Hool
- Company typePrivate
- Founded2018
- HeadquartersArès, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Hool firmographics
Firmographics- Name
- Hool
- Legal name
- HOOL
- Website
- https://hool.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hool industry classification
Industry- Product category
- Digital Gift Cards & Employee Benefits
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- akta.pro primary industry
- Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)
- akta.pro secondary industry
- Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)
Keywords
Where Hool is headquartered
LocationHeadquarters
- HQ city
- Arès
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Hool business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- E-gift card marketplace commission: Hool operates a marketplace for e-gift cards from partner retailers. The company generates revenue through commissions on gift card transactions with partner brands. Gift cards are divisible and valid for 1 year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-as-you-go e-gift card purchases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Hool product offering
Product offeringCore offering
Hool operates a digital gift card marketplace that lets businesses (CSE, enterprises) and individual consumers purchase e-gift cards redeemable across 600+ partner retailers in France. Each purchase integrates a solidarity donation to a user-selected charitable association at no additional cost, making it the only ESUS-certified solidarity e-gift card platform in France.
Differentiator
Problem solved
Functional benefit
Brands
- E-chèque cadeau: Digital gift voucher product allowing companies to offer purchasing power to employees while supporting associations
- E-chèque culture
- E-chèque cadeau incentive
- Calendrier de l'Avent / Jeux digitaux
Products and services
- E-chèque cadeau Hool
- Le chèque culture
- Le chèque cadeau incentive
- Le calendrier de l'Avent / Les jeux digitaux
- Carte cadeau (multi-retailer)
- Soutien aux associations
Companies that use Hool
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Hool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hool partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor.
- Leroy MerlinminorPartner retailer where Hool e-gift cards can be redeemed. Gift cards available in various denominations.
- Fnac DartyminorPartner retailer where Hool e-gift cards can be redeemed for electronics, books, and appliances.
- DecathlonminorPartner retailer where Hool e-gift cards can be redeemed for sports equipment.
- CulturaminorPartner retailer where Hool e-gift cards can be redeemed for books, music, and cultural products.
- SephoraminorPartner retailer where Hool e-gift cards can be redeemed for beauty and cosmetics products.
- The ForkminorPartner restaurant booking platform where Hool e-gift cards can be redeemed.
- AnimalisminorPartner retailer where Hool e-gift cards can be redeemed for pet products.
- ButminorPartner furniture retailer where Hool e-gift cards can be redeemed.
- JD SportsminorPartner sports fashion retailer where Hool e-gift cards can be redeemed.
- CertidealminorPartner retailer where Hool e-gift cards can be redeemed for refurbished electronics.
- CampanyonminorPartner camping and outdoor accommodation platform where Hool e-gift cards can be redeemed.
- Camping and CominorPartner camping reservation platform where Hool e-gift cards can be redeemed.
- We Can DoominorPartner retailer where Hool e-gift cards can be redeemed.
Scale indicators2 records
Hool competitors and assessment
Company assessmentDirect peers
- Cadhoc: French multi-brand gift voucher (chèque cadeau) platform with a large partner retailer network and B2B CSE distribution. Directly comparable on product category, French market focus, and CSE channel.
- Wedoogift (Up Coop): French digital gift card and employee benefits platform serving CSEs and enterprises with multi-brand e-chèques cadeaux. Directly comparable to Hool on product (multi-merchant gift cards), target customer (CSE/B2B), and French geography.
- Tir Groupe: French multi-brand gift voucher (titre cadeau) operator with extensive retailer network and B2B/CSE distribution. Comparable on multi-merchant gift card product and French corporate channel.
- Illicado: Established French multi-brand gift card (chèque cadeau multi-enseignes) provider redeemable across a wide retailer network. Closely comparable to Hool on core multi-merchant gift card product and CSE distribution.
Emerging players
- Wecard: French digital gift card and corporate benefits platform for SMEs. Comparable on multi-brand gift card product and CSE/B2B target segment at similar scale.
- Benefit.plus: French corporate benefits platform offering digital gift cards and CSE solutions to SMEs. Comparable product and target segment with a similar early-stage scale profile to Hool.
Broad incumbents
- Swile: Leading French corporate benefits platform offering meal vouchers, gift cards, and CSE solutions via an app-based card. Broader product suite but overlapping on B2B CSE gift card distribution and target customer.
- Edenred: Global incumbent in employee benefits (Ticket Restaurant, Kadoc/Cado) with multi-brand gift card products in France. Overlaps with Hool on corporate gift vouchers but operates at much greater scale across multiple benefits categories.
- Up (formerly Leeto): Cooperative offering CSE and B2B employee benefits solutions including gift card and spending products. Comparable on CSE/B2B customer and French market, with a broader benefits portfolio.
- Sodexo BRS (Pluxee): Major employee benefits and gift card provider (formerly Sodexo Benefits & Rewards Services). Competes in the French CSE and corporate gift card space with broader scope and resources than Hool.
Market position
Customer concentration
Hool social profiles
Digital presenceHool compliance and trust
Trust signalCompliance1 record
Hool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hool leadership team
Management profileNumber of profiles
Hool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hool
What does Hool do?
Hool operates a digital gift card marketplace that lets businesses (CSE, enterprises) and individual consumers purchase e-gift cards redeemable across 600+ partner retailers in France. Each purchase integrates a solidarity donation to a user-selected charitable association at no additional cost, making it the only ESUS-certified solidarity e-gift card platform in France.
Is Hool a public or private company?
Hool is a private company. It is classified as unknown and is currently operating.
When was Hool founded?
Hool was founded in 2018. It employs 11 to 50 people.
Where is Hool based?
Hool is headquartered in Arès, France, in the Europe region.
How does Hool make money?
One revenue line is on record: E-gift card marketplace commission.
Who are Hool's main competitors?
Direct peers on record are Cadhoc, Wedoogift (Up Coop), Tir Groupe and Illicado. Emerging players are Wecard and Benefit.plus. Broad incumbents are Swile, Edenred, Up (formerly Leeto) and Sodexo BRS (Pluxee).
Does Hool have an API?
No public API is recorded for Hool.
What industry is Hool in?
Hool's product category is Digital Gift Cards & Employee Benefits. Its primary akta.pro industry code is FSAMANAC, Multi-Merchant / Shopping Mall Gift Cards, with a secondary code of FSAMANAB, Closed-Loop Gift Cards (Single-Merchant). Its NAICS code is 45942.