Raconteur Media
Raconteur Media is a privately held, founder-led Austin, Texas digital marketing agency providing full-stack strategy, creative, web, social, OTT advertising, and voter targeting services, primarily for Texas Republican political campaigns, advocacy groups, and select consumer brands.
- Company typePrivate
- Founded2002
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Raconteur Media does
Raconteur Media Company is a privately held, founder-led full-service digital marketing agency headquartered in Austin, Texas, operating since approximately 2002. The firm delivers end-to-end digital strategy and execution across nine service lines: Strategy & Campaign Development, Website Development & Analytics, Creative/Video & Brand Identity, Social Media & Email Marketing, Optimization & SEO, Audience & Voter Targeting, B2C & D2C Digital Marketing, and Advertising & OTT Placement. It also distributes a free CPM Calculator tool as a top-of-funnel engagement asset.
Raconteur's core technical stack centers on advanced political and consumer targeting infrastructure: Supply Path Optimization (SPO) for direct ad buying without intermediaries, LiveRamp RampID identity resolution for cookie-free cross-device targeting, multi-DSP reach strategies with deduplicated reporting, and device-to-physical-address tracking combined with voter file matching. A 2026 partnership with Audience Audit produced a proprietary four-segment voter attitudinal model (Civic-Minded, Connected, Disillusioned, Locally-Focused) derived from 3,091 surveyed respondents.
The business model is professional services and media buying, priced through consultation and quote-based engagement rather than disclosed rate cards. Primary customers are Texas Republican political campaigns, candidates, and committees (Dan Patrick Campaign, Burrows, Oliverson, Harris County Republican Party, HRBC), supplemented by advocacy groups (Texas Association of Taverns, Texas Oil & Gas Association), consumer brands (1845 Meat Co., CTEI, Mano De Ayala/MMG), and institutions (Texas Children's Hospital). The 2021 AAPC Pollie Award for voter mobilization during COVID-19 anchors its industry credibility. The team of seven operates with a lean specialist structure under CEO and founder Ryan Gravatt.
Raconteur Media firmographics
Firmographics- Name
- Raconteur Media
- Legal name
- Raconteur Media Company
- Website
- https://raconteur.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Raconteur Media is a privately held, founder-led Austin, Texas digital marketing agency providing full-stack strategy, creative, web, social, OTT advertising, and voter targeting services, primarily for Texas Republican political campaigns, advocacy groups, and select consumer brands.
- Ownership category
- akta.pro rank
Raconteur Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
- akta.pro secondary industries
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where Raconteur Media is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Raconteur Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Digital Marketing Services: Full-stack digital marketing services including strategy & campaign development, website development & analytics, social media & email marketing, optimization & SEO, creative/video & brand identity, and B2C & D2C digital marketing. Services are tailored for political campaigns, advocacy groups, nonprofits, and consumer brands.
- Advertising & OTT Placement: Media buying services placing advertisements across digital, search, and Over-The-Top (OTT) streaming platforms. Services span video, display, search, and streaming formats optimized for reach, relevance, and ROI.
- Audience & Voter Targeting: Micro-targeted digital campaign services using advanced data modeling to identify persuadable audiences, tailor messaging to segments, and deliver across platforms. Specialized for political, advocacy, and nonprofit efforts.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Raconteur Media product offering
Product offeringCore offering
Raconteur Media is a full-stack digital marketing agency offering end-to-end services including strategy and campaign development, website development and analytics, audience and voter targeting, social media and email marketing, optimization and SEO, creative/video and brand identity, B2C and D2C digital marketing, and advertising and OTT placement. The firm specializes in political campaigns, advocacy groups, nonprofits, and consumer brands, providing integrated creative, content, media, and data services to inform, persuade, and mobilize audiences.
Product overview
Raconteur Media is a full-stack digital marketing agency offering end-to-end services organized as nine distinct service offerings. The core portfolio includes Strategy & Campaign Development, Website Development & Analytics, Creative/Video & Brand Identity, Social Media & Email Marketing, Optimization & SEO, B2C/D2C Digital Marketing, and Advertising & OTT Placement. A specialized Audience & Voter Targeting service focuses on micro-targeted digital campaigns for political, advocacy, and nonprofit clients. Additionally, they offer a free CPM Calculator tool. These services work in sync—creative, content, media, and data—tailored to client goals to move audiences to action.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Campaign Development Data-driven strategic planning that aligns message, audience, and goals to spark momentum and drive action for campaigns, designed for political, advocacy, nonprofit, and consumer brand clients.
- Audience & Voter Targeting
- Advertising & OTT Placement
- Website Development & Analytics
- Social Media & Email Marketing
- Optimization & SEO
- Creative, Video & Brand Identity
- B2C & D2C Digital Marketing
- CPM Calculator
Quantifiable outcome
- 92.9% voter turnout among 194,017 targeted registered energy workers in 2020 Texas election
- +2 more outcomes
Companies that use Raconteur Media
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Raconteur Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature5 records
Raconteur Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Audience AuditcoreIndependent research firm partnered with Raconteur Media Company to conduct a nationwide voter research study titled 'A State-of-the-Art Playbook for Political Campaigns.' The study surveyed 3,091 respondents (1,518 complete) to understand voter motivations and decision-making patterns for the 2026 election cycle. Research findings are used to inform client campaign strategies and messaging development.
- LiveRampcoreLiveRamp provides RampID identity resolution technology that Raconteur uses for precise audience targeting and measurement. RampID acts as a unified identity spine connecting offline and online data, enabling consistent cross-device targeting without relying on cookies. This partnership enables privacy-first targeting, prevents double-counting of impressions across devices, and maintains data integrity throughout the advertising delivery process.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Raconteur Media competitors and assessment
Company assessmentDirect peers
- Moroch: Texas-headquartered full-service marketing agency serving national consumer brands with media, creative, and digital capabilities. Comparable as a Texas-rooted, multi-vertical digital agency with similar B2C/D2C orientation.
- 270 Strategies: Progressive political and advocacy consulting firm specializing in digital campaign strategy, targeting, and mobilization. Closely comparable to Raconteur's voter mobilization work, particularly the energy-worker campaign archetype.
- DDC Group: Bipartisan political advertising and public affairs agency providing creative, media, and strategy across advocacy and ballot-measure campaigns. Comparable to Raconteur on advocacy-driven, multi-channel political services.
- Bully Pulpit Interactive: Bipartisan political digital agency offering strategy, creative, paid media, and analytics to campaigns, causes, and brands. Comparable to Raconteur across the full-stack digital services portfolio with cross-partisan reach.
- Resolute Strategic Services: Advocacy-focused public affairs and digital firm supporting associations, nonprofits, and corporate-issue campaigns. Comparable to Raconteur's nonprofit and association client work (TXOGA, TAT) and voter-adjacent advocacy services.
- Shorr Strategies: Texas-based full-service marketing and advertising agency with strong political, association, and consumer-brand practices. Direct geographic and service-line peer to Raconteur's Austin-based, multi-vertical agency model.
- M+R Strategies: National digital agency serving nonprofits, advocacy organizations, and political campaigns with fundraising, email, and digital advertising services. Highly comparable to Raconteur's nonprofit and advocacy client segments.
- New Blue Interactive: Democratic political digital firm offering creative, media buying, and data services to candidates and progressive causes. Comparable to Raconteur's voter targeting and digital campaign services on the opposing partisan side.
- Targeted Victory: One of the largest Republican political digital media agencies, providing voter targeting, multi-DSP media buying, and creative for federal and statewide campaigns. Highly comparable in offering and target client base to Raconteur's political work, but at much larger scale under Stagwell ownership.
- GMMB: Major Democratic-aligned full-service political advertising and consulting agency with deep voter targeting, media buying, and creative capabilities. Directly comparable on service mix and political client base, operating on the opposite side of the partisan spectrum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Raconteur Media social profiles
Digital presenceRaconteur Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raconteur Media leadership team
Management profileNumber of profiles
Profiles7 records
Raconteur Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raconteur Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raconteur Media
What does Raconteur Media do?
Raconteur Media is a full-stack digital marketing agency offering end-to-end services including strategy and campaign development, website development and analytics, audience and voter targeting, social media and email marketing, optimization and SEO, creative/video and brand identity, B2C and D2C digital marketing, and advertising and OTT placement. The firm specializes in political campaigns, advocacy groups, nonprofits, and consumer brands, providing integrated creative, content, media, and data services to inform, persuade, and mobilize audiences.
Is Raconteur Media a public or private company?
Raconteur Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raconteur Media founded?
Raconteur Media was founded in 2002. It employs 1 to 10 people.
Where is Raconteur Media based?
Raconteur Media is headquartered in Austin, United States, in the North America region.
How does Raconteur Media make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are advertising & OTT Placement and audience & Voter Targeting.
Who are Raconteur Media's main competitors?
Direct peers on record are Moroch, 270 Strategies, DDC Group, Bully Pulpit Interactive, Resolute Strategic Services, Shorr Strategies, M+R Strategies, New Blue Interactive, Targeted Victory and GMMB.
Does Raconteur Media have an API?
No public API is recorded for Raconteur Media.
What industry is Raconteur Media in?
Raconteur Media's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying, with a secondary code of MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 54183 and its SIC code is 7311.