FEELING SPORTS

What FEELING SPORTS does

Feeling Sports is a Paris-based B2B SaaS provider founded in 2009 that delivers a white-label gamification platform for sports organizations, media companies, and corporate clients. The company operates as a privately-held entity with 1-10 employees based in Paris, France, and serves enterprise customers across Europe including major sports federations (Roland Garros/French Tennis Federation, Tour de France/A.S.O., World Aquatics Federation, International Ski Association), media companies (L'Équipe, Sports Media Network, TF1), and Fortune 500 corporations (TotalEnergies, BNP Paribas, Crédit Agricole, KPMG, Veolia, Bouygues Telecom, Peugeot, Doctolib, Brico Dépôt). The company has no disclosed funding rounds, no parent company, and no public listing.

The platform's core technology comprises a proprietary white-label gaming engine supporting multiple game formats — Quiz, Fantasy, Predictor, Mystery Word, ClubNation, and CSR Challenges — with a real-time odds engine that dynamically calculates prediction points based on the unlikelihood of player choices. Games are fully customizable to client visual identity (logo, colors, design framework) and integrate into client websites, mobile applications (iOS and Android), intranets, and social networks. The platform supports viral sharing and social authentication (Google Sign-In, Apple Sign-In), is GDPR-compliant, and integrates with GA4 and Google Tag Manager for analytics. Technical differentiators include drag-and-drop fantasy team management with bonus questions for transfer market gameplay, and a multi-format gaming zone that consolidates quizzes, predictions, logic games, and quickfire challenges into a single deployment. Average client onboarding time is under 5 days.

The business model combines four revenue streams: campaign-based licensing (1-3 year subscriptions priced by duration and game count), sponsored advertising (in-game ad placements and naming opportunities), professional services (customization, co-design, hosting, maintenance), and transaction fees (premium options via in-app payments and sports betting operator partnerships). The company segments its market into three verticals — Clubs & Leagues (primary, focused on fan loyalty and competition enhancement), Media & Sponsors (visibility and partnership activation), and Companies & HR (employee engagement and CSR initiatives delivered via the Feeling Corp sub-brand). Go-to-market is sales-led enterprise field sales with personalized demos via Calendly, free quotes within 24 hours, and dedicated account management.

Name

FEELING SPORTS

Legal name

Feeling Sports

Website

https://feelingsports.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Feeling Sports is a Paris-based B2B provider of a white-label gamification platform for sports organizations, media companies, and corporate clients. Founded in 2009, it serves enterprise customers including Roland Garros, Tour de France, and Fortune 500 firms with customizable fan and employee engagement gaming solutions.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

akta.pro secondary industries

Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF), Sports/Racing Game Studios (MPAFAAAJ)

Keywords

• Fan engagement platform
• Sports gamification software
• Interactive gaming solutions
• Corporate engagement platform
• White-label gamification

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Campaign-based Licensing: Recurring revenue from daily, weekly, or monthly games deployed over 1 to 3 years. Pricing depends on campaign length and number of games. Includes personalization (logo, visuals, creative framework).
2. Sponsored Spaces & Advertising: Monetization through in-game advertising placements, sponsored questions, and naming opportunities for brand sponsors integrated into games.
3. Professional Services: Customization, co-design, and full-service support including personalized accompaniment, administration, hosting, and maintenance.
4. Premium Options & Betting Integration: Exclusive features accessible via in-app payments and partnerships with sports betting operators for synergistic revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Feeling Sports provides a white-label interactive gaming platform that enables sports organizations, media companies, clubs, leagues, sponsors, and corporations to engage audiences through customizable game formats including quizzes, predictions, fantasy sports, mystery word (Wordle-style) games, CSR challenges, and club/nationality logic puzzles. The platform is delivered via white-label integration into client websites, mobile apps, intranets, or on dedicated sites with full management by Feeling Sports.

Product overview

Feeling Sports is a gamification platform provider offering a white-label solution for fan engagement, media monetization, and corporate internal communications. The core Feeling Sports Platform serves as the foundational infrastructure supporting multiple game formats (Quiz, Predictor, Fantasy, Wordle, Logic Games, CSR Challenges), which are delivered through specialized sub-brands and modules. Feeling Corp is the corporate hub providing employee engagement solutions including the World Cup 2026 Prediction Game, Advent Calendar, CSR Challenges, Pink October, Memory, Photo Contest, Drawing Contest, Word of the Day, Who Am I, Friday Arcade, Onboarding, and Key Moments Timeline. The Gaming Zone targets media and sponsor audiences with daily engagement games. All solutions are customizable with client branding and integrate via website, mobile app, or intranet on a white-label basis.

Differentiator

Problem solved

Functional benefit

Brands

• Feeling Corp: A corporate engagement platform that centralizes games, challenges, content and internal animations in one accessible space for all employees across all devices.

Products and services

• Feeling Sports Platform A white-label gamification platform enabling sports organizations, media companies, and corporations to engage audiences through interactive games including quizzes, predictions, fantasy sports, and daily challenges, deployed on client websites, mobile apps, intranets, or dedicated sites.
• Feeling Sports Fantasy

Quantifiable outcome

• 42% more time spent on platform compared to traditional websites/apps
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Roland Garros (French Tennis Federation)flagshipStrategic or Co-development PartnerMajor partnership with the French Tennis Federation for Roland Garros Grand Slam tournament. Feeling Sports provides interactive gaming solutions to engage fans and enhance the tournament experience.
• Tour de France (A.S.O.)flagshipStrategic or Co-development PartnerPartnership with Amaury Sport Organisation for the Tour de France cycling race. Interactive gaming solutions deployed for fan engagement during the major international cycling event.
• International Rugby TournamentcoreStrategic or Co-development PartnerCollaboration with international rugby tournament for fan engagement and interactive gaming solutions.
• Pro Football LeaguecoreStrategic or Co-development PartnerPartnership with professional football league for digital fan experience enhancement through gaming solutions.
• World Aquatics FederationcoreStrategic or Co-development PartnerCollaboration with global swimming federation for interactive fan engagement solutions.
• International Ski AssociationcoreStrategic or Co-development PartnerPartnership for winter sports fan engagement through gamification solutions.
• Sports Media NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of sports media specialists distributing and implementing Feeling Sports gaming solutions.
• Eco Solutions GroupminorGTM or Marketing PartnerGroup specializing in ecological solutions partnering for CSR and sustainability-focused gaming initiatives.
• Extreme Rally ChallengeminorStrategic or Co-development PartnerPartnership for fan engagement at extreme rally racing events.
• Global Energy PartnerminorGTM or Marketing PartnerMajor player in energy sector sponsoring and co-marketing gaming activations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stats Perform: Stats Perform is a sports data and AI technology company providing live data, betting, and fan engagement solutions to leagues, media, and operators. It is comparable to Feeling Sports as a sports-vertical B2B engagement platform, though much larger and data-infrastructure-led.
• Genius Sports: Genius Sports is a large sports data and fan engagement company providing official data feeds, free-to-play games, and betting technology to leagues, media, and sportsbooks. It is comparable to Feeling Sports as both monetize sports audiences through digital engagement tools, though Genius Sports operates at significantly greater scale and a wider portfolio.
• Sportradar: Sportradar is a global sports data and content provider offering fan engagement products, odds feeds, and marketing services to sportsbooks, leagues, and media. It is comparable to Feeling Sports for its sports-vertical focus and B2B fan activation offerings, though at enterprise scale.

Others

• Spinify: Spinify is a gamification platform used by sales teams and corporate HR for contests, leaderboards, and employee engagement. It is comparable to Feeling Corp (the corporate sub-brand) for the employee-engagement gamification category, though not sports-specific.
• StriveCloud: StriveCloud is a gamification SaaS platform for digital products, providing points, badges, leaderboards, and reward mechanics. It is comparable to Feeling Sports for the underlying gamification technology stack, though StriveCloud is horizontal while Feeling Sports is sports-vertical.

Direct peers

• Kambi: Kambi is a B2B sportsbook platform provider offering turnkey betting technology, odds engines, and player-account management to operators. It is comparable to Feeling Sports as a B2B platform powering prediction and engagement experiences, with Feeling Sports' Predictor product (dynamic real-time odds) overlapping Kambi's core offering.
• Catena Media: Catena Media operates sports and casino lead-generation and affiliate platforms in regulated markets. It is comparable to Feeling Sports as a B2B provider monetizing sports audience engagement, though focused on affiliate/lead-gen rather than gamified white-label.
• Better Collective: Better Collective is a sports media and digital marketing group that builds fan engagement sites, lead generation, and content platforms for sports and betting audiences. It is comparable to Feeling Sports for the B2B digital engagement and media monetization model targeting sports audiences.

Emerging players

• Simplebet: Simplebet builds micro-betting and in-play prediction products for sportsbooks and media, with real-time odds and granular markets. It is comparable to Feeling Sports for the sports prediction gaming focus and B2B delivery model, with overlap in real-time dynamic odds technology.
• WSC Sports: WSC Sports provides AI-powered sports video content automation and fan engagement tools for leagues, media, and brands. It is comparable to Feeling Sports for the B2B sports engagement and content activation focus, though with a video/AI emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/feeling-sports
• Xx.com/feelingsports

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEELING SPORTS