Cheshire Partners

What Cheshire Partners does

Cheshire Partners is a Chicago-based digital agency that has operated continuously since 1983 and since 2006 has focused exclusively on custom website design, digital marketing, and adjacent digital services for veterinary practices and animal hospitals across the continental United States. The firm's core offering is custom, non-template veterinary website design built on conventional web technologies (HTML, CSS, JavaScript, PHP, MySQL) with mobile-first responsive layouts, ADA/WCAG compliance, custom photography and videography, and a growth-driven design methodology that continuously iterates based on user data. Complementary products include SEO and a newly launched Generative Engine Optimization (GEO) service for AI-driven search, online client portals with two-way texting and digital forms, e-commerce websites, a CE Event Management module, local listings and reputation management, social media marketing, and 24/7 U.S.-based website maintenance.

The business model combines one-time website design project fees with recurring monthly subscription revenue from maintenance, hosting, SEO, social media, and marketing retainers. Go-to-market is sales-led via direct website inquiries and phone outreach (773-478-0631), supplemented by a community-led motion through memberships in VetPartners, IVPA, VHMA, and AAHA. Pricing is quote-based and not publicly disclosed, with bundled monthly plans that include unlimited updates, support, and optional bi-yearly redesigns intended to drive multi-year retention across an SMB customer base of independent veterinary practices. The company is a privately held LLC with a small core team (Managing Director Catherine E. Lawler, Partner Frances Ann Rohlen, and design/maintenance staff), no institutional funding, and no disclosed parent company.

Name

Cheshire Partners

Legal name

Cheshire Partners LLC

Website

https://cheshirepartnersllc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Cheshire Partners is a Chicago-based digital agency providing custom website design, SEO, generative engine optimization, and full-service digital marketing exclusively for veterinary practices and animal hospitals across the United States.

Ownership category

akta.pro rank

Product category

Veterinary Digital Marketing and Website Design Services

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

akta.pro secondary industries

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE)

Keywords

• Veterinary website design
• Digital marketing services
• Search engine optimization
• Online reputation management
• Custom web development

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design Services: Custom veterinary website design with no templates or skins. Includes graphic design, custom photography, custom videography, copywriting, UX/UI design, and ADA compliance testing.
2. Monthly Maintenance Plans: Recurring monthly plans including website hosting, 24/7 support, unlimited monthly updates and changes, website maintenance, Google Analytics measurement, monthly SEO review, keyword optimization, local listings management, and optional bi-yearly website redesign. Recommended new website every 2-3 years included in monthly fee.
3. Digital Marketing Services: SEO services, social media marketing, content marketing (blogs and video ads), email campaigns, online ad management (Google and Facebook Ads), local listings management, and reputation management.
4. Client Portal and eCommerce: Online client portal with digital forms, secure payment processing (Square, Stripe, PayPal, Authorize.net), document uploading, and 2-way texting. eCommerce websites for selling products and services.
5. CE Event Management: Event management module for veterinary practices to schedule, market, book and take payment for CE events. Includes lecture management, bookings management, payment management, and marketing automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Cheshire Partners designs and builds custom veterinary websites without templates, then supports them with integrated digital marketing services including SEO, Generative Engine Optimization (GEO) for AI-driven search, local listings management, social media marketing, online reputation management, and paid ad management. The firm also develops complementary veterinary-specific modules such as an online client portal with digital payments and 2-way texting, e-commerce websites, and CE event booking/payment systems, bundled with monthly maintenance, hosting, and 24/7 U.S.-based support.

Product overview

Cheshire Partners is a specialized veterinary website design and digital marketing company offering a comprehensive suite of services for veterinary practices. The core product is custom veterinary websites built with growth-driven design methodology, complemented by specialized modules including Online Client Portal (for payments, 2-way texting, and digital forms), CE Event Management (for scheduling CE seminars), and eCommerce capabilities. The company provides integrated marketing services including SEO, Generative Engine Optimization (GEO) for AI search, Local Listings Management, Social Media Marketing, and Online Reputation Management. Supporting services include Custom Videography, Custom Photography, Custom Graphics, and 24/7 Website Maintenance & Support. All services are focused exclusively on the veterinary and pet industry, with over 30 years of specialized experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Veterinary Websites Custom-built, mobile-responsive veterinary websites designed with growth-driven methodology, SEO optimization, ADA compliance, and custom branding for veterinary practices.
• Veterinary e-Commerce Websites Custom branded e-commerce websites allowing veterinary practices to sell products and services online with secure checkout, multiple payment processors, and member-only sections.
• Online Client Portal Digital client portal enabling secure online payments, 2-way texting, digital forms, document uploading, and client education materials access for veterinary practices.
• CE Event Management Event management module for veterinary websites enabling scheduling, marketing, booking, and payment processing for continuing education seminars and events.
• Website Maintenance & Support 24/7 U.S.-based website maintenance, security, hosting, unlimited updates, training, and monthly blog posts for veterinary websites.
• Search Engine Optimization (SEO) Traditional SEO services for veterinary practices including website architecture, on-page SEO, content optimization, mobile optimization, keyword research, link building, and local SEO.
• Generative Engine Optimization (GEO) AI Search Optimization service to increase veterinary practice visibility in AI-driven search, conversational discovery, AI assistants, and generative search platforms including Google AI Overview, ChatGPT, Perplexity, Gemini, and Bing Copilot.
• Local Listings Management Local search optimization including management of location data across directories, Google My Business, Yelp, and other local listings with automated duplicate deletion and review management.
• Social Media Marketing Social media campaign management for veterinary practices on Facebook, Instagram, TikTok, Twitter/X and other platforms with content creation and client engagement.
• Online Reputation Management Monitoring and managing veterinary practice online reputation across Google, Yelp, and review websites with free reputation evaluation.
• ADA Compliance Services ADA compliance services ensuring websites meet Web Content Accessibility Guidelines (WCAG), Section 508, and other accessibility standards to protect practices from lawsuits.
• Custom Videography Professional video production for veterinary hospitals including custom script writing, on-site videography, professional lighting, and custom graphics in 1080dpi HD.
• Custom Photography Professional on-site photography services for veterinary practices providing custom images of staff, facilities, and services instead of stock photos.
• Custom Graphics Custom graphic design services including custom menu bars, professional biography photos, custom layouts, branded website elements, and interactive elements.

Quantifiable outcome

• 20% more calls/leads after 6 months on average
• +6 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor.

• VetPartnersminorOthersMembership and sponsorship in VetPartners, a veterinary industry association. Involvement keeps the company connected to the industry and ensures understanding of latest trends, challenges, and opportunities in veterinary care.
• Independent Veterinary Practitioners Association (IVPA)minorOthersMembership and sponsorship in IVPA, an association for independent veterinary practitioners. Provides industry connection and credibility within the independent veterinary practice segment.
• Veterinary Hospital Managers Association (VHMA)minorOthersMembership and sponsorship in VHMA, an association for veterinary hospital managers. Helps the company understand management challenges and stay relevant to decision-makers at veterinary practices.
• American Animal Hospital Association (AAHA)minorOthersMembership and sponsorship in AAHA, a leading veterinary association. Involvement ensures company stays connected to the industry and understands the latest trends and standards in veterinary care.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• iVET360: iVET360 provides digital marketing, website design, SEO, and reputation management specifically for veterinary hospitals. Direct overlap with Cheshire Partners' service bundle and target customer (independent vet practices).
• GeniusVets: GeniusVets provides veterinary marketing, SEO, content, and website services with a focus on helping practices attract and convert pet owners. Comparable to Cheshire in combining veterinary-specific content, SEO, and digital presence.
• WhiskerCloud: WhiskerCloud is a digital marketing agency specializing in veterinary website design, SEO, and hosting. Like Cheshire Partners, it serves veterinary practices exclusively with custom websites and marketing services, making it the closest direct competitor in the niche.
• ALLYDVM: ALLYDVM provides marketing automation, pet-owner communications, and digital engagement tools specifically designed for veterinary practices. Overlaps with Cheshire's client engagement and marketing services for the same audience.
• Beyond Indigo: Beyond Indigo is a veterinary marketing agency offering website design, SEO, social media, and analytics to animal hospitals. Same vertical focus and similar service portfolio as Cheshire Partners.

Emerging players

• Vet2Pet: Vet2Pet is a veterinary client communication app platform with online booking, reminders, texting, and loyalty features. Comparable as a digital client engagement/marketing layer for veterinary practices.
• PetDesk: PetDesk is a client engagement platform for veterinary practices offering appointment reminders, a client portal, two-way texting, and loyalty programs. Overlaps with Cheshire's client portal and front-office digitization offerings.
• Vetstoria: Vetstoria offers online booking, digital intake, and front-desk automation for veterinary practices. Comparable to Cheshire's digital front door / client portal capabilities for veterinary clients.

Broad incumbents

• ePet Health (TVG/DVMinsight ecosystem): ePet Health offers a broader veterinary marketing and practice-management platform with web services, email/SMS communications, and client engagement tools. Wider portfolio than Cheshire but overlapping veterinary digital marketing capabilities.
• Henry Schein / Vetter Software (animal-health software arm): Henry Schein is a broad incumbent in animal health with practice-management and digital tools that overlap the veterinary technology stack Cheshire serves. Provides scale and adjacent competitive pressure even though not a direct website-design competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cheshirepartners
• LinkedInlinkedin.com/company/cheshire-partners-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheshire Partners