What Tomorrow Partners does

Tomorrow Partners is a privately held, queer-owned human-centered design consultancy headquartered in Berkeley, California, operating since at least 2007 with 11–50 employees. The firm delivers project-based professional services across four named practice areas — Strategy, Brand, Digital, and Community — applying human-centered design research and execution across the full spectrum from stakeholder interviews and brand architecture through to engineering of custom digital platforms. Its client portfolio spans government (NYC Department of Small Business Services, City of San Francisco, City of Los Angeles, City of Oakland, Commonwealth of Massachusetts, NYSCA, US Department of State), non-profit and education (Common App, Frameline, Textile Exchange, TechSoup Global, Teach For All, Stanford, Wine Institute of California), and commercial enterprises (The North Face, Peet's Coffee & Tea, OpenTable, Cisco, Autodesk, Alter Eco, Twizel Goods).

The firm combines strategy, brand design, and engineering under one roof, evidenced by technical deliverables that include a decoupled Drupal 8/React architecture for Common App with Salesforce integration and 12 custom modules; the Soli Platform — an open-source multilingual CMS, CRM, and mobile app for India's smallholder farmers built to WCAG 2.1 accessibility standards; and the NYC Business Dashboard, a first-of-its-kind portal consolidating 47 transaction types from 11 city agencies and serving 150,000+ monthly visitors. Underlying technologies span Drupal 8 (headless, JSONAPI), .NET/MVC, Angular.js, Bootstrap, HTML5, Spring/Spring MVC, Apache Tiles, jQuery, Handlebars JS, JPA/Hibernate, RESTful and SOAP web services, Teamsite CMS, Oracle, WordPress, Magento, and React.

The business model is project-based, quote-based consulting with several long-running multi-year retainer relationships (Matter Family Office since 2012, Frameline since 2007). Delivery combines direct client engagements with system-integration partnerships (notably GCOM Software on NYC and Massachusetts government projects) and open-source productization (San Francisco Business Portal published as a Drupal distribution). The firm markets primarily through a curated case-study portfolio organized by service area and sector, supplemented by a standalone community engagement site and earned word-of-mouth within the civic-tech and mission-driven ecosystems.

Name

Tomorrow Partners

Legal name

Tomorrow Partners

Website

https://tomorrowpartners.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Tomorrow Partners is a Berkeley-based human-centered design consultancy founded in 2007 that delivers strategy, brand, digital, and community services to government, non-profit, and commercial clients through project-based engagements and multi-year retainers.

Ownership category

akta.pro rank

Product category

Design Consulting Services

NAICS

Management Consulting Services (54161), Computer Systems Design Services (541512), Graphic Design Services (54143)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Human-centered design consulting
• Brand strategy services
• Digital experience design
• Government civic design
• Mission-driven branding

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Human-Centered Design Consulting Engagements: Project-based professional services revenue across three core practices — Strategy, Brand, and Digital — billed as discrete engagements or multi-year partnerships (e.g., Matter Family Office multi-year retainer relationship since 2012). Services span human-centered design research, brand strategy and identity, digital product and website design/development, packaging design, content strategy, and community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tomorrow Partners is a human-centered design consultancy that helps organizations achieve greater impact through design across four integrated practice areas: Strategy, Brand, Digital, and Community. The firm uncovers opportunities through deep field research, designs cohesive brand systems and digital experiences, and builds accessible, mobile-first platforms for mission-driven clients in government, non-profit, education, retail, and technology.

Product overview

Tomorrow Partners is a Berkeley, California-based human-centered design firm that helps organizations achieve greater impact through design, offering a full spectrum of services for a full spectrum of clients. The firm's portfolio is organized around four named practice areas that work together as a unified service architecture: Strategy (uncovering opportunities that engage stakeholders and reimagine futures), Brand (designing a cohesive, compelling customer journey across every touchpoint), Digital (creating meaningful experiences that empower the user and the mission), and Community (engaging communities for better outcomes). Strategy informs Brand and Digital direction, Brand sets the visual and narrative foundation, Digital brings those experiences to life through UX, UI, and development, and Community extends engagement with the audiences served. These services are delivered across diverse sectors including Arts, Education, Food & Beverage, Government, Health, Non-Profit, Retail, Sustainability, and Technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Human-centered design strategy service that uncovers opportunities that engage stakeholders and reimagine futures. Includes brand strategy, digital strategy, content strategy, innovation, service design, participatory design, opportunity mapping, product mapping, and prototyping for organizations across government, non-profit, education, retail, and technology sectors.
• Brand Branding service that designs a cohesive, compelling customer journey across every touchpoint. Includes naming and tagline, brand narrative and messaging, visual identity system, business templates, packaging, campaign art direction and design, digital design, workshop facilitation, and customer research.
• Digital Digital experience service that creates meaningful experiences that empower the user and the mission. Includes product strategy, business process design, user research, user experience and interaction design, prototyping and usability testing, branding, visual design, and development across Drupal, React, .NET, and other modern stacks.
• Community Community engagement practice focused on engaging communities for better outcomes, supported through a dedicated community portal at community.tomorrowpartners.com. Applied to civic, non-profit, and sustainability engagements to extend design work beyond product and brand into stakeholder participation.

Quantifiable outcome

• NYC Business Dashboard: 150,000+ visitors/month; consolidated 47 transaction types from 11 city agencies into a single sign-on
• +4 more outcomes

Named customers28 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core partner, project-specific partner and project-specific technology partner.

• GCOM Softwarecore partnerImplementation/ SI/ Consulting PartnerSystem integrator partnership on the NYC Business Dashboard project. GCOM served as the technical system integrator while Tomorrow Partners led UX/UI design; together they developed the responsive frontend through agile design and development cycles, standardizing data from 11 agencies and 47 exchanges.
• GCOM Softwarecore partnerImplementation/ SI/ Consulting PartnerSystem integrator partnership on the Massachusetts EIPAS project for the Department of Environmental Protection. GCOM led the system overhaul while Tomorrow Partners led the user experience design, content mapping, and development.
• Demo Duckproject-specific partnerImplementation/ SI/ Consulting PartnerProduction house partner for Autodesk University. Tomorrow Partners collaborated with Demo Duck to create the internal launch video that introduced the new AU Online website before it was unveiled at Autodesk University in Las Vegas.
• Favorite Mediumproject-specific partnerImplementation/ SI/ Consulting PartnerCo-collaborator on the UCSF Foundation project. Tomorrow Partners and Favorite Medium together helped the UCSF Foundation extend reach and deepen donor connection through a digital content strategy and online experience.
• Salesforceproject-specific technology partnerTechnology or IntegrationTechnology integration on the Common App website rebuild. Member institutions manage their profile pages (information, photos, virtual tours) on Salesforce, which integrates with the Drupal 8/React frontend built by Tomorrow Partners via custom hooks for the Salesforce sync process.
• City of Oakland Civic Design Labproject-specific partnerStrategic or Co-development PartnerThe Rent Adjustment Portal is a flagship project for the City's Civic Design Lab, launched in January 2018. Tomorrow Partners collaborated with the Civic Design Lab to build the custom online application on .NET/MVC/Angular.js with a WordPress CMS informational layer.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDEO: IDEO is the prototypical human-centered design consultancy offering strategy, brand, and digital services across government, non-profit, and commercial sectors. It is the most direct functional peer to Tomorrow Partners' full-spectrum HCD practice.
• Wolff Olins: Wolff Olins is a global brand consultancy delivering brand strategy, identity, and experience design. It competes for the same civic, cultural, and corporate rebranding mandates that anchor Tomorrow Partners' Brand practice.
• RKS Design: RKS Design is a human-centered design consultancy offering research, strategy, and product design services. It is a comparable mid-size peer with similar cross-sector reach into consumer, healthcare, and public-sector clients.
• Huge (Havas): Huge is a digital experience design agency delivering strategy, UX/UI, and product development for enterprise clients. It directly competes with Tomorrow Partners' Digital practice, particularly for civic-tech, consumer, and technology engagements.
• Pentagram: Pentagram is a partner-led design firm specializing in brand identity, visual systems, and design strategy. It competes directly for Tomorrow Partners' branding and identity engagements, especially in non-profit, government, and cultural-institution sectors.
• frog (Capgemini Engineering): frog is a globally recognized design and innovation consultancy offering strategy, brand, and digital product design services to enterprises and governments. It competes directly for the same mission-driven and civic-tech engagements Tomorrow Partners pursues.
• Landor & Fitch: Landor & Fitch is a global brand and design consultancy with deep experience in brand strategy, identity, and experience design across public and private sectors. It directly competes for the same civic, cultural, and consumer brand engagements Tomorrow Partners pursues.
• Cooper (formerly Cooper Hewitt): Cooper is a design strategy consultancy offering product, brand, and service design built on human-centered design principles. It is a direct peer for the Strategy and Digital practices Tomorrow Partners markets to enterprise and public-sector clients.
• Siegel+Gale: Siegel+Gale is a global brand experience and strategic design firm focused on simplicity. It is a direct peer for naming, identity, and brand strategy engagements, with comparable non-profit and government case studies.

Broad incumbents

• McKinsey Design: McKinsey Design is the dedicated design and innovation arm of McKinsey & Company, offering strategy, service design, and digital transformation at global enterprise scale. It is a broader incumbent competing for the same civic-tech and large-institution mandates, but with vastly more resources.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tmrrwpartners
• LinkedInlinkedin.com/company/tomorrow-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomorrow Partners