What Guuk does

Guuk (legally Guuk Telecom, S.A.) is a regional telecommunications operator incorporated in Spain and headquartered in Donostia-San Sebastián. Founded in 2020, the company delivers fiber-to-the-home and 5G mobile services to residential consumers (Particulares), self-employed professionals (Autónomos), and small businesses in the Basque Country (Euskadi) and Navarra. Operating with roughly 51-100 employees, Guuk positions itself as a regional challenger in a Spanish market dominated by larger national incumbents, offering no-permanence contracts on most plans, permanent (non-promotional) pricing, no-price-rise guarantees, accumulated mobile-data rollover, and customer service delivered in Basque (Euskara) and Spanish. Its distribution model blends an owned digital layer (website, "Soy Guuk" mobile app, 900-number call centers) with physical retail stores and a third-party distributor program ("Hazte distribuidor") that recruits point-of-sale retailers and door-to-door agents. The core product portfolio is structured around convergent bundles. The flagship "Fibra + Móvil" pairs 800 Mb symmetric FTTH with 60-200 GB 5G mobile tariffs, while "Fibra + Móvil PRO" extends the same bundle into the SME segment with international calling, static IP, and multi-site discounts. Standalone variants include "Solo Móvil" (30-200 GB on 5G, no fiber) and "Fibra + Fijo" (fiber plus fixed line). Underlying infrastructure uses FTTH with WiFi 6 routers and VoLTE on the mobile side, with mobile coverage reported at 98% of the territory across the two regions. Television is delivered through a partnership with Agile TV (Over The Top Networks Ibérica), providing 110+ channels, a 4K Android TV decoder with 350 hours of DVR, and integrated access to Netflix, Prime Video, DAZN, Disney+, and YouTube. Specialized add-ons include "Internet 2ª Vivienda" (fiber for second/vacation homes), "IP Fija" (€12/month static IP for businesses), and the "Soy Guuk" self-service mobile app.

Name

Guuk

Legal name

Guuk Telecom, S.A.

Website

https://guuk.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Guuk is a regional Spanish telecommunications operator delivering 800Mb symmetric fiber-to-the-home and 5G mobile services to residential consumers, self-employed professionals, and small businesses across the Basque Country and Navarra regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Donostia-san Sebastián

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Mobile Services: Monthly subscription fees for mobile plans ranging from 7€ to 29€ per month, including voice calls, mobile data (30GB to 200GB), and 5G access. All plans include unlimited national calls.
2. Fiber Internet Services: Monthly subscription fees for fiber internet plans (800Mb symmetric), ranging from 39€ to 52€ per month, with optional TV bundles. Some plans include fixed line telephony.
3. Convergent Bundles: Bundled packages combining fiber and mobile services at discounted rates (42€ to 52€ per month for combined fiber+mobile), offering better value than standalone services.
4. TV Services: Agile TV service offered as add-on to fiber/mobile bundles for 6€ per month, including over 110 channels, 4K Android TV box, and streaming platform integration.
5. Business/Professional Services: Dedicated business plans for self-employed and small enterprises with PRO features including international calls (100 minutes to select countries), fixed IP service (12€/month), and multi-site discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Guuk is a regional Spanish telecommunications operator that sells fiber-to-the-home (FTTH) internet, 5G mobile plans, fixed-line telephony, and add-on TV services to residential consumers and small businesses in the Basque Country and Navarra. Its core portfolio includes convergent fiber-plus-mobile bundles, standalone mobile tariffs, and fiber-plus-fixed-line plans, with most offerings sold on a no-permanence, transparent monthly subscription basis.

Product overview

Guuk is a Spanish telecommunications operator providing bundled and standalone telecommunications services primarily in the Basque Country and Navarre. The product portfolio consists of core bundled services (Fibra + Móvil for residential and Fibra + Móvil PRO for business), standalone mobile plans (Solo Móvil), and fiber + fixed line combinations (Fibra + Fijo). These core services are complemented by Agile TV (an add-on television service with 4K Deco hardware), the Soy Guuk mobile app for self-service account management, and specialized offerings such as second-home internet and fixed IP services for business customers. The company operates on a no-permanence model for most plans and offers data rollover across all mobile tariffs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fibra + Móvil Bundled telecommunications service combining 800 Mb symmetric fiber optic internet and fixed-line telephony with mobile plans (60 GB to 200 GB plus unlimited calls), targeting residential customers in the Basque Country and Navarra. Includes a free 5 GB second mobile line.
• Fibra + Móvil PRO Business-oriented convergent bundle combining 800 Mb symmetric fiber and fixed line with mobile plans (60 GB or 200 GB) including unlimited calls, 100 international minutes, and access to multi-site discounts. Targets self-employed professionals, freelancers, and small enterprises.
• Solo Móvil Standalone mobile plans ranging from 30 GB to 200 GB with unlimited national calls on the 5G network, with unused data automatically rolling over to the next month. Targets residential customers who do not need fiber internet.
• Fibra + Fijo Fiber optic internet service (800 Mb symmetric) bundled with a fixed-line telephone and unlimited calls to national fixed numbers. Targets residential customers seeking home internet and voice service without a mobile component.
• Agile TV Add-on television service offering more than 110 channels, 4K content, DVR with 350 hours of recording, and integrated access to Netflix, Prime Video, DAZN, Disney+, and YouTube through a Deco 4K Android TV box.
• Internet 2ª Vivienda Fiber optic internet service (800 Mb symmetric) for secondary or vacation homes within or outside the Basque Country and Navarra. Requires an existing Fibra + Móvil subscription with Guuk.
• Soy Guuk App Mobile application for iOS and Android that lets customers manage their lines, monitor consumption, download invoices, configure roaming, and purchase additional data bundles.
• IP Fija Fixed/static IP address service for business customers that enables server hosting, FTP, intranet access, payment gateways, video conferencing, and security/alarm system connections.

Quantifiable outcome

• Unused mobile data rolls over to next month, enabling customers to save data they don't consume
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• Agile TV (Over The Top Networks Ibérica, S.L.U.)coreTechnology or IntegrationAgile TV is the provider of Guuk's television service. The company provides over 110 channels, 4K Android TV decoders, and streaming platform integration (Netflix, Prime Video, DAZN, Disney+, YouTube). Service provided by Over The Top Networks Ibérica, S.L.U. (NIF B-86588639) based in Barcelona.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Avatel Telecom: Spanish regional fiber operator with deep presence in rural and secondary markets. Comparable as a small-scale Spanish regional fiber+fixed challenger expanding municipality by municipality, structurally similar to Guuk's fiber rollout model though in different regions.
• R (formerly R Cable): Galician regional fiber + mobile operator, historically a MasOrange/Orange-aligned regional brand. Comparable as a regional Spanish telco serving a defined autonomous community with convergent fiber-mobile offerings, though it does not overlap geographically with Guuk.
• Telecable: Asturias-based regional fiber + mobile operator (MasOrange group). Comparable as a small-market Spanish regional telco with a similar product structure (fiber, mobile, TV) and similar group-affiliation dynamics, operating in a different but structurally similar region.

Direct peers

• Finetwork: Spanish low-cost mobile and fiber operator (now linked to MasOrange). Comparable as a value-positioned Spanish fiber+mobile provider competing on price and flexibility, overlapping Guuk's target customer.
• Euskaltel: Incumbent regional fiber + mobile operator in the Basque Country, now part of the MasOrange group. Direct head-to-head competitor in the same geography with the same product mix (fiber, mobile, convergent bundles), making it Guuk's most directly comparable peer.
• Digi Spain: Romania-owned Spanish operator that has reshaped Spanish mobile/fiber pricing with aggressive low-cost plans. Directly comparable as a non-incumbent Spanish fixed-mobile challenger competing on price and bundles, pressuring Guuk's value proposition in the same market.
• Virgin Telco: Spanish convergent operator offering fiber, mobile, and TV bundles, formerly associated with Euskaltel. Comparable as a national fiber+mobile bundle challenger with similar product architecture and customer segment focus.
• Pepephone: Spanish MVNO (MasOrange group) known for transparent, no-frills pricing and customer-friendly contracts. Comparable as a Spanish mobile challenger brand whose customer-centric, low-fee positioning closely mirrors Guuk's stated differentiators.
• O2 Spain: Spanish mobile and convergent operator (Telefónica group) positioned as a digital-first challenger brand. Comparable to Guuk as a convergent fiber+mobile challenger targeting similar residential and SMB segments with competitive bundled pricing.

Broad incumbents

• MasOrange: Largest Spanish telecoms group (merger of Orange Spain and MásMóvil), the apparent host network and IT backbone for Guuk. Comparable as the broader group whose infrastructure, brand portfolio (Euskaltel, R, Telecable, Pepephone, Finetwork), and wholesale relationships define the competitive context in which Guuk operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/with_replies
• Facebookfacebook.com/GuukEus
• LinkedInlinkedin.com/company/guukeus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guuk