Mobco Media
Mobco Media is a Tel Aviv-based performance agency that delivers mobile user-acquisition and brand-awareness campaigns for enterprise advertisers across gaming, streaming, and digital verticals, using proprietary ML-driven ad-tech and inventory from 200,000+ apps globally.
- Company typePrivate
- Founded2013
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mobco Media does
Mobco Media is a privately held, global performance and user-acquisition agency for mobile applications, founded in 2013 by Tomer Hen and headquartered in Tel Aviv, Israel. The company sells two core services — User Acquisition and Brand Awareness campaigns — delivered through a proprietary, full-stack ad-tech platform that combines machine-learning-driven optimization, real-time bidding, fraud-detection algorithms, and integration with all major mobile measurement partners (AppsFlyer, Adjust, Kochava, Machine, Branch/TUNE). It claims access to inventory across 200,000+ apps and mobile sites and operates a separate Video Advertising sub-brand spanning Display, Desktop, Mobile, and Connected TV environments.
Mobco serves enterprise advertisers across mobile gaming (King of Avalon, Lineage M, Summoners War), video on demand/streaming (Voot, Amazon Prime), music streaming (Airtel Wynk), and online gambling (William Hill), contracting on performance-based terms with KPIs committed prior to campaign launch. The company runs an enterprise field-sales motion across four global offices (Tel Aviv, London, Beijing, Bengaluru) and supports campaigns with a 24/7-optimized client dashboard offering conversion visibility and campaign controls. With 25+ employees, no disclosed institutional funding, and founder-led ownership, Mobco presents as a bootstrapped, founder-controlled performance agency rather than a venture-backed scale-up.
Mobco Media firmographics
Firmographics- Name
- Mobco Media
- Legal name
- Mobco Media
- Website
- https://mobcomedia.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobco Media is a Tel Aviv-based performance agency that delivers mobile user-acquisition and brand-awareness campaigns for enterprise advertisers across gaming, streaming, and digital verticals, using proprietary ML-driven ad-tech and inventory from 200,000+ apps globally.
- Ownership category
- akta.pro rank
Where Mobco Media is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices4 records
Markets served
Mobco Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Performance Marketing / User Acquisition: Mobco generates revenue by delivering user acquisition campaigns that achieve client KPIs. They commit to performance metrics prior to campaign launch and clients pay only for actions of value.
- Brand Awareness Campaigns: Revenue generated from brand awareness campaigns using proprietary technology to ensure messages reach target audiences, optimizing towards viewability, completion, and CTR metrics.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Mobco Media product offering
Product offeringCore offering
Mobco Media is a user-acquisition and performance-driven intelligence company that runs mobile User Acquisition and Brand Awareness campaigns for advertisers and app developers. The company commits to client KPIs prior to campaign launch and delivers campaigns through proprietary machine learning technology, real-time bidding, fraud detection algorithms, and access to inventory across 200,000+ apps and mobile sites. Services span performance marketing, brand awareness, and an independent Video Advertising wing operating across Video, Display, Desktop, Mobile, and Connected TV environments.
Product overview
Mobco Media is a user-acquisition and performance-driven intelligence company operating as a unified platform with multiple integrated service offerings. The core portfolio includes User Acquisition and Brand Awareness campaigns, powered by proprietary Performance Technology and Brand Protection systems. The company also operates an independent Video Advertising sub-brand. The Client Dashboard provides centralized campaign management with full conversion visibility, KPI tracking, and real-time controls. All offerings leverage machine learning and 200,000+ app/site inventory to achieve client KPIs.
Differentiator
Problem solved
Functional benefit
Products and services
- User Acquisition Performance-driven user acquisition campaigns for app developers and Fortune 500 brands, targeting high-value audiences across mobile and digital channels with inventory from over 200,000 apps and mobile sites. Campaigns are committed to client KPIs prior to launch and clients pay only for actions of value.
- Brand Awareness Brand protection and awareness campaigns for advertisers seeking to reach target audiences safely, leveraging proprietary machine learning technology, verified inventory, transparent analytics, and optimization toward viewability, completion, and CTR metrics.
- Video Advertising Independent video advertising wing operating across all channels (Video, Display) and environments (Desktop, Mobile, Connected TV), supporting rich media and audio ad formats for advertisers and app developers.
Quantifiable outcome
- 81% active users for Airtel Wynk
- +5 more outcomes
Companies that use Mobco Media
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Mobco Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature7 records
Mobco Media partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AppsFlyercoreIntegrated tracking platform partner providing mobile attribution and analytics capabilities for campaign measurement and optimization
- AdjustcoreIntegrated tracking platform partner for mobile measurement, fraud prevention, and analytics
- KochavacoreIntegrated tracking platform partner providing mobile attribution and analytics solutions
- MachinecoreIntegrated tracking platform partner for campaign measurement and optimization
- Branch/TUNEcoreIntegrated tracking platform partner for mobile measurement and deep linking solutions
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mobco Media competitors and assessment
Company assessmentEmerging players
- AppSamurai: Mobile growth and UA platform with ML-driven optimization for app advertisers. Smaller and earlier-stage than Mobco but competes in the same performance UA category, especially for gaming clients.
- Chartboost (Zynga / Take-Two): Mobile game ad network and mediation platform. Comparable to Mobco in gaming-focused UA, though positioned as a network/mediation layer rather than a full-service performance agency.
Direct peers
- Moloco: ML-driven mobile UA and programmatic advertising platform operating globally. Most direct competitor to Mobco in machine-learning-powered mobile user acquisition for app advertisers.
- Liftoff: Performance-focused mobile user acquisition and retargeting platform with deep gaming and app advertiser focus. Closely comparable service offering and target client base as Mobco.
- Remerge: Mobile programmatic UA and retargeting specialist for app advertisers. Comparable offering to Mobco's performance UA business, focused on app install and re-engagement campaigns.
- Yeahmobi: Global mobile performance marketing agency with multi-region presence, comparable in business model to Mobco. Differentiated by a wider vertical mix and larger scale, but overlapping in performance UA services.
Broad incumbents
- AppLovin: Larger mobile ad tech platform combining UA, monetization, and analytics through its AXON engine. Operates across the same mobile app advertising value chain but at materially greater scale and with broader product breadth.
- ironSource (Unity): Mobile UA, monetization, and analytics platform now part of Unity. Targets the same gaming and app advertiser base as Mobco with a much broader software stack and resources.
- Digital Turbine: Mobile UA and media platform focused on app installs and on-device media delivery. Competes with Mobco in performance-driven app install campaigns and is significantly larger and publicly traded.
- Unity Ads: Mobile game advertising network and UA offering from Unity. Overlaps with Mobco on gaming UA and benefits from Unity's first-party game engine inventory and developer relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobco Media social profiles
Digital presenceMobco Media compliance and trust
Trust signalCompliance2 records
Mobco Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobco Media leadership team
Management profileNumber of profiles
Profiles3 records
Mobco Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobco Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobco Media
What does Mobco Media do?
Mobco Media is a user-acquisition and performance-driven intelligence company that runs mobile User Acquisition and Brand Awareness campaigns for advertisers and app developers. The company commits to client KPIs prior to campaign launch and delivers campaigns through proprietary machine learning technology, real-time bidding, fraud detection algorithms, and access to inventory across 200,000+ apps and mobile sites. Services span performance marketing, brand awareness, and an independent Video Advertising wing operating across Video, Display, Desktop, Mobile, and Connected TV environments.
Is Mobco Media a public or private company?
Mobco Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobco Media founded?
Mobco Media was founded in 2013. It employs 11 to 50 people.
Where is Mobco Media based?
Mobco Media is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Mobco Media make money?
Two revenue lines are on record. Performance Marketing / User Acquisition is the primary driver. The others are brand Awareness Campaigns.
Who are Mobco Media's main competitors?
Emerging players on record are AppSamurai and Chartboost (Zynga / Take-Two). Direct peers are Moloco, Liftoff, Remerge and Yeahmobi. Broad incumbents are AppLovin, ironSource (Unity), Digital Turbine and Unity Ads.
Does Mobco Media have an API?
No public API is recorded for Mobco Media.