What Metropolitan Sales does

Metropolitan Sales Distributors, Inc. is a value-added distributor (VAD) of point-of-sale (POS), automatic identification and data capture (AIDC/barcoding), and wireless mobility hardware, headquartered in Lynbrook, New York. The company aggregates products from more than 40 brand manufacturers — including Elo Touch Solutions, Epson, MicroTouch, Touch Dynamic, Posiflex, Infinite Peripherals, Code Corp., Citizen, Honeywell, Zebra, Star, and APG Cash Drawer — into a single catalog for its reseller and value-added reseller (VAR) customers. Its product range spans all-in-one POS terminals, receipt and label printers, barcode scanners, cash drawers, ruggedized tablets, touch screens, MSR/EMV readers, kiosks, kitchen display systems, mounting solutions, and related accessories, with recent feature emphasis on rugged Android-based touch computers and mobile receipt/label printers.

The company operates a two-tier distribution model: it sells wholesale to registered resellers and VARs through a self-serve e-commerce webstore (built on k-ecommerce for Dynamics GP) and direct account-based sales reachable via phone and email, while a "Find a Reseller" tool routes end-user leads (retailers and hospitality operators) to qualified resellers in its network. Metropolitan Sales adds value through technical pre-sales support, RMA/DOA processing, warranty management, and curated complementary product lines, positioning itself as a one-stop shop for resellers that would otherwise source complete POS systems from multiple distributors. Dedicated microsites for key brand partners (Elo, Epson, MicroTouch, Touch Dynamic, Infinite Peripherals, APG, Custom America, HAT Design Works) and SEO-driven organic search on its product catalog serve as the main demand-generation channels.

Revenue is generated primarily through hardware resale at wholesale markups over Manufacturer's Suggested Retail Price (MSRP), with MSRPs ranging from a few hundred dollars for cash drawers and compact touch monitors to over $1,400 for all-in-one POS terminals, and a secondary recurring stream from service and extended warranty programs. The company is privately held, with no disclosed parent, subsidiaries, funding rounds, leadership team, or financial statements; ownership and management structure are not publicized.

Name

Metropolitan Sales

Legal name

Metropolitan Sales Distributors, Inc.

Website

https://metsales.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Metropolitan Sales is a privately held value-added distributor in Lynbrook, NY, reselling POS, AIDC/barcoding, and wireless mobility hardware from 40+ brand manufacturers to a network of registered resellers and VARs serving retail and hospitality end-users.

Ownership category

akta.pro rank

Headquarters

HQ city

Lynbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Distribution and Resale: Metropolitan Sales generates revenue by purchasing hardware from brand manufacturers (Epson, MicroTouch, Touch Dynamic, Citizen, Code Corp., etc.) and reselling to registered resellers and VARs at marked-up wholesale prices. Products include POS terminals, receipt/label printers, barcode scanners, cash drawers, tablets, touch screens, MSR/EMV readers, and accessories. Pricing is typically MSRP-based with volume or term discounts negotiated through account relationships. The company also offers Service & Extended Warranties as an add-on revenue stream tied to hardware sales.
2. Service & Extended Warranties: Metropolitan Sales offers service and extended warranty programs, likely bundled with or sold alongside hardware to provide additional revenue per transaction and strengthen customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Metropolitan Sales is a value-added distributor that purchases POS terminals, printers, barcode scanners, cash drawers, rugged tablets, touch screens, MSR/EMV readers, kiosks, and accessories from 40+ brand manufacturers and resells them to registered resellers and VARs. The offering is bundled with technical pre-sales support, RMA/DOA processing, warranty management, extended warranty programs, and a self-serve e-commerce catalog for procurement. The company does not manufacture its own hardware; it curates and integrates third-party brands to deliver complete POS/AIDC/wireless mobility solutions to its channel.

Product overview

Metropolitan Sales is a value-added distributor of point-of-sale (POS), barcoding (AIDC), and wireless mobility hardware. Their product portfolio centers on POS systems and terminals from Touch Dynamic (Pulse Ultra, Quest tablets), all-in-one touch screens from MicroTouch (MACH series), receipt and label printers from Epson and Citizen, barcode scanners from Code Corp., and mobile scanning/payment peripherals from Infinite Peripherals (LineaPro). The company serves resellers with a comprehensive catalog spanning touch displays, cash drawers, printers, tablets, and accessories, positioning itself as a single-source distributor for retail and hospitality POS deployments.

Differentiator

Problem solved

Functional benefit

Products and services

• Pulse Ultra WS All-in-One (Touch Dynamic) Touch Dynamic 15.6-inch widescreen projected capacitive (PCAP) touch POS all-in-one terminal supporting Intel Elkhart Lake and Whiskey Lake processors with up to 32GB RAM, distributed to resellers and VARs for retail and hospitality POS deployments.
• Mobilink TM-P80II Plus (Epson) Epson ultra-compact 3-inch wireless portable receipt printer with auto cutter, IP54-rated enclosure, up to 34-hour battery life, and Wi-Fi/Bluetooth connectivity, distributed to resellers for mobile POS and line-busting use cases.
• Mobilink TM-P80II (Epson) Epson ultra-compact 3-inch wireless portable receipt printer with Bluetooth connectivity, IP54-rated enclosure, and 6.2-foot drop rating, distributed to resellers for mobile retail and hospitality printing.
• TM-P80II-WIFI (Epson) Epson Mobilink P80II 3-inch wireless portable receipt printer with Wi-Fi connectivity, IP54-rated enclosure, and up to 47-hour battery life, distributed to resellers.
• TM-L90II-ETH Liner-Free Label Printer (Epson) Epson thermal label printer with liner-free compatibility, label-taken sensor, back-feed functionality, and paper-saving features that reduce usage up to 47 percent, distributed to resellers for retail labeling.
• M1-215IC-AA2 MicroTouch Mach Series All-in-One MicroTouch Mach Series 21.5-inch Android all-in-one touch computer with MediaTek Genio 700 processor, PCAP touch, 8GB RAM, 64GB storage, and integrated barcode scanner, distributed to resellers for retail and hospitality POS.
• M1-215DT-A1 MicroTouch 21.5-inch Desktop Touch Monitor MicroTouch 21.5-inch desktop touch monitor with optically bonded PCAP touchscreen, 1920x1080 resolution, USB-C connectivity, and anti-glare surface, distributed to resellers.
• IC-156P-AW1 MicroTouch 15.6-inch All-in-One MicroTouch 15.6-inch all-in-one touch screen with Intel Celeron J1900 processor, 8GB RAM, 128GB storage, and Windows 10 IoT, distributed to resellers for retail and hospitality deployments.
• Q7III-10IOT-M Touch Dynamic Rugged POS Tablet Touch Dynamic rugged 7-inch POS tablet with Intel Cherry Trail processor, IP54 rating, 4-foot drop specification, Windows 10 IoT support, and optional EMV/fingerprint/NFC, distributed to resellers.
• Quest III Tablet (Touch Dynamic) Touch Dynamic rugged POS tablet with Intel Atom Cherry Trail CPU, available in 7-inch and 10-inch options, IP54 rated with 4-foot drop specification, distributed to resellers.
• Quest VIII 8-inch Tablet (Touch Dynamic) Touch Dynamic 8-inch rugged tablet with Windows 10 IoT, integrated EMV reader, MSR, and 2D scanner, distributed to resellers.
• Linea Pro 7 Mobile Scanner (Infinite Peripherals) Infinite Peripherals iPhone 7/8 integrated device with 1D/2D scanning capability and MSR for point-of-sale transactions, distributed to resellers.
• LineaPro Charging Stations (Infinite Peripherals) Infinite Peripherals single and multi-station charging units for LineaPro devices supporting standard, flex, and rugged cases, distributed to resellers.
• KEY-USAEPAY Key Injection Service (IPC) IPC key injection service for the USAePay payment encryption solution, offered through Metropolitan Sales to resellers and integrators deploying PCI-compliant payment devices.
• Service & Extended Warranties Service and extended warranty programs bundled with or sold alongside hardware, providing additional revenue per transaction, post-sale support, RMA/DOA processing, and warranty management for resellers and end customers.
• Metropolitan Sales Reseller Program (Value-Added Distribution Service) Value-added distribution service providing registered resellers and VARs access to a curated catalog of 40+ brand manufacturers, the self-serve e-commerce webstore for browsing/configuring/ordering, technical pre-sales support, RMA/DOA processing, and warranty management — enabling them to source complete POS, AIDC, and wireless mobility solutions from a single distributor.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Elo Touch SolutionscoreChannel Partner/ Reseller/ DistributorElo Touch Solutions is a primary brand partner whose touch screen monitors, all-in-one POS terminals, and interactive displays are distributed by Metropolitan Sales. The partnership includes a dedicated Elo microsite on MetSales.com and Elo is featured among the company's top brand partners on the homepage. Elo products represent a significant portion of the catalog, spanning touch monitors, all-in-ones, and large-format displays.
• Epson AmericacoreChannel Partner/ Reseller/ DistributorEpson America is a major brand partner distributed through Metropolitan Sales, with a dedicated microsite and strong representation in the featured products section. Epson's product line distributed through MetSales includes receipt printers (TM-T88VII, TM-M30III, TM-L90II LFC), mobile printers (Mobilink TM-P80II, TM-P80II Plus, TM-P20II), and color label printers (ColorWorks CW-C4000, CW-C6000A).
• MicroTouchcoreChannel Partner/ Reseller/ DistributorMicroTouch (a brand under Industrial Technology Investments / i3 International) is a flagship brand partner for Metropolitan Sales, featuring a dedicated 'MicroTouch MACH Rugged Solutions' microsite and prominent placement in featured products. Products include the Mach Series all-in-one touch computers (M1-215IC-AA2, M1-215DT-A1), touch monitors (15.6" and 21.5"), and the IC-100P and IC-156P all-in-one lines.
• Touch DynamiccoreChannel Partner/ Reseller/ DistributorTouch Dynamic is a key brand partner for ruggedized POS tablets and all-in-one systems. Metropolitan Sales features Touch Dynamic prominently, including the Quest III tablet (7" and 10" variants), Quest VIII 8" tablet, and the Pulse Ultra WS all-in-one terminal. A dedicated Touch Dynamic microsite is hosted on MetSales.com.
• PosiflexcoreChannel Partner/ Reseller/ DistributorPosiflex (Posiflex Business Machines) is listed among the 'Our Partners' logos on the MetSales homepage, indicating an active distribution partnership. Posiflex manufactures fanless touch terminals, POS terminals, and peripheral devices sold through the MetSales catalog.
• Infinite Peripherals (IPC)majorChannel Partner/ Reseller/ DistributorInfinite Peripherals (branded as 'IPC' on product pages) is a brand partner for iOS-based POS peripherals including the Linea Pro series (Linea Pro 5, 6, 7), Infinea Tab docking/reader systems, DPP mobile thermal printers, and accessories (cases, chargers, cables). Metropolitan Sales hosts a dedicated Infinite Peripherals catalog section with over 30 products listed.
• Code Corp.majorChannel Partner/ Reseller/ DistributorCode Corp. is a brand partner specializing in barcode readers. Metropolitan Sales distributes Code Corp.'s CR1100, CR1500, CR950 (compact/rugged barcode readers), and the CR5000 Series 2D hands-free imagers. Multiple Code Corp. products appear in the featured products section.
• Citizen Systems AmericamajorChannel Partner/ Reseller/ DistributorCitizen Systems America is a brand partner for label and receipt printers distributed through Metropolitan Sales. Products include the CL-E300 label printer, CT-E351 POS printer, and the ColorWorks CW-C4000-G and CW-6000A color inkjet label printers.
• APG Cash DrawermajorChannel Partner/ Reseller/ DistributorAPG Cash Drawer (APG Cash Drawer, LLC) is a brand partner with a dedicated microsite on MetSales.com. Products include the Vasario cash drawer series and other commercial cash drawer solutions for retail POS environments.
• StarmajorChannel Partner/ Reseller/ DistributorStar is a brand partner for receipt printers and cash drawers. Metropolitan Sales highlights Star's CD4 and CD5 cash drawers in homepage spotlights and features Star mCD10 mobile cash drawer connectivity solutions.
• Custom AmericaminorChannel Partner/ Reseller/ DistributorCustom America is a brand partner with a dedicated microsite on MetSales.com, indicating a distribution relationship for Custom America's printing or POS hardware solutions.
• HAT Design WorksminorChannel Partner/ Reseller/ DistributorHAT Design Works is a brand partner with a dedicated microsite (under '/microsites/innovative') on MetSales.com. HAT Design Works specializes in ruggedized and innovative POS mounting and enclosure solutions.
• ZebramajorChannel Partner/ Reseller/ DistributorZebra Technologies is listed among the 40+ brand manufacturers distributed by Metropolitan Sales. Zebra's product line includes barcode scanners, mobile computers, RFID readers, and related AIDC equipment.
• HoneywellmajorChannel Partner/ Reseller/ DistributorHoneywell is listed among the brand manufacturers distributed by Metropolitan Sales. Honeywell products in the catalog include the Voyager 1400g wireless omni-directional 1D hand-held scanner kit.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ParTech (PAR): ParTech is a provider of POS hardware and software for restaurants and retail, including both its own Brink and PixelPoint software and a hardware distribution arm. It operates in the same POS ecosystem as Metropolitan Sales, though with stronger direct end-customer relationships and software integration.
• TD SYNNEX: TD SYNNEX is a major global IT distributor formed by the merger of Tech Data and SYNNEX, distributing POS, barcode, and mobility hardware alongside a comprehensive IT portfolio. It competes broadly with Metropolitan Sales in the POS/AIDC channel, particularly with large resellers.
• Ingram Micro: Ingram Micro is one of the largest global IT distributors, offering POS, AIDC, and mobility hardware alongside a much broader technology portfolio. It competes for the same reseller accounts as Metropolitan Sales but at significantly larger scale and with broader credit/logistics capabilities.
• Zebra Technologies: Zebra Technologies is a major manufacturer of barcode scanners, mobile computers, and RFID readers — products that are core to Metropolitan Sales' catalog. While Zebra sells through partners including MetSales, it is a structural peer in the AIDC value chain and could disintermediate distributors with direct programs.

Direct peers

• ScanSource: ScanSource is a leading value-added distributor of POS, barcode, AIDC, and mobility solutions, serving VARs and resellers across the U.S. and internationally. It is the most directly comparable peer, operating an overlapping catalog of hardware (Epson, Zebra, Honeywell) with a similar channel-based go-to-market.
• BlueStar: BlueStar is a value-added distributor specializing in POS, AIDC, and mobility hardware for resellers and solution providers. Its product mix (Elo, Epson, Star, Zebra, Honeywell) and reseller-focused GTM directly overlap with Metropolitan Sales' value proposition.
• POSDATA: POSDATA is a value-added distributor of POS, barcode, and mobile data collection hardware serving resellers and integrators in North America. It is a closely comparable niche VAD with a similar brand portfolio and reseller channel.

Emerging players

• Datalogic: Datalogic manufactures AIDC hardware (barcode scanners, mobile computers) that competes with products distributed by Metropolitan Sales. It is comparable as a category-level peer in AIDC, though operating as a manufacturer rather than a distributor.

Others

• Elo Touch Solutions: Elo Touch Solutions is a leading manufacturer of touch screens and POS all-in-ones, and is a core brand partner distributed by Metropolitan Sales. It is comparable as a supplier/partner whose strategic decisions directly shape MetSales' catalog and pricing.

Regional players

• Jarltech: Jarltech is a European value-added distributor of POS and retail technology, serving resellers across Europe with a comparable product mix (touch terminals, printers, scanners). It is a regional analogue of Metropolitan Sales rather than a direct U.S. competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/met_sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolitan Sales