The Yoga Room
The Yoga Room is a single-location yoga, Pilates, and barre studio in Astoria, Queens, NY, founded in 2003, serving New York metro area individual consumers with 65+ weekly in-person classes, memberships, and yoga teacher training.
- Company typePrivate
- Founded2003
- HeadquartersAstoria, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Yoga Room does
The Yoga Room is a single-location yoga and Pilates studio based in Astoria, Queens, NY, operated by Health Wellness Management Services LLC since 2003. It serves individual consumers in the New York metro area with a multi-format class portfolio — over 65 classes per week spanning Hot Yoga, Hot Vinyasa, Vinyasa Flow, Iyengar, Yin/Restorative, Mat Pilates, Barre Fit, and prenatal/postnatal offerings (Prenatal Yoga, Prenatal Pilates, Baby & Me, Toddler & Me). The studio also runs a 200-hour Yoga Teacher Training and a three-month Mentorship Program in partnership with Form and Flow in Long Island City, and refers equipment Pilates clients to PilatesWorks NYC, which now occupies its former equipment Pilates space.
The business is built on a recurring-revenue-plus-package model: a $169/month unlimited membership (with autopay, mat storage, and towel service) is the core anchor, complemented by class packages ($30 single, $140 for 5, $260 for 10), a $49 new-client 3-class offer, and a $10 community class tier. The studio's technology stack is intentionally lean: class scheduling, payments, and membership management run on the third-party MindBody Online platform, paired with a white-label branded iOS/Android app and an email newsletter. Community engagement is delivered through Instagram, Facebook, free outdoor events such as Yoga in The Park, and a small in-studio retail boutique for clothing, mats, and props.
Following the permanent closure of its Long Island City location during the 2020–2021 COVID-19 shutdowns, the company is now a one-site operator that has refocused on its Astoria flagship, with 65+ weekly classes against a pre-COVID peak of 200+. Its customer base is entirely direct-to-consumer, segmented across general wellness consumers, prenatal and new mothers, parents with toddlers, aspiring yoga teachers, and budget-conscious local residents. There is no external institutional investment, no parent company, and no disclosed financial metrics.
The Yoga Room firmographics
Firmographics- Name
- The Yoga Room
- Legal name
- Health Wellness Management Services LLC
- Website
- https://the-yoga-room.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Yoga Room is a single-location yoga, Pilates, and barre studio in Astoria, Queens, NY, founded in 2003, serving New York metro area individual consumers with 65+ weekly in-person classes, memberships, and yoga teacher training.
- Ownership category
- akta.pro rank
The Yoga Room industry classification
Industry- Product category
- Yoga and Fitness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Kids & Family Yoga (HSADACAK), Yoga, Pilates & Studio Wear Retail (CRAMACAE), Power Yoga & Athletic Yoga Conditioning (HSADACAG)
Keywords
Where The Yoga Room is headquartered
LocationHeadquarters
- HQ city
- Astoria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Yoga Room business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Monthly Unlimited Membership: Recurring monthly subscription at $169/month with autopay. Includes mat storage, towel rental, and discounts on retail items and workshops.
- Class Packages: One-time purchases of class packs. Single class at $30 (60-day expiration), 5-class card at $140 ($28/class, 6-month expiration), 10-class card at $260 ($26/class, 6-month expiration).
- New Student Special: Introductory offer for new clients: 3 classes for $49, valid for three consecutive weeks. Available to NYS/NJ/CT residents only.
- Discounted $10 Classes: Select classes offered at discounted $10 rate during specific times. Community-focused pricing initiative for accessibility.
- Teacher Training Programs: 200-hour Yoga Teacher Training program and Mentorship Program offered through partnership with Form and Flow. Revenue from training program enrollment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Student Special: 3 classes for $49 |
| Subscription | Monthly | Monthly Unlimited Membership: $169/month |
| Unit Pricing | Pay-as-you-go | Single Class: $30 |
| Unit Pricing | Pay-as-you-go | 5 Class Card: $140 ($28 per class) |
| Unit Pricing | Pay-as-you-go | 10 Class Card: $260 ($26 per class) |
| Unit Pricing | Pay-as-you-go | Discounted $10 Community Classes |
| Unit Pricing | Pay-as-you-go | Mat Rental: $5 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Yoga Room product offering
Product offeringCore offering
The Yoga Room is a physical yoga and fitness studio in Astoria, Queens that sells in-person yoga, Pilates, and barre classes to individual consumers. It also runs a 200-hour Yoga Teacher Training certification program and a Mentorship Program, supported by recurring memberships, class packages, and a retail boutique selling yoga apparel and props.
Product overview
The Yoga Room is a yoga and Pilates studio offering in-person fitness classes at its Astoria, NY location. The core offering consists of three main class categories: Yoga Classes (Vinyasa, Hot Yoga, Hot Vinyasa, Hot Yoga Flow, Iyengar, Yin/Restorative), Pilates & Other Fun Classes (Mat Pilates, Hot Bodies, Sculpt & Tone, Barre Fit), and Prenatal & Mommy Classes (Prenatal Yoga, Prenatal Pilates, Baby & Me, Toddler & Me). Supporting offerings include a 200-Hour Yoga Teacher Training program and a Mentorship Program for continuing yoga education. Membership options include Monthly Unlimited Membership with unlimited classes plus mat storage and towel rental, and Class Packages in single, 5-class, or 10-class bundles. The studio also operates a retail boutique selling yoga clothing, props, mats, and accessories. Class scheduling and booking are managed through MindBody Online platform integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga Classes In-studio and heated yoga classes including Vinyasa, Vinyasa Flow, Hot Yoga, Hot Vinyasa, Hot Yoga Flow, Iyengar, and Yin/Restorative formats, with over 65 weekly sessions offered to individual consumers in the Astoria, Queens community.
- Pilates & Other Fun Classes Mat-based Pilates and additional fitness classes including Mat Pilates, Hot Bodies (heated Pilates), Sculpt & Tone, and Barre Fit for adult consumers seeking studio-based conditioning workouts.
- Prenatal & Mommy Classes Prenatal and postnatal fitness classes including Prenatal Yoga, Prenatal Pilates, Baby & Me, and Toddler & Me, designed for expectant mothers and new moms seeking safe exercise and mother-infant bonding activities.
- 200-Hour Yoga Teacher Training Comprehensive yoga teacher training covering classical yoga philosophy, Yoga Sutras, asana practice, and teaching methodology, conducted in partnership with Form and Flow and culminating in 200-hour certification.
- Mentorship Program Three-month continuing education program pairing yoga teachers with experienced mentors for personalized study in asana practice, teaching skills, and yogic study, including private mentorship sessions, observation, and practice teaching.
- Monthly Unlimited Membership Monthly recurring membership at $169/month offering unlimited studio classes via autopay, including mat storage, towel rental, and discounts on retail items and workshops.
- Class Packages Prepaid class bundles available in single class ($30, 60-day expiration), 5-class card ($140, 6-month expiration), and 10-class card ($260, 6-month expiration) options.
- $10 Community Classes Discounted community yoga classes offered at select times throughout the week for $10 per class to provide accessible, reduced-rate yoga instruction.
- Retail Products On-site studio boutique selling yoga clothing, mats, blocks, straps, and other yoga accessories to studio members and visitors.
Companies that use The Yoga Room
Customer profileSegments5 records
Ideal customer profiles4 records
The Yoga Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Yoga Room partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Form and FlowcorePartnership with Form and Flow in Long Island City to run the 200-hour Yoga Teacher Training program. Training is led by Shelly Yang (owner of Form and Flow) along with The Yoga Room senior teachers Victoria Greene and Donna McGregor. This collaboration represents a core educational partnership for yoga teacher certification.
- MindBody OnlinecoreMindBody Online is the scheduling and studio management platform used by The Yoga Room. Used for online class reservations, membership management, waitlist, and payment processing. Available via web and mobile apps (iOS and Android).
- PilatesWorks NYCminorPilatesWorks NYC has opened in The Yoga Room's former equipment Pilates space, offering Pilates equipment classes. The Yoga Room's Mat Pilates Program partners with this new location.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
The Yoga Room competitors and assessment
Company assessmentDirect peers
- Modo Yoga NYC: Hot yoga and vinyasa studio brand with NYC-area locations emphasizing community and sustainability. Comparable class formats (hot yoga, vinyasa), membership pricing, and teacher-training pipeline.
- Sky Ting Yoga: NYC-based boutique yoga studio offering vinyasa, yin, and prenatal classes with a strong teacher-training and community event program. Highly comparable in product mix, pricing tier, and emphasis on community-driven brand identity.
- Y7 Studio: NYC boutique yoga studio brand offering heated yoga classes with a hip-hop influenced flow. Directly comparable as a single-format, premium-priced NYC yoga studio targeting similar millennial wellness consumers with monthly unlimited memberships.
Others
- MindBody (ClassPass parent): Wellness booking platform and ClassPass operator used by The Yoga Room for class scheduling. Functions as infrastructure/ecosystem partner rather than a competitor, but ClassPass aggregators influence consumer choice and pricing dynamics across boutique studios.
- Peloton: At-home connected fitness platform offering yoga, Pilates, and barre classes via subscription. Not a direct competitor to the in-person studio model but competes for member time and wallet share, particularly relevant given The Yoga Room discontinued its Zoom offerings after COVID.
Broad incumbents
- YogaWorks: Multi-format yoga and Pilates studio chain with deep teacher-training heritage and class packs/memberships. Comparable in offering yoga, Pilates, prenatal classes, and 200-hour YTT, though operating at far greater scale.
- Life Time Fitness: Premium multi-discipline fitness club offering yoga, Pilates, barre, and group classes as part of a larger athletic-resort experience. Comparable class formats but operates as part of a full-facility model with amenity-driven pricing.
- CorePower Yoga: National boutique yoga chain with heated yoga and teacher training across 200+ U.S. locations. Comparable core product (heated yoga flows, memberships, YTT), but at much larger scale and with broader geographic reach.
Emerging players
- Solidcore: Growing boutique fitness brand focused on Pilates reformer-style workouts, expanding in NYC. Comparable pricing model and demographic, but specializing in Pilates rather than yoga, positioning it as a partial substitute.
- House of Jai: NYC-based boutique fitness brand with a strong community and recovery-focused programming model. Comparable as a smaller NYC boutique studio competing for similar millennial wellness consumers and leveraging community events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Yoga Room social profiles
Digital presenceThe Yoga Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Yoga Room leadership team
Management profileNumber of profiles
Profiles2 records
The Yoga Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Yoga Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Yoga Room
What does The Yoga Room do?
The Yoga Room is a physical yoga and fitness studio in Astoria, Queens that sells in-person yoga, Pilates, and barre classes to individual consumers. It also runs a 200-hour Yoga Teacher Training certification program and a Mentorship Program, supported by recurring memberships, class packages, and a retail boutique selling yoga apparel and props.
Is The Yoga Room a public or private company?
The Yoga Room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Yoga Room founded?
The Yoga Room was founded in 2003. It employs 11 to 50 people.
Where is The Yoga Room based?
The Yoga Room is headquartered in Astoria, United States, in the North America region.
How does The Yoga Room make money?
Five revenue lines are on record. Monthly Unlimited Membership is the primary driver. The others are class Packages, new Student Special, discounted $10 Classes and teacher Training Programs.
Who are The Yoga Room's main competitors?
Direct peers on record are Modo Yoga NYC, Sky Ting Yoga and Y7 Studio. Others are MindBody (ClassPass parent) and Peloton. Broad incumbents are YogaWorks, Life Time Fitness and CorePower Yoga. Emerging players are Solidcore and House of Jai.
Does The Yoga Room have an API?
No public API is recorded for The Yoga Room.
What industry is The Yoga Room in?
The Yoga Room's product category is Yoga and Fitness Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training. Its NAICS code is 713940 and its SIC code is 7997.