Digital Travel Marketing Group

What Digital Travel Marketing Group does

Digital Travel Marketing Group (DTMG) is a Liverpool, UK-based travel technology company that designs, builds, and operates bespoke digital platforms for travel agencies, cruise specialists, cruise lines, and tourism organizations. Formed in August 2021 through the merger of Peter Whittle's CruiseAppy (founded 2019, a cruise mobile-app and video-streaming platform) and Peter Aland's iprogress (founded 2007, a travel-focused web and digital agency), DTMG serves clients across the UK, EU, Americas, and APAC with a portfolio that includes CruiseAppy, TripAppy (multi-product leisure travel search and booking), and iprogress (digital marketing services).

The company's core offering is the Multi Product Leisure Travel App Platform, a white-label, branded mobile application that combines inspiration, booking, pre-travel, on-holiday engagement, and loyalty features. This is supported by core service products — the Cruise Search & Book Widget and Holiday Finder Search & Book Widget (both integrated with Traveltek's cruise and hotel APIs), and Travel & Tourism Website Development on WordPress CMS, plus add-on modules for In-App Video Chat and Email Marketing. The platform integrates with Traveltek's API ecosystem (covering 30,000+ cruise itineraries, 30+ operators, the iSell CRM, and the iBos Back Office suite) and with the ArrivalGuides destination content API, all hosted on DigitalOcean infrastructure with CloudFlare DDoS protection.

DTMG monetizes through bespoke app and website development projects combined with monthly retainer contracts for ongoing support, maintenance, and dedicated development resource. It targets enterprise travel brands (Hays Travel, Flight Centre, Imagine Cruising, Celestyal, Cruise Britain, Cavern Club) via direct enterprise field sales, and reaches mid-market cruise specialists across the UK, Ireland, Denmark, Holland, Switzerland, and Cyprus through its Traveltek channel partnership. As of 2024, the company reported £1M+ annual revenue, 14 employees, 67 active clients with a 98% retention rate, and was entirely bootstrapped with no external institutional funding.

Name

Digital Travel Marketing Group

Legal name

Digital Travel Marketing Group Ltd.

Website

https://digitaltravel.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Travel Marketing Group (DTMG) is a Liverpool-based travel technology company that builds bespoke white-label mobile apps, websites, and booking engines — anchored by its CruiseAppy, TripAppy, and Traveltek-integrated platform — for travel agencies, cruise specialists, cruise lines, and tourism clients across the UK, EU, Americas, and APAC.

Ownership category

akta.pro rank

Product category

Travel Technology Software

akta.pro primary industry

Cruise Booking Platforms (THALAFAG)

akta.pro secondary industries

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD), Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

Keywords

• Travel app development
• Cruise booking engine
• Travel website design
• Leisure travel platform
• Travel digital marketing

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. App and Website Development: Bespoke app and website development services for travel agencies, cruise specialists, and tourism businesses. Projects include custom mobile apps, websites, and digital platforms with white-label branding options.
2. Monthly Retainer Contracts: Ongoing monthly contracts for support, maintenance, and guaranteed development resource providing predictable revenue streams and long-term client partnerships.
3. Travel Technology Platform: Integrated travel technology platform featuring cruise search, booking engines, and channel management powered by Traveltek API integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Digital Travel Marketing Group creates bespoke digital solutions for travel brands, including mobile apps, websites, and integrated booking platforms focused on customer inspiration, connection and devotion. The core platform combines a white-label travel agency app, cruise and leisure travel search & book widgets, custom travel & tourism website development, and the TripAppy multi-product booking engine, all powered by Traveltek cruise API and ArrivalGuides destination content.

Product overview

Digital Travel Marketing Group operates as a unified travel technology platform combining multiple sub-brands and product modules. The core offering consists of the Multi Product Leisure Travel App Platform, which serves as the central hub connecting travel agencies with customers through branded mobile apps. Three sub-brands extend the portfolio: CruiseAppy (cruise-focused mobile app and video streaming), TripAppy (leisure travel search and booking for flights, hotels, tours), and iprogress (digital marketing services including web design and SEO). Supporting the platform are three core service products: Cruise Search & Book Widget (comprehensive cruise booking engine), Holiday Finder Search & Book Widget (flight and hotel package booking), and Travel & Tourism Website Development. Add-on modules include In App Video Chat and Email Marketing. All services integrate with partner APIs from Traveltek and ArrivalGuides to provide aggregated cruise, flight, and hotel content. The entire platform is built on WordPress CMS with the goal of providing 'customer inspiration, connection, and devotion.'

Differentiator

Problem solved

Functional benefit

Brands

• CruiseAppy: Mobile app and video streaming platform for cruise travel agents, providing customer inspiration, search and book, engagement and insight tools. Features cruise video content, price tracking, destination guides, and in-app chat. Available on Apple App Store and Google Play.
• iprogress
• TripAppy

Products and services

• CruiseAppy A comprehensive cruise-focused mobile app and video streaming platform that provides cruise search and book, price tracking (CruiseWatch), Live Vacation TV, Video On Demand, destination guides and loyalty programme features for cruise travel agents and their customers, branded per agency.
• iprogress Digital marketing agency division offering mobile app creation, SEO, web design and eCommerce services with a focus on travel and tourism clients.
• TripAppy An online fast search and booking platform for the leisure travel industry covering flights, hotels, tours and ancillary products, usable on websites and apps and powered by Traveltek and supplier integrations including Hotelbeds, World2Meet, Youtravel, Jet2, Easyjet and Tui.
• Multi Product Leisure Travel App Platform A white-label mobile app platform for travel clients that delivers inspiration, booking, pre-travel extras, on-holiday engagement features and ongoing loyalty programmes under the travel agency's brand, connecting flights, hotels, cruises, tours, car rental and excursions suppliers.
• Travel & Tourism Website Development Custom travel and tourism website design and development service built on WordPress CMS that integrates with over 300 cruise, flight, hotel, transfer, car rental, tour and insurance providers to deliver booking-ready websites for travel brands.
• Cruise Search & Book Widget An online cruise search and book engine featuring predictive text search, fast caching, comprehensive filtering, interactive deck plans, live pricing and availability, and online booking via the Traveltek Cruise API for ocean, river, expedition and niche cruise lines.
• Holiday Finder Search & Book Widget A holiday search and book widget combining fast cached search with live API booking, integrating hotel suppliers (Hotelbeds, World2Meet, Youtravel), flight providers (Jet2, Easyjet) and package holiday suppliers such as Tui to present curated Flight & Stay packages.
• River Cruise Platform A fully online bookable river cruise digital platform offering a website and app with integrated quote feature, personalized branding, tailored pricing, sales team personality integration, online booking via Traveltek iSell CRM and streamlined customer workflow.

Quantifiable outcome

• 98% client retention rate
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• TraveltekcoreTechnology or Integration · 19 July 2021Long-term strategic partnership providing integrated mobile app solutions for Traveltek's global cruise customer base. DTMG develops digital front-end solutions for the Traveltek platform, integrating with iSell CRM and iBos Back Office suite. Partnership enables 30,000+ itinerary availability and booking capabilities for cruise agents worldwide.
• ArrivalGuidescoreTechnology or Integration · 1 July 2021Integration of ArrivalGuides API into CruiseAppy platform, mapping worldwide cruise line itineraries and ports of call to comprehensive destination guides. Provides recommendations pre-cruise and useful in-cruise information to enhance the cruise holiday experience with high-quality imagery accessible via API.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dreamlines: Europe's largest online cruise-only agency operating across multiple country markets with localized booking platforms. Comparable multi-country cruise booking platform business model to DTMG's enterprise cruise Search & Book Widget deployments, particularly similar to what DTMG delivered for Flight Centre across 5 markets.
• TourRadar: Online multi-day tour marketplace with a booking platform and operator technology layer. Comparable to DTMG's TripAppy multi-product leisure travel app platform supporting tours, flights, hotels, and cruises through a white-label technology layer for travel resellers.
• Traveltek: Market-leading cruise API and packaging technology provider whose Traveltek Cruise API powers DTMG's core booking widgets. Traveltek is at once DTMG's closest technology partner and the most natural competitor — both serve the cruise specialist and travel agency base with booking and customer engagement infrastructure.
• Net Affinity: UK- and Ireland-based digital marketing agency specializing in bespoke website design, booking engines, and SEO for hotels and the travel industry. Highly comparable to DTMG's iprogress division in delivering white-label websites and conversion-focused booking UX for hospitality clients.
• Iglu Cruise: UK-based specialist cruise agency with a substantial online booking platform across ocean, river, and expedition cruises. Mirrors DTMG's cruise-specialist customer profile and operates the same cruise-led digital booking model that DTMG powers for its agency clients.
• Nezasa: Travel tech company providing TripBuilder, a packaged-travel itinerary and booking platform used by tour operators and DMCs. Directly comparable to DTMG's Traveltek-powered Holiday Finder Search & Book Widget and Cruise Dynamic Packaging modules in delivering white-label packaged-travel booking technology.
• Criton: Provider of a white-label mobile app platform for hotels and serviced apartments, including booking, loyalty, and guest engagement features. Directly comparable to DTMG's CruiseAppy and Multi-Product Leisure Travel App Platform in delivering white-label branded apps with integrated booking and customer engagement.

Broad incumbents

• Hotelbeds: Major B2B bedbank and ancillary inventory distributor for travel agencies and tour operators, integrated into platforms like DTMG's Holiday Finder. Comparable as an upstream travel inventory and distribution layer serving the same agency and tour-operator customer base DTMG targets.
• Sabre Corporation: Broad travel technology incumbent with GDS, airline, hotel, and increasingly cruise distribution technology. Operates upstream of travel agencies with technology that overlaps with DTMG's mid/back-office and distribution ambitions, and competes for shared travel-agency IT wallets.
• Amadeus IT Group: Global travel technology incumbent providing GDS, airline, hotel, and rail technology. Comparable as a broad-spectrum travel technology platform competing for the same travel-agency and tour-operator IT spend, though vastly larger and broader than DTMG's cruise-led focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-travel-marketing-group
• Xx.com/DigitalTravelMG
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Travel Marketing Group