What Birsch does

Birsch Industries is a privately held B2B distributor of janitorial, cleaning, and industrial supply products headquartered in Virginia Beach, Virginia. Founded in 1964, the company sells Birsch-brand proprietary cleaning chemicals alongside third-party brands (including PURELL, Boardwalk, ergodyne, and MCR Safety) across janitorial supplies, skin and personal care, food service, facilities and grounds, office, and packaging categories. Its go-to-market is a sales-led B2B model executed through an account-gated e-commerce catalog (catalog.birsch.com) with phone-based sales support.

The company's technology layer is a standard e-commerce catalog platform organized into extensive product taxonomies with per-unit, case, and pallet pricing tiers and bulk/volume discounts; some items require quote-based pricing. Birsch differentiates via a dedicated Birsch Green Products sub-brand carrying Green Seal GS-37 certified formulations, and via specialization in military and government facility procurement, evidenced by a dedicated military customer landing page. The firm is privately held with no disclosed institutional investors, parent company, or equity transactions.

Birsch serves three named customer segments — commercial and industrial facilities (primary), food service operations, and military installations — through account-based procurement. No revenue figures, funding history, leadership team details, partnerships, or M&A activity are disclosed in the input data, and the company has no app presence, public APIs, or AI/ML capabilities referenced.

Name

Birsch

Legal name

Birsch Industries

Website

https://catalog.birsch.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Birsch Industries is a privately held Virginia Beach-based B2B distributor of janitorial, cleaning, food service, facility, and packaging supplies, serving commercial, industrial, and military customers through an account-gated e-commerce catalog and proprietary Birsch-brand chemical products.

Ownership category

akta.pro rank

Product category

Janitorial & Sanitation Supplies Manufacturing

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)

akta.pro secondary industries

Restroom Hygiene & Odor Control Distribution (CRAOAGAF), Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)

Keywords

• Janitorial supplies
• Industrial cleaning products
• Personal care manufacturing
• Commercial sanitation supplies
• Institutional hygiene products

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated through direct sales of industrial and commercial supplies including janitorial chemicals, cleaning equipment, safety gear, food service products, facility maintenance items, office supplies, and packaging materials. Products sold in various unit sizes with pricing tiers for bulk quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Birsch manufactures and distributes janitorial cleaning chemicals, hand and body soaps, sanitation supplies, and personal hygiene products under its proprietary Birsch brand, and sells them through an e-commerce catalog platform to commercial, industrial, institutional, and military buyers. The company also offers a green/sustainable product line and supplements its offering with complementary third-party janitorial items.

Product overview

Birsch Industries is a cleaning and janitorial supplies distributor based in Virginia Beach, VA, serving commercial, industrial, and military customers. The company's product portfolio is organized into several categories: Janitorial Supplies (the core offering including Birsch-brand cleaning chemicals like Green Hydro-Clean, Spray Mate, Orange-It-All, Neutra Clean II, and various can liners), Skin & Personal Care products, Food Service supplies, Facilities & Grounds products, Office supplies, and Packaging materials. Birsch sells both its own branded products (Birsch® chemicals and supplies) as well as distributes third-party brands including PURELL, Boardwalk, ergodyne, and MCR Safety. The company offers a green product line including Green Seal™ certified cleaners. Products are sold primarily through a catalog and login-protected online ordering system.

Differentiator

Problem solved

Functional benefit

Brands

• Birsch Green Products: Green cleaning product line meeting Green Seal standards, including Birsch Green Hydro-Clean and Birsch Green All-Strip Floor Finish Stripper.

Products and services

• Birsch Janitorial Cleaning Chemicals Proprietary cleaning chemical formulations (degreasers, detergents, disinfectants, and general-purpose cleaners) manufactured under the Birsch brand and sold to commercial, industrial, and institutional cleaning operations.
• Birsch Green / Sustainable Cleaning Line Environmentally preferable cleaning products offered under the Birsch Green brand for commercial and institutional buyers seeking sustainable janitorial solutions.
• Birsch Hand & Body Soaps Hand soaps, body washes, and personal hygiene liquid products manufactured under the Birsch brand for use in commercial restrooms, healthcare, and institutional facilities.
• Birsch Sanitation & Hygiene Supplies Sanitation supplies (paper products, dispensers, and related hygiene items) distributed by Birsch to commercial, industrial, and military customers alongside its manufactured product lines.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Performance Food Group: Major U.S. food-service and convenience distributor — overlaps with Birsch's food-service sub-category in serving restaurants and institutional food operations.
• Genuine Parts Company: Diversified distribution business including industrial and facility maintenance supplies — comparable as a broad-line B2B distributor touching similar commercial-customer procurement needs.
• Sysco: Largest U.S. broadline food-service distributor — comparable on Birsch's Food Service category, though operates at vastly greater scale and is not specialized in JanSan.
• Veritiv: Distributor of packaging, facility, and janitorial products to commercial customers — overlaps Birsch's packaging and facilities & grounds categories with similar B2B customers.
• Bunzl: Global broad-line distribution incumbent operating across JanSan, food service, and packaging categories — a much larger peer operating in the same downstream verticals as Birsch.
• HD Supply (Home Depot Pro): Large facilities-maintenance and JanSan distributor serving multi-site commercial customers; competes for the same facility-management wallet that Birsch targets.

Direct peers

• Imperial Dade: National JanSan and food-service distribution platform serving the same commercial and institutional customer base as Birsch, with a similarly broad multi-category product catalog.
• BradyPLUS (formerly Brady Industries): A large U.S. janitorial/sanitation (JanSan) distribution company serving commercial, industrial, and government customers — directly comparable to Birsch's core distribution model and customer segments.
• Waxie Sanitary Supply (now part of Imperial Dade): Long-established regional JanSan distributor with proprietary Green Seal-certified cleaning products — closely comparable to Birsch's branded-chemicals-plus-distribution model.

Regional players

• Coastal Supply Group: Regional JanSan and industrial-supply distributor serving the Mid-Atlantic U.S. — directly comparable regional competitor to Birsch in the Virginia Beach / military corridor geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birsch