EveryBite
EveryBite operates SmartMenu™, a SaaS platform that converts restaurant menus into personalized, ingredient-first digital experiences with allergen filtering and behavioral analytics. It serves multi-unit restaurant chains with 20+ locations through enterprise subscription SaaS and channel partnerships.
- Company typePrivate
- Founded2006
- HeadquartersSanta Barbara, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What EveryBite does
EveryBite is a Santa Barbara-based SaaS company that operates the SmartMenu™ platform — an ingredient-first digital menu system for multi-unit restaurant chains. The platform converts static restaurant menus into interactive, personalized digital experiences deployed via web, mobile, QR codes, and third-party ordering integrations, enabling guests to filter by diets, allergens, ingredients, and nutrients while providing restaurants with dish-level behavioral analytics. Underlying architecture connects to MenuCalc (described as the system of record for recipes, nutrition, and allergen data across 40,000+ locations) for real-time data synchronization, and integrates with Olo's enterprise ordering platform to surface personalization at the checkout moment.
The company sells primarily to multi-unit restaurant brands with 20 or more locations, targeting CMOs and operations leaders through an enterprise sales-led motion with demo-driven conversion. Pricing is quote-based and structured as annual subscription SaaS, tiered by number of locations. The go-to-market is amplified by channel distribution through technology partners (Olo, MenuCalc) and reinforced by content-led demand generation, including a gated 2025 Guest Trend Report. A freemium onboarding offer (free menu conversion for the first 100 brands) layers product-led growth onto the enterprise core.
EveryBite is positioning aggressively around California's SB 68 allergen disclosure law (effective July 1, 2026 for 20+ location chains) with a dedicated compliance module, and is extending platform monetization through SmartSell, an integrated marketing feature that turns menu behavior into win-back campaigns, LTO matching, and upsell bundles. The company reports 7,000+ restaurant locations and 8M+ guest interactions as of 2025, with no disclosed funding, no M&A activity, and a founder-controlled ownership structure.
EveryBite firmographics
Firmographics- Name
- EveryBite
- Legal name
- EveryBite, Inc.
- Website
- https://everybite.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EveryBite operates SmartMenu™, a SaaS platform that converts restaurant menus into personalized, ingredient-first digital experiences with allergen filtering and behavioral analytics. It serves multi-unit restaurant chains with 20+ locations through enterprise subscription SaaS and channel partnerships.
- Ownership category
- akta.pro rank
EveryBite industry classification
Industry- Product category
- Restaurant Technology
- NAICS
- Cafeterias, Grill Buffets, and Buffets (722514)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Nutrition, Dietary Management & Allergen/Accommodation Services (EDALADAJ)
Keywords
Where EveryBite is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EveryBite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SmartMenu SaaS Subscription: Subscription-based SaaS model providing SmartMenu platform access to restaurant brands. Pricing appears to scale with number of locations, as the platform is designed for multi-unit chains and mentions per-location value delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise multi-unit restaurant chains |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
EveryBite product offering
Product offeringCore offering
EveryBite sells SmartMenu™, a cloud-based digital menu intelligence platform that converts restaurant menus into personalized, ingredient-first experiences with real-time allergen, diet, and nutrition filtering across web, mobile, QR codes, and ordering platforms. The platform integrates with MenuCalc to provide a single source of truth for recipe and ingredient data, and includes analytics (SmartMenu Insights) and behavioral marketing tools (SmartSell). It is sold to multi-unit restaurant brands as a SaaS subscription to drive regulatory compliance (e.g., California SB 68), higher online order conversion, and increased profit margin.
Product overview
EveryBite offers SmartMenu™ as its core product—a centralized ingredient-first digital menu platform that powers personalized dining experiences. The platform consists of three integrated modules: EveryBite Menu (dish discovery and filtering), EveryBite Insights (analytics and behavioral data), and EveryBite SmartSell (targeted marketing campaigns). Additional offerings include an SB 68 Compliance Solution for allergen regulatory requirements and a Partner Integration Program for connecting with third-party platforms like Olo and MenuCalc. The company also operates a blog for industry insights and compliance guidance.
Differentiator
Problem solved
Functional benefit
Brands
- SmartMenu: Ingredient-first digital menu platform that transforms restaurant menus into personalized experiences, allowing guests to filter by allergens, diets, ingredients, and nutrition.
Products and services
- SmartMenu™ Cloud-based digital menu intelligence platform that converts restaurant menus into personalized, ingredient-first experiences across web, mobile, QR codes, and ordering platforms. Enables guests to filter by diets, allergens, ingredients, and nutrients; provides restaurants with behavioral data and analytics. Sold as SaaS to multi-unit restaurant brands.
- SB 68 Compliance Solution Compliance-focused offering within the SmartMenu platform that helps multi-unit restaurant brands meet California's SB 68 allergen disclosure requirements effective July 1, 2026, providing real-time allergen updates, digital menu experiences, and QR code-ready deployment.
Quantifiable outcome
- 46% higher online order conversion when guests can find what fits them
- +9 more outcomes
Companies that use EveryBite
Customer profileNamed customers53 records
Segments3 records
Ideal customer profiles2 records
EveryBite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature6 records
EveryBite partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered featured, core and minor.
- OlofeaturedOlo is a featured technology partner enabling SmartMenu to integrate personalization and allergen filtering directly into the ordering checkout journey. The integration reduces drop-offs and increases conversion by surfacing dietary information at the point of purchase. Olo promotes EveryBite to its restaurant customers as the preferred allergen and personalization solution.
- MenuCalc (FoodCalc)coreMenuCalc is described as 'the accuracy engine behind SmartMenu' providing standardized recipes, nutrition data, and allergen information at scale. MenuCalc serves as the system of record for recipe and ingredient data, feeding real-time updates to SmartMenu. 40,000+ restaurant locations rely on MenuCalc for compliant nutrition and allergen data.
- MenuTrinfominorEveryBite recommends MenuTrinfo for allergen training services for restaurant staff and managers. MenuTrinfo provides all-hands allergen training recommended as part of EveryBite's SB 68 compliance checklist.
Scale indicators25 records
Recent moves6 records
Expansion highlights5 records
EveryBite competitors and assessment
Company assessmentDirect peers
- LabelCalc: Allergen and nutrition labeling software for food businesses and restaurants. Direct peer in the ingredient/allergen data layer that powers menu transparency, addressing overlapping restaurant compliance and labeling workflows.
- MenuCalc (FoodCalc): Recipe, ingredient, and nutrition data platform serving 40,000+ restaurant locations. Acts as the system of record that feeds SmartMenu, making it a closely related peer in the same allergen/menu data value chain.
- Bbot: QR-code based restaurant ordering and digital menu platform. Closely comparable in enabling personalized digital menu experiences and direct ordering workflows for restaurant brands.
- ReciPal: Nutrition and allergen labeling software for food producers and restaurants. Directly comparable in turning recipe data into compliant nutrition/allergen disclosures for restaurant and CPG customers.
Broad incumbents
- Toast: Public restaurant POS and technology platform serving tens of thousands of restaurants. Broad incumbent that competes for restaurant tech wallet share and could expand into menu personalization and allergen tooling.
- OpenTable: Restaurant reservation and guest management platform with broad restaurant industry footprint. Larger incumbent in restaurant guest experience tech with potential to expand into menu personalization.
- Resy: Restaurant reservation and guest experience platform owned by American Express. Comparable in providing technology infrastructure to multi-unit restaurant brands and shaping guest-facing digital experiences.
- Olo: Public restaurant ordering platform serving enterprise chains. Functions both as EveryBite's featured technology partner and as a broader restaurant tech incumbent that could vertically integrate allergen/personalization features.
- ChowNow: Direct online ordering platform for independent and small-chain restaurants. Adjacent peer in restaurant digital ordering and menu infrastructure serving overlapping customer segments.
- Presto (E la Carte / Fiserv): Restaurant tablet, ordering, and digital menu platform now part of Fiserv. Broad incumbent in restaurant in-store and digital menu technology serving similar enterprise chains.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EveryBite social profiles
Digital presenceEveryBite financial estimates
Financial estimateRevenue estimate
Valuation estimate
EveryBite leadership team
Management profileNumber of profiles
EveryBite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EveryBite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EveryBite
What does EveryBite do?
EveryBite sells SmartMenu™, a cloud-based digital menu intelligence platform that converts restaurant menus into personalized, ingredient-first experiences with real-time allergen, diet, and nutrition filtering across web, mobile, QR codes, and ordering platforms. The platform integrates with MenuCalc to provide a single source of truth for recipe and ingredient data, and includes analytics (SmartMenu Insights) and behavioral marketing tools (SmartSell). It is sold to multi-unit restaurant brands as a SaaS subscription to drive regulatory compliance (e.g., California SB 68), higher online order conversion, and increased profit margin.
Is EveryBite a public or private company?
EveryBite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EveryBite founded?
EveryBite was founded in 2006. It employs 1 to 10 people.
Where is EveryBite based?
EveryBite is headquartered in Santa Barbara, United States, in the North America region.
How does EveryBite make money?
One revenue line is on record: smartMenu SaaS Subscription.
Who are EveryBite's main competitors?
Direct peers on record are LabelCalc, MenuCalc (FoodCalc), Bbot and ReciPal. Broad incumbents are Toast, OpenTable, Resy, Olo, ChowNow and Presto (E la Carte / Fiserv).
Does EveryBite have an API?
Yes. EveryBite describes having an 'open API and flexible architecture' that makes it easy to connect SmartMenu to virtually any system. The API enables interoperability with various platforms including ordering, loyalty, and guest data systems.
What industry is EveryBite in?
EveryBite's product category is Restaurant Technology. Its primary akta.pro industry code is EDALADAJ, Nutrition, Dietary Management & Allergen/Accommodation Services. Its NAICS code is 722514 and its SIC code is 5812.