Weichert Realtors- Brandon Realty

What Weichert Realtors- Brandon Realty does

Weichert, Realtors® - Brandon Realty is a family-owned, full-service real estate firm founded in 1965 and headquartered at 211 N Parsons Ave, Brandon, Florida. Operating as an independently owned franchisee of the Weichert national brand, the company provides residential and commercial property sales, buyer representation, rental placement, and property management services to consumers and small investors across the greater Brandon area, broader Florida markets, and Puerto Rico. The firm is staffed by approximately 11-50 employees including roughly 5 named licensed agents (Dustin Hamilton, Dylan Hamilton, Nora Redding, Evelyn Mercado, Nadine Lima), with Owner / Property Manager Nora Redding overseeing the property management vertical.

The technology stack is built around a Kunversion-powered IDX/CRM website integrated with the My Florida Regional MLS (MFRMLS) for property search and listing exposure, PropertyWare for tenant and rental management workflows, and a BoldTrail backend supporting agent lead management. Third-party integrations include ATTOM Data and Zillow for automated home valuation, Rental Beast for online rental applications, and Google Maps for property mapping. Revenue is generated through three streams: commission-based real estate brokerage on buyer/seller transactions, ongoing property management fees (typically 8-12% of monthly rent plus setup costs), and rental placement and application fees.

The go-to-market is a multi-channel motion combining their website portal, MLS-driven organic exposure, direct-mail lead campaigns, agent referrals, testimonials, and in-person service at the Brandon office. Pricing is quote-based and not publicly disclosed. No external institutional capital, parent holding company, or disclosed financial figures are present in available data; ownership remains family-based with Weichert franchise affiliation as the only structured third-party relationship.

Name

Weichert Realtors- Brandon Realty

Legal name

Weichert, Realtors® - Brandon Realty

Website

https://brandonrealtyinc.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Weichert, Realtors® - Brandon Realty is a family-owned Florida real estate franchise founded in 1965, providing residential and commercial sales, buyer representation, rentals, and property management to consumers and small investors across the Brandon market and Puerto Rico.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate sales
• Property management services
• Buyer and seller representation
• Rental property services
• MLS property search

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based revenue from buying and selling residential and commercial properties. Agents represent buyers and sellers in transactions with commission split arrangements typical in the industry.
2. Property Management Services: Comprehensive property management services including tenant screening, rent collection, property inspections, lease renewals, and financial reporting for property owners.
3. Rental Services: Rental property listings and tenant placement services, including application processing through PropertyWare platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Weichert, Realtors - Brandon Realty is a full-service real estate brokerage that helps individuals and families buy, sell, and lease residential properties across the greater Brandon, Florida area. The firm also provides ongoing property management services for rental property owners, including tenant screening, rent collection, property inspections, lease renewals, and financial reporting. Operations are supported by an online property search platform, MLS integration, and a tenant portal for self-service rental management.

Product overview

Weichert, Realtors® - Brandon Realty is a full-service real estate company offering three core services: Property Management Services, Home Sales & Listings, and Buyer Representation. The company provides a property search platform with extensive filtering options across multiple property types including single family homes, condos, commercial properties, land, and rentals. Additional offerings include a home valuation tool powered by third-party data providers, a tenant portal for rental management, and rental application services. The company operates a Kunversion-powered website integrated with MLS data to provide property listings across the greater Brandon, Florida area and surrounding markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Comprehensive property management for rental property owners, including tenant screening, rent collection, routine inspections, lease renewals, direct deposit of proceeds, online services, and detailed financial reporting. Designed for landlords and investors seeking professional management of residential and commercial rental properties.
• Home Sales & Listings Professional home sales representation for sellers, including property staging, marketing across multiple channels, pricing strategy, and negotiation support to achieve top-dollar results. Designed for residential property owners looking to sell homes in the greater Brandon, Florida area.
• Buyer Representation Buyer agent services providing dedicated support in market navigation, opportunity identification, property showings, and negotiating the best possible terms for home purchases. Designed for individuals and families seeking to purchase residential properties.
• Property Search Platform Comprehensive online property search platform allowing users to filter listings by type (single family, condos, commercial, land, rentals, mobile home, business op, income, villa, townhouse), price range, beds, baths, and other amenities. Access to thousands of MLS listings across Florida markets.
• Rental Application Service Online rental application platform powered by Rental Beast, allowing prospective tenants to apply for rental properties with a one-time application fee providing 30-day access across participating properties. Designed for renters seeking to lease residential properties.

Quantifiable outcome

• 43,000 active buyers in office
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• WeichertcoreChannel Partner/ Reseller/ DistributorWeichert franchise affiliation providing brand recognition, national marketing resources, training programs, and operational support. The company operates as Weichert, Realtors - Brandon Realty under this franchise model.
• MFRMLS (My Florida Regional MLS)coreTechnology or IntegrationMultiple Listing Service partnership providing access to comprehensive property listings across Florida markets. Website powered by MFR MLS data exchange for real-time property information.
• PropertyWarecoreTechnology or IntegrationTenant portal and property management platform for rental applications and ongoing tenant management services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled residential brokerage with a direct-to-consumer platform that pressures traditional commissions and competes for the same buyer leads in Florida.
• Compass: Tech-forward national residential brokerage that is reshaping commission economics and consumer expectations; a credible competitive threat to traditional franchise offices in higher-end Florida submarkets.
• HomeSmart: Fast-growing virtual-focused residential brokerage offering higher commission splits to agents; a direct competitor for recruiting real estate agents away from traditional franchises like Weichert.

Direct peers

• Better Homes and Gardens Real Estate: Direct franchise-model competitor with comparable independently owned offices serving residential buyers and sellers; similar technology platform model and fee structure.

Broad incumbents

• Coldwell Banker: Major national residential real estate franchise with similar agent/owner-operated office structure; competes head-to-head for local agent recruits and listings in Florida markets.
• RE/MAX: Iconic residential real estate franchise with comparable commission-split and office model; heavy Florida presence and direct competitor for independent agent recruitment in the Tampa/Brandon region.
• Weichert, Realtors: National franchisor of the subject company and the most directly comparable peer — same brand, same business model, same commission structure across hundreds of independently owned offices in the U.S.
• Keller Williams Realty: Largest U.S. residential real estate franchise by agent count, with strong Florida presence; same residential brokerage and property management-adjacent services.
• Century 21 Real Estate: Global residential franchise with same independently owned office model and similar buyer/seller representation services; competes directly in the Brandon/Tampa submarket.
• Berkshire Hathaway HomeServices: National residential franchise network with similar agent-driven model and premium brand positioning; competes for the same local agents and seller mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BrandonRealtyFL

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weichert Realtors- Brandon Realty