Evolution of Medicine

What Evolution of Medicine does

Evolution of Medicine (EvoMed) is a privately held education and community platform founded in 2014 by James Maskell and the late Gabriel Hoffman to support functional and integrative medicine practitioners. The company delivers continuing education, practice-building resources, and peer community through an integrated online platform, with the Functional Forum practitioner meetup network (launched 2014) serving as its flagship community asset. Core offerings also include a subscription-based membership portal, the Practice Accelerator training program, a podcast series, and published books including "The Community Cure."

Revenue is generated primarily through recurring subscriptions with automatic renewal on quarterly, monthly, or weekly billing cycles, supplemented by educational program fees. The customer base consists of individual functional medicine practitioners and small clinics — a fragmented SMB segment with no publicly disclosed enterprise concentration. The company extends its ecosystem through strategic partnerships with Fullscript (supplement dispensing, 10-year relationship covering 125,000+ providers), TruNeura (cognitive decline programming), Genova Diagnostics (lab testing), Freedom Practice Coaching, and Big Boost Marketing (AI-ready websites and AI-search visibility).

The technology backbone comprises a public marketing site (goevomed.com), a training portal (training.goevomed.com), and a members-only portal (members.goevomed.com). Distribution is digital and relies on content marketing — podcasts, blogs, books — email newsletters, and community meetups as primary acquisition channels. The company operates with a small team (1–10 employees) from Folsom, California, has no disclosed institutional funding, and is founder-led. A 2025 co-launched product, Fullscript Journeys, extends the platform into direct-to-consumer lab testing patient acquisition for practitioners.

Name

Evolution of Medicine

Legal name

Evolution of Medicine

Website

https://goevomed.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Evolution of Medicine is a privately held education and community platform founded in 2014 that supports functional and integrative medicine practitioners through subscriptions, training programs, the Functional Forum meetup network, and ecosystem partnerships.

Ownership category

akta.pro rank

Product category

Functional Medicine Practitioner Education

NAICS

Software Publishers (5132)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA), Health, Wellness & Patient Communities (MPACAJAL)

Keywords

• Functional medicine education
• Practice building resources
• Healthcare practitioner community
• Integrative medicine training
• Continuing practitioner education

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership/Subscription Services: Subscription-based services with automatic renewal on quarterly, monthly, or weekly basis. Membership areas provide access to educational content and practice-building resources.
2. Educational Programs and Training: Practice Accelerator program and other educational offerings for practitioners to build functional medicine practices.
3. Content and Resources: Podcasts, blogs, books, and inspiration content. Second book 'The Community Cure' focuses on group medical visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Evolution of Medicine provides subscription-based education, practice-building programs, and a practitioner community for functional integrative medicine healthcare professionals. Core deliverables include the Practice Accelerator training program, the membership portal with educational content, the Functional Forum local meetup network, a regular podcast featuring functional medicine leaders, and published books such as 'The Community Cure' focused on group medical visits.

Product overview

Evolution of Medicine is a platform and community for functional integrative medicine practitioners, offering education, practice-building resources, and networking opportunities. The core offerings include the Evolution of Medicine platform itself, the Functional Forum practitioner meetups, a Membership Portal, the Practice Accelerator training program, and a podcast series. The organization has also published 'The Community Cure' book and facilitates local community meetups. Strategic partnerships with Fullscript (supplement dispensing), TruNeura (cognitive decline platform), Genova Diagnostics (lab testing), Freedom Practice Coaching (business training), and Big Boost Marketing (marketing services) extend the ecosystem. Recently launched Fullscript Journeys as a lab testing top-of-funnel tool for patient acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Practice Accelerator

Quantifiable outcome

• Functional Forum launched in 2014, growing into a major practitioner community movement

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• TruNeuracoreTechnology or IntegrationPremier clinical implementation platform for preventing and reversing cognitive decline. TruNeura supports clinical decision-making, care delivery, and patient outcome tracking. Evolution of Medicine refers practitioners for cognitive health practice integration.
• FullscriptcoreTechnology or IntegrationSupplement dispensing platform empowering healthcare providers to deliver personalized care with clearer clinical insights, smarter supplement plans, and ongoing patient engagement. Over 125,000 providers in network. Longstanding 10-year partnership with Evolution of Medicine.
• Freedom Practice CoachingcoreImplementation/ SI/ Consulting PartnerBusiness training and personal growth mentoring for doctors and practitioners to become leading wellness entrepreneurs. Helps practitioners identify growth phase and apply phase-appropriate strategies.
• Big Boost MarketingcoreGTM or Marketing PartnerAI-ready websites, automated pre-education funnels, and visibility in ChatGPT and AI-driven search for integrative, functional, and BHRT/longevity practitioners. Website development and marketing support for Evolution of Medicine ecosystem.
• Genova DiagnosticssupportingTechnology or IntegrationAdvanced diagnostic testing with 300+ biomarkers across functional systems. Specialty testing for gut health, nutrition, hormones, and immune function. Longstanding partner referenced in podcasts and mission partner ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Practice Better: Practice Better is practice management software for health and wellness practitioners, including nutritionists, health coaches, and functional medicine clinicians. It overlaps with Evolution of Medicine's Practice Accelerator value proposition on practice-building and client workflows.
• Rupa Health: Rupa Health is a lab-ordering platform built specifically for functional and integrative medicine practitioners, offering 30+ specialty lab companies in one portal. It directly competes for the same practitioner workflow as part of the Evolution of Medicine ecosystem (e.g., Genova partnership).
• WellnessFX: WellnessFX is a direct-to-consumer and practitioner-facing lab testing and wellness platform. It targets the same functional/integrative medicine market with biomarker testing, lifestyle programs, and practitioner enablement.
• Institute for Functional Medicine (IFM): IFM is the leading professional body for functional medicine practitioners, offering certification, training, and the annual conference that Evolution of Medicine attends/podcasts from. Both serve the same functional medicine practitioner audience with continuing education and community.
• Healthie: Healthie offers EHR, scheduling, billing, and client engagement for nutrition, wellness, and integrative practitioners. It competes for the same practice-management wallet share that Evolution of Medicine's Practice Accelerator addresses.
• LivingMatrix: LivingMatrix provides functional medicine assessment and protocol software that helps practitioners build patient timelines and personalized plans. It targets the same functional/integrative medicine practitioner audience with practice-management and clinical decision-support tools.

Broad incumbents

• Dr. Axe / Ancient Nutrition: Dr. Axe is one of the largest natural-health content platforms with a practitioner-adjacent audience, books, and supplements. It is a broader incumbent in the functional/natural health media space that competes for practitioner and patient attention.
• Parsley Health: Parsley Health is a functional medicine primary care practice network offering membership-based root-cause care. It is an incumbent practitioner of the model Evolution of Medicine trains its community to deliver, making it a comparable bellwether for the segment.
• Fullscript: Fullscript is a supplement-dispensing platform with 125,000+ providers that Evolution of Medicine has partnered with for 10 years. While a partner, it also serves overlapping practitioner audiences with wellness e-commerce, treatment plans, and patient adherence tools.

Others

• Genova Diagnostics: Genova Diagnostics is a specialty lab offering 300+ biomarkers across gut, nutrition, hormonal, and immune health — a longstanding Evolution of Medicine partner. It is an ecosystem enabler rather than direct competitor, supplying the diagnostic backbone practitioners use.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/goevomed
• YouTubeyoutube.com/user/functionalforum
• Facebookfacebook.com/goevomed
• LinkedInlinkedin.com/company/evolution-of-medicine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolution of Medicine