Ingeniería de Aplicaciones S.A.

What Ingeniería de Aplicaciones S.A. does

Ingeniería de Aplicaciones S.A. (IDASA) is a privately held, family-owned Spanish industrial automation integrator founded in 1986 by Miquel Seriola Rodas and headquartered in Sant Quirze del Vallès (Barcelona). The company designs, fabricates, programs and commissions turnkey robotic cells and factory-automation systems for industrial customers, with a core portfolio that includes high-productivity waterjet cutting cells (proprietary IDACUT software, up to 4 robots per cell), ultrasonic welding and cutting cells, modular thermoforming lines with proprietary hot-air and infrared ovens, robotic labeling and bin-picking cells, AMR solutions developed with Steering Machines on the Moby platform, and industrial marking systems distributed exclusively in Spain from Borries. Underlying capabilities are anchored by an in-house Innovation Center for proof-of-concept validation and a Taylor-Made Solutions process spanning analysis, simulation, fabrication and implementation.

IDASA sells primarily through direct enterprise engagement of its engineering team, delivering project-based turnkey contracts priced individually rather than via public price lists. Go-to-market is enterprise field sales with multi-phase project management (problem analysis, 3D simulation, fabrication, programming, testing, implementation, final acceptance) and a recurring service layer covering preventive maintenance, spare parts, training, retrofit/relocation and remote assistance via Wideum smart glasses. The customer base is concentrated in automotive (estimated 60–70% of revenue), with adjacent verticals in steel, plastics, textiles, and emerging work in agriculture and maritime/port logistics. Geographic mix is approximately 29% Spain-domestic, 41% other Europe and 30% North America (served via a Chicago office opened in 2018), supported by a partnership ecosystem that includes ABB, Universal Robots, Siemens, Yaskawa, Beta Robots, ALLFI, Wideum, Rosmiman, Infinite Automation, Steering Machines and Borries Marking Systems. The business is bootstrapped (approximately 90% of profits reinvested), with no external equity or acquisition history; leadership has transitioned to the next generation, with founder Miquel Seriola Rodas serving as President and Miquel Seriola Petit as Director General.

Name

Ingeniería de Aplicaciones S.A.

Legal name

INGENIERIA DE APLICACIONES, S.A.

Website

https://idasa.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

IDASA is a family-owned Spanish industrial automation integrator founded in 1986 that designs and commissions turnkey robotic cells, AMR solutions and thermoforming lines, primarily for enterprise automotive customers across Europe and North America.

Ownership category

akta.pro rank

Product category

Industrial Automation & Robotics Integration

NAICS

Industrial Machinery Manufacturing (3332)

SIC

General Industrial Machinery & Equipment (3560), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Thermoforming Machinery & Automation (IMANAHAK), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

Keywords

• Industrial automation solutions
• Robotic systems integration
• Factory automation equipment
• Waterjet cutting cells
• Autonomous mobile robots

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Turnkey Automation Solutions: IDASA designs, fabricates, programs and implements complete factory automation solutions including robotic cells, waterjet cutting systems, and material handling equipment. Revenue is generated through project-based engagements with full implementation support.
2. Custom Machine Manufacturing: Custom-designed and fabricated automation cells and systems including waterjet cells, welding cells, thermoforming lines, and material handling solutions. Provides turnkey solutions including high-pressure components.
3. Service and Support: Preventive maintenance, spare parts supply, remote assistance using Wideum smart glasses technology, training, retrofit and relocation services. Connected services for remote monitoring.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

IDASA designs, manufactures and implements turnkey robotic factory automation solutions, including waterjet cutting cells, robotic cells (assembly, welding, dispensing, material handling), thermoforming lines with proprietary ovens, autonomous mobile robots (AMR/AGV), and distributes Borries industrial marking systems. The company handles the full project lifecycle from problem analysis and 3D simulation to fabrication, programming, on-site implementation and after-sales service.

Product overview

IDASA (Ingeniería de Aplicaciones S.A.) is a specialist in factory automation and robotics offering a broad portfolio of turnkey solutions. Its core product lines include Waterjet Cells for high-productivity waterjet cutting, AMR (Autonomous Mobile Robots) developed with Steering Machines for intralogistics, and a full suite of robotic sub-products spanning robotic labeling, bin picking, unwinding, automatic stacking, pick & place, injection molding unloading, foaming carrousels, spraying/gluing, high-speed milling, ultrasonic welding/cutting, press transfers, and assembly lines. These are complemented by Borries-based industrial marking products (laser, type wheel, conventional, scribe/dot-peening) and thermoforming solutions including proprietary hot-air and infrared ovens. Services include an Innovation Center for process validation, Taylor-Made Solutions for custom automation design, Remote Assistance powered by Wideum smart glasses, and IDASA Connected Services covering maintenance, training, spare parts, and equipment retrofit. The portfolio is tied together by a structured 5-step custom development process (analysis, concept, proof-of-concept, cost optimization, implementation).

Differentiator

Problem solved

Functional benefit

Products and services

• Waterjet Cells High-productivity waterjet cutting cells for industrial cutting, available in Single Robot, Rotative, and Open configurations with up to 4 robots per cell; turnkey solution including high-pressure components and IDASA's proprietary IDACUT software for on/offline programming with 3D visualization. Intended for industrial manufacturers needing precision cutting of various materials.
• AMR (Autonomous Mobile Robots) Custom autonomous mobile robots and AGVs with 360° omnidirectional mobility, payload capacities from 500 to 4,000 kg, and intelligent navigation. Developed in partnership with Steering Machines and Beta Robots. Intended for industrial intralogistics and material transportation in manufacturing facilities.
• Robotic Labeling Systems Robotized labeling systems adaptable to any process, using custom-designed 3D-printed grippers and sensors to apply labels to surfaces of varying shapes and dimensions. Intended for manufacturers needing automated labeling of parts or products.
• Bin Picking Solutions Bin picking solutions using advanced 3D vision systems for autonomous calibration, environment modeling, and collision prevention, adaptable to various part and container sizes. Intended for manufacturers needing automated picking of parts from bins.
• Unwinding Systems Automatic and semi-automatic unwinding systems for plastic and textile coils, with constant tension adjustment and integrated cutting for rolls up to 2 m wide. Intended for plastic and textile manufacturers needing automated coil feeding.
• Automatic Stacking Systems Automated stacking systems for carpets, felts, and non-woven materials with automatic length/width adjustment, reaching cycle times of up to 11 seconds for pieces up to 3 m × 2 m. Intended for textile and material manufacturers needing automated stacking of finished pieces.
• Pick & Place Systems Pick & place systems for textile and plastic materials using vacuum or needle mechanisms, handling blank sizes up to 2 m × 3 m with uninterrupted production solutions. Intended for plastic and textile manufacturers needing automated part handling.
• Injection Molding Unloading Systems Robotized automatic unloading systems for injection molding presses, with integrated degating, flame treatment, or laser marking for direct delivery to painting or finishing lines. Intended for plastics manufacturers using injection molding.
• Plastic Coil Unloading and Palletizing Robotized unloading and palletizing of plastic coils, with flexible adaptation to different coil sizes and real-time communication with coil winders. Intended for plastics manufacturers producing coiled products.
• Foaming Carrousels Automated foaming carrousels with up to 24 mold holders in a circular configuration, allowing operators to load/unload molds safely without stopping production. Intended for manufacturers using foaming processes (e.g., automotive interior parts).
• Spraying and Gluing Cells Robotized spraying and gluing cells for automotive applications, supporting multiple technologies and adhesive types, with high-speed rotary tables and configurations up to 3 robots. Intended for automotive manufacturers needing automated dispensing.
• High-Speed Milling Cells Robotized high-speed milling cells for composites, carbon fiber, and SMC materials, with up to 4 robots per cell, dust extraction systems, and optional force sensors for deburring and finishing. Intended for manufacturers processing advanced composite materials.
• Ultrasonic Welding Cells Robotized ultrasonic welding cells with rotary tables supporting up to 4 robots, with weld point data storage linked to ERP systems or labels. Intended for manufacturers needing automated ultrasonic welding with traceability.
• Ultrasonic Cutting Cells Robotized ultrasonic cutting cells for 3D cutting of cardboard, foam, and other materials with high repeatability and low maintenance costs. Intended for manufacturers needing precise 3D cutting of soft/foam materials.
• Press Transfer and Unloading Systems Automatic press transfer and unloading systems integrated with presses, with full communication with the press and full adaptability to specific press brands and products. Intended for manufacturers using press operations (e.g., automotive, plastics).
• Assembly Lines Custom robotic assembly lines for automotive components with screwing and riveting capabilities, featuring high repeatability, quality control, and maintenance monitoring. Intended for automotive manufacturers needing automated assembly of components.
• Type Wheel Marking Type wheel marking machines (distributed from Borries Markier-Systeme) for fast, variable marking on metal including VIN and relief nameplates, with deep and quiet stamping. Intended for manufacturers needing durable, variable marking on metal parts.
• Laser Marking High-speed laser marking (distributed from Borries Markier-Systeme) for aluminum, steel, stainless steel, plastic, and cast iron, supporting special characters, barcodes, and DataMatrix codes. Intended for manufacturers needing high-speed, permanent laser marking for traceability.
• Conventional Marking Stamping and impact marking machines (distributed from Borries Markier-Systeme) with very short marking times, available from standard to fully automated custom versions. Intended for manufacturers needing robust stamping/impact marking.
• Scribe, Stylus and Dot-Peening Modular scribe, stylus, and dot-peening marking systems (distributed from Borries Markier-Systeme) for permanent marking on solid materials with user-adjustable character height, width, and stamping depth. Intended for manufacturers needing customizable permanent marking on solid materials.
• Hot Air Ovens Automated hot air ovens for textile materials with double airflow, flexible loading systems, and automatic dispensing, allowing uniform temperature control throughout the piece. Intended for textile manufacturers needing automated heating for thermoforming/textile processes.
• Infrared Ovens Automated infrared ovens for flat materials up to 250°C with temperature and intensity control across up to 32 zones, with vacuum cup loading and automatic dispensing. Intended for manufacturers needing precise infrared heating for flat materials (e.g., thermoforming).
• Thermoforming Lines Complete automated thermoforming production lines including IDASA's proprietary hot-air and infrared ovens, presses, and handling systems for carpet, TPO, and heavy-layer materials. Turnkey solutions with automated loading and dispensing. Intended for automotive, textile and industrial manufacturers needing turnkey thermoforming lines.
• Innovation Center Testing Services Process validation services in IDASA's Innovation Center equipped with waterjet/milling/ultrasonic cutting & welding, 3D vision systems, 3D printing, collaborative robots, and AI for trajectory optimization and maintenance. Enables proof-of-concept validation before full deployment. Intended for manufacturers evaluating automation solutions before committing to full implementation.
• Remote Assistance Remote support service using Wideum smart-glass technology, enabling IDASA technicians to see exactly what the customer sees during video calls and provide full remote support. Intended for installed-base customers needing rapid troubleshooting and reduced downtime.
• https://idasa.com/wp-content/uploads/2021/12/MakeItHappen.png Custom automation solutions developed through a structured 5-step process: analysis, new machine concept, proof-of-concept, cost optimization, and implementation, backed by expertise in PLC/robot programming, 3D simulation, and hardware design. Intended for manufacturers needing bespoke automation projects.
• IDASA Connected Services Connected after-sales services including customer support, preventive maintenance (managed via ROSMIMAN software), training, spare parts supply, and equipment retrofit/relocation. Intended for installed-base customers needing lifecycle support of their automation equipment.

Quantifiable outcome

• Automatic Dry Dock delivery time of less than 10 minutes for boat owners at Barcelona Harbour
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

15 partnerships are on record, tiered key, core and major.

• Borries Marking SystemskeyTechnology or Integration · 20 January 2025IDASA is the exclusive representative of Borries Marking Systems in Spain. Borries is a German company specializing in advanced industrial marking solutions including laser marking, scribe, stylus, dot-peening, type wheel, and conventional marking technologies.
• Steering MachineskeyStrategic or Co-development Partner · 10 January 2025Strategic collaboration to develop AMR (Autonomous Mobile Robot) solutions using the Moby platform. Moby provides 360° mobility with precise mapping and intelligent navigation for safe autonomous operations. Partnership enables tailored solutions for each type of client in industrial logistics.
• Infinite AutomationkeyStrategic or Co-development Partner · 8 January 2025Partnership combines Infinite Automation's advanced technology with IDASA's deep experience in the European market. Together they provide customers access to advanced automation solutions and personalized agile support throughout Europe.
• WideumcoreTechnology or IntegrationPartnership enables 100% Remote Assistance using smart glasses technology. Wideum's video call technology allows IDASA technicians to see exactly what customers see, providing remote support capabilities for reduced downtime.
• ABBcoreTechnology or IntegrationTechnology partner for robotics including IRB robots. IDASA attended inauguration of ABB's Customer Innovation Center located near their facilities. Work with ABB robots including IRB 1600 and IRB 6700 models.
• Universal RobotscoreTechnology or IntegrationTechnology partner for collaborative robotics solutions.
• SiemenscoreTechnology or IntegrationTechnology partner for industrial automation and control systems integration.
• ALLFI RoboticscoreTechnology or IntegrationTechnology partner for waterjet cutting technology including Type V 2.0 cutting heads and block and bleed valves for precise pressure control.
• FERIMETmajorStrategic or Co-development PartnerCollaboration on the Innovation in Automation project (VEC-020100-2022-2015) for development of picking and traceability systems for electric and electronic materials from end-of-life vehicles. Part of PERTE VEC led by Renault Group.
• RosmimancoreTechnology or IntegrationSoftware partner for maintenance management solutions. IDASA is a partner of Rosmiman for preventive maintenance software.
• YaskawacoreTechnology or IntegrationTechnology partner for industrial robotics. Yaskawa Ibérica's Director General Laurent Bodin took over as treasurer of AER Automation from Miquel Seriola.
• Beta RobotscoreTechnology or IntegrationPartnership for AMR solutions alongside Steering Machines and IDASA for Tandem AMR and other mobile robot configurations.
• AER AutomationkeyOthersSpanish Association of Robotics and Automation. IDASA is part of the board and has served as treasurer. Miquel Seriola was named Honorary Member in 2024. AER Automation serves as the point of excellence in automation and robotic applications, fostering standardization, best practices, and professional development.
• Tecnova Technology CentremajorStrategic or Co-development PartnerCollaboration on REDGOLD project for robotized saffron stigma separation. Tecnova located in Almeria provides technological center support for research and development.
• Renault GroupmajorStrategic or Co-development PartnerInnovation project partner through PERTE VEC initiative for development of picking and traceability systems for electric and electronic materials from end-of-life vehicles.

Scale indicators7 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Rockwell Automation: Rockwell Automation is a global factory automation incumbent offering PLCs, motion control, and integrated solutions. Comparable to IDASA's systems integration and controls work, but at substantially larger scale and with proprietary control platforms.
• Yaskawa Motoman: Yaskawa is both a technology partner and competitor — a global robotics OEM with direct systems integration capabilities. Comparable to IDASA in robotic cell integration for automotive and industrial customers, but operating at robot-OEM scale with proprietary platforms.
• Festo: Festo is a global industrial automation and pneumatics incumbent offering factory automation components and integrated systems. Comparable to IDASA as a broad automation solutions provider serving manufacturing customers, but at significantly larger scale and with a much wider product portfolio.
• Universal Robots: Universal Robots is a technology partner (cobot platform) and broad incumbent in collaborative robotics with growing integrator network. Comparable to IDASA via shared cobot deployment model, though UR operates at OEM scale.
• KUKA Systems (KUKA AG): KUKA is a global robotics and systems integrator (now Midea-owned) providing turnkey factory automation, robotic cells, and automotive line integration. Closely comparable to IDASA in automotive systems integration, but operates at global OEM scale.
• Schneider Electric (Industrial Automation): Schneider Electric provides industrial automation software, PLCs, and integrated factory solutions comparable to IDASA's PLC/integration work. Operates as a broad incumbent with global reach and ecosystem of integrators.
• ABB Robotics: ABB is a core technology partner (IDASA uses ABB IRB robots) but also a broad incumbent offering robotic systems integration globally. Comparable on factory automation scope, with vastly larger scale and direct integration services.

Regional players

• Inser Robotics: Inser Robotics is a Spanish industrial robotics integrator offering turnkey automation solutions to automotive and manufacturing customers. Most directly comparable to IDASA as a regional peer with similar size, vertical focus, and Spanish-market presence.

Emerging players

• Sidel (Tetra Laval): Sidel specializes in packaging machinery and line integration for beverage and FMCG producers, with overlap to IDASA's end-of-line integration and material handling capabilities. Comparable as a turnkey line systems integrator, though focused on packaging verticals.

Direct peers

• Comau: Comau is a direct competitor in automotive robotics and factory automation, offering welding cells, assembly lines, and turnkey systems to OEMs globally. Highly comparable to IDASA's automotive systems integration business, with Stellantis ownership and broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCK-y_B8vgMrH3Y-yABccXAA
• LinkedInlinkedin.com/company/ingenieria-de-aplicaciones-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ingeniería de Aplicaciones S.A.