Love Pool Care
Love Pool Care is a family-owned Phoenix, Arizona pool service company providing weekly maintenance, equipment repair and installation, and custom pool and backyard renovation directly to residential homeowners across more than 20 Phoenix-metro cities.
- Company typePrivate
- Founded-
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Love Pool Care does
Love Pool Care, LLC is a family-owned pool service, repair, and renovation company headquartered in a company-owned building at 22410 N. 18th Dr., Phoenix, Arizona 85027, founded and led by Michael Love. The business serves residential pool owners across more than 20 Phoenix-metro cities and communities including Phoenix, Scottsdale, Paradise Valley, Cave Creek, Carefree, Glendale, Mesa, Chandler, Gilbert, Tempe, and Ahwatukee, under the branding "Phoenix's Trusted Pool Company."
The company operates three interconnected service lines: recurring Weekly Pool Service covering cleaning, water chemistry, and filtration; transaction-based Pool Equipment Repair and Installation across pumps, filters, heaters, plumbing, lighting, automation, salt systems, and leak detection; and project-based Custom Pool & Backyard Remodels spanning interior surfaces, tile, depth conversions, deck installation, water features, and full new builds with in-house 3D design. Service delivery is direct-to-consumer, with W-2 field service technicians (not sub-contractors) using distinctive GPS-tracked company trucks on routes that manage 60-80 pools per week Monday through Friday. The company is a licensed installer for Pentair, Fluidra/Zodiac, and Hayward equipment, holds four Arizona Registrar of Contractors licenses (B-5, CR36, C-6, CR48) with zero complaints, and is a member of United Aqua Group and the Arizona Pool Dealers Association.
The revenue model combines flat-fee weekly subscriptions (with no service contracts) for maintenance, transactional equipment repair revenue (with a 10% discount for weekly service clients), and project-based renovation revenue that can be financed through HFS Financial with 24-48 hour conditional approval. All repair and renovation work is authorized by the customer line-by-line via a web portal that supports invoice payment and quote approval. Operationally, the company uses Google Workspace with Gemini, Grok, OpenPhone, Google Ads, and Zapier to support communication, workflow automation, and field-tech assistance. Marketing is multi-channel — Google Business Profile, Nextdoor, Angi, BBB, Facebook, Instagram, YouTube, LinkedIn, paid search, and an educational blog — anchored by hundreds of 5-star reviews and three consecutive Angi Super Service Awards (2016-2018).
Love Pool Care firmographics
Firmographics- Name
- Love Pool Care
- Legal name
- Love Pool Care, LLC
- Website
- https://lovepoolcare.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Love Pool Care is a family-owned Phoenix, Arizona pool service company providing weekly maintenance, equipment repair and installation, and custom pool and backyard renovation directly to residential homeowners across more than 20 Phoenix-metro cities.
- Ownership category
- akta.pro rank
Love Pool Care industry classification
Industry- Product category
- Residential Pool Maintenance and Repair Services
- akta.pro primary industry
- Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Pool Decking & Surrounds (HSAPALAK), Pool Draining, Refill & Water Exchange Services (HSAIALAK)
Keywords
Where Love Pool Care is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Love Pool Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Weekly Pool Service: Recurring weekly pool maintenance service covering water chemistry, filtration, cleaning, and general pool health. Flat-fee, completely transparent rates with no service contracts. Additional pool repairs are directly authorized by the customer.
- Equipment Repair and Installation: One-time service revenue for repairs and replacements of pumps, filters, heaters, plumbing, lights, automation, salt systems, and related equipment. Service clients receive 10% discount on repairs.
- Pool Renovation and New Build: Project-based revenue for custom pool and backyard remodels including interiors, tile, depth conversions, plumbing, deck, water features, and equipment. Projects range from simple interior and tile work to full demo and rebuild. Financing available through HFS Financial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Weekly Pool Service - Flat-fee subscription |
| Transaction based/ take rate | Pay-as-you-go | Equipment Repair - Transaction-based with 10% service client discount |
| Other | Multi-year contract | Pool Renovation and New Build - Project-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Love Pool Care product offering
Product offeringCore offering
Love Pool Care is a Phoenix, Arizona-based residential pool care company that provides weekly pool maintenance, pool equipment repair and installation, custom pool and backyard remodels, leak detection, acid washes, and tile cleaning. Services are delivered on-site by an in-house technician team serving homeowners in the Phoenix metro area.
Product overview
Love Pool Care is a pool service company offering three interconnected service lines: Weekly Pool Service (routine maintenance, chemical balancing, cleaning), Pool Equipment Repair and Installation (pumps, filters, heaters, automation, salt systems, lighting), and Custom Pool & Backyard Remodels (renovations, new builds, interior surfaces, tile, decking, water features). They serve as certified installers for major equipment manufacturers (Pentair, Fluidra/Zodiac, Hayward) and offer specialized services including leak detection, acid washes, and automation programming. The company integrates automation systems (Pentair IntelliCenter, IntelliConnect, EasyTouch, IntelliTouch, Zodiac iAqualink, Hayward OmniLogic) that connect to home Wi-Fi for remote pool control via smartphone apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Pool Service and Maintenance Recurring weekly pool maintenance service for residential pool owners in the Phoenix metro area, covering routine water chemistry balancing, skimming, and equipment checks performed by an in-house technician team.
- Pool Equipment Repair and Installation Diagnostics, repair, and installation of pool equipment such as pumps, filters, and heaters for residential customers.
- Custom Pool and Backyard Remodels Project-based design and remodel services for residential pools and backyards, delivered by the company's in-house team in the Phoenix metro area.
- Leak Detection Diagnostic service to locate leaks in residential swimming pools, offered to homeowners in the Phoenix area.
- Acid Wash and Tile Cleaning One-time restorative pool cleaning services, including acid washing and tile cleaning, for residential pool owners.
Quantifiable outcome
- 40-80% energy savings with variable-speed pumps vs single-speed pumps when properly programmed
- +2 more outcomes
Companies that use Love Pool Care
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Love Pool Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Love Pool Care partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PentaircorePreferred equipment manufacturer for pool pumps, filters, automation systems, salt chlorinators, and LED lighting. Love Pool Care is a licensed and approved Pentair Installer. Pentair honors warranty claims directly when Love Pool Care initiates them. Key products include IntelliCenter automation, IntelliFlo VSF pumps, IntelliChlor salt systems, and Intellibrite LED lighting.
- Fluidra (Zodiac)coreEquipment manufacturer for variable-speed pumps and pool automation systems. Love Pool Care installs, programs, repairs, and services Fluidra/Zodiac products.
- HaywardcoreEquipment manufacturer for pool automation (OmniLogic), pumps, and related pool equipment. Love Pool Care sells, programs, repairs, and installs Hayward products.
- United Aqua GroupcoreIndustry association membership providing network, resources, and industry credibility. Love Pool Care is a proud member representing their business interests and industry standards.
- Arizona Pool Dealers Association (AZPDA)minorState industry association membership for pool service companies in Arizona.
- Arizona Registrars Of ContractorscoreState licensing authority. Love Pool Care holds multiple contractor licenses: #355129 B-5 Residential General Swimming Pool Contractor/Builder, #355127 CR36 Residential & Commercial Plastering, #355126 C-6 Commercial Swimming Pool Service & Repair, #355128 CR48 Commercial & Residential Tile.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Love Pool Care competitors and assessment
Company assessmentOthers
- HFS Financial: Consumer financing provider for pool renovations. Partner rather than competitor, but directly enables Love Pool Care's larger project pipeline by providing 24-48 hour loan approvals.
- Hayward Holdings: Pool equipment manufacturer (pumps, automation, heaters) and approved partner of Love Pool Care. Comparable as an ecosystem participant shaping equipment choices; not a service competitor.
- Pentair: Major pool equipment manufacturer and Love Pool Care's primary OEM partner. Not a direct competitor, but a key upstream supplier whose warranty terms and installer programs shape Love Pool Care's service economics.
Broad incumbents
- Leslie's: National pool supplies retailer and service provider with locations across Phoenix. Overlaps with Love Pool Care on chemicals, equipment, and some service, but operates a retail-plus-service model rather than route-based weekly maintenance.
Direct peers
- Blue Haven Pools & Spas: Multi-state pool builder offering custom design, construction, and renovation. Comparable to Love Pool Care's renovation and new-build project work; less overlap on recurring weekly service.
- Poolwerx: Pool service franchise with U.S. presence including Arizona. Closely comparable on weekly service, repair, and recurring maintenance model; differs in being franchise-led rather than independent operator.
- America's Swimming Pool Company: National pool service franchise offering weekly maintenance, repairs, and equipment installation. Direct comparable to Love Pool Care's core weekly service and repair offering, with franchise brand and systems versus Love Pool Care's independent brand.
- Premier Pools & Spas: National pool builder with a Phoenix-area presence, offering custom pool construction, renovations, and service. Comparable on renovation and new-build project work; broader geographic reach than Love Pool Care.
- Shasta Pools & Spas: Large Phoenix-based pool builder and service company. Operates in the same geography with overlapping service, repair, and renovation offerings, but at significantly larger scale and with stronger new-construction focus; the most direct local comparable to Love Pool Care.
Regional players
- California Pools & Spas: Regional pool builder headquartered in Arizona with custom pool design, build, and renovation services. Comparable business model and customer segment to Love Pool Care's renovation arm, though primarily builder-led rather than service-led.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Love Pool Care social profiles
Digital presenceLove Pool Care compliance and trust
Trust signalCompliance7 records
Love Pool Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love Pool Care leadership team
Management profileNumber of profiles
Profiles1 record
Love Pool Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love Pool Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love Pool Care
What does Love Pool Care do?
Love Pool Care is a Phoenix, Arizona-based residential pool care company that provides weekly pool maintenance, pool equipment repair and installation, custom pool and backyard remodels, leak detection, acid washes, and tile cleaning. Services are delivered on-site by an in-house technician team serving homeowners in the Phoenix metro area.
Is Love Pool Care a public or private company?
Love Pool Care is a private company. It is classified as family owned and is currently operating.
When was Love Pool Care founded?
Love Pool Care was founded in -1. It employs 11 to 50 people.
Where is Love Pool Care based?
Love Pool Care is headquartered in Phoenix, United States, in the North America region.
How does Love Pool Care make money?
Three revenue lines are on record. Weekly Pool Service is the primary driver. The others are equipment Repair and Installation and pool Renovation and New Build.
Who are Love Pool Care's main competitors?
Others on record are HFS Financial, Hayward Holdings and Pentair. Leslie's is listed as a broad incumbent. Direct peers are Blue Haven Pools & Spas, Poolwerx, America's Swimming Pool Company, Premier Pools & Spas and Shasta Pools & Spas. California Pools & Spas is listed as a regional player.
Does Love Pool Care have an API?
No public API is recorded for Love Pool Care.
What industry is Love Pool Care in?
Love Pool Care's product category is Residential Pool Maintenance and Repair Services. Its primary akta.pro industry code is HSAIALAA, Routine Pool Cleaning (Skimming, Vacuuming, Brushing), with a secondary code of HSAIALAB, Water Testing & Chemical Balancing.