54th Street Grill
54th Street Grill is a privately held casual dining restaurant chain serving families and social diners across four U.S. metros (Kansas City, St. Louis, San Antonio, Dallas/Fort Worth) with made-from-scratch American comfort food, a full bar, and a loyalty rewards program.
- Company typePrivate
- Founded1990
- HeadquartersFort Lauderdale, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What 54th Street Grill does
54th Street Grill (legal name '54th Street') is a privately held family casual dining restaurant chain founded in 1990 and operated by Kellan Restaurant Management, headquartered at 1425 Swift Street, Ste. 200, Kansas City, MO. The company operates across four U.S. metropolitan areas — Kansas City, St. Louis, San Antonio, and Dallas/Fort Worth — with an employee base of 251–500 staff, and is led by founder Thomas Norsworthy (president). It serves families/groups (primary), social and entertainment diners (happy hour, late night), and value-conscious diners (weekday lunch under $9) through a made-from-scratch American comfort food menu, full bar service, gluten-free and vegetarian options, and select entertainment amenities (golf simulators and pickleball at Zona Rosa, KC and Cedar Park, TX).
The product portfolio centers on the flagship '54th Street Restaurant & Drafthouse' concept (evolved from the legacy '54th Street Grill & Bar' format under the '5-4 Concept' rebranding) and is supported by a digital infrastructure comprising an online ordering platform (order.54expresstogo.com) available at all locations, a digital 'Join the Wait' waitlist system for parties of six or fewer, the Five Four Rewards loyalty program accessible via mobile app or registered card, gift card and branded apparel sales, virtual location tours, the Street Kids Birthday Club, and a military/first-responder discount program. Catering is delivered through a third-party partnership with ezCater. The technology stack is operational rather than proprietary or differentiated; no APIs, SDKs, or AI/ML capabilities are disclosed.
Revenue is generated almost entirely through dine-in transactions at owned restaurant locations (lunch, dinner, happy hour M–F 3pm–6pm, late night 9pm–close), complemented by online ordering/pickup, catering commissions via ezCater, gift card sales, and branded merchandise/apparel. Pricing is unit-based (pay-as-you-go); lunch specials are priced under $9 on weekdays until 3:00 pm, while broader menu pricing is not publicly disclosed. Go-to-market is direct-to-consumer through owned physical storefronts, supplemented by digital self-serve ordering, a third-party catering marketplace, and loyalty-driven repeat engagement. The company is closely held with no disclosed institutional investors, parent company, or funding rounds.
54th Street Grill firmographics
Firmographics- Name
- 54th Street Grill
- Legal name
- 54th Street
- Website
- https://54thstreetgrill.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- 54th Street Grill is a privately held casual dining restaurant chain serving families and social diners across four U.S. metros (Kansas City, St. Louis, San Antonio, Dallas/Fort Worth) with made-from-scratch American comfort food, a full bar, and a loyalty rewards program.
- Ownership category
- akta.pro rank
54th Street Grill industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where 54th Street Grill is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
54th Street Grill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue from food and beverage sales at restaurant locations including lunch, dinner, happy hour, and late night service periods.
- Catering Services: Catering orders fulfilled through ezCater platform and direct catering operations.
- Online Ordering/Takeout: Online food ordering for pickup at all locations through proprietary ordering platform.
- Gift Cards: Sale of gift cards for use at restaurant locations.
- Merchandise/Apparel: Sale of branded apparel and merchandise through the restaurant website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Special |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
54th Street Grill product offering
Product offeringCore offering
54th Street Grill operates a casual dining restaurant chain serving made-from-scratch American comfort food and full-bar service at owned restaurant locations across four U.S. metropolitan areas (Kansas City, St. Louis, San Antonio, and Dallas/Fort Worth). The chain supplements in-restaurant dining with digital services including online ordering for pickup, a wait list management system, a loyalty rewards program (Five Four Rewards), gift cards, and event catering delivered through a third-party platform partnership. Select locations also offer entertainment amenities such as golf simulators and pickleball courts.
Product overview
54th Street Grill operates as a family dining restaurant chain with a single unified concept called 54th Street Restaurant & Drafthouse. The offering is centered around the main restaurant brand supplemented by customer-facing digital services including Online Ordering, Five Four Rewards loyalty program, Join the Wait waitlist management, and Gift Cards. Additional amenities such as Golf Simulators & Pickleball are available at select locations. Catering services are provided through a third-party partnership with ezCater.
Differentiator
Problem solved
Functional benefit
Brands
- Five Four Rewards: Loyalty rewards program offering free Gringo Dip & Chips, $5 for every 4 visits, and birthday rewards.
Products and services
- 54th Street Restaurant & Drafthouse (Dine-in Restaurant Experience) The signature casual dining experience offering a made-from-scratch American comfort food menu, full bar service (including happy hour and late-night menus), and eclectic decor at owned restaurant locations across Kansas City, St. Louis, San Antonio, and Dallas/Fort Worth. Designed for family groups, casual diners, social gatherings, and celebrations.
- Online Ordering (54 Express To Go) Proprietary digital food ordering platform that allows customers to place pickup orders at all 54th Street restaurant locations.
- Five Four Rewards Loyalty Program Customer loyalty program rewarding repeat dine-in and online ordering visits with free menu items, cash-equivalent credits ($5 per 4 visits), birthday gifts, and other promotional rewards.
- Join the Wait (Digital Wait List) Digital wait list service allowing customers at any 54th Street location to reserve a spot in the queue in advance of arrival for parties of six or fewer.
- Catering Services Catering service for events and corporate/group gatherings, fulfilled through a partnership with the ezCater online catering marketplace.
- Gift Cards Monetary gift cards sold through the brand website for use at any 54th Street restaurant location.
- Golf Simulators & Pickleball Entertainment On-site entertainment offerings (golf simulators and pickleball courts) available at the Zona Rosa, Kansas City and Cedar Park, TX locations, paired with the restaurant's dining service.
- Street Kids Birthday Club Children's birthday club offering special perks and rewards to young guests celebrating birthdays at 54th Street restaurant locations.
- Military & First Responders Discount Program Discount program offering reduced prices to military personnel and first responders at 54th Street restaurant locations.
Quantifiable outcome
- Multiple locations across 4 metropolitan areas indicating established operational scale
Companies that use 54th Street Grill
Customer profileSegments3 records
Ideal customer profiles4 records
54th Street Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
54th Street Grill partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ezCaterminorThird-party catering marketplace partnership enabling corporate and event catering orders through the ezCater platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
54th Street Grill competitors and assessment
Company assessmentBroad incumbents
- Texas Roadhouse: Texas Roadhouse is a larger publicly traded casual dining chain with steakhouse focus, broad geographic reach, and strong value positioning. Comparable on casual full-service format and family occasion targeting, though broader in scale and steakhouse-centric.
Direct peers
- Applebee's (Dine Brands): Applebee's operates a comparable casual dining bar-and-grill concept with full table service, broad menus, and value-driven positioning across similar U.S. geographies. Directly comparable on format, customer occasion (family/casual), and price tier.
- TGI Fridays: TGI Fridays competes directly in casual dining bar-and-grill format with full bar service, American comfort menu, and family/social occasion focus. Comparable on bar-led casual dining experience and broad menu positioning.
- Red Robin Gourmet Burgers: Red Robin is a casual dining chain focused on burgers, full bar, and family-friendly experience with similar price points and dine-in occasions. Directly comparable on casual full-service format and family/group target segments.
- Hooters: Hooters operates a bar-led casual dining concept with American comfort food, full bar service, and sports viewing. Comparable on casual dining format, bar-centric model, and sports/entertainment-oriented diner targeting.
- Chili's (Brinker International): Chili's is a direct casual dining peer offering made-from-scratch American fare, full bar service, happy hour, and family dining occasions at similar price points. Overlapping menu architecture and target diner segments make it one of the closest competitors.
- Outback Steakhouse (Bloomin' Brands): Outback is a casual dining steakhouse chain with full table service, full bar, and family-friendly atmosphere. Comparable casual full-service format with similar price points and broad American menu positioning.
- BJ's Restaurant & Brewhouse: BJ's is a casual dining chain with deep-dish pizza, full bar/brewhouse, and family-friendly full-service format. Comparable on made-from-scratch menu breadth, full bar program, and casual family/social occasion focus.
- Buffalo Wild Wings: Buffalo Wild Wings is a bar-and-grill casual dining concept emphasizing sports viewing, beer selection, and shareable American fare. Comparable on full-service casual dining with strong bar/beverage program and similar social occasion targeting.
- Twin Peaks Restaurant: Twin Peaks operates casual dining restaurants with a strong bar/draft beer focus, sports viewing, and American comfort menu. Highly comparable format to 54th Street's Restaurant & Drafthouse concept, with similar sports bar positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
54th Street Grill social profiles
Digital presence54th Street Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
54th Street Grill leadership team
Management profileNumber of profiles
Profiles1 record
54th Street Grill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
54th Street Grill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 54th Street Grill
What does 54th Street Grill do?
54th Street Grill operates a casual dining restaurant chain serving made-from-scratch American comfort food and full-bar service at owned restaurant locations across four U.S. metropolitan areas (Kansas City, St. Louis, San Antonio, and Dallas/Fort Worth). The chain supplements in-restaurant dining with digital services including online ordering for pickup, a wait list management system, a loyalty rewards program (Five Four Rewards), gift cards, and event catering delivered through a third-party platform partnership. Select locations also offer entertainment amenities such as golf simulators and pickleball courts.
Is 54th Street Grill a public or private company?
54th Street Grill is a private company. It is classified as family owned and is currently operating.
When was 54th Street Grill founded?
54th Street Grill was founded in 1990. It employs 251 to 500 people.
Where is 54th Street Grill based?
54th Street Grill is headquartered in Fort Lauderdale, United States, in the North America region.
How does 54th Street Grill make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are catering Services, online Ordering/Takeout, gift Cards and merchandise/Apparel.
Who are 54th Street Grill's main competitors?
Texas Roadhouse is listed as a broad incumbent. Direct peers are Applebee's (Dine Brands), TGI Fridays, Red Robin Gourmet Burgers, Hooters, Chili's (Brinker International), Outback Steakhouse (Bloomin' Brands), BJ's Restaurant & Brewhouse, Buffalo Wild Wings and Twin Peaks Restaurant.
Does 54th Street Grill have an API?
No public API is recorded for 54th Street Grill.
What industry is 54th Street Grill in?
54th Street Grill's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.