What FX Agency does

FX Agency B.V. is a Utrecht-headquartered digital experience agency founded in 2009 that creates online events, campaigns, and visual storytelling content for large enterprise clients. The company operates a hybrid business model combining proprietary event technology with professional creative services, anchored by two core technology assets: Reply.live, an in-house event platform developed since 2016 supporting hybrid and virtual events with gamification, polls, Q&A, and integrations with Zoom, MS Teams, and Miro; and Interactive Digital Decor (IDD), a proprietary 3D stage decoration system with anamorphic effects and GenAI-driven future scenario visualization. Supporting service offerings include creative content production, leadership communication, relationship marketing, and employee engagement programs.

Name

FX Agency

Legal name

FX Agency B.V.

Website

https://fxagency.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

FX Agency is a Utrecht-based digital experience agency that designs online events, campaigns, and visual storytelling content for large Dutch and European enterprise clients, leveraging its proprietary Reply.live event platform and Interactive Digital Decor 3D technology.

Ownership category

akta.pro rank

Product category

Digital Event Production & Corporate Communications Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital event production
• Virtual event platform
• Interactive event experiences
• Leadership communication services
• Corporate event agency

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Event Production and Management Services: Full-service event production including planning, creative concept development, technical execution, and post-event analysis for corporate events, leadership communications, product launches, and stakeholder events.
2. Digital Experience Development: Creation of interactive digital environments, virtual studios, event platforms, and custom web applications for client events and internal communications.
3. Creative Content Production: Production of creative content including videos, animations, presentations, 3D visualizations, and branded materials for events and corporate communications.
4. Strategic Communication Consulting: Advisory services for leadership communication, relationship marketing strategy, and employee engagement programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FX Agency is a digital experience agency that designs and produces online, hybrid, and in-person corporate events, campaigns, and content with visual storytelling for large Dutch and European enterprises. Its core deliverables combine the proprietary Reply.live event platform and Interactive Digital Decor (IDD) 3D staging with creative content production, leadership communication, relationship marketing, and employee engagement services.

Product overview

FX Agency operates as a digital experience agency offering a unified portfolio of event technology and creative services. Their core proprietary product is the Reply.live event platform, complemented by the Interactive Digital Decor (IDD) solution for 3D digital stage environments. These are supported by creative content production services, learning journey programs, and specialized service offerings in leadership communication, relationship marketing, and employee engagement. The portfolio forms an integrated ecosystem where Reply.live serves as the central event management hub, IDD provides visual decoration, and creative content services deliver audience-facing experiences—all designed to work together for comprehensive digital event solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Reply.live Reply.live is FX Agency's proprietary event platform that enables online, hybrid, and virtual events for enterprise clients, featuring personalized timetables, built-in helpdesk, email/SMS communications, gamification, interactive video content, polls, quizzes, Q&A functionality, photo uploads, and optional video networking via Zoom/MS Teams/Miro/Skype integrations.
• Interactive Digital Decor (IDD) Interactive Digital Decor (IDD) is a digital, three-dimensional stage decoration system that replaces physical sets with dynamic, real-time interactive digital environments for corporate events, integrating live data visualizations, polls, emoji reactions, Q&A, photo uploads, GenAI-powered future scenarios, and anamorphic 3D effects with seamless scene transitions.
• Creative Content Creative Content is FX Agency's content production service delivering short videos, interactive presentations, 3D animations, key visuals, branding, and gamified interactive experiences designed to capture audience attention during corporate events.
• Learning Journey Learning Journey is FX Agency's structured educational program and training experience service designed to engage employees through interactive digital storytelling, training modules, and educational content for corporate clients.
• Leadership Communication & Events Leadership Communication & Events is FX Agency's strategic communication and event service focused on executive messaging, quarterly updates, leadership events, executive presentations, and high-impact corporate communications for large enterprise clients.
• Relationship Marketing Relationship Marketing is FX Agency's B2B customer engagement service covering product launches, client events, partner events, stakeholder events, and thought leadership programs designed to build lasting relationships with B2B customers and partners.
• Employee Engagement Employee Engagement is FX Agency's internal communication and employee experience service including digital platforms, campaigns, town halls, and events designed to connect remote and hybrid workforces with organizational culture, change management communications, and corporate goals.

Quantifiable outcome

• 100% event attendance achieved for FrieslandCampina Data Drives with 102 top leaders
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Daymakers GroupcoreStrategic or Co-development Partner · 1 March 2023In March 2023, FX Agency formed a group with D&B Eventmarketing, creating the Daymakers Group. This partnership combines live and digital experiences, enabling the creation of unique hybrid event solutions. The group brings together the strengths of an established event marketing firm with FX Agency's digital expertise.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DEPT®: Large Dutch digital agency offering creative, technology, and marketing services with offices across Europe, the US, and Asia. Closest Dutch comparable to FX Agency given shared Benelux roots, enterprise client base, and combined creative + technology orientation.
• D&B Eventmarketing: Dutch live event marketing agency and sibling entity within Daymakers Group since March 2023. Directly comparable in target customers, Dutch enterprise client base, and event production scope, with complementary live-event delivery focus.
• MKG (MKG Marketing): Experiential marketing and brand experience agency known for large-scale corporate events and integrated campaigns. Closely aligned with FX Agency's enterprise leadership communication and product launch offerings.
• Imagination: Independent global brand experience agency specializing in immersive events, digital experiences, and content for major brands. Comparable to FX Agency in combining creative storytelling with proprietary event technology, but with global delivery capability.
• Sparks: Experiential marketing agency delivering brand activations, corporate events, and digital experiences. Directly comparable in offering integrated creative + technology event solutions for enterprise clients.
• MAS Event Design: Dutch event design and experience agency producing corporate events, conferences, and brand activations for enterprise clients. Comparable to FX Agency in offering creative event design combined with production technology in the Dutch market.

Broad incumbents

• MediaMonks (S4 Capital / Monks): Global digital-first content production and creative agency operating at significant scale. Comparable to FX Agency in digital event production, virtual studios, and creative content services, but with vastly broader service portfolio and global footprint.
• Jack Morton Worldwide: Global brand experience agency and part of IPG, delivering live, virtual, and hybrid events for enterprise clients. Directly comparable to FX Agency's event production and leadership communication services, but at significantly larger scale and global reach.
• George P. Johnson Experience Marketing: Large global experiential marketing agency producing corporate events, product launches, and brand experiences for Fortune 500 clients. Overlaps with FX Agency's leadership communication, product launch, and stakeholder event offerings, with broader geographic footprint.
• Octagon: Global experiential marketing agency (part of IPG) focused on sports, entertainment, and corporate event marketing. Comparable in delivering large-scale stakeholder and brand experiences, but broader portfolio across sports marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fxagency
• Instagraminstagram.com/fxagency.nl
• Xx.com/FXAgencyNL
• Facebookfacebook.com/fxagency.nl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FX Agency