EEG Sales
EEG Sales LLC is a Canoga Park-based authorized distributor and online reseller of neurofeedback and biofeedback equipment, aggregating roughly 16 brands including Thought Technology, BrainMaster, Mind Alive, HeartMath, and Somatic Vision for clinical practitioners and home users.
- Company typePrivate
- Founded2011
- HeadquartersCanoga Park, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What EEG Sales does
EEG Sales LLC is a privately held, Canoga Park-based distributor and reseller of neurofeedback and biofeedback equipment, operating since 2011 as a single-channel e-commerce storefront. The company is an authorized distributor for Thought Technology and an authorized reseller for BrainMaster Technologies, and aggregates roughly 16 supplier brands including Mind Alive, HeartMath, Somatic Vision, IMA Electronics, Nicolet Scientific Instruments, Electro-Cap International, Parker Laboratories, and Biocomp Research Institute. Its product portfolio spans professional clinical systems (BioGraph Infiniti software platform, Alive Clinical and Pioneer GP8 biofeedback systems, MyOnyx and ProComp encoders), consumer-grade devices (DAVID Delight AVE/CES units, HeartMath Inner Balance and emWave sensors, GSR/Temp2x systems), sensors across EEG/EKG/EMG/GSR/HRV/temperature/respiration modalities, electrodes (solid silver, silver/silver chloride, 24k gold-plated), and consumable supplies (Ten20 Conductive Paste, NuPrep Skin Prep Gel). Pricing ranges from under $20 for accessories to over $1,150 for professional-grade biofeedback systems, with one-time/perpetual license billing and active promotional pricing via a blowout-items section.
The company runs a direct-to-consumer e-commerce model on AmeriCommerce, supplemented by phone (800-400-0334) and email ([email protected]) support, with no disclosed physical retail locations. Marketing is concentrated in two channels: an own-website storefront featuring detailed product pages and educational content about biofeedback modalities, and a Constant Contact newsletter for promotional emails and new-product announcements. The customer base is segmented into clinical neurofeedback practitioners (primary) and home/consumer users (secondary), with a horizontal segmentation approach covering use cases such as neurofeedback training, biofeedback therapy, stress management, sleep improvement, and peak performance training.
Operationally, EEG Sales is a micro-entity with 1-10 employees, no disclosed funding rounds, no parent company, no subsidiaries, no public API or SDK, no proprietary mobile app, and no patents or trademarks on file. Leadership consists of co-founder and owner Ray Cowan (Vice President). The competitive position rests on the authorized-distributor relationships with major neurofeedback OEMs, the breadth of the multi-brand catalog, and the ability to compete on price within the niche — characteristics typical of a category-specialist reseller rather than a vertically integrated product company.
EEG Sales firmographics
Firmographics- Name
- EEG Sales
- Legal name
- EEG Sales LLC
- Website
- https://eegsales.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EEG Sales LLC is a Canoga Park-based authorized distributor and online reseller of neurofeedback and biofeedback equipment, aggregating roughly 16 brands including Thought Technology, BrainMaster, Mind Alive, HeartMath, and Somatic Vision for clinical practitioners and home users.
- Ownership category
- akta.pro rank
EEG Sales industry classification
Industry- Product category
- Neurofeedback and Biofeedback Equipment Distribution
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Electronics and Appliance Retailers (4492)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)
- akta.pro secondary industry
- ECG/EKG & Heart Rhythm Monitors (Consumer) (CRACAQAC)
Keywords
Where EEG Sales is headquartered
LocationHeadquarters
- HQ city
- Canoga Park
- HQ country
- United States
- HQ region
- North America
Markets served
EEG Sales business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: EEG Sales generates revenue through the sale of neurofeedback and biofeedback equipment, software, sensors, electrodes, and accessories. Products include systems from major manufacturers like Mind Alive (DAVID devices), HeartMath (emWave, Inner Balance), Somatic Vision (Alive software), and Thought Technology (BioGraph Infiniti). Sales are primarily one-time hardware/software purchases with ongoing consumable supply sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DAVID Delight Pro - Audio-Visual Entrainment Device |
| One time/ perpetual license | Pay-as-you-go | Alive Pioneer GP8 Professional Biofeedback System |
| One time/ perpetual license | Pay-as-you-go | Inner Balance by HeartMath (iOS sensor) |
| Unit Pricing | Pay-as-you-go | Ten20 Conductive Paste 8oz (3-pack) |
| Unit Pricing | Pay-as-you-go | SleepPhones |
| One time/ perpetual license | Pay-as-you-go | GSR 2 Relaxation System |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
EEG Sales product offering
Product offeringCore offering
EEG Sales LLC is an authorized distributor and e-commerce reseller of neurofeedback and biofeedback equipment, selling hardware, software, sensors, electrodes, and consumable supplies from brands such as Thought Technology, BrainMaster Technologies, Mind Alive, HeartMath, Somatic Vision, and IMA Electronics. The company serves both clinical practitioners and home users with a comprehensive catalog of professional and consumer-grade products.
Product overview
EEG Sales is an authorized distributor and reseller of neurofeedback and biofeedback equipment, offering a comprehensive catalog of professional and consumer-grade products. The portfolio centers on three major neurofeedback/biofeedback platforms: Mind Alive's DAVID line (DAVID Delight, Delight Plus, Delight Pro) featuring audio-visual entrainment (AVE) and cranial-electro stimulation (CES) technologies; Thought Technology's BioGraph Infiniti ecosystem including hardware encoders (ProComp, FlexComp, MyOnyx) and specialized software suites (360 Suite, Rehab Suite, HRV Suite); and Somatic Vision's Alive software family (Home, Clinical, Pioneer versions) for interactive biofeedback training. Complementary product lines include HeartMath HRV devices (emWave sensors, Inner Balance), EEG electrodes and accessories, consumable supplies (Ten20 Conductive Paste, NuPrep Skin Prep Gel), and audio programs (Sound Health CDs, Sleep - The Listening Program). The company positions itself as a value provider offering products at competitive prices with customer service as a priority.
Differentiator
Problem solved
Functional benefit
Products and services
- DAVID Delight
Companies that use EEG Sales
Customer profileSegments2 records
Ideal customer profiles2 records
EEG Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
EEG Sales partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Thought TechnologycoreEEG Sales is an authorized distributor for Thought Technology, a major manufacturer of biofeedback equipment including BioGraph Infiniti software, ProComp encoders, and various physiological sensors.
- BrainMaster TechnologiescoreEEG Sales is an authorized reseller for BrainMaster Technologies, offering their neurofeedback systems and related products.
- IMA ElectronicsminorEEG Sales offers IMA Electronics hand-crafted electrodes as part of their product portfolio.
- Nicolet Scientific InstrumentsminorEEG Sales distributes electrodes from Nicolet Scientific Instruments, including silver and gold EEG electrodes.
- Mind Alive Inc.coreEEG Sales is a reseller for Mind Alive products including the DAVID Delight, Delight Plus, Delight Pro audio-visual entrainment devices and accessories.
- HeartMath LLCcoreEEG Sales offers HeartMath products including emWave sensors, Inner Balance for iOS, and related HRV biofeedback devices.
- Somatic VisioncoreEEG Sales distributes Somatic Vision's Alive biofeedback software products including Alive Pioneer, Alive Clinical, and Alive Home versions.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
EEG Sales competitors and assessment
Company assessmentDirect peers
- Thought Technology Ltd. Manufacturer of BioGraph Infiniti software, ProComp encoders, and clinical sensors. Sells direct-to-consumer and through authorized distributors including EEG Sales, so it competes head-to-head with EEG Sales in the same product categories serving the same neurofeedback practitioners.
- Advanced Brain Technologies (ABT): Creator of "The Listening Program" and related audio-based brain training products, listed as a carried brand on EEG Sales. Sells direct online and targets overlapping practitioners and home users interested in auditory neuro-modulation products.
- Somatic Vision: Developer of the Alive biofeedback software family (Home, Clinical, Pioneer GP8) whose products EEG Sales distributes. Direct-selling software developer operating in the same practitioner biofeedback-training software category.
- BrainMaster Technologies: Manufacturer of clinical-grade EEG neurofeedback systems whose products EEG Sales is authorized to resell. Operates its own direct sales channel and competes with EEG Sales for the same practitioner customers seeking BrainMaster-branded hardware.
- HeartMath LLC: Manufacturer of emWave and Inner Balance HRV biofeedback products carried by EEG Sales. Maintains its own direct e-commerce storefront and competes with EEG Sales in HRV-stress-management devices across both consumer and clinical segments.
- Mind Alive Inc. Manufacturer of the DAVID audio-visual entrainment and CES product line (Delight, Delight Plus, Delight Pro) that EEG Sales distributes. Sells direct and competes for the same home-use and clinical AVE customers as a core part of EEG Sales' catalog.
Emerging players
- Muse (Interaxon Inc.): Direct-to-consumer EEG meditation and sleep headband. Targets the same consumer stress-and-sleep biofeedback use cases as EEG Sales' HeartMath and DAVID offerings, but through a dedicated wearable product line rather than a multi-brand storefront.
- Emotiv Inc. Consumer/prosumer EEG headset company (Insight, EPOC X) selling direct online. Represents the emerging consumer-wearable neurofeedback segment that overlaps with EEG Sales' home-use Mind Alive DAVID, HeartMath Inner Balance, and GSR products.
Broad incumbents
- Compumedics Limited: Public medical device company manufacturing clinical EEG, PSG sleep diagnostics, and neurological monitoring equipment. Operates at a much larger scale but addresses the same clinical neurodiagnostic and EEG-monitoring market that anchors part of EEG Sales' clinical practitioner base.
- BioPac Systems, Inc. Established manufacturer of research-grade physiological data acquisition systems (EEG, EMG, EKG, GSR) widely used in academic and clinical research labs. Sells direct-to-end-user and overlaps with EEG Sales in EMG, EKG, GSR and EEG sensor categories, though more research/educational in focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EEG Sales social profiles
Digital presenceEEG Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
EEG Sales leadership team
Management profileNumber of profiles
Profiles1 record
EEG Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EEG Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EEG Sales
What does EEG Sales do?
EEG Sales LLC is an authorized distributor and e-commerce reseller of neurofeedback and biofeedback equipment, selling hardware, software, sensors, electrodes, and consumable supplies from brands such as Thought Technology, BrainMaster Technologies, Mind Alive, HeartMath, Somatic Vision, and IMA Electronics. The company serves both clinical practitioners and home users with a comprehensive catalog of professional and consumer-grade products.
Is EEG Sales a public or private company?
EEG Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EEG Sales founded?
EEG Sales was founded in 2011. It employs 1 to 10 people.
Where is EEG Sales based?
EEG Sales is headquartered in Canoga Park, United States, in the North America region.
How does EEG Sales make money?
One revenue line is on record: product Sales.
Who are EEG Sales's main competitors?
Direct peers on record are Thought Technology Ltd., Advanced Brain Technologies (ABT), Somatic Vision, BrainMaster Technologies, HeartMath LLC and Mind Alive Inc.. Emerging players are Muse (Interaxon Inc.) and Emotiv Inc.. Broad incumbents are Compumedics Limited and BioPac Systems, Inc..
Does EEG Sales have an API?
No public API is recorded for EEG Sales.
What industry is EEG Sales in?
EEG Sales's product category is Neurofeedback and Biofeedback Equipment Distribution. Its primary akta.pro industry code is HLAHACAE, Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables), with a secondary code of CRACAQAC, ECG/EKG & Heart Rhythm Monitors (Consumer). Its NAICS code is 334510 and its SIC code is 3845.