Replay
RePlay Magazine is a 50-year-old, family-owned monthly U.S. trade publication covering the coin-operated amusement industry for manufacturers, distributors, route operators, and family entertainment centers.
- Company typePrivate
- Founded1975
- HeadquartersTarzana, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Replay does
RePlay Magazine is a privately held, family-owned monthly trade publication serving the U.S. coin-operated amusement machine industry. Founded in October 1975 by Eddie Adlum in Tarzana, California, the company has published continuously for 50 years and is the sole monthly print title covering the U.S. amusement machine business, with editorial coverage of arcade games, jukeboxes, cranes, redemption games, bowling equipment, and family entertainment center (FEC) attractions. Its audience spans manufacturers, distributors, route operators, arcade owners, and FEC operators, with print circulation concentrated in North America plus offshore distribution.
Replay firmographics
Firmographics- Name
- Replay
- Legal name
- RePlay Magazine
- Website
- https://replaymag.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RePlay Magazine is a 50-year-old, family-owned monthly U.S. trade publication covering the coin-operated amusement industry for manufacturers, distributors, route operators, and family entertainment centers.
- Ownership category
- akta.pro rank
Replay industry classification
Industry- Product category
- Trade Media & Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Science, Technology & Gaming Magazines (MPAJAEAL)
- akta.pro secondary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Replay is headquartered
LocationHeadquarters
- HQ city
- Tarzana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Replay business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Magazine Advertising: The primary revenue stream comes from print advertising sold to manufacturers, distributors, and operators in the amusement industry. The publication offers various ad sizes and placements including a Buyers' Bulletin section for used equipment and services.
- Subscriptions: RePlay Magazine operates on a paid subscription model. The vast majority of circulation is fully paid up front, indicating a subscription-based revenue stream.
- Event Distribution: Magazine is distributed at key industry events including Amusement Expo, Bowl Expo, and IAAPA Expo, reaching attendees at trade shows.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Replay product offering
Product offeringCore offering
RePlay Magazine is a monthly print and digital trade publication covering the U.S. coin-operated amusement industry, including arcade games, jukeboxes, redemption games, cranes, bowling equipment, and family entertainment centers. It sells advertising and subscriptions to manufacturers, distributors, and operators, and produces ancillary products including the Instant RePlay e-newsletter, The RePlay Podcast, and the Machines, Myths & Legends video series.
Product overview
RePlay Magazine is a single unified print and digital publication product covering the coin-op amusement industry. Founded in 1975, it publishes monthly content including feature articles, industry news, company profiles, and special themed issues. The publication is distributed in both print and digital formats, with associated products including the Instant RePlay e-newsletter, The RePlay Podcast, and Machines, Myths & Legends video series. Special issues are released for major industry trade shows including Amusement Expo, Bowl Expo, and IAAPA Expo.
Differentiator
Problem solved
Functional benefit
Products and services
- RePlay Magazine (monthly print and digital edition) America's monthly magazine for the coin-op amusement game business, reporting on arcade games, jukeboxes, arcades, FECs, and attractions, distributed primarily via paid subscription to industry professionals in North America.
- Instant RePlay E-Newsletter Free three-times-weekly email newsletter delivering coin-op amusement industry news and updates to subscribers.
- The RePlay Podcast Industry podcast featuring interviews with notable figures in the coin-op amusement industry, including Nolan Bushnell, Eugene Jarvis, and other industry pioneers, hosted by Randy Chilton.
- Machines, Myths & Legends Video Series Video series produced in collaboration with The Mantiques Network telling the unique stories behind the people and machines of the coin-operated amusement industry.
- RePlay Special Issue Editions Special print editions tied to major industry events: spring Amusement Expo show book, summer Bowl Expo preview, fall IAAPA convention issue, and the January Annual Directory.
Companies that use Replay
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Replay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Replay partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Rhode Island NoveltyminorRedemption partner for Fun Across America, the YouTube channel travelogue show featured in RePlay Magazine. Rhode Island Novelty provides redemption merchandise expertise for entertainment centers across the country.
- RollerminorVenue management software provider featured as a sponsor of Fun Across America content series. Roller powers the next generation of venue management for FECs.
- SemnoxminorGuest journey solution provider for location-based entertainment, sponsoring Fun Across America content. Semnox provides complete guest experience technology for FECs.
- Do The BeachminorFamily entertainment discovery platform sponsoring Fun Across America content series, helping families find their next great memory at entertainment venues.
- EmbedcoreFunZone's exclusive card system and cashless platform provider since the very beginning of the FunZone Arcade concept. Embed provides the foundational technology backbone for the guest experience at Pizza Ranch FunZone Arcades.
- Betson EnterprisescoreStrategic provider of arcade equipment for Pizza Ranch FunZone Arcades. Ron Hunt noted as instrumental in supporting the brand's growth and success. Part of multiple vendor relationships that compete for franchisee business.
- Shaffer DistributingcoreValued partner in expanding the Pizza Ranch FunZone footprint. Provides arcade equipment distribution and support services.
- BMI MerchandiseminorRedemption merchandise partner for Pizza Ranch FunZone Arcades, helping ensure strong and engaging prize experience for guests.
- Redemption PlusminorRedemption merchandise partner for Pizza Ranch FunZone Arcades, functioning as a true strategic partnership contributing to the brand's growth.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Replay competitors and assessment
Company assessmentOthers
- AAMOA (Amusement and Music Operators Association): AMOA is the trade association for the coin-op amusement industry, with Q&A and editorial presence in RePlay Magazine. It is a peer as a co-ecosystem participant connecting the same manufacturers, distributors, and operators that RePlay serves.
Regional players
- Automatic Merchandiser: Automatic Merchandiser is a U.S. B2B trade publication covering convenience services, vending, and micro markets. It is comparable to RePlay as a niche B2B periodical with subscription and advertising revenue, serving a partially overlapping distribution and route operator audience.
- Reclame & Reclameland: Reclame is a Brazilian trade publication covering amusement and gaming in Latin America. Comparable to RePlay as a regional niche trade magazine for the coin-op industry but focused on the Latin American market.
- InterGame: InterGame is a UK-based trade publication covering the European coin-op and amusement industry. It is comparable to RePlay as a B2B trade magazine serving amusement manufacturers and operators but is geographically focused on Europe rather than North America.
Direct peers
- Play Meter Magazine: Play Meter is the other longstanding U.S. trade publication covering the coin-op amusement industry. It is the closest direct competitor to RePlay Magazine, serving the same manufacturers, distributors, and operators with overlapping advertising and editorial coverage.
Broad incumbents
- Vending Times: Vending Times is a long-running B2B trade publication covering the vending and automatic merchandising industry, with growing coverage of amusement and kiosk machine segments. It is comparable to RePlay as a niche B2B periodical with similar revenue model (subscriptions + advertising) but broader vertical scope.
- Vend Magazine: Vend Magazine is a B2B trade publication covering the vending and unattended retail industry. It is comparable to RePlay in being a niche trade magazine with subscription and advertising revenue but addresses a different (vending) vertical that overlaps with the coin-op route operator audience.
- Bowlers Journal International: Bowlers Journal is the longest-running U.S. trade publication for the bowling industry, which is one of the verticals RePlay covers (Bowl Expo). Comparable in being a long-lived niche B2B trade magazine with subscription and advertising revenue.
- Park & Recreation Magazine (NRPA): Park & Recreation Magazine is the official publication of the National Recreation and Park Association, covering public and commercial recreation. It is comparable to RePlay as a B2B trade publication overlapping with the family entertainment center audience but with a broader recreation industry focus.
- Funworld (IAAPA): Funworld is the official publication of the International Association of Amusement Parks and Attractions (IAAPA), covering the global attractions industry. It is comparable to RePlay as a B2B trade publication serving the same advertiser universe (manufacturers, operators, FECs) but at a broader attractions-industry level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Replay social profiles
Digital presenceReplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Replay leadership team
Management profileNumber of profiles
Profiles5 records
Replay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Replay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Replay
What does Replay do?
RePlay Magazine is a monthly print and digital trade publication covering the U.S. coin-operated amusement industry, including arcade games, jukeboxes, redemption games, cranes, bowling equipment, and family entertainment centers. It sells advertising and subscriptions to manufacturers, distributors, and operators, and produces ancillary products including the Instant RePlay e-newsletter, The RePlay Podcast, and the Machines, Myths & Legends video series.
Is Replay a public or private company?
Replay is a private company. It is classified as family owned and is currently operating.
When was Replay founded?
Replay was founded in 1975. It employs 11 to 50 people.
Where is Replay based?
Replay is headquartered in Tarzana, United States, in the North America region.
How does Replay make money?
Three revenue lines are on record. Magazine Advertising is the primary driver. The others are subscriptions and event Distribution.
Who are Replay's main competitors?
AAMOA (Amusement and Music Operators Association) is listed as an others. Regional players are Automatic Merchandiser, Reclame & Reclameland and InterGame. Play Meter Magazine is listed as a direct peer. Broad incumbents are Vending Times, Vend Magazine, Bowlers Journal International, Park & Recreation Magazine (NRPA) and Funworld (IAAPA).
Does Replay have an API?
No public API is recorded for Replay.
What industry is Replay in?
Replay's product category is Trade Media & Publishing. Its primary akta.pro industry code is MPAJAEAL, Science, Technology & Gaming Magazines, with a secondary code of MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.