MenuCalc

What MenuCalc does

MenuCalc is a cloud-based nutrition and allergen analysis software platform operated by FoodCalc, LLC, serving restaurants, foodservice operators, and enterprise restaurant brands. The platform combines a USDA-sourced ingredient database of 380,000+ items with a real-time calculation engine that updates nutrition and allergen data as recipes are modified, and automatically flags all 9 major allergens (including sesame under the FASTER Act). It is offered in three subscription tiers — Starter (core FDA-compliant analysis), Growth (adds recipe import and a branded interactive nutrition guide), and Enterprise (adds automated import and a signed FDA compliance statement) — supplemented by professional services including outsourced recipe import by Registered Dietitians and PDF-to-ADA-compliant menu conversion. The company also operates, through sister company EveryBite, a guest-facing SmartMenu product that surfaces MenuCalc data via QR code and website embeds for diner-side filtering, and exposes its data through the MenuSync API to restaurant inventory (MarketMan, Crunchtime, R365), POS (Toast), and ordering (Olo) platforms. MenuCalc claims 30,000+ restaurant locations, 2M+ recipes analyzed, and 19+ years of operation, with a self-reported customer base including Jimmy Johns, Denny's, Steak 'n Shake, Roti, Habit, Urban Plates, and Playa Bowls among others. The business is bootstrapped and founder-operated, headquartered in Santa Barbara, California, with a team of 1–10 employees and no disclosed external funding.

Name

MenuCalc

Legal name

FoodCalc, LLC

Website

https://menucalc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

MenuCalc is a cloud-based FDA-compliant nutrition and allergen analysis SaaS platform used by 30,000+ restaurant and foodservice locations to calculate recipe nutrition, flag allergens, and meet menu-labeling regulations, with a sister-company guest-facing SmartMenu product.

Ownership category

akta.pro rank

Product category

Nutrition Analysis Software

akta.pro primary industry

Nutrition Facts / Nutrition Panel Verification (macro/micro nutrients, calories) (AFALAHAA)

Keywords

• Nutrition analysis software
• Allergen disclosure software
• Menu labeling compliance
• FDA-compliant nutrition analysis
• Restaurant nutrition database

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription - Starter Plan: Monthly subscription providing unlimited recipe analysis, access to ingredient database, prep recipe library, recipe categorization, allergen flagging, and built-in training. Base tier for self-service nutrition analysis.
2. Software Subscription - Growth Plan: Mid-tier subscription including all Starter features plus recipe import, branded interactive nutrition guide for website, and ability for diners to self-select allergen and dietary filters.
3. Software Subscription - Enterprise Plan: Full-featured enterprise subscription with all Growth features, automated recipe import, and signed FDA compliance statement. Targets large brands and multi-concept businesses.
4. Professional Services - In-house Migration Support: MenuCalc's nutrition team handles recipe and ingredient import work for customers who prefer to outsource the work rather than self-import. MenuCalc staff complete nutritional analysis on behalf of clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

MenuCalc is a cloud-based online nutrition and allergen analysis software platform that enables restaurants, foodservice operators, and enterprise brands to create, analyze, and store recipes in an FDA-compliant environment. The platform draws from a database of 380,000+ pre-analyzed USDA ingredients, performs real-time nutrition calculations, automatically flags all 9 major allergens, and syncs data to guest-facing digital menus. It is sold via monthly/annual SaaS subscriptions in Starter, Growth, and Enterprise tiers.

Product overview

MenuCalc is a unified online nutrition and allergen analysis software platform built for restaurants, foodservice operators, and enterprise brands. The core MenuCalc platform provides recipe creation, nutrition and allergen analysis, and FDA-compliant menu labeling, supported by an ingredient database of 380,000+ items. It is offered in three subscription tiers: Starter (core analysis), Growth (adds recipe import and branded guest-facing nutrition guide), and Enterprise (adds automated import and signed FDA compliance statement). SmartMenu, a guest-facing digital nutrition and allergen guide managed by sister company EveryBite, is powered by MenuCalc data and provides real-time interactive menu display with dietary filtering. Additional features include Prep Recipes for sub-recipe management, My Ingredient Add for custom ingredients, self-import and outsourced import options, MenuSync API for ecosystem integration, and ADA-compliant PDF conversion services.

Differentiator

Problem solved

Functional benefit

Brands

• SmartMenu: A guest-facing digital nutrition and allergen guide powered by MenuCalc data, managed by sister company EveryBite. Allows diners to filter by allergens, diets, and macros with real-time sync from MenuCalc recipes.

Products and services

• MenuCalc Nutrition Analysis Platform The primary cloud-based online nutrition analysis software platform that enables restaurants, foodservice operators, and enterprise brands to create, analyze, and store recipes in an FDA-compliant environment. Delivers fast, accurate nutrition and allergen analysis, real-time recipe calculations, access to an ingredient database of 380,000+ items, automatic allergen flagging for all 9 major allergens, and prep recipe management with auto-updating calculations.
• SmartMenu A guest-facing digital nutrition and allergen guide powered by MenuCalc data and managed by sister company EveryBite. Provides real-time interactive menu display, allergen and dietary preference filtering, and personalized meal recommendations via QR code or website embed, updating instantly when recipes or ingredients change in MenuCalc.
• MenuSync API An API that seamlessly integrates nutrition and allergen analysis into restaurant ecosystems, connecting with inventory management systems (MarketMan, Crunchtime, R365), POS systems, and ordering platforms (Olo, Toast) for automated data synchronization. Supports comprehensive recipe, prep, and ingredient management with advanced search capabilities.
• Outsourced Recipe Import Service MenuCalc's in-house migration team of Registered Dietitians and consultants completes recipe and ingredient import and nutrition analysis on behalf of the client under a confidentiality agreement, for customers who prefer to outsource the work rather than self-import.
• PDF to ADA-Compliant Menu Conversion Service MenuCalc assists clients in converting static PDF nutrition and allergen guides into interactive, ADA-compliant URL formats with screen reader compatibility, adjustable text sizes, and improved navigation.

Quantifiable outcome

• $3.8 million in attempted spend by SmartMenu guests seeking nutrition and allergen info
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

One partnership is on record.

• EveryBitecoreStrategic or Co-development PartnerEveryBite is the sister company and strategic partner managing the SmartMenu platform. SmartMenu is a guest-facing digital nutrition and allergen guide that syncs in real-time with MenuCalc data. MenuCalc powers the backend nutrition analysis while EveryBite manages the consumer-facing experience. Brands implementing SmartMenu see $3.8M in attempted guest spend and 46% lift in online orders when guests filter by dietary needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Computrition: Computrition provides foodservice nutrition management software for hospitals, schools, and chain restaurants, including menu planning, allergen management, and tray-tracking. It is a direct competitor in the institutional and chain foodservice nutrition compliance niche.
• LabelCalc: LabelCalc provides nutrition analysis and nutrition facts panel generation for food and beverage companies. It is a direct competitor for the nutrition and labeling workflow that MenuCalc automates, particularly for SMB and emerging brands.
• Nutritics: Nutritics is a nutrition analysis and menu engineering platform used by foodservice operators across Europe and increasingly in North America. It is comparable to MenuCalc as a SaaS nutrition and allergen tool for restaurant and hospitality chains.
• Nutritionix: Nutritionix provides a nutrition database and API used by restaurant chains and app developers for menu labeling and dietary filtering. It is the closest direct competitor to MenuCalc in restaurant nutrition analysis and is now owned by Restaurant365, intensifying competitive overlap.
• ReciPal: ReciPal offers nutrition analysis and FDA-compliant label generation for small and mid-sized food businesses, including restaurants and CPG brands. It overlaps with MenuCalc on nutrition analysis and labeling but skews more SMB/CPG than enterprise restaurant.
• Trustwell (formerly ESHA Research): Trustwell operates Genesis R&D and Food Processor, nutrition analysis and labeling software widely used by food manufacturers and foodservice operators. It directly competes with MenuCalc for the same compliance-driven customer base, with deeper penetration into CPG manufacturers.
• MenuStat (CalorieKing): CalorieKing operates the MenuStat database and provides nutrition data for restaurant menu labeling initiatives. It overlaps with MenuCalc's mission of providing standardized nutrition information for restaurant chains.

Broad incumbents

• Toast: Toast is a leading restaurant POS and technology platform that MenuCalc integrates with via MenuSync API. Toast's broad restaurant-tech footprint and growing ecosystem make it a broad incumbent whose own menu or compliance features could compete with MenuCalc.
• Restaurant365: Restaurant365 is a full-stack restaurant management platform (accounting, inventory, operations) and the parent of Nutritionix. As a MenuCalc integration partner with its own nutrition product, it is a broad incumbent that could displace MenuCalc via bundling.
• SpotOn: SpotOn provides restaurant POS, payroll, and digital ordering, and has expanded into marketing and online ordering solutions for restaurants. It is a broad incumbent in restaurant technology with adjacent menu and ordering capabilities that overlap thematically with MenuCalc.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/menucalc
• Facebookfacebook.com/MenuCalc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MenuCalc