Johnson, Kendall & Johnson
Johnson, Kendall & Johnson is an independent, employee-owned insurance brokerage and risk management firm founded in 1956, delivering commercial, personal, employee benefits, retirement, and financial services across 16+ industry verticals through carrier partnerships and broker networks such as Assurex Global and M Financial Group.
- Company typePrivate
- Founded1956
- HeadquartersNewtown, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Johnson, Kendall & Johnson does
Johnson, Kendall & Johnson (JKJ) is an independent, employee-owned insurance brokerage and risk management firm founded in 1956 and headquartered in Newtown, Pennsylvania. The firm delivers an integrated portfolio spanning six service lines: Commercial Insurance, Global Solutions, Employee Benefits, Personal Insurance, Financial Services, and Retirement Services. JKJ serves 16+ industry verticals including Senior Living (a nationally recognized specialty since 1969), Construction, Education, Health & Human Services, Life Sciences, Marine & Scuba, Labor Unions, Manufacturing, Private Equity, Real Estate Development, Renewable Energy, Restaurants & Hospitality, Sports/Entertainment/Gaming, Technology, and Wholesale & Distribution, plus individual consumers.
The firm's revenue model rests on recurring commissions (typically ~15% of premiums placed as an independent agent), supplemented by professional services fees from fiduciary retirement advisory (3(21)/3(38) services), wealth management (through M Holdings Securities and LRI Investments), and ancillary fees. Technology consists of digital client portals (Risk Management Center, Personal Insurance Client Portal), the AppliedPay payment platform, and an eUnderwriting multi-carrier platform developed jointly with M Financial Group; there is no proprietary AI/ML stack described. Customer-facing distribution is sales-led and consultative, supported by specialty programs (First Dive/Owl, Charter Lakes, A.E.R.I.A.) and network membership access through Assurex Global, M Financial Group, TechAssure, WING, and RiskProNet.
JKJ's go-to-market emphasizes long-term relationships, employee ownership (all employees are owners), and the Certified Evergreen corporate structure intended to insulate the firm from short-term investor pressure. Marketing relies on regional sports sponsorships (Philadelphia Eagles since 2013, Philadelphia Union since 2018), the Insights blog and risk control content, social channels (LinkedIn, X, Facebook, Instagram, YouTube), JKJ University educational programming, and the Passion With a Purpose community service initiative. Growth has been delivered through both organic vertical deepening and selective M&A (A.E.R.I.A. 2019; Sigel Insurance 2022).
Johnson, Kendall & Johnson firmographics
Firmographics- Name
- Johnson, Kendall & Johnson
- Legal name
- Johnson, Kendall & Johnson, Inc.
- Website
- https://jkj.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Johnson, Kendall & Johnson is an independent, employee-owned insurance brokerage and risk management firm founded in 1956, delivering commercial, personal, employee benefits, retirement, and financial services across 16+ industry verticals through carrier partnerships and broker networks such as Assurex Global and M Financial Group.
- Ownership category
- akta.pro rank
Johnson, Kendall & Johnson industry classification
Industry- Product category
- Insurance Brokerage and Risk Management
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industry
- Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)
Keywords
Where Johnson, Kendall & Johnson is headquartered
LocationHeadquarters
- HQ city
- Newtown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Johnson, Kendall & Johnson business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commissions: As an independent insurance agent, JKJ is paid a percentage of new and renewal premiums placed with insurance companies. As a rule of thumb, compensation equals approximately 15% of the premiums paid by consumers to the insurance company. Individual employees are compensated via salary, bonus, commission, or some combination of the three.
- Financial Services Advisory: Fiduciary advisory and consulting services for retirement benefit plans, including 3(21) and 3(38) fiduciary services, investment oversight, and plan design optimization. Securities offered through M Holdings Securities, Inc. and investment advisory services through LRI Investments, LLC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | No public pricing tiers available |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Johnson, Kendall & Johnson product offering
Product offeringCore offering
Johnson, Kendall & Johnson (JKJ) is an independent, employee-owned insurance brokerage and risk management firm offering an integrated portfolio of six core service lines: Commercial Insurance (risk identification, custom coverage design, safety consulting, and claims advocacy), Global Solutions (multinational enterprise risk management), Employee Benefits (health, wellness, and compliance programs), Personal Insurance (home, auto, valuables, watercraft, travel, and flood coverage through carrier partnerships), Financial Services (life insurance, estate planning, and business continuity), and Retirement Services (401k/403b/457 fiduciary advisory, defined benefit, ESOP, and non-qualified deferred compensation). JKJ serves 16+ industry verticals including construction, life sciences, senior living, technology, marine/scuba, and more.
Product overview
Johnson, Kendall & Johnson (JKJ) is an independent, employee-owned insurance brokerage and risk management firm offering an integrated portfolio of six core service lines: Commercial Insurance (risk management, safety consulting, and claims advocacy), Global Solutions (multinational enterprise risk management), Employee Benefits (health, welfare, wellness, and compliance), Personal Insurance (home, auto, valuables, watercraft, travel, and flood coverage through carrier partnerships), Financial Services (life insurance, estate planning, business continuity, and securities through M Financial Group), and Retirement Services (401k/403b/457 fiduciary advisory, defined benefit, ESOP, and non-qualified deferred compensation). JKJ serves 16+ industry verticals including construction, life sciences, manufacturing, marine/scuba, senior living, and technology. Specialized programs include Marine & Scuba Insurance, First Dive Program, and Charter Lakes Boat & Vessel Program.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Insurance Comprehensive commercial insurance solutions including risk identification, custom coverage design, industry-aligned solutions, renewal strategy, contract review, and policy benchmarking. Services include safety and risk management consulting and claims management advocacy for businesses.
- Global Solutions
- Employee Benefits
- Personal Insurance
- Financial Services
- Retirement Services
- Marine and Scuba Insurance Programs
Quantifiable outcome
- JKJ helped sponsor the first 401(k) plan in the USA in 1981
- +2 more outcomes
Companies that use Johnson, Kendall & Johnson
Customer profileNamed customers8 records
Segments17 records
Ideal customer profiles2 records
Johnson, Kendall & Johnson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Johnson, Kendall & Johnson partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor, core and secondary.
- Walnut Street TheatreminorJKJ sponsors Walnut Street Theatre's production of 1776: The Musical, reflecting JKJ's commitment to community engagement and support for arts and cultural organizations in the Philadelphia region.
- Assurex GlobalcoreJKJ joined Assurex Global in 2024, the world's largest privately-held commercial insurance, risk management, and employee benefits brokerage group, providing access to global resources and capabilities while maintaining independent ownership.
- ECRIsecondaryJKJ partnered with ECRI in 2023 to provide comprehensive clinical risk management services to senior living clients, enhancing JKJ's service offerings in the senior living sector.
- WING (Worldwide Insurance Network Group)coreJKJ joined WING in 2022, a closely held and member-governed international, independent broker network, reinforcing JKJ's commitment to supporting independent brokers globally.
- Sigel InsuranceminorSigel Insurance merged with JKJ in 2022, expanding JKJ's market presence and client base.
- Amusement Entertainment Risk Insurance Associates (A.E.R.I.A.)minorJKJ acquired A.E.R.I.A. in 2019, a company specializing in coverage for the amusement and entertainment industry, expanding JKJ's capabilities in this vertical.
- TechAssurecoreJKJ joined TechAssure in 2018, a leading global network of independent insurance and risk management experts specializing in technology-related risks and innovation-driven industries. JKJ is among only 22 firms in the U.S. with access to exclusive benchmarking data and proprietary policy forms for life sciences.
- Philadelphia UnionsecondaryJKJ partnered with Philadelphia Union soccer team in 2018, supporting the local sports community and strengthening regional brand presence.
- M Financial GroupcoreJKJ Financial Services is a member/owner of M Financial Group, one of over 130 member firms that are among the most experienced and largest buyers of insurance and financial products. M Financial Group has strategic alliances with major insurance companies and developed the industry's first multi-carrier eUnderwriting platform.
- Philadelphia EaglessecondaryJKJ partnered with the Philadelphia Eagles in 2013, with partnership extension announced in 2022. The partnership reflects JKJ's commitment to community involvement and regional brand building.
- RiskProNet InternationalcoreJKJ became a founding partner of RiskProNet International in 1996, one of the original insurance broker networks.
- AHK (American-German Chamber of Commerce)minorJKJ partners with AHK to support international business relationships and German-American commercial connections.
- British-American Business CouncilminorJKJ partners with British-American Business Council to facilitate transatlantic business and insurance relationships.
- First Dive / Owl Underwriting Agency, Inc.minorJKJ cooperates with First Dive / Owl Underwriting Agency to develop full range of insurance products for the Recreational Scuba Diving Industry with technical expertise and high service levels.
- Charter Lakes InsuranceminorJKJ cooperates with Charter Lakes Insurance to develop full range of insurance products for boats, yachts, commercial vessels and rentals in the marine sector.
- Tugboat InstituteminorJKJ is a member of the Tugboat Institute, which grants the Certified Evergreen® distinction recognizing commitment to enduring excellence and long-term independence.
- National Center for Employee Ownership (NCEO)minorJKJ is affiliated with the NCEO, supporting employee ownership principles and practices.
- CIAB (Council of Insurance Agents & Brokers)minorJKJ is affiliated with CIAB, the leading trade association for commercial insurance agents and brokers.
- Trusted ChoiceminorJKJ is a Trusted Choice independent insurance agent, providing access to resources and brand recognition for independent agents.
- UnibaminorJKJ is affiliated with Uniba, a network supporting independent brokers for international needs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Johnson, Kendall & Johnson competitors and assessment
Company assessmentDirect peers
- Hub International: Hub International is a leading North American insurance brokerage serving mid-market commercial clients across diverse verticals, with strong employee benefits and risk management capabilities — a closely comparable mid-market peer in product mix and target customer.
- RPS Group (Risk Placement Services): RPS is a specialty insurance wholesaler and broker focused on excess and surplus lines, complex commercial risks, and niche industries — comparable to JKJ in specialty brokerage focus and reliance on non-admitted/excess carrier relationships (now part of Gallagher).
- AssuredPartners: AssuredPartners is a rapidly growing mid-market insurance broker built largely through acquisitions of regional agencies, offering commercial P&C, employee benefits, and personal lines — directly comparable to JKJ's vertical-specialty and M&A-driven growth playbook.
- Leavitt Group: Leavitt Group is a privately-held, employee-owned insurance brokerage operating across the Western US, offering commercial, personal, and benefits solutions — closely comparable to JKJ's independent, employee-owned structure and multi-vertical strategy.
- Brown & Riding: Brown & Riding is a specialty insurance and reinsurance broker with deep expertise across niche verticals and complex risk placements — comparable to JKJ in its specialty-focus orientation and access to non-admitted/excess markets.
- IMA Financial Group: IMA Financial is an independent, employee-owned insurance brokerage and risk management firm offering commercial insurance, employee benefits, and wealth management — structurally similar to JKJ as an independent, employee-owned full-service broker.
- USI Insurance Services: USI is one of the largest privately-held insurance brokerage and consulting firms in the US, with deep middle-market specialization across property/casualty, employee benefits, and retirement services — a near-direct analog to JKJ's integrated model, though at meaningfully larger scale.
Broad incumbents
- Marsh McLennan: Marsh is the world's largest insurance broker and a division of Marsh McLennan, serving multinational corporations with risk management, insurance, and consulting — represents the large-incumbent peer that defines the upper bound of the broker competitive landscape.
- Aon: Aon is a leading global professional services firm offering risk management, insurance brokerage, and HR consulting — a major incumbent peer competing with JKJ for mid-market and specialty accounts, with broader analytics and capital-markets capabilities.
- Arthur J. Gallagher (Gallagher): Gallagher is a Fortune 500 global insurance brokerage and risk management firm serving mid-market through enterprise clients — a broader incumbent competing with JKJ in mid-market and specialty segments, with significantly larger scale and resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Johnson, Kendall & Johnson social profiles
Digital presenceJohnson, Kendall & Johnson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Johnson, Kendall & Johnson leadership team
Management profileNumber of profiles
Profiles1 record
Johnson, Kendall & Johnson subsidiaries and ownership
Company hierarchySubsidiaries4 records
Johnson, Kendall & Johnson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Johnson, Kendall & Johnson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Johnson, Kendall & Johnson
What does Johnson, Kendall & Johnson do?
Johnson, Kendall & Johnson (JKJ) is an independent, employee-owned insurance brokerage and risk management firm offering an integrated portfolio of six core service lines: Commercial Insurance (risk identification, custom coverage design, safety consulting, and claims advocacy), Global Solutions (multinational enterprise risk management), Employee Benefits (health, wellness, and compliance programs), Personal Insurance (home, auto, valuables, watercraft, travel, and flood coverage through carrier partnerships), Financial Services (life insurance, estate planning, and business continuity), and Retirement Services (401k/403b/457 fiduciary advisory, defined benefit, ESOP, and non-qualified deferred compensation). JKJ serves 16+ industry verticals including construction, life sciences, senior living, technology, marine/scuba, and more.
Is Johnson, Kendall & Johnson a public or private company?
Johnson, Kendall & Johnson is a private company. It is classified as management employee owned and is currently operating.
When was Johnson, Kendall & Johnson founded?
Johnson, Kendall & Johnson was founded in 1956. It employs 101 to 250 people.
Where is Johnson, Kendall & Johnson based?
Johnson, Kendall & Johnson is headquartered in Newtown, United States, in the North America region.
How does Johnson, Kendall & Johnson make money?
Two revenue lines are on record. Insurance Commissions are the primary driver. The others are financial Services Advisory.
Who are Johnson, Kendall & Johnson's main competitors?
Direct peers on record are Hub International, RPS Group (Risk Placement Services), AssuredPartners, Leavitt Group, Brown & Riding, IMA Financial Group and USI Insurance Services. Broad incumbents are Marsh McLennan, Aon and Arthur J. Gallagher (Gallagher).
Does Johnson, Kendall & Johnson have an API?
No public API is recorded for Johnson, Kendall & Johnson.
What industry is Johnson, Kendall & Johnson in?
Johnson, Kendall & Johnson's product category is Insurance Brokerage and Risk Management. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAJANAH, Professional Umbrella / Excess (E&O/D&O Wrap). Its NAICS code is 524210 and its SIC code is 6411.