Quote Devil
- Company typePrivate
- Founded2006
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
Quote Devil firmographics
Firmographics- Name
- Quote Devil
- Legal name
- Quote Devil Limited
- Website
- https://quotedevil.ie
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Quote Devil is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Quote Devil business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Insurance Commission: Receives commission from insurance companies for placing and renewing policies. Commission is deemed fully earned at inception and/or renewal of each policy. Also receives override commission from certain providers such as Redclick Insurance DAC.
- Administration and Setup Fees: Charges New Business & Renewal setup fees up to 100% of premium (minimum €50 for commercial), policy amendment or cancellation fees up to €75, and duplicate documentation fees up to €25.
- Premium Finance Commission: Earns up to 6.3% commission on the annual premium when arranging credit agreements via Premium Credit Ireland for monthly instalment payments. Also charges default recovery fees of up to €25 and reinstatement fees of up to €40.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Car Insurance with €40 online discount |
| Subscription | Annual | Home Insurance with €65 online discount |
| Subscription | Annual | Travel Insurance — Single and Multi-trip |
| Transaction based/ take rate | Monthly | Non-Life Personal Insurance — Fee Schedule |
| Transaction based/ take rate | Annual | Non-Life Commercial/Business Insurance — Fee Schedule |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Quote Devil product offering
Product offeringCore offering
Quote Devil is an Irish online insurance broker and price-comparison platform that aggregates quotes from a panel of leading insurers to help consumers compare and purchase personal and small-commercial insurance policies. Its core business is selling and distributing car, home, van, travel, pet, life/mortgage protection, income protection, gadget, and business insurance through a self-serve digital platform backed by phone-based customer service.
Product overview
Quote Devil is an online insurance broker and comparison platform that aggregates quotes from multiple insurers to help Irish consumers find competitive rates across various insurance categories. The core platform functions as a comparison marketplace where customers can obtain and purchase car, home, van, and travel insurance policies online in minutes. The product portfolio includes two primary insurance categories: Motor (Car, Van, Young Driver, Convicted Driver, Electric Car) and Home (Home, Non-Standard Home, Landlord, Air B&B, Contents, Gadget, Life/Mortgage Protection, Income Protection), plus Travel (Single-trip, Multi-trip, Winter Sports, Backpacker) and Business Insurance. The platform differentiates through price comparison across partnered insurers, online discount incentives (€40 for car, €65 for home), and specialist products for underserved segments (young drivers, convicted drivers, non-standard properties). Products are distributed directly online with partner underwriters providing the actual coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Insurance Comprehensive and third-party car insurance comparison service offering quotes from 14 Irish motor insurers. Includes €40 online discount, optional cover for breakdown assist, windscreen, and no claims bonus protection. Available to all drivers including specialist categories.
- Home Insurance Building and contents home insurance underwritten by Zurich Insurance, with €65 discount when purchased online. Covers property damage, theft, fire and flooding.
- Van Insurance Commercial vehicle insurance quotes from multiple insurers for sole traders and limited companies using vans and business vehicles.
- Travel Insurance Single-trip and multi-trip travel insurance underwritten by MAWDY (MAPFRE ASISTENCIA), covering medical emergencies, trip cancellation, delays, lost luggage, theft and Covid-19, with winter sports cover as an add-on. 10% discount available via promo code DEVIL10.
- Pet Insurance Dog and cat insurance provided by Blue Insurance covering veterinary fees up to €4,000, 24/7 pet careline, holiday cancellation, third-party liability and lifetime cover options.
- Business Insurance Commercial insurance for tradesmen, retailers, fitness instructors, tutors and event organisers (public liability, employers liability, products liability, professional indemnity, stock/contents cover). Distributed via white-label partnership with Chill Insurance.
- Young Driver Insurance Specialist car insurance for learner permit holders and newly qualified drivers offering competitive rates where mainstream insurers price restrictively.
- Convicted Driver Insurance Specialist car insurance for drivers with previous convictions, more than 8 penalty points, or open claims who have been refused cover elsewhere.
- Electric Car Insurance Insurance coverage tailored for electric vehicle owners from the standard motor insurer panel.
- Non-Standard Home Insurance Home insurance for properties that do not meet standard insurer criteria, including older and atypical properties.
- Landlord Insurance Specialist insurance for residential landlords covering rental property and landlord liability.
- Air B&B Insurance Insurance for short-term rental properties listed on Airbnb and similar platforms.
- Life / Mortgage Protection Insurance Life assurance and mortgage protection policies that pay out on death or serious illness, underwritten by Zurich Life, New Ireland Assurance and Caledonian Life.
- Income Protection Insurance Insurance providing regular income if the policyholder becomes unable to work due to illness or injury.
- Gadget Insurance Coverage for smartphones, tablets, laptops and personal electronic gadgets against damage, theft and loss, supplied via Blue Insurance.
- Contents Insurance Standalone contents insurance covering personal belongings, furniture, electronics and valuables against theft, fire, flooding and accidental damage; available as new-for-old or indemnity cover.
Quantifiable outcome
- Save up to 55% on car insurance with a full No Claims Bonus or 6+ years of claims-free driving
- +4 more outcomes
Companies that use Quote Devil
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Quote Devil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Quote Devil partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- AvivacoreAviva is one of the motor insurance providers on Quote Devil's panel, offering car insurance products distributed through the Quote Devil platform.
- AllianzcoreAllianz is a motor insurance provider on Quote Devil's panel, offering car insurance products distributed through the Quote Devil platform.
- Intact InsurancecoreIntact is a motor insurance provider on Quote Devil's panel. Previously known as Axa Insurance Ireland.
- RedClick Insurance DACcoreRedClick is a motor insurance provider on Quote Devil's panel. Quote Devil discloses a profit-share arrangement with RedClick Insurance DAC where extra services are provided in exchange for additional commission.
- Zurich InsurancecoreZurich is a motor insurance provider on Quote Devil's panel and the sole underwriter for home/house insurance policies. Described as one of Ireland's leading quality insurance companies and one of the largest insurers in Ireland, employing over 400 people. Quote Devil's home insurance policies are underwritten by Zurich Financial Services.
- Ivernia InsuranceminorIvernia is listed as a motor insurance provider on Quote Devil's panel. Quote Devil also discloses that Ivernia Insurance Limited and Quote Devil Insurance have common shareholders and directors.
- Kennco UnderwritingcoreKennco is a motor insurance provider on Quote Devil's panel.
- OrnellaminorOrnella is listed as a motor insurance provider on Quote Devil's panel.
- AxacoreAXA is a motor insurance partner listed on the Quote Devil partners page.
- Wrightway (Wrightway Underwriting)minorWrightway is listed as a motor insurance partner on Quote Devil's partners page.
- Sertus (Underwriting)minorSertus is listed as a motor insurance partner on Quote Devil's partners page.
- ARB (Underwriting)minorARB is listed as a motor insurance partner on Quote Devil's partners page.
- RSA (Royal & Sun Alliance)minorRSA is listed as a motor insurance partner on Quote Devil's partners page.
- XS DirectminorXS Direct is listed as a motor insurance partner on Quote Devil's partners page.
- BenchmarkminorBenchmark is listed as a motor insurance partner on Quote Devil's partners page.
- AIGminorAIG is listed as a motor insurance partner on Quote Devil's partners page.
- Lloyds (Syndicate)minorLloyds syndicate is listed as a motor insurance partner on Quote Devil's partners page.
- MAWDY (MAPFRE ASISTENCIA)coreMAWDY (trading name of MAPFRE ASISTENCIA Compania Internacional De Seguros Y Reaseguros, S.A.) underwrites and administers Quote Devil's travel insurance. MAWDY is authorised in Spain and regulated by the Central Bank of Ireland. They provide 31,500+ assistance points globally. The relationship is exclusive for travel insurance distribution.
- Blue Insurances LtdcoreBlue Insurances Ltd supplies Quote Devil's pet insurance, gadget insurance, and (through Blue) travel and wedding/motor breakdown insurance. Policies are underwritten by AXA, MAWDY, and Fortis. Blue Insurance is regulated by the Central Bank of Ireland. Pet insurance is described as 'award winning'.
- Zurich Life (formerly Eagle Star Life)coreZurich Life underwrites Quote Devil's life assurance and mortgage protection products. Previously operating as Eagle Star Life.
- New Ireland AssurancecoreNew Ireland Assurance is a life assurance partner for Quote Devil's life/mortgage protection products.
- Caledonian LifecoreCaledonian Life is a life assurance partner for Quote Devil's life/mortgage protection products.
- Chill InsurancecoreQuote Devil has partnered with Chill to offer business insurance products. Quote Devil redirects business insurance customers to chill.ie powered by Chill. Chill Insurance Ltd t/a Chill Insurance is regulated by the Central Bank of Ireland.
- Irish Brokers Association (Brokers Ireland)minorQuote Devil Ltd is a member of the Irish Brokers Association (Brokers Ireland). Through this membership, Quote Devil is also a member of the Brokers Ireland Compensation Fund, which can discharge liabilities of member firms up to €100,000 per client (or €250,000 aggregate) if a member firm is unable to do so.
Scale indicators4 records
Recent moves3 records
Expansion highlights6 records
Quote Devil competitors and assessment
Company assessmentDirect peers
- Switcher.ie: Irish comparison website (part of the Griffin Media / Selectra group) focused on consumer utilities and insurance. Overlaps directly with Quote Devil on home and car insurance comparison for Irish consumers.
- Chill Insurance: Irish regulated insurance broker operating chill.ie with a multi-line product portfolio including car, home, travel, van, and business insurance. Despite being Quote Devil's white-label partner for business lines, Chill is the closest head-to-head direct competitor in the Irish online insurance intermediary market with overlapping customer segments.
- Bonkers.ie: Irish price comparison marketplace operated by Bonkers Media (Ireland), covering insurance, energy, broadband, and banking. It is the most recognised Irish insurance comparison brand, sharing Quote Devil's positioning around multi-insurer comparison and digital self-serve acquisition.
Broad incumbents
- Compare the Market: Established UK-headquartered price comparison platform (BGL Group) that has expanded into Ireland. Comparable on the comparison-and-aggregation model but operates at much larger international scale with a wider product set, including insurance, energy, and broadband.
- GoCompare: UK-based insurance comparison platform with established brand presence and broad carrier panel. Relevant peer because it competes on aggregator-driven price comparison, though currently more focused on the UK market.
- MoneySupermarket: UK-listed price comparison platform covering insurance, energy, and financial products. Operates a broader financial services aggregator model with insurance as a core vertical, sharing Quote Devil's digital comparison-DNA at much larger scale.
Others
- Zurich Insurance Ireland: Major multinational insurer and sole underwriter of Quote Devil's home insurance panel, plus life assurance partner. Relevant as a strategic supplier rather than direct competitor; matters because of Quote Devil's heavy single-counterparty dependency on Zurich.
- Aviva Ireland: Large Irish general insurer whose motor policies are distributed through Quote Devil's panel. Relevant as a key supply-side relationship and a benchmark for the kind of direct-to-consumer insurance offering Quote Devil must compete with when customers compare quotes.
- Blue Insurance: Irish specialty insurer that supplies Quote Devil's pet, gadget, travel, and breakdown products as an underwriter. Comparable as a partner/supplier rather than competitor; relevant because it illustrates the niche Irish insurer ecosystem Quote Devil operates within.
Regional players
- FBD Insurance: Irish-domiciled general insurer with deep distribution in farming, SME, and personal lines, including car and home. Adjacent competitor because it combines direct underwriting with broker distribution for many of the same product lines Quote Devil brokers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Quote Devil social profiles
Digital presenceQuote Devil compliance and trust
Trust signalCompliance5 records
Quote Devil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quote Devil leadership team
Management profileNumber of profiles
Quote Devil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quote Devil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quote Devil
What does Quote Devil do?
Quote Devil is an Irish online insurance broker and price-comparison platform that aggregates quotes from a panel of leading insurers to help consumers compare and purchase personal and small-commercial insurance policies. Its core business is selling and distributing car, home, van, travel, pet, life/mortgage protection, income protection, gadget, and business insurance through a self-serve digital platform backed by phone-based customer service.
Is Quote Devil a public or private company?
Quote Devil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quote Devil founded?
Quote Devil was founded in 2006. It employs 11 to 50 people.
Where is Quote Devil based?
Quote Devil is headquartered in Dublin, Ireland, in the Europe region.
How does Quote Devil make money?
Three revenue lines are on record. Insurance Commission is the primary driver. The others are administration and Setup Fees and premium Finance Commission.
Who are Quote Devil's main competitors?
Direct peers on record are Switcher.ie, Chill Insurance and Bonkers.ie. Broad incumbents are Compare the Market, GoCompare and MoneySupermarket. Others are Zurich Insurance Ireland, Aviva Ireland and Blue Insurance. FBD Insurance is listed as a regional player.
Does Quote Devil have an API?
No public API is recorded for Quote Devil.