Robotic Automation

What Robotic Automation does

Robotic Automation Pty Ltd is an Australian industrial robotics and automation systems integrator founded in 1988 by Colin Wells and headquartered in Sydney. The company designs, commissions, and supports turn-key robotic and automation systems built primarily on Yaskawa Motoman industrial robots and MAXAGV mobile robots, holding exclusive Australian distribution rights for both. Its product portfolio spans robotic palletising (RA-PAL, PackMaster, MOTOPAL with patented MOTOPAL 780 gripper), robotic welding (ArcWorld CS), collaborative robots (HC20DTP, NHC series), AGVs/AMRs (MAXAGV), automated wrapping, packaging (MOTOPAK, Air Grip bottle handling), and supporting warehouse management systems. The company has completed over 3,500 installations across Australia and New Zealand and serves nearly half of the top 100 Australian manufacturers.

The business model is project-based turn-key system sales (one-time licence/project revenue) supplemented by recurring annual service and maintenance agreements providing 24/7 breakdown support, preventative maintenance, and spare parts. Pricing is quote-based and varies by application complexity, throughput, and integration scope. Distribution is exclusively direct enterprise field sales, with a consultative selling motion involving on-site audits, 3D modelling and simulation, and 3–12 month sales cycles. Geographic coverage spans Sydney, Melbourne, Brisbane, Adelaide, Perth, and Auckland, with cross-industry reach across manufacturing, food & beverage, warehousing/intralogistics, pharmaceutical, healthcare, and education.

Robotic Automation reports revenue of $20+ million annually with approximately 70% repeat business. In 2025 it launched a series of new products including the AI-enabled Motoman NEXT adaptive robotics platform, the ArcWorld CS compact welding cell, the PackMaster mixed-case palletiser co-developed with Yaskawa Nordic, and energy-recovery robotics integration. The company has accumulated over 30 industry awards across technology, safety, manufacturing, WHS, materials handling, and supply chain categories, and operates as a privately held founder-controlled entity with no disclosed external funding or institutional ownership.

Name

Robotic Automation

Legal name

Robotic Automation Pty Ltd

Website

https://roboticautomation.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Robotic Automation is an Australian industrial robotics and automation systems integrator, founded in 1988, that designs, commissions, and supports turn-key robotic systems built on Yaskawa Motoman and MAXAGV platforms for enterprise manufacturers, food & beverage, warehousing, pharmaceutical, and healthcare customers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Industrial Robotics Systems Integration

NAICS

Commercial and Service Industry Machinery Manufacturing (3333), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Industrial & Warehouse Robotics (HDAAAIAA)

akta.pro secondary industry

Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)

Keywords

• Industrial robotics integration
• Robotic palletising systems
• Automated guided vehicles
• Collaborative robots
• Robotic welding automation

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Automation Systems Integration & Project Sales: The primary revenue stream is the design, supply, integration, installation, and commissioning of turn-key industrial robotics and automation systems. Projects are typically custom-engineered solutions spanning robotics, material handling, conveyors, safety systems, and software. Project timelines range from 3–12 months from first contact to production. Pricing is quote-based and varies significantly by application, throughput requirements, and integration complexity.
2. After-Sales Service & Maintenance Contracts: Recurring revenue from service agreements providing scheduled annual services, 24-hour breakdown servicing, preventative maintenance, telephone support, customer training, and spare parts management. Service agreements are described as a cost-effective method of maintaining equipment throughout its lifecycle. The company also offers spare parts supply and 'service kitting' packs for specific robot models.
3. Robot and Equipment Sales: Sales of Motoman Yaskawa industrial robots, MAXAGV mobile robots, and ancillary automation equipment (grippers, conveyors, wrappers, AGVs/AMRs) as part of complete system solutions. Equipment sales are bundled within turn-key project delivery rather than sold standalone.
4. Training Services: Fee-based operator and maintenance training programs covering industrial robotics, mobile robots (AGVs and AMRs), stretch wrapping systems, strapping systems, and basic/advanced robot programming. Training is tailored to customer requirements and delivered as part of system implementation and ongoing support contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Robotic Automation Pty Ltd is a leading Australian systems integrator that designs, commissions, and supports turn-key industrial robotics and automation solutions built primarily on Motoman Yaskawa robots and MAXAGV mobile robots. The company delivers integrated systems spanning robotic palletising, robotic welding, collaborative robots, mobile robots (AGVs/AMRs), automated pallet wrapping, packaging, warehousing (WMS/ASRS), and materials handling, accompanied by proprietary gripper technology and AI-enabled adaptive robotics platforms. Lifecycle services include 24/7 breakdown service, preventative maintenance, offline programming, training, and refurbishment/relocation.

Product overview

Robotic Automation is a turnkey industrial robotics and automation systems integrator offering a comprehensive portfolio of robotic solutions. The core offerings include Motoman Yaskawa-based palletising systems (RA-PAL, PackMaster, MOTOPAL), robotic welding (ArcWorld CS, general welding solutions), collaborative robots (HC20DTP, HC30PL, NHC series), and mobile robots (MAXAGV AMRs/AGVs). Supporting hardware includes automated wrapping systems (RA200, Saturno, Orbit, Spiror, Robot S7), packaging solutions (MOTOPAK, Air Grip bottle handler), warehouse automation (WMS, ASRS), and the RA Health AMR for healthcare. The platform is enhanced by AI-enabled Motoman NEXT robotics with autonomous path planning and machine vision capabilities, Yaskawa Cockpit for energy management, and the YNX Robot Simulator for digital twin testing. All products are supported by comprehensive lifecycle services including 24/7 service agreements, preventative maintenance, offline programming, training, and refurbishment/relocation. The company serves diverse industries including food & beverage, manufacturing, warehousing, pharmaceuticals, healthcare, and education.

Differentiator

Problem solved

Functional benefit

Products and services

• RA-PAL Robotic Palletising Cell Cost-effective robotic palletising cell providing flexible automation for existing manufacturing infrastructure with faster implementation timelines than custom solutions.
• PackMaster Mixed Case Palletiser Fully automatic mixed palletising solution for efficient palletising of mixed products on roll containers and multiple size pallets, developed with Yaskawa Nordic AB. Upgradable from single to dual robots.
• MOTOPAL Modular Palletising System Modular, expandable palletising system featuring patented MOTOPAL 780 robotic gripper technology for flexible, high-speed, space-efficient solutions. Supports diverse cartons and adapts to packaging innovations. Deployed in world-first 8-robot, 64-axis configurations.
• Motoman ArcWorld CS Welding Station Compact robotic arc welding station designed for fast-track installation, high productivity, and exceptional flexibility. Supports TIG, MIG, and MAG welding with dual-station configuration. Available for inspection at Sydney Automation Hub.
• Motoman NEXT Adaptive Robotics Platform AI adaptive industrial robotics platform covering payloads from 7 to 35 kilograms with autonomous path planning, AI machine vision, and digital twin simulation. Supports ROS2 and Docker compatibility for open platform development.
• HC20DTP Collaborative Robot Collaborative robot with 1900mm reach and 20kg payload suitable for fenceless palletising operations. IP67 protection class with food-grade grease enables pharmaceutical and medical applications.
• MAXAGV AMR/AGV Mobile Robots Autonomous Mobile Robots and Automated Guided Vehicles for intelligent, safe, and efficient transport of goods within factories and warehouses. Windows-based control system enables fleet management, real-time tracking, path editing, and ASRS integration without middleware.
• Automated Pallet Wrapping Systems Automated pallet wrapping solutions including RA200 Wrapper, Saturno Ring Wrapper, Orbit 16 Wrapper, Spiror Horizontal Wrapper, and Robot S7 Wrapper for securing loads during transport and storage.
• MOTOPAK Case Packing and Palletising Combined robotic case packing and palletising systems for low to mid-speed top load applications. Cost-efficient and compact solutions with flexibility in case dimensions and product variations.
• Warehouse Management System (WMS) Integrated warehouse management system with 3D visualisation for inventory tracking, order fulfilment automation, and connection to AGV and ASRS systems.
• Automated Storage and Retrieval System (ASRS) Automated storage and retrieval system integrated with AGVs for 24/7 operations, autonomous order fulfilment, and accurate stock tracking.
• Service Agreements and 24/7 Support Annual service agreements providing scheduled annual maintenance, 24-hour breakdown service, customer training, telephone support, consultancy services, and spare parts management across Australia.
• Preventative Maintenance Proactive maintenance services including scheduled annual services, system health monitoring, and predictive maintenance using robot performance data such as motor torque, thermal data, and cycle histories.
• Offline Programming Services Robot programming services performed off-site using virtual simulations to minimise production downtime during system changes.
• Training Services Tailored training programs covering industrial robotics, mobile robots (AGVs and AMRs), stretch wrapping systems, strapping systems, and basic/advanced robot programming for customer teams.
• Refurbishment and Relocation Services Equipment refurbishment and relocation services for existing automation systems, extending asset life and enabling factory moves.

Quantifiable outcome

• 3,500+ automation solutions installed across Australasia since 1988
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Yaskawa MotomancoreTechnology or IntegrationExclusive Australian partner for Motoman industrial robots — one of the most respected global robotics brands. Partnership provides guaranteed availability of spare parts, complete technical support, and access to Yaskawa's global robot library. Robotic Automation provides local integration, commissioning, training, and ongoing support for Motoman robots across Australian manufacturing, warehousing, and logistics operations.
• MAXAGVcoreTechnology or IntegrationExclusive Australian partner for MAXAGV automated guided vehicles and mobile robots. MAXAGV, based in Gothenburg Sweden, has supplied automatic driverless systems for materials transport worldwide since 1987. The partnership provides technological leadership, single-source equipment supply and integration, and consistent high-level aftermarket support.
• Yaskawa Nordic ABminorStrategic or Co-development PartnerDevelopment collaboration for the PackMaster mixed case palletising solution. PackMaster is a fully automatic mixed palletising solution developed jointly by Robotic Automation and Yaskawa Nordic AB from Sweden, offering innovative mixed pallet stacking and wrapping for roll containers and multiple size pallets.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Dematic: Global leader in warehouse automation and intralogistics with AGV/AMR, ASRS, and integrated WMS offerings. Highly comparable to Robotic Automation's Warehousing & Intralogistics segment (e.g., the Tacca Industries and Royal Adelaide Hospital deployments), though operating at far larger scale across global markets.
• TNA Solutions: Australian-headquartered integrated packaging and processing solutions provider serving global food manufacturers. Comparable as a domestic systems integrator of turn-key automation for food and beverage end-of-line operations.
• Swisslog: Global warehouse automation specialist offering ASRS, AGVs/AMRs, and integrated WMS solutions to industrial and logistics customers. Closely comparable to Robotic Automation's ASRS/AGV/WMS stack in warehousing and intralogistics.
• Omron Automation (Australia): Global automation vendor with strong positions in cobots, AGVs/AMRs, SCADA, and machine vision. Competes directly with Robotic Automation in cobot, mobile robot, and palletising categories, particularly for mid-market manufacturers.
• FANUC Australia: Global industrial robot manufacturer with an Australian subsidiary supplying robots and integration services for welding, palletising, and material handling. Direct competitor in the same end markets and customer segments as Robotic Automation.
• ABB Australia (Robotics & Discrete Automation): Major industrial robotics OEM and systems integrator with an Australian operation offering robots, welding, material handling, and cobot solutions. Directly competes across Robotic Automation's manufacturing, F&B, and warehousing verticals.
• KUKA Robotics Australia: Global industrial robot manufacturer and integrator with a direct Australian presence. Directly comparable in offering robotics cells, welding solutions, and palletising systems to manufacturing and F&B customers across Australia — competing head-to-head with Robotic Automation's Motoman-based portfolio.

Emerging players

• Universal Robots: Global cobot market leader, frequently deployed in palletising, machine tending, and welding via third-party integrators. Overlaps with Robotic Automation's HC20DTP and NHC cobot lines, particularly in SME and cobot-palletising use cases.

Broad incumbents

• Bastian Solutions: US-based material handling and robotics integrator now part of Toyota Advanced Logistics. Comparable in business model (independent integrator of multiple robot OEMs into turnkey warehouse and manufacturing automation) but operating at larger scale and different geography.
• Honeywell Intelligrated: Honeywell-owned integrator of conveyor, ASRS, robotic palletising, and warehouse execution systems for distribution centers. Comparable in offering turnkey robotic palletising and warehouse automation to enterprise customers, though operating primarily in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/robotic-automation-pty-ltd-
• Xx.com/RoboAutomation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robotic Automation