Attacat

What Attacat does

Attacat is a privately held, Edinburgh-based digital marketing agency founded in 2003 by Tim Barlow. The firm operates as a HubSpot Diamond Partner (top 3% globally) and Google Partner, with a stated headcount of approximately 20 specialists focused exclusively on HubSpot. Its core offering is a three-part services portfolio: HubSpot Onboarding (initial data structure design, configuration, mailbox setup, workflows, and training), HubSpot Integrations and Migrations (connecting HubSpot with Salesforce, Microsoft Dynamics, NetSuite, Magento, Artisio, Eque2 and other enterprise systems), and Continuous Implementation (ongoing retainer-based support and adoption services). The firm augments this with Google Ads management leveraging HubSpot data, marketing automation services, and free purchasing advisory consultations.

The company sells through a consultative, direct-sales motion targeting UK enterprise and mid-market clients, with publicly listed retainer tiers of £3,500, £5,000, and £10,000 per month and onboarding engagements starting at £3,000. Customers span manufacturing, holiday parks, e-commerce, construction, financial services, recruitment, and auctions, with notable enterprise relationships including The Royal Mint and Verdant Leisure and long-tenured SMB accounts such as ScotlandShop (17+ years). Geographic focus is Scotland and the broader UK, with European reach via membership in the Dall Int. alliance since April 2018.

Operationally, Attacat is bootstrapped, founder-led, and profitable, with a 33% staff profit-sharing scheme. It does not develop proprietary technology but has accumulated specialized methodology over 20+ years, evidenced by repeated Google Premier Partner Awards nominations and HubSpot Diamond status. The firm has no disclosed external funding, no subsidiaries, and no acquisition history. Its competitive positioning rests on deep platform expertise, long-term partnership economics, and dual-vendor (HubSpot and Google) certification.

Name

Attacat

Legal name

Attacat Ltd

Website

https://attacat.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing and CRM Implementation Services

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Application Integration & API/Middleware Services (BPAEAAAF)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), Service Desk & ITSM Outsourcing (BPAEAMAF)

Keywords

• HubSpot implementation services
• CRM integration and migration
• Google Ads management
• Marketing automation consulting
• Digital transformation services

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HubSpot Onboarding Services: Initial setup, configuration, training and migration services for new HubSpot clients. One-time project fees.
2. Continuous Implementation Services: Ongoing HubSpot implementation, additional training, support and maintenance. Monthly retainer model with three tiers.
3. Integrations & Migrations: Custom integration and migration projects, priced upon assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Attacat is a HubSpot Diamond Partner agency that delivers business change through HubSpot implementation services. Its core service trilogy comprises HubSpot Onboarding (data structure design, software configuration, mailbox and template setup, workflows, and team training), HubSpot Integrations and Migrations (linking HubSpot to existing systems such as Salesforce, Microsoft Dynamics, NetSuite, Magento, and Zendesk), and Continuous Implementation (ongoing support, training, and platform expansion). The offering is augmented by Google Ads management and marketing automation services.

Product overview

Attacat is a HubSpot Diamond Partner agency (top 3% globally) providing business change through HubSpot implementation and digital marketing services. Rather than a standalone software product, Attacat's offering is a services portfolio built on and around HubSpot's CRM platform. The core service trilogy consists of HubSpot Onboarding (getting clients set up with proper data structure, configuration, and training), HubSpot Integrations & Migrations (connecting HubSpot with existing enterprise systems like Salesforce, Microsoft Dynamics, NetSuite, and Magento), and Continuous Implementation (ongoing support and expansion of HubSpot usage). These are augmented by specialized services including Google Ads Management leveraging HubSpot data for customer nurture, and Marketing Automation using HubSpot workflows to personalize customer experiences and automate business processes. Attacat specializes in making HubSpot deliver measurable business impact through a structured journey from initial strategy through onboarding, integration, and continuous adoption.

Differentiator

Problem solved

Functional benefit

Products and services

• HubSpot Onboarding Foundational service that sets up HubSpot accounts for new clients, including data structure design, software configuration, mailbox and template setup, initial workflow creation, and comprehensive team training. Priced from £3,000 as a one-time engagement.
• HubSpot Integrations & Migrations Custom project service that connects HubSpot to existing enterprise systems (CRM, ERP, accounting, e-commerce) and migrates customer data into a unified view. Integrations supported include Salesforce, Microsoft Dynamics, NetSuite, Zendesk, Magento, Artisio, Eque2, RingCentral, Aircall, and Portant. Pricing on application per project.
• Continuous Implementation Ongoing retainer service ensuring clients continuously expand HubSpot usage, receive support, maintenance, and additional training as their business and HubSpot evolve. Offered in three monthly tiers: Fast £3,500, Faster £5,000, and Fastest £10,000.
• Google Ads Management Paid search/PPC management service leveraging HubSpot for measurement, lead and customer nurture, and campaign optimisation. Delivered by Google Ads Certified Professionals with exclusive partner access to industry news, research, and products. Builds on a 20-year track record originating from founder Tim Barlow's early Google certification.
• Marketing Automation Email and workflow automation service using HubSpot's marketing automation capabilities to transform customer communications, enable personalised experiences, automate internal processes, and manage customer journeys across multiple channels. Leverages HubSpot's AI-recommended actions and Breeze AI capabilities.

Quantifiable outcome

• 43% YoY increase in holiday home sales for Verdant Leisure
• +9 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Dall IntcoreStrategic or Co-development Partner · 17 April 2018Pan European alliance of independent digital marketing agencies launched October 2017. Attacat joined in April 2018 to strengthen the European footprint and provide UK digital marketing expertise. Alliance counts over 460 specialists, nearly 1100 clients, and manages over €150M annual ad spend. Members share local knowledge, engage in joint product development, and cooperate on international client projects.
• HubSpotflagshipChannel Partner/ Reseller/ DistributorDiamond Partner status placing Attacat in top 3% of HubSpot partners globally. Recognizes commitment to implementing HubSpot for clients and maintaining ongoing relationships. Attacat provides onboarding, integrations, migrations, and continuous implementation services for HubSpot customers.
• GooglecoreChannel Partner/ Reseller/ DistributorLong-standing Google Partner since 2006. Founder Tim Barlow was one of the first 100 individuals globally to achieve Google Ads certification in 2004. Certified agency with exclusive access to industry news, research, products, and training. 8 nominations at Premier Partner Awards.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Six & Flow: UK HubSpot Elite Partner delivering inbound marketing, HubSpot CRM implementation and revenue operations. Geographic and tier overlap with Attacat, targeting similar B2B mid-market clients.
• New Breed Revenue: HubSpot Elite Solutions Partner delivering HubSpot CRM onboarding, marketing automation and sales enablement. Comparable services, customer segment and partner-tier positioning to Attacat.
• Salted Stone: HubSpot Elite Solutions Partner with offices in the US and UK, specialising in HubSpot onboarding, custom integrations and CRM migrations. Direct competitor in the UK HubSpot implementation space.
• SmartBug Media: US-based HubSpot Elite Partner offering inbound marketing, HubSpot onboarding, sales enablement and revenue operations. Comparable in tier and service scope, and a benchmark for global HubSpot-led agencies.
• WebStrategies Inc. HubSpot Diamond Partner providing inbound marketing, HubSpot CRM implementations and digital marketing services. Comparable Diamond-tier positioning and mid-market B2B focus.
• Kuno Creative: HubSpot Diamond Partner agency focused on inbound marketing, HubSpot implementation and content strategy. Direct tier-equivalent peer sharing the same platform prestige and B2B mid-market focus.
• Babel Quest: UK-based HubSpot Elite Solutions Partner offering HubSpot onboarding, marketing automation and sales enablement for mid-market B2B. Closest direct competitor to Attacat in the UK HubSpot partner ecosystem, with overlapping services and customer profile.

Broad incumbents

• HubSpot: The platform Attacat builds on. Represents the broader incumbent in CRM, marketing automation and AI-driven customer engagement, with overlapping capabilities through Breeze AI and increasingly self-serve onboarding.
• Salesforce Consulting Partners (e.g., Slalom): Large global systems integrators offering CRM implementation, integration and change management. Attacat often migrates clients from Salesforce to HubSpot, but these firms are broader CRM incumbents and could re-enter the HubSpot ecosystem as partners.
• Brainlabs: UK-headquartered digital marketing agency with paid media, SEO and analytics capabilities at significant scale. Overlaps with Attacat on Google Ads management and broader digital marketing services, but at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/attacats
• Facebookfacebook.com/attacats
• LinkedInlinkedin.com/company/attacat

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attacat