Maitre'D POS
Maitre'D POS, a PayFacto subsidiary, provides a cloud-based restaurant POS platform (Maitre'D Virtuo) that integrates payments and embedded financial services — including working capital and a branded Mastercard — for restaurant operators across Canada.
- Company typePrivate
- Founded1999
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Maitre'D POS does
Maitre'D POS is a restaurant technology provider operating as a subsidiary brand under PayFacto, a payments-focused parent company. Founded in 1999 and headquartered in Seattle, the company sells software and integrated financial services to full-service and quick-service restaurant operators, with current commercial focus on the Canadian market. Its core offering is Maitre'D Virtuo, a next-generation cloud-based point-of-sale platform launched in March 2026 that unifies restaurant management, integrated payment processing, and embedded financial services within a single product. Complementing the core platform are two proprietary financial-service modules: Maitre'D Cash Advance, which provides operators faster access to working capital, and Maitre'D Mastercard, a business credit card product for managing restaurant operating expenses.
The platform architecture is built around integration interoperability — collapsing what is typically a fragmented stack of POS, payments, and finance vendors into a unified offering. Revenue mechanics span three streams: recurring subscription fees for the POS platform, transaction fees from integrated payment processing, and transaction-derived revenue from embedded financial services including working-capital advances and card interchange. Go-to-market is sales-led, with direct distribution across Canada targeting restaurant operators facing rising costs, labor shortages, and cash-flow constraints. The company employs 101–250 people and has not disclosed funding rounds, ownership detail beyond the PayFacto parent relationship, or specific customer logos in the available material.
Maitre'D POS firmographics
Firmographics- Name
- Maitre'D POS
- Website
- https://maitredpos.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Maitre'D POS, a PayFacto subsidiary, provides a cloud-based restaurant POS platform (Maitre'D Virtuo) that integrates payments and embedded financial services — including working capital and a branded Mastercard — for restaurant operators across Canada.
- Ownership category
- akta.pro rank
Maitre'D POS industry classification
Industry- Product category
- Restaurant Point-of-Sale Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), Vertical-Specific POS Financing (e.g., Healthcare, Auto, Home Improvement) (FSAGAIAK)
Keywords
Where Maitre'D POS is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Maitre'D POS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- POS Platform and Software Services: Cloud-based POS platform combining restaurant management, integrated payments, and embedded financial services
- Transaction Processing: Payment processing fees from integrated payment services
- Financial Services (Cash Advance & Mastercard): Embedded financial services including working capital advances and credit card services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Maitre'D POS product offering
Product offeringCore offering
Maitre'D POS provides Maitre'D Virtuo, a cloud-based point-of-sale platform for restaurants that combines restaurant management, integrated payment processing, and embedded financial services including working capital advances (Maitre'D Cash Advance) and a co-branded business Mastercard (Maitre'D Mastercard). The platform is targeted at Canadian restaurant operators seeking to unify POS, payments, and cash flow management on a single system.
Product overview
Maitre'D POS offers a unified platform architecture anchored by Maitre'D Virtuo, a cloud-based POS system that integrates restaurant management, payments processing, and embedded financial services. The platform is complemented by financial service add-ons including Maitre'D Cash Advance and Maitre'D Mastercard, which provide operators with faster access to working capital. The offering targets restaurant operators in Canada facing challenges including rising costs, labor shortages, and cash flow management.
Differentiator
Problem solved
Functional benefit
Brands
- Maitre'D Virtuo: Next-generation cloud point-of-sale platform combining restaurant management, integrated payments, and embedded financial services.
- Maitre'D Cash Advance
- Maitre'D Mastercard
Products and services
- Maitre'D Virtuo A next-generation cloud-based point-of-sale platform that combines restaurant management, integrated payments, and embedded financial services to help operators improve efficiency and access working capital. Targeted at full-service and quick-service restaurant operators in Canada.
Companies that use Maitre'D POS
Customer profileSegments1 record
Ideal customer profiles1 record
Maitre'D POS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maitre'D POS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PayFactocoreMaitre'D is a restaurant technology provider and part of PayFacto. PayFacto is the parent company that owns Maitre'D as a subsidiary or business unit focused on restaurant POS solutions.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Maitre'D POS competitors and assessment
Company assessmentDirect peers
- SpotOn: SpotOn provides restaurant POS, payments, and marketing software with embedded capital offerings to SMBs. Its integrated software-plus-fintech model closely mirrors Maitre'D Virtuo's bundled approach.
- TouchBistro: TouchBistro is a Canadian-founded restaurant POS platform serving full-service restaurants with integrated payments and management features. It is a direct competitor in Maitre'D's home Canadian market with comparable product breadth.
- Toast Inc. Toast is the leading cloud-based POS platform purpose-built for restaurants, combining front-of-house, back-office, payments, and financial services (capital, cards). It directly competes with Maitre'D Virtuo across the same restaurant-operator customer base and integrated-payments-plus-fintech value proposition.
- Lightspeed Restaurant: Lightspeed's Restaurant POS unit offers cloud-based restaurant management and integrated payments, headquartered in Montreal with strong Canadian presence. It competes head-to-head with Maitre'D Virtuo for Canadian restaurant operators.
- Square for Restaurants (Block): Square for Restaurants is a cloud POS with integrated payments, capital, and card products targeted at SMB restaurants. It is a direct peer in product scope (POS + payments + embedded financial services) and customer segment.
- Clover (Fiserv): Clover is a cloud POS and payments platform serving restaurants and other SMBs through an app marketplace. While broader than restaurants alone, it competes directly for the same integrated-POS-plus-payments use cases.
Broad incumbents
- PAR Technology (PAR Brink POS): PAR Technology offers enterprise restaurant POS (Brink, Cloud) plus the Punchh loyalty platform, serving chain and enterprise restaurants. It is a broader incumbent competitor with deeper enterprise reach than Maitre'D.
Emerging players
- Resy (American Express): Resy is a restaurant reservation and guest-experience platform owned by American Express, increasingly bundling payment and POS-adjacent features. It is an emerging player with partial overlap in restaurant-tech stack monetization.
- OLO (Olo Inc.): Olo provides restaurant ordering, delivery, and payments infrastructure powering digital channels for major chains. It is an emerging player adjacent to in-store POS, competing for the same restaurant IT wallet on digital channels.
Others
- Heartland Payment Systems (Global Payments): Heartland is a payment processor that distributes restaurant POS through partnerships. It is an adjacent payments-and-POS enabler that competes with PayFacto/Maitre'D on the payments layer of the restaurant stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Maitre'D POS social profiles
Digital presenceMaitre'D POS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maitre'D POS leadership team
Management profileNumber of profiles
Profiles1 record
Maitre'D POS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maitre'D POS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maitre'D POS
What does Maitre'D POS do?
Maitre'D POS provides Maitre'D Virtuo, a cloud-based point-of-sale platform for restaurants that combines restaurant management, integrated payment processing, and embedded financial services including working capital advances (Maitre'D Cash Advance) and a co-branded business Mastercard (Maitre'D Mastercard). The platform is targeted at Canadian restaurant operators seeking to unify POS, payments, and cash flow management on a single system.
Is Maitre'D POS a public or private company?
Maitre'D POS is a private company. It is classified as corporate owned and is currently operating.
When was Maitre'D POS founded?
Maitre'D POS was founded in 1999. It employs 101 to 250 people.
Where is Maitre'D POS based?
Maitre'D POS is headquartered in Seattle, United States, in the North America region.
How does Maitre'D POS make money?
Three revenue lines are on record. POS Platform and Software Services are the primary driver. The others are transaction Processing and financial Services (Cash Advance & Mastercard).
Who are Maitre'D POS's main competitors?
Direct peers on record are SpotOn, TouchBistro, Toast Inc., Lightspeed Restaurant, Square for Restaurants (Block) and Clover (Fiserv). PAR Technology (PAR Brink POS) is listed as a broad incumbent. Emerging players are Resy (American Express) and OLO (Olo Inc.). Heartland Payment Systems (Global Payments) is listed as an others.
Does Maitre'D POS have an API?
No public API is recorded for Maitre'D POS.
What industry is Maitre'D POS in?
Maitre'D POS's product category is Restaurant Point-of-Sale Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms). Its NAICS code is 541511 and its SIC code is 7372.