Purposely

What Purposely does

Purposely is a private, for-profit software company headquartered in Vancouver, Canada, founded in 2018. The company positions itself within the employee experience (EX) software category, addressing what it describes as the EX needs of 'highly engaged companies.' The company operates with a team of 1–10 employees and is led by co-founders Alex McGowan and Gurkaran Poonia — the latter serving as CTO — together with founder Eric Franzo. The small employee band and absence of disclosed institutional funding or ownership structure are consistent with a bootstrapped or pre-seed-stage operating profile.

The company's public-facing identity — name, domain (purposely.co), and short description — implies a purpose-driven orientation toward employee experience, but the source data does not describe specific product modules, feature surface, integrations, AI/ML components, security certifications, or technical architecture. No app-store listings, API/SDK surface, proprietary-model dependencies, patents, awards, or third-party certifications are documented. The website content beyond the URL itself was not extractable from the aggregated input, leaving product depth unauthenticated.

Business-model mechanics are not characterized in the source: pricing structure, deal sizes, go-to-market motion, revenue mix (recurring versus transactional), and customer segmentation are all unstated. With 1–10 employees, no disclosed funding, no named customers, no partnership distribution, and no certifications, the company fits the profile of a micro-SaaS or pre-product-market-fit operation. Diligence on pricing, retention, capital structure, and ownership is required before any investment-grade conclusion can be drawn.

Name

Purposely

Website

https://purposely.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Purposely is a private Vancouver-based employee experience software company, founded in 2018, serving 'highly engaged companies' through a purpose-driven platform operated by a small 1–10 person founding-led team.

Ownership category

akta.pro rank

Product category

Employee Experience Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Employer Brand Strategy & Talent Branding (BPAFAEAH)

Keywords

• Employee experience software
• Employee engagement platform
• Workplace culture tools
• People operations software
• Employee feedback platform

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Purposely is a software company focused on the future of employee experience for highly engaged companies. The firm builds tools and platforms intended to help organizations improve workplace culture, employee engagement, and the overall employee journey for their workforce.

Differentiator

Problem solved

Functional benefit

Products and services

• Purposely Employee Experience Platform Software platform focused on employee experience and engagement, built for companies that prioritize highly engaged workforces. Targets organizations seeking to improve culture, engagement, and people operations outcomes.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Direct peers

• TINYpulse (by Limeade): TINYpulse offers anonymous employee feedback and engagement tools for small to mid-sized businesses — a comparable lightweight employee experience solution to Purposely.
• Officevibe (by Workday): Officevibe is an employee feedback and engagement platform acquired by Workday that targets SMB and mid-market with pulse surveys and manager dashboards — direct competitor to Purposely's employee experience focus, especially for companies that want lighter-weight EX tooling.
• Lattice: Lattice is a people-management platform covering performance, engagement, and growth, serving HR leaders at fast-growing tech companies — a direct peer to Purposely across both engagement and employee experience workflows.
• Limeade: Limeade is an employee experience platform focused on wellbeing, engagement, and inclusion — directly comparable to Purposely's employee experience positioning, particularly for mid-market and enterprise buyers.
• 15Five: 15Five delivers continuous performance management and employee engagement tools through lightweight weekly check-ins and pulse surveys — closely comparable to Purposely as a modern EX platform aimed at engaged culture-first companies.
• Peakon (by Workday): Peakon is an employee listening platform acquired by Workday that delivers real-time engagement analytics and action planning — directly comparable to Purposely in the employee experience and continuous listening category.
• Culture Amp: Culture Amp is a leading employee experience platform offering engagement surveys, performance, and development tools — the most direct large-scale competitor to Purposely in the employee experience category, both serving HR and people-ops teams with SaaS engagement solutions.
• Glint (by LinkedIn/Microsoft Viva): Glint, now part of Microsoft Viva, provides employee engagement analytics for large enterprises — a comparable employee experience solution with deep HRIS and people-analytics integrations.

Broad incumbents

• Qualtrics (EmployeeXM): Qualtrics EmployeeXM is an enterprise experience management suite that includes employee engagement and pulse — a broad incumbent covering the same employee experience category as Purposely, but typically at enterprise scale.

Emerging players

• Workboard: Workboard focuses on OKR alignment and outcomes rather than engagement per se, but competes for the same HR/people-ops buyer and overlaps with employee experience as a unified people platform — adjacent to Purposely's positioning.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks3 records

Key highlights3 records

Customer concentration

• Xx.com/purposelyco
• Facebookfacebook.com/purposelyco
• LinkedInlinkedin.com/company/purposelyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purposely