.
• Incontinence (Inco)Care Solution Comprehensive incontinence care suite combining independent expert advisory, training, and education services with a complete selection of absorbent, barrier, and therapeutic products and SmartPurchasing GMX purchasing programs. Designed for long-term care, subacute, and assisted living facilities.
• Healing and Wound Care Advanced wound care supplies and solutions researched, designed, and manufactured by GeriMedix's product team to the highest quality standards as part of the GeriGentle product line, supplied to long-term and subacute care facilities.
• AloeSoft Skin cleansing and skin care product line for sensitive skin care and health maintenance, distributed to long-term care facilities as part of GeriMedix's skin care portfolio.
• Xerozine Barrier cream that protects and conditions sensitive skin, distributed to long-term care facilities as part of GeriMedix's skin care portfolio.
• Diabetic Care and Supplies (Arkray USA) Diagnostic, testing, treatment, and maintenance supplies including needles, lancets, accessories, and goods for healthy skin and extremities, supplied through the Arkray USA partnership to long-term care facilities.

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

39 partnerships are on record, tiered core and minor.

• ARKRAY USA, Inc.coreChannel Partner/ Reseller/ DistributorPartnership for diabetic care products including diagnostic, testing, treatment and maintenance supplies, needles, lancets, and accessories, and goods for healthy skin and extremities.
• AbbottcoreChannel Partner/ Reseller/ DistributorMajor healthcare brand partner providing medical supplies to GeriMedix distribution network.
• Cardinal HealthcoreChannel Partner/ Reseller/ DistributorHealthcare supply partner providing medical and surgical products distributed through GeriMedix.
• Medline IndustriescoreChannel Partner/ Reseller/ DistributorHealthcare manufacturer partner supplying medical supplies to GeriMedix distribution network.
• Smith & Nephew, Inc.coreChannel Partner/ Reseller/ DistributorMedical technology company partner providing wound care and other healthcare products.
• Drive MedicalminorChannel Partner/ Reseller/ DistributorDurable medical equipment partner supplying rehabilitation and mobility products.
• DomtarminorChannel Partner/ Reseller/ DistributorPaper and personal care products manufacturer partner.
• First QualityminorChannel Partner/ Reseller/ DistributorIncontinence care products partner supplying absorbent and barrier products.
• Healthcare AcademycoreStrategic or Co-development PartnerHighly-regarded education and compliance training resource partner recommended by GeriMedix to help healthcare organizations reach highest standards of care and meet federal and state requirements.
• OnCare Purchasing Management PlatformcoreTechnology or IntegrationTechnology integration partnership with OnCare Purchasing Management Platform for the SmartPurchasing GMX system, enabling integration and real-time feedback for budget planning and control.
• Invacare Continuing Care GroupminorChannel Partner/ Reseller/ DistributorContinuing care equipment partner providing rehabilitation and long-term care products.
• Teleflex MedicalminorChannel Partner/ Reseller/ DistributorMedical technology partner supplying surgical and critical care products.
• Integra LifesciencesminorChannel Partner/ Reseller/ DistributorMedical technology company partner providing solutions for tissue regeneration and wound care.
• ACI IndustriesminorChannel Partner/ Reseller/ DistributorHealthcare products manufacturer partner.
• Advance Medical SystemminorChannel Partner/ Reseller/ DistributorMedical supplies manufacturer partner.
• AliMedminorChannel Partner/ Reseller/ DistributorHealthcare and medical products distributor partner.
• Anexia BiomedicalminorChannel Partner/ Reseller/ DistributorBiomedical products partner.
• Blue Sky TradingminorChannel Partner/ Reseller/ DistributorTrading partner for medical supplies distribution.
• Churchill Medical System, Inc.minorChannel Partner/ Reseller/ DistributorMedical systems products partner.
• Drive DevilbissminorChannel Partner/ Reseller/ DistributorDurable medical equipment partner (related to Drive Medical).
• Dynarex CorporationminorChannel Partner/ Reseller/ DistributorDisposable medical supplies manufacturer partner.
• Essential Procurement ServicesminorChannel Partner/ Reseller/ DistributorProcurement services partner for healthcare supplies.
• Geri Gentle Corp.coreChannel Partner/ Reseller/ DistributorAffiliate company providing GeriGentle brand products.
• GeriCare PharmaceuticalsminorChannel Partner/ Reseller/ DistributorPharmaceutical products partner for long-term care.
• GMAX Industries IncminorChannel Partner/ Reseller/ DistributorManufacturing partner for medical supplies.
• K&K MedicalminorChannel Partner/ Reseller/ DistributorMedical supplies distributor partner.
• Links Medical ProductsminorChannel Partner/ Reseller/ DistributorMedical products manufacturer partner.
• Med Plus Services USAminorChannel Partner/ Reseller/ DistributorMedical services and supplies partner.
• Mercy Surgical Dressing GroupminorChannel Partner/ Reseller/ DistributorSurgical dressing products partner.
• NY OrthominorChannel Partner/ Reseller/ DistributorOrthopedic products partner.
• Port-Air ExpressminorChannel Partner/ Reseller/ DistributorExpress shipping and logistics partner.
• Pro-StatminorChannel Partner/ Reseller/ DistributorMedical products partner.
• Proactive Medical ProductsminorChannel Partner/ Reseller/ DistributorMedical equipment manufacturer partner.
• Retractable Technologies Inc.minorChannel Partner/ Reseller/ DistributorSafety medical devices partner.
• Ross ProductsminorChannel Partner/ Reseller/ DistributorHealthcare products partner.
• Skil-Care CorporationminorChannel Partner/ Reseller/ DistributorLong-term care products manufacturer partner.
• Span-America Medical SystemsminorChannel Partner/ Reseller/ DistributorMedical support surfaces and positioning products partner.
• United Ostomy & SurgicalminorChannel Partner/ Reseller/ DistributorOstomy and surgical products partner.
• Vertex DiagnosticsminorChannel Partner/ Reseller/ DistributorDiagnostic products partner.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Direct Supply: Direct Supply is one of the largest private distributors focused exclusively on senior care and long-term care facilities, offering medical supplies, equipment, and procurement technology — directly comparable to GeriMedix's LTC distribution and SmartPurchasing GMX-style offering.
• Concordance Healthcare Solutions: Concordance Healthcare Solutions is a U.S. medical-surgical distributor formed from the combination of several regional distributors, supplying hospitals, surgery centers, and post-acute care — closely comparable to GeriMedix's medical/surgical distribution model.
• Drive DeVilbiss Healthcare: Drive DeVilbiss Healthcare manufactures and distributes durable medical equipment including rehabilitation and mobility products for LTC and home care — comparable to GeriMedix's rehabilitation supply line and a named brand partner.
• Invacare Continuing Care Group: Invacare Continuing Care Group supplies durable medical equipment and rehabilitation products to long-term care facilities — directly comparable to GeriMedix's rehabilitation and LTC supply offering and a named partner.

Broad incumbents

• McKesson: McKesson is a leading U.S. pharmaceutical and medical-surgical distributor serving providers across the continuum of care, including long-term care — comparable in distribution breadth and overlapping with GeriMedix's medical supply catalog.
• Owens & Minor: Owens & Minor is a global medical-surgical distribution and supply-chain solutions company with significant exposure to long-term and post-acute care — comparable to GeriMedix on medical-surgical distribution and Adjucent-style procurement services.
• Cardinal Health: Cardinal Health is a Fortune-500 medical product and pharmaceutical distributor serving hospitals, ambulatory, and post-acute/LTC providers — a direct supplier partner to GeriMedix and a structural alternative for LTC facilities.
• Henry Schein: Henry Schein is a large distributor of healthcare products serving physician offices, ambulatory, and post-acute care — comparable to GeriMedix as a medical-surgical and dental supplier with similar provider customers.
• Medline Industries: Medline is one of the largest privately held medical supply manufacturers and distributors in the U.S., supplying hospitals, long-term care, and home health — overlapping with GeriMedix on the majority of its product portfolio and named explicitly as a core brand partner.

Others

• Smith & Nephew: Smith & Nephew is a global medical device company focused on wound management, orthopedics, and sports medicine — a core brand partner of GeriMedix and adjacent in the wound care category that GeriMedix distributes and develops under GeriGentle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GeriMedix