Echo Bay Marina

What Echo Bay Marina does

Echo Bay Marina is a family-owned boat dealership and marina founded in 1994 and headquartered at 227 Candlewood Lake Road in Brookfield, Connecticut, approximately 45 miles north of New York City. The company operates the largest marina on Candlewood Lake with 300 slips for boats up to 26 feet, indoor heated winter storage capacity for over 300 boats, a six-bay service facility, and the largest indoor showroom in the area. Itself identifies as the "#1 Bayliner dealer" and offers a multi-brand new and used boat inventory across Sweetwater, AquaPatio, Hurricane, MasterCraft, Godfrey Pontoons, Monaco, Sanpan, and Bayliner. New boats range from approximately $49,000 to $180,000 and used boats from $10,000 to $35,000.

The business generates revenue across five streams: one-time new and used boat sales, seasonal slip and storage subscriptions (single berth $4,245, double berth $3,850, jet ski port $1,850, summer trailer storage $275, shore power $400), usage-based boat rentals through a dedicated goriderentals.com portal with a season-long membership discount tier, professional service and repair by factory-trained technicians across Suzuki, Mercruiser, Ilmor, Indmar, and Yamaha engines, and on-site fuel and accessory sales. The go-to-market is direct-to-consumer through the Brookfield retail location, a Shopify-powered e-commerce site, and supporting service and financing integrations (Boatyard.com for service bookings, AppOne Gateway for online financing). The customer base is horizontal individual boating enthusiasts pursuing recreation, watersports, fishing, and family outings on Candlewood Lake.

Echo Bay Marina is a private, family-controlled entity with no institutional capital, no subsidiaries, no parent company, and a headcount in the 11–50 range. There is no public revenue disclosure and no evidence of M&A activity; ownership commentary indicates the business has operated independently since inception. The technology stack is conventional e-commerce plus third-party booking and financing platforms, with no disclosed AI, API, or proprietary software assets.

Name

Echo Bay Marina

Legal name

Echo Bay Marina

Website

https://echobaymarina.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Echo Bay Marina is a family-owned boat dealership and marina founded in 1994 in Brookfield, CT, selling new and used boats, offering rentals, service, and seasonal docking and indoor winter storage on Candlewood Lake for individual recreational boaters.

Ownership category

akta.pro rank

Product category

Boat Dealership and Marina Services

NAICS

Marinas (713930), Marinas (71393), Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

Keywords

• Boat dealership services
• Marine service center
• Boat rental services
• Marina docking slips
• Boat storage facility

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. New Boat Sales: Sales of new boats from brands including Sweetwater, AquaPatio, Hurricane, MasterCraft, Godfrey Pontoons, and Monaco. Prices range from approximately $49,000 to $180,000.
2. Used Boat Sales: Sales of pre-owned boats from various manufacturers including Bayliner, Chaparral, Sea Ray, Regal, and others. Prices range from approximately $10,000 to $35,000.
3. Boat Rentals: Daily boat rentals available through their rental portal. Membership program offers exclusive discounts and access on boat rentals all season long.
4. Docking and Storage: Seasonal slip rentals (Single Berth Premium Dock $4,245, Double Berth Premium Dock $3,850, Jet Ski Sport Port $1,850) plus summer trailer storage ($275) and shore power ($400). Indoor heated winter storage available for over 300 boats.
5. Service and Repair: Full-service marine repair facility with factory-trained technicians for Suzuki, Mercruiser, Ilmor, Indmar, and Yamaha engines. Six-bay service facility with large parts department.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Echo Bay Marina is a family-owned boat dealership and full-service marina that sells new and pre-owned boats from brands such as Sweetwater, AquaPatio, Hurricane, MasterCraft, Godfrey Pontoons, Monaco, and Bayliner (claiming #1 Bayliner dealer status). Beyond sales, the marina operates 300 slips and indoor heated winter storage for over 300 boats, runs a six-bay marine service and repair facility staffed by factory-trained technicians, and offers seasonal boat rentals through a dedicated reservation platform with a membership program. The business is the largest marina on Candlewood Lake and is located in Brookfield, Connecticut, serving Northeast US boating enthusiasts.

Product overview

Echo Bay Marina is a family-owned boat dealership and marina operating since 1994, located in Brookfield, CT on Candlewood Lake. The company offers a comprehensive portfolio centered around new and pre-owned boat sales across multiple brands (Sweetwater, AquaPatio, Hurricane, MasterCraft, Monaco, Godfrey Pontoons, and others), complemented by boat rentals, full-service marine repair, and marina services including slips/docking and indoor heated winter storage for over 300 boats. The business operates the largest indoor showroom in the area and holds the #1 Bayliner dealer designation.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Boat Sales Retail sale of new and pre-owned boats across multiple brands including pontoon, wakeboard/ski, and cruiser models, sold through the company's physical showroom and Shopify-powered online inventory. The marina self-identifies as the #1 Bayliner dealer and operates the largest indoor showroom in the area, with online financing available.
• Boat Rentals Usage-based boat rental reservations made through a dedicated rental platform (goriderentals.com), available to consumers with an optional membership program that provides season-long discounts.
• Boat Service and Repair Fee-based marine service and repair performed by factory-trained technicians across multiple major engine brands (Suzuki, Mercruiser, Ilmor, Indmar, Yamaha) in a six-bay facility backed by a large parts department, with bookings via the Boatyard.com portal.
• Slips and Docking Seasonal slip and dock rentals on Candlewood Lake for boats up to 26 feet, including single berth premium dock, double berth premium dock, jet ski sport port, summer trailer storage, and shore power.
• Indoor Heated Winter Storage Seasonal indoor heated winter storage for over 300 boats, providing off-season protection for vessels kept at the Brookfield, CT marina.
• Boating Store and Fuel Dock On-site retail offering of gasoline, marine oil supplies, and boating accessories, supported by the marina's on-site fuel dock for customer convenience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered primary, core, secondary and supporting.

• SweetwaterprimaryChannel Partner/ Reseller/ DistributorSweetwater is a primary boat brand sold by Echo Bay Marina. The marina offers multiple Sweetwater models including 2286 SFL, 2286 DT, and 2286 SB pontoon boats ranging from 18-22 feet.
• MasterCraftprimaryChannel Partner/ Reseller/ DistributorMasterCraft is a premium watersports boat brand sold by Echo Bay Marina. The marina specializes in MasterCraft watersports boats and offers models like NXT-23 and XT23.
• HurricanecoreChannel Partner/ Reseller/ DistributorHurricane boats are sold by Echo Bay Marina. The brand has been helping families make unforgettable memories on the water for over 45 years.
• Godfrey PontoonscoreChannel Partner/ Reseller/ DistributorGodfrey Pontoons are sold by Echo Bay Marina, including Monaco and Sweetwater models with Impact Triple Tube Packages.
• AquaPatiosecondaryChannel Partner/ Reseller/ DistributorAquaPatio boats are sold by Echo Bay Marina, including the 255 CBE iMPACT model.
• MonacocoreChannel Partner/ Reseller/ DistributorMonaco pontoon boats are sold by Echo Bay Marina, including the 255 SDB and 235 SFL models.
• SuzukicoreTechnology or IntegrationSuzuki outboard motors are offered on boats sold by Echo Bay Marina. The service department has factory-trained technicians in Suzuki outboards.
• YamahacoreTechnology or IntegrationYamaha outboard motors are offered on boats sold by Echo Bay Marina. The service department has factory-trained technicians in Yamaha outboards.
• MercruisercoreTechnology or IntegrationMercruiser Stern Drives are serviced by Echo Bay Marina's factory-trained technicians.
• IlmorcoreTechnology or IntegrationIlmor Inboard engines are serviced by Echo Bay Marina's factory-trained technicians, particularly for MasterCraft watersports boats.
• IndmarcoreTechnology or IntegrationIndmar Inboard engines are serviced by Echo Bay Marina's factory-trained technicians.
• BaylinercoreChannel Partner/ Reseller/ DistributorBayliner boats are sold by Echo Bay Marina. The marina claims to be the #1 Bayliner dealer in the area.
• BoatyardcoreTechnology or IntegrationBoatyard.com portal is used for service department bookings at Echo Bay Marina.
• GoRiderentalscoreTechnology or IntegrationGoRiderentals.com is the dedicated boat rental platform used by Echo Bay Marina for reservations and membership registration.
• AppOne GatewaysupportingTechnology or IntegrationAppOne Gateway is used for online financing applications for boat purchases at Echo Bay Marina.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Brunswick Corporation: Brunswick Corporation is a major marine manufacturer whose brands (including Mercury Marine and Bayliner) are sold or serviced by Echo Bay. It is a strategic OEM and propulsion partner rather than a direct competitor.
• MasterCraft Boat Holdings: MasterCraft Boat Holdings designs and builds premium watersports boats sold through Echo Bay under the MasterCraft brand. It is a key OEM supplier and partner, not a competitor, but defines the upper-end watersports segment Echo Bay competes in.

Direct peers

• MarineMax: MarineMax is the largest recreational boat and yacht retailer in the United States, operating multi-brand dealerships, marinas, and brokerage services. It is the closest scaled comparable to Echo Bay's multi-brand dealership plus marina business model.
• OneWater Marine: OneWater Marine is a multi-brand boat retailer with a large dealership network across the U.S. Its mix of new and pre-owned boat sales, service, and marina operations mirrors Echo Bay's vertically integrated model.
• Galati Yacht Sales: Galati Yacht Sales is an independent multi-brand boat and yacht dealership with locations across the Gulf Coast. As an independent premium dealer with service and marina operations, it shares Echo Bay's diversified dealership-plus-service business model.
• Singleton Marine: Singleton Marine is a multi-brand boat dealership and marina operator in the southeastern U.S., combining sales, service, storage, and rentals. Its integrated waterfront business closely mirrors Echo Bay's full-stack offering.

Broad incumbents

• Safe Harbor Marinas: Safe Harbor Marinas is the largest operator of recreational marinas in the United States, providing slip, dry storage, and related boating services. As a broad incumbent in marina operations, it represents the scaled, multi-location version of Echo Bay's marina business.
• West Marine: West Marine is the largest specialty retailer of boating supplies, parts, and accessories in the U.S. It is adjacent to Echo Bay's boating store and parts department, but operates at scale across many channels rather than as a marina-anchored retailer.

Regional players

• Brewer Yacht Yards: Brewer Yacht Yards operates a chain of marinas, boatyards, and storage facilities across the Northeast U.S. Its regional footprint and full-service marina model are structurally similar to Echo Bay's, though it serves New England coastal geographies rather than Candlewood Lake.
• Lyman-Morse: Lyman-Morse is a Northeast boatyard, marina, and brokerage operation offering service, storage, and sales. It is comparable to Echo Bay's service-and-storage business on a different (coastal) waterfront footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/echobaymarina
• Facebookfacebook.com/EchoBayMarinaCT
• Instagraminstagram.com/echobaymarina/?hl=en
• LinkedInlinkedin.com/company/echo-bay-marina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echo Bay Marina