The Yoga Room

What The Yoga Room does

The Yoga Room is a single-location yoga and Pilates studio based in Astoria, Queens, NY, operated by Health Wellness Management Services LLC since 2003. It serves individual consumers in the New York metro area with a multi-format class portfolio — over 65 classes per week spanning Hot Yoga, Hot Vinyasa, Vinyasa Flow, Iyengar, Yin/Restorative, Mat Pilates, Barre Fit, and prenatal/postnatal offerings (Prenatal Yoga, Prenatal Pilates, Baby & Me, Toddler & Me). The studio also runs a 200-hour Yoga Teacher Training and a three-month Mentorship Program in partnership with Form and Flow in Long Island City, and refers equipment Pilates clients to PilatesWorks NYC, which now occupies its former equipment Pilates space.

The business is built on a recurring-revenue-plus-package model: a $169/month unlimited membership (with autopay, mat storage, and towel service) is the core anchor, complemented by class packages ($30 single, $140 for 5, $260 for 10), a $49 new-client 3-class offer, and a $10 community class tier. The studio's technology stack is intentionally lean: class scheduling, payments, and membership management run on the third-party MindBody Online platform, paired with a white-label branded iOS/Android app and an email newsletter. Community engagement is delivered through Instagram, Facebook, free outdoor events such as Yoga in The Park, and a small in-studio retail boutique for clothing, mats, and props.

Following the permanent closure of its Long Island City location during the 2020–2021 COVID-19 shutdowns, the company is now a one-site operator that has refocused on its Astoria flagship, with 65+ weekly classes against a pre-COVID peak of 200+. Its customer base is entirely direct-to-consumer, segmented across general wellness consumers, prenatal and new mothers, parents with toddlers, aspiring yoga teachers, and budget-conscious local residents. There is no external institutional investment, no parent company, and no disclosed financial metrics.

Name

The Yoga Room

Legal name

Health Wellness Management Services LLC

Website

https://the-yoga-room.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Yoga Room is a single-location yoga, Pilates, and barre studio in Astoria, Queens, NY, founded in 2003, serving New York metro area individual consumers with 65+ weekly in-person classes, memberships, and yoga teacher training.

Ownership category

akta.pro rank

Product category

Yoga and Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Kids & Family Yoga (HSADACAK), Yoga, Pilates & Studio Wear Retail (CRAMACAE), Power Yoga & Athletic Yoga Conditioning (HSADACAG)

Keywords

• Yoga instruction services
• Pilates classes
• Barre fitness classes
• Prenatal yoga
• Yoga teacher training

Headquarters

HQ city

Astoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Unlimited Membership: Recurring monthly subscription at $169/month with autopay. Includes mat storage, towel rental, and discounts on retail items and workshops.
2. Class Packages: One-time purchases of class packs. Single class at $30 (60-day expiration), 5-class card at $140 ($28/class, 6-month expiration), 10-class card at $260 ($26/class, 6-month expiration).
3. New Student Special: Introductory offer for new clients: 3 classes for $49, valid for three consecutive weeks. Available to NYS/NJ/CT residents only.
4. Discounted $10 Classes: Select classes offered at discounted $10 rate during specific times. Community-focused pricing initiative for accessibility.
5. Teacher Training Programs: 200-hour Yoga Teacher Training program and Mentorship Program offered through partnership with Form and Flow. Revenue from training program enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Yoga Room is a physical yoga and fitness studio in Astoria, Queens that sells in-person yoga, Pilates, and barre classes to individual consumers. It also runs a 200-hour Yoga Teacher Training certification program and a Mentorship Program, supported by recurring memberships, class packages, and a retail boutique selling yoga apparel and props.

Product overview

The Yoga Room is a yoga and Pilates studio offering in-person fitness classes at its Astoria, NY location. The core offering consists of three main class categories: Yoga Classes (Vinyasa, Hot Yoga, Hot Vinyasa, Hot Yoga Flow, Iyengar, Yin/Restorative), Pilates & Other Fun Classes (Mat Pilates, Hot Bodies, Sculpt & Tone, Barre Fit), and Prenatal & Mommy Classes (Prenatal Yoga, Prenatal Pilates, Baby & Me, Toddler & Me). Supporting offerings include a 200-Hour Yoga Teacher Training program and a Mentorship Program for continuing yoga education. Membership options include Monthly Unlimited Membership with unlimited classes plus mat storage and towel rental, and Class Packages in single, 5-class, or 10-class bundles. The studio also operates a retail boutique selling yoga clothing, props, mats, and accessories. Class scheduling and booking are managed through MindBody Online platform integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes In-studio and heated yoga classes including Vinyasa, Vinyasa Flow, Hot Yoga, Hot Vinyasa, Hot Yoga Flow, Iyengar, and Yin/Restorative formats, with over 65 weekly sessions offered to individual consumers in the Astoria, Queens community.
• Pilates & Other Fun Classes Mat-based Pilates and additional fitness classes including Mat Pilates, Hot Bodies (heated Pilates), Sculpt & Tone, and Barre Fit for adult consumers seeking studio-based conditioning workouts.
• Prenatal & Mommy Classes Prenatal and postnatal fitness classes including Prenatal Yoga, Prenatal Pilates, Baby & Me, and Toddler & Me, designed for expectant mothers and new moms seeking safe exercise and mother-infant bonding activities.
• 200-Hour Yoga Teacher Training Comprehensive yoga teacher training covering classical yoga philosophy, Yoga Sutras, asana practice, and teaching methodology, conducted in partnership with Form and Flow and culminating in 200-hour certification.
• Mentorship Program Three-month continuing education program pairing yoga teachers with experienced mentors for personalized study in asana practice, teaching skills, and yogic study, including private mentorship sessions, observation, and practice teaching.
• Monthly Unlimited Membership Monthly recurring membership at $169/month offering unlimited studio classes via autopay, including mat storage, towel rental, and discounts on retail items and workshops.
• Class Packages Prepaid class bundles available in single class ($30, 60-day expiration), 5-class card ($140, 6-month expiration), and 10-class card ($260, 6-month expiration) options.
• $10 Community Classes Discounted community yoga classes offered at select times throughout the week for $10 per class to provide accessible, reduced-rate yoga instruction.
• Retail Products On-site studio boutique selling yoga clothing, mats, blocks, straps, and other yoga accessories to studio members and visitors.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Form and FlowcoreStrategic or Co-development Partner · 1 January 2026Partnership with Form and Flow in Long Island City to run the 200-hour Yoga Teacher Training program. Training is led by Shelly Yang (owner of Form and Flow) along with The Yoga Room senior teachers Victoria Greene and Donna McGregor. This collaboration represents a core educational partnership for yoga teacher certification.
• MindBody OnlinecoreTechnology or IntegrationMindBody Online is the scheduling and studio management platform used by The Yoga Room. Used for online class reservations, membership management, waitlist, and payment processing. Available via web and mobile apps (iOS and Android).
• PilatesWorks NYCminorStrategic or Co-development PartnerPilatesWorks NYC has opened in The Yoga Room's former equipment Pilates space, offering Pilates equipment classes. The Yoga Room's Mat Pilates Program partners with this new location.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Modo Yoga NYC: Hot yoga and vinyasa studio brand with NYC-area locations emphasizing community and sustainability. Comparable class formats (hot yoga, vinyasa), membership pricing, and teacher-training pipeline.
• Sky Ting Yoga: NYC-based boutique yoga studio offering vinyasa, yin, and prenatal classes with a strong teacher-training and community event program. Highly comparable in product mix, pricing tier, and emphasis on community-driven brand identity.
• Y7 Studio: NYC boutique yoga studio brand offering heated yoga classes with a hip-hop influenced flow. Directly comparable as a single-format, premium-priced NYC yoga studio targeting similar millennial wellness consumers with monthly unlimited memberships.

Others

• MindBody (ClassPass parent): Wellness booking platform and ClassPass operator used by The Yoga Room for class scheduling. Functions as infrastructure/ecosystem partner rather than a competitor, but ClassPass aggregators influence consumer choice and pricing dynamics across boutique studios.
• Peloton: At-home connected fitness platform offering yoga, Pilates, and barre classes via subscription. Not a direct competitor to the in-person studio model but competes for member time and wallet share, particularly relevant given The Yoga Room discontinued its Zoom offerings after COVID.

Broad incumbents

• YogaWorks: Multi-format yoga and Pilates studio chain with deep teacher-training heritage and class packs/memberships. Comparable in offering yoga, Pilates, prenatal classes, and 200-hour YTT, though operating at far greater scale.
• Life Time Fitness: Premium multi-discipline fitness club offering yoga, Pilates, barre, and group classes as part of a larger athletic-resort experience. Comparable class formats but operates as part of a full-facility model with amenity-driven pricing.
• CorePower Yoga: National boutique yoga chain with heated yoga and teacher training across 200+ U.S. locations. Comparable core product (heated yoga flows, memberships, YTT), but at much larger scale and with broader geographic reach.

Emerging players

• Solidcore: Growing boutique fitness brand focused on Pilates reformer-style workouts, expanding in NYC. Comparable pricing model and demographic, but specializing in Pilates rather than yoga, positioning it as a partial substitute.
• House of Jai: NYC-based boutique fitness brand with a strong community and recovery-focused programming model. Comparable as a smaller NYC boutique studio competing for similar millennial wellness consumers and leveraging community events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheYogaRoomFans
• Instagraminstagram.com/yogaroomnyc
• Xx.com/yogaroomNYC

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Yoga Room