Doe
Doe Beauty is a Newport Beach, California direct-to-consumer beauty brand that designs and sells Korean silk-fiber false eyelashes with cotton bands, sold via owned e-commerce, retail partners and wholesale to beauty consumers in 27+ countries.
- Company typePrivate
- Founded2022
- HeadquartersNewport Beach, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Doe does
Doe Beauty (legal entity DOE LASHES) is a Newport Beach, California-based direct-to-consumer beauty brand that designs and sells false eyelashes and related accessories. The company's core technology is a handcrafted cotton band construction made with ultra-fine Korean synthetic silk fiber, intended to deliver a lightweight, invisible feel suitable for all-day wear; traditional strip lashes are reusable 15+ times and the magnetic Neo line offers 60+ wears. The product portfolio spans individual lash styles priced at $14.50 each (Bambi, Nectar, Koi, Empress, Angelic, Crescent, Morning Dew, Moonbeam, etc.), four curated starter packs (Dawn at $65, Fairy at $52, Neo, and Dusk at $77.50), accessory kits such as the Lash Survival Kit and Neo liner, plus customizable Build Your Own Bundles starting at $41. All products are marketed as cruelty-free and ethically sourced, and the company was recognized by Allure Magazine as the best natural strip lashes of 2022. The company's commercialization layer combines an owned e-commerce storefront (doebeauty.com) with membership pricing via Deer Park (which yields $41 in savings and members-only bundle access), subscription billing for recurring lash deliveries, and retail distribution through Nordstrom Rack, Urban Outfitters, Verishop, Amazon and a set of boutique resellers plus the Faire wholesale platform. International DTC shipping reaches 27+ countries, with Passport Shipping acting as seller-of-record for UK and EU orders. Customer segments are explicitly designed around eye-shape diversity (hooded, monolid, almond, upturned, round, downturned) and beginner lash wearers, supported by a Lash Quiz, blog, newsletter and free-lash-promotion incentives. The company shows no public-company indicators, no disclosed funding rounds, no reported headcount or revenue figures, and no M&A activity in the source data.
Doe firmographics
Firmographics- Name
- Doe
- Legal name
- DOE LASHES
- Website
- https://doelashes.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Doe Beauty is a Newport Beach, California direct-to-consumer beauty brand that designs and sells Korean silk-fiber false eyelashes with cotton bands, sold via owned e-commerce, retail partners and wholesale to beauty consumers in 27+ countries.
- Ownership category
- akta.pro rank
Where Doe is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Doe business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Direct Product Sales: One-time purchases of individual lashes ($14.50 each), starter packs ($41-$77.50), and curated bundles with up to 35% savings. Products include traditional strip lashes and magnetic lash systems.
- Subscription Program: Recurring subscription model where customers select preferred lash styles and choose subscription cycles. Subscribers receive automated deliveries 2-3 business days after each payment.
- Bundles and Packages: Curated bundle offerings including starter packs, duos, and limited edition sets at discounted prices. Membership program (Deer Park) provides additional savings of $41.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual lashes at $14.50 per pair |
| Unit Pricing | Pay-as-you-go | Starter Packs ranging $41-$77.50 |
| Subscription | Monthly | Membership program saves $41 on purchases |
| Subscription | Monthly | Subscription options with recurring delivery |
| Other | Pay-as-you-go | Free shipping threshold at $65 |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Doe product offering
Product offeringCore offering
No substantive information is available in the supplied source material to describe the company's core offerings.
Product overview
Doe Beauty is a direct-to-consumer beauty brand specializing in false eyelashes. The core product line consists of strip lashes made from ultra-fine Korean synthetic silk fiber with handcrafted cotton bands, offered as individual styles and curated starter packs. The portfolio includes three main starter pack bundles: Dawn Starter Pack (subtle styles, $65), Fairy Starter Pack (latest collection styles, $52), Neo Starter Pack (magnetic lashes, reusable 60+ times), and Dusk Starter Pack (glam styles, $77.50). Individual lash styles are priced at $14.50 each and include varieties like Bambi, Nectar, Koi, Empress, Angelic, Crescent, Morning Dew, Moonbeam, Starry Night, Crazy In Love, and more. The Neo Collection features magnetic lash technology distinct from traditional strip lashes. Additional offerings include customizable bundle options (Build Your Own Bundle from $41), accessory kits (Lash Survival Kit, Neo liner), subscription membership (Deer Park Membership), and a lash style quiz service. All lashes are cruelty-free, reusable 15+ times with proper care, and recognized by Allure Magazine as the best natural strip lashes in 2022.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Traditional lashes can be worn 15+ times with proper care
- +2 more outcomes
Companies that use Doe
Customer profileSegments3 records
Doe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Doe partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Nordstrom RackcoreOfficial retail partner carrying genuine Doe products in physical department store locations.
- Urban OutfitterscoreOfficial retail partner targeting young adult beauty consumers with Doe lash products.
- VerishopcoreOnline specialty retailer carrying genuine Doe beauty products.
- SUPERGREATminorBoutique beauty platform partner for product distribution.
- FL!PminorSpecialty beauty retailer partner for product distribution.
- AmazoncoreMarketplace partner enabling broader accessibility and global reach for Doe products.
- Gala GalaminorBoutique beauty retailer partner carrying genuine Doe products.
- FairecoreWholesale distribution platform enabling retailers to purchase and resell Doe products. Available at fair.com/direct/doebeauty.
- Passport ShippingcorePartnership for UK and EU order fulfillment. Passport Shipping serves as the seller for all orders to UK under £135 and EU orders under €150, handling international logistics and compliance.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Doe competitors and assessment
Company assessmentBroad incumbents
- Ardell: Mass-market drugstore lash incumbent with global distribution through Ulta, Sally Beauty, and Walmart. Comparable product (strip lashes) but lower price tier and broader category coverage than Doe's premium-natural positioning.
- Eylure: Established UK/global false-lash specialist with broad retail (drugstore, supermarket, beauty) distribution. Comparable on core product category and international reach, with deeper scale but lower premium-natural positioning than Doe.
- Tarte Cosmetics: Prestige broad-beauty brand with a lash segment, strong department-store and DTC presence. Comparable on retail placement and prestige pricing but operates as a multi-category incumbent rather than a lash pure-play.
- Huda Beauty: Global beauty brand with a significant false-lash line as one SKU within a much larger portfolio (foundation, lip, eye). Comparable on lash product and prestige-DTC distribution, but operates as a broader beauty incumbent rather than a lash specialist.
- KISS: Mass-market leader in press-on nails and false lashes with deep retail penetration globally. Comparable product category and international reach, with the opposite go-to-market (mass + drugstore vs. Doe's premium + specialty).
Direct peers
- Velour Lashes: Direct competitor in premium natural-looking false eyelashes sold DTC and through retailers. Closely comparable on positioning (lightweight, everyday comfort), product (cotton-band strip lashes), and pricing tier (~$14-20/pair).
- Lashify: Direct competitor in the DIY/magnetic lash extension category with a proprietary application system and consumable lash pieces. Closely comparable to Doe's Neo Collection on magnetic reusability and premium DTC go-to-market.
- Lilly Lashes: Premium false-eyelash brand selling 3D mink-style and synthetic lashes DTC and through retailers/celebrity channels. Comparable positioning (glam + premium) and overlapping retail placement with Doe at department stores and specialty beauty.
Emerging players
- Grande Cosmetics: Beauty brand built around lash-enhancing serum and adjacent eye/lash tools, sold DTC and through Sephora/Ulta. Comparable on eye-beauty focus and DTC-plus-specialty distribution, with a complementary rather than directly competitive product line.
- Refy: Premium beauty brand focused on brow and lash products sold DTC and via Sephora/space NK. Comparable on premium-natural aesthetic, social-led brand building, and multi-channel distribution for eye-area beauty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Doe social profiles
Digital presenceDoe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doe leadership team
Management profileNumber of profiles
Doe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doe
What does Doe do?
No substantive information is available in the supplied source material to describe the company's core offerings.
Is Doe a public or private company?
Doe is a private company. It is classified as unknown and is currently operating.
When was Doe founded?
Doe was founded in 2022.
Where is Doe based?
Doe is headquartered in Newport Beach, United States, in the North America region.
How does Doe make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Program and bundles and Packages.
Who are Doe's main competitors?
Broad incumbents on record are Ardell, Eylure, Tarte Cosmetics, Huda Beauty and KISS. Direct peers are Velour Lashes, Lashify and Lilly Lashes. Emerging players are Grande Cosmetics and Refy.
Does Doe have an API?
No public API is recorded for Doe.