The Home Expert Team

What The Home Expert Team does

The Home Expert Team is a residential real estate sales team based in Regina, Saskatchewan, operating under the eXp Realty brokerage. Founded in 2008, the team specializes in representing buyers and sellers of single-family homes, condos, townhomes, luxury properties, new construction, and investment properties in the Regina and surrounding Saskatchewan market. The team consists of 16+ licensed agents with multilingual capabilities spanning Farsi, Hindi, Punjabi, Urdu, Tigrinya, and Vietnamese, serving a diverse client base.

The team's primary technology platform is HomesRegina.ca, a consumer-facing property search portal integrated with MLS data feeds updated daily. The platform offers advanced search, interactive map search, community/neighborhood guides covering 24+ Regina communities, and a Property Tracker feature that enables saved searches with automated email alerts for new listings matching buyer criteria. Supplemental tools include a mortgage calculator, mortgage pre-approval request form, and a complimentary free market analysis service for prospective sellers. The team also publishes a market insights blog authored primarily by agent Jazz Gill, covering Saskatchewan real estate trends.

The business model is commission-based, with the team earning transaction fees on completed buy- and sell-side deals. Commission rates are negotiated and not publicly disclosed, though they fall within the standard Canadian real estate range of 3-7%. The go-to-market is sales-led, relying on direct agent relationships, MLS exposure, digital marketing (website, social media on Facebook/Instagram/X/LinkedIn/YouTube), and email marketing. No mobile app is offered, and the service is delivered entirely through web and direct agent channels.

Name

The Home Expert Team

Legal name

The Home Expert Team - eXp Realty

Website

https://homesregina.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Home Expert Team is a Regina, Saskatchewan-based residential real estate sales team operating under eXp Realty, serving buyers and sellers with 16+ multilingual agents and an MLS-integrated property search platform at HomesRegina.ca.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Property listing portal
• Home buyer representation
• Home seller representation
• Property market analysis

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: The team earns commissions on completed real estate transactions for both buyers and sellers. This includes listing properties on MLS, facilitating viewings, negotiations, and closing transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Home Expert Team is a residential real estate agency operating under eXp Realty in Regina, Saskatchewan, providing full-service representation to home buyers and sellers. The team operates HomesRegina.ca, a property search portal integrated with MLS data, complemented by a Property Tracker with email alerts, a mortgage calculator, pre-approval intake form, free market analysis service, and neighborhood/community guides for 20+ Regina areas. Primary revenue is earned through commissions on completed buy- and sell-side real estate transactions.

Product overview

The Home Expert Team operates HomesRegina.ca, a consumer-facing real estate portal that combines property listings with mortgage and market analysis tools. The platform offers a unified property search experience supported by MLS data feeds, supplemented by ancillary tools including a mortgage calculator, pre-approval form, and free market analysis service. The Property Tracker enables user account management with saved searches and email alerts, while the Community Guide provides neighborhood-level search capabilities. All services are delivered through the web platform without modular add-on products.

Differentiator

Problem solved

Functional benefit

Products and services

• HomesRegina.ca Property Search Portal A consumer-facing real estate listing portal for Regina and surrounding Saskatchewan areas, providing property search functionality with daily-updated MLS listings, neighborhood guides, and market analytics for individual home buyers and sellers.
• Free Market Analysis A complimentary property valuation service for prospective home sellers in the Regina area, providing estimated market values and suggested selling prices based on comparable analysis.
• Residential Buyer Representation Full-service real estate representation for residential property buyers in Regina and surrounding Saskatchewan, including home search, offer preparation, negotiation, and closing support.
• Residential Seller Representation Full-service real estate representation for residential property sellers in Regina and surrounding Saskatchewan, including MLS listing, professional photography, marketing strategy, showing management, and offer negotiation.

Quantifiable outcome

• 38 featured listings with average 67 days on market and $340.69 average price per sq ft as of July 2026
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• eXp RealtycoreChannel Partner/ Reseller/ DistributorThe Home Expert Team operates under eXp Realty as their brokerage. eXp Realty provides the brokerage infrastructure, technology platform, and support services that enable the team to operate and list properties. The team is associated with eXp Realty Canada.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Century 21 Canada: Century 21 is a global residential brokerage brand with significant Canadian and Saskatchewan market share. It offers a similar team-based agent model, MLS-driven property search, and brand-recognition positioning that The Home Expert Team competes with directly in Regina.
• Engel & Völkers Canada: Engel & Völkers is a premium European-rooted brokerage with Canadian operations focused on mid-to-high-end residential. It is a directly comparable luxury-segment competitor and offers an alternative team-based affiliation model for top-producing agents.
• Coldwell Banker Canada: Coldwell Banker is a major North American residential brokerage with established Saskatchewan and Regina operations. It is a directly comparable incumbent offering similar buyer/seller representation, MLS exposure, and team-based agent structures in the same local market.
• eXp Realty: eXp Realty is the cloud-based brokerage under which The Home Expert Team operates. It is a large, publicly-traded residential brokerage (NASDAQ: EXPI) with a similar team-based agent model across North America, providing the same technology platform, revenue-sharing economics, and international referral network the team leverages.
• RE/MAX Canada: RE/MAX is one of the most recognized global residential real estate brands and a direct Canadian competitor to The Home Expert Team. Its franchise/team model, agent-centric structure, and Saskatchewan presence (RE/MAX Crown Real Estate, etc.) make it a primary alternative for top-producing Regina teams.
• Royal LePage Canada: Royal LePage is Canada's largest real estate brokerage and was the team's affiliate of 14 years (2008-2021). It is a direct comparison point for the team's historical award performance (Chairman Club, Red Diamond) and is the dominant Canadian residential real estate brand the team previously operated under.
• Sotheby's International Realty Canada: Sotheby's International Realty is a luxury-leaning global brokerage with a Canadian affiliate network. It competes for higher-end Regina listings and luxury-segment buyers — a segment the team specifically calls out as a use case.

Emerging players

• Zillow Group: Zillow is the largest U.S. real estate portal and increasingly relevant to Canadian consumer behavior. While not active in Canada at scale, it represents the technology-driven disintermediation threat the team's content, search, and lead-capture stack is designed to mitigate.
• Zoocasa: Zoocasa is a Canadian real estate technology platform providing property search, market data, and agent-matching across major Canadian markets. It represents the digital-first competitive vector the team's HomesRegina.ca platform is built to defend against.

Direct peers

• Right at Home Realty: Right at Home Realty is one of Canada's largest independently owned residential brokerages with a strong team-based agent model. It is the closest direct peer to a top-producing, team-led real estate operation of comparable scale and is a relevant comparison for go-to-market and agent productivity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/homeexpertteam
• YouTubeyoutube.com/channel/UCmEUtatH_xG959HUOGU7nmA
• Facebookfacebook.com/HomesRegina
• LinkedInlinkedin.com/company/thehomeexpertteam
• Instagraminstagram.com/homeexpertteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Home Expert Team