Diego Pops

What Diego Pops does

Diego Pops is a privately held, single-location modern Mexican restaurant operating at 4338 N Scottsdale Rd in Old Town Scottsdale, Arizona. It serves individual diners, local residents, tourists, and small corporate/event groups through dine-in service, online ordering for takeout, catering inquiries, and private event hosting for parties over 30 people. The menu spans tacos, bowls, burritos, Brussels Sprout Nachos, ceviche, brunch, an extensive tequila list, and craft cocktails anchored by margaritas made with 1800 Blanco Tequila; price points are mid-casual (entrees roughly $5-$15, shareables $14-$22, cocktails $6 happy hour / menu premium). Daily programming includes a 7-day happy hour (3pm-6pm with half-off appetizers, $2 off beer, $6 margaritas, wine and sangria), a $3 Taco Monday promotion, and a VIP membership loyalty program with exclusive events and rewards.

The technology stack is built entirely on third-party SaaS rather than proprietary infrastructure: Toast Tab powers point-of-sale and online ordering with a dedicated pickup window and reserved parking; OpenTable handles reservations; and Popmenu underpins the website, menu display, and a review-driven engagement program with a $500 monthly review giveaway. There is no proprietary software, no mobile app, no AI or ML capabilities, and no patents or trademarks on file. Distribution runs through the company's own website, OpenTable, organic social word-of-mouth driven by signature dishes like Brussels Sprout Nachos and Horchata Agua Fresca, and email marketing to the VIP list.

The business model is transactional and omnichannel: revenue is generated per-cover through dine-in service, per-order through direct online takeout, per-event through catering and private bookings, and one-time through gift card sales. There is no disclosed revenue, no headcount data, no funding history, no parent company, and no expansion beyond the single Scottsdale site. Gift cards are restricted to that location, reinforcing the single-site revenue model. Marketing investment is concentrated on promotions (happy hour, Taco Monday), the VIP retention program, and review-driven word-of-mouth rather than paid acquisition.

Name

Diego Pops

Legal name

Diego Pops

Website

https://diegopops.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Diego Pops is a privately held, single-location modern Mexican restaurant and bar in Old Town Scottsdale, Arizona, serving individual diners, tourists, and small event groups via dine-in, online takeout, catering, and private events with a 7-day happy hour and VIP loyalty program.

Ownership category

akta.pro rank

Product category

Casual Mexican Dining Restaurant

NAICS

Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• Modern Mexican restaurant
• Margaritas and tequila bar
• Happy hour specials
• Private event catering
• Outdoor patio dining

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from customers dining at the restaurant, including appetizers, entrees, tacos, bowls, and alcoholic beverages such as margaritas, tequila, beer, and wine. The restaurant has a 2-hour dining time limit policy to manage table turnover.
2. Takeout and To-Go Orders: Online ordering directly through the website via Toast Tab platform. Customers can order food and drinks for pickup. The restaurant features a dedicated pickup window and reserved parking spots for to-go customers.
3. Catering Services: Catering inquiries for events, allowing customers to request catering services for larger gatherings.
4. Private Events: Hosting corporate events, wedding parties, bridal showers, and other private gatherings for parties over 30 people. Event coordination services provided.
5. Gift Card Sales: Gift cards available for purchase on the website or directly from staff at the restaurant. Redeemable at the Old Town Scottsdale location.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Diego Pops is a single-location modern Mexican restaurant and bar in Old Town Scottsdale, Arizona that serves dine-in food and beverages (tacos, bowls, burritos, ceviche, brunch, margaritas, tequila, beer, wine), daily happy hour, Taco Monday specials, takeout/to-go orders via Toast Tab, catering, and private events for parties of 30+. It sells gift cards, runs a VIP membership program, and operates with an extended outdoor patio.

Product overview

Diego Pops is a modern Mexican restaurant in Old Town Scottsdale, Arizona offering a unified dining experience. The core product consists of multiple menu categories including Food, Cocktails, Brunch, Tequila, Kids, and Treats menus. The restaurant operates special promotions including Happy Hour (daily 3pm-6pm) and Taco Monday ($3 tacos). Additional services include takeout with online ordering, catering, private events hosting, gift cards, and a VIP membership loyalty program. The restaurant is known for its outdoor patio, extended happy hour offerings, and $500 review giveaway program.

Differentiator

Problem solved

Functional benefit

Products and services

• Catering Service Event catering service allowing customers to request catered food and beverages from Diego Pops for larger gatherings and events. Available by inquiry through the company website.
• Private Events Hosting Hosted private event service for parties of 30+ guests including corporate events, wedding parties, and bridal showers, with event coordination provided by the venue.
• Gift Cards Purchasable gift cards redeemable for food and beverages at the Old Town Scottsdale Diego Pops location, available for online and in-restaurant purchase.
• VIP Membership Program Free loyalty membership program that grants members exclusive access to events, secret menus, special offers, discounts, and loyalty rewards at Diego Pops.
• Takeout and Online Ordering Direct online ordering service for food and beverages via the company website (Toast Tab) with dedicated pickup window and reserved parking spots for to-go customers.
• Dine-in Restaurant Service Full-service dine-in restaurant experience at the Old Town Scottsdale location with reservations via OpenTable, indoor and outdoor patio seating, and a 2-hour dining time limit policy.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• OpenTablecoreGTM or Marketing PartnerOpenTable provides the reservation booking system for Diego Pops. Customers can book reservations through OpenTable for parties of 30 people or less directly from the Diego Pops website.
• Toast TabcoreTechnology or IntegrationToast Tab powers Diego Pops' online ordering and to-go operations, including the pickup window system and gift card purchases. The platform enables direct online food ordering through the restaurant's website.
• PopmenucoreTechnology or IntegrationPopmenu powers the Diego Pops website with menu displays, customer review functionality, and review contest/giveaway system. The platform provides the underlying website technology and customer engagement tools.
• Level AccessminorOthersLevel Access provides website accessibility compliance support for Diego Pops' digital presence, ensuring the website is accessible to individuals with disabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Taco Bell: Taco Bell is the largest Mexican-inspired QSR in the US and competes for the same value-oriented taco occasion as Diego Pops' Taco Monday ($3 tacos), representing the mass-market reference point for the segment.
• Chipotle Mexican Grill: Chipotle is the dominant fast-casual Mexican chain in the US with bowls, tacos, and digital ordering — overlapping Diego Pops on menu categories and Toast-style online ordering, but operating at vastly different scale and price point.
• Moe's Southwest Grill: Moe's is a national fast-casual Mexican franchise with tacos, burritos, and a full salsa bar — comparable to Diego Pops in menu categories and price point, though with a QSR rather than full-service format.

Direct peers

• The Mission: The Mission is a modern Latin/Mexican restaurant in Old Town Scottsdale and Phoenix with a comparable cocktail program, patio-driven dining experience, and similar local/tourist customer mix — making it Diego Pops' closest same-market competitor.
• Barrio Cafe: Barrio Cafe is an upscale modern Mexican restaurant in Phoenix with a creative menu, full tequila/margarita program, and a strong local following — directly comparable to Diego Pops in concept, pricing tier, and menu creativity.
• Toca Madera: Toca Madera is a modern Mexican steakhouse concept with craft cocktails, upscale taco/bowl menu, and a high-energy patio/bar experience — comparable to Diego Pops in cocktail-led differentiation and Instagram-driven positioning.
• bartaco: bartaco is a fast-casual modern Mexican concept serving tacos, bowls, and craft margaritas in a patio-driven format — comparable to Diego Pops in menu construction, price point, and casual upscale positioning, though with multi-unit scale.
• Sol Mexican Cocina: Sol Cocina is a modern Mexican casual concept known for creative tacos, craft margaritas, and patio dining — closely matching Diego Pops' menu format, price point, and target demographic.
• Javier's Restaurant: Javier's is a modern Mexican restaurant group with upscale interiors, a large tequila selection, and patio-driven dining — directly comparable to Diego Pops in concept, average ticket, and bar-led experience.

Regional players

• Garcia's Mexican Restaurants: Garcia's is a longstanding Arizona-based Mexican restaurant chain with locations across the Phoenix metro — directly comparable to Diego Pops in menu format (tacos, margaritas, happy hour) and Arizona customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DiegoPopsAZ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diego Pops