Keepsmiling
KeepSmiling is a Buenos Aires-based, vertically integrated clear-aligner manufacturer that designs, 3D-prints and distributes aligners and digital orthodontic tools exclusively through 7,000+ accredited orthodontists across 7 Latin American countries.
- Company typePrivate
- Founded2008
- HeadquartersBuenos Aires, Argentina
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Keepsmiling does
KeepSmiling is a Buenos Aires-headquartered, vertically integrated clear-aligner orthodontic company that designs, manufactures and distributes 3D-printed aligners exclusively through an accredited orthodontist network of more than 7,000 practitioners across Argentina, Chile, Peru, Mexico, Paraguay, Uruguay and Colombia. Its core product line is the KeepSmiling aligner system, offered in three treatment tiers - Fast (10 aligners, ~9 months), Medium (18 aligners, ~12 months) and Full (unlimited aligners across up to three stages, ~18 months) - and segmented by patient age into Kids, Teens and Adults sub-brands. Production relies on proprietary 3D printing workflows, a new-generation trilaminar material called KeepFlex, AI-driven intraoral scanning via the KeepScan device, and the KeepViewer 3D treatment-planning software, with every product manufactured under ISO 13485 medical-device certification, a claim the company states makes it the only LATAM aligner manufacturer with that certification.
The company monetizes primarily through B2B sales of aligner cases to orthodontists, with patient pricing set by the treating doctor at the first consultation. Commercial mechanics have shifted toward a recurring model via SmilePay, an in-house credit line that ties quarterly discounts to Smile Creator category tiers (Gold 5%, Platinum 10%, Black 15%, Elite 20%) based on annual case volume. Adjacent revenue streams include KeepScan hardware sales or financing, KeepSmiling Academy certification courses (priced at USD 65 per course), the Blanqueador KeepSmiling whitening gel co-developed with Klepp, the Club KeepSmiling loyalty program (1,500+ partner-brand discounts) and the KeepSmiling Summit educational event.
The operating model is anchored by 200+ employees distributed across the seven LATAM countries, including 20+ in-house orthodontists, and an offline footprint of free intraoral scanning centers in Argentina, Chile, Colombia and Paraguay that feed patient cases into the design and manufacturing pipeline. KeepSmiling was founded by Dra. María Gabriela La Valle in 2008 (with research beginning in 2003) and remains privately held with no disclosed external funding; it is run as a bootstrapped, founder-led business that combines a B2B2C channel strategy, an in-house clinical and academic ecosystem (including a Diplomatura with the Sociedad Argentina de Ortodoncia), and proprietary hardware, software and materials to compete against global aligner brands across Latin America.
Keepsmiling firmographics
Firmographics- Name
- Keepsmiling
- Legal name
- KeepSmiling
- Website
- https://keepsmiling.com.ar
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KeepSmiling is a Buenos Aires-based, vertically integrated clear-aligner manufacturer that designs, 3D-prints and distributes aligners and digital orthodontic tools exclusively through 7,000+ accredited orthodontists across 7 Latin American countries.
- Ownership category
- akta.pro rank
Keepsmiling industry classification
Industry- Product category
- Clear Aligner Orthodontics
- NAICS
- Dental Laboratories (339116)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
- akta.pro secondary industries
- Clear Aligner Orthodontics (HLABABAD), Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG), Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)
Keywords
Where Keepsmiling is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices22 records
Markets served
Keepsmiling business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Aligner case sales to accredited orthodontists: Primary revenue: B2B sale of customized aligner cases (Fast, Medium, Full tiers) to a network of 7,000+ accredited orthodontists in 7 Latin American countries. Volume-based: 100+ cases produced per day.
- SmilePay line of credit and recurring case fees: Orthodontists pay via a credit line (rather than per case) with quarterly volume-based discounts tied to Smile Creator categories (Gold 5%, Platinum 10%, Black 15%, Elite 20%); discounts valid per quarter with no limited quotas.
- Academy courses and certifications: Monetized professional training through the KeepSmiling Academy; e.g. individual courses priced at USD 65.00 plus B-LEARNING programs, Diplomaturas, and the KeepSmiling Summit.
- KeepScan intraoral scanner hardware sales: Hardware revenue from selling or financing the KeepScan intraoral scanner to orthodontists; flexible payment model with accessible down payment and installments based on cases.
- Blanqueador KeepSmiling (whitening gel): Consumer/professional product revenue from the KeepSmiling whitening gel, co-developed with Klepp; included in start kits for Gold, Platinum, Black and Elite categories and sold separately.
- Club KeepSmiling affiliate / partner benefits: Discount-club offering 1,500+ discounts with associated brands in gastronomy, fashion, and events for accredited orthodontists; functions as retention / loyalty perk with implied referral/marketing partner economics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fast: 10 aligners, ~9 months, single stage for simple cases |
| Unit Pricing | Pay-as-you-go | Medium: 18 aligners, ~12 months, single stage for intermediate cases |
| Unit Pricing | Pay-as-you-go | Full: unlimited aligners in up to 3 stages, ~18 months for complex cases |
| Other | Pay-as-you-go | Smile Creator category discounts for orthodontists (Gold 5% / Platinum 10% / Black 15% / Elite 20%) |
| One time/ perpetual license | Pay-as-you-go | Academy certification courses: USD $65.00 per course |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Keepsmiling product offering
Product offeringCore offering
KeepSmiling manufactures and distributes customized 3D-printed clear orthodontic aligners (Fast, Medium and Full tier plans) exclusively through a network of more than 7,000 accredited orthodontists in seven Latin American countries. The aligner offering is supported by a vertically integrated digital workflow that includes the KeepScan AI-driven intraoral scanner, the KeepViewer 3D treatment-planning software, the proprietary KeepFlex trilaminar aligner material, auxiliary clinical resources (Bite Turbo, Lingual Spurs, KAM, GForce), and complementary products such as the Klepp-co-developed whitening gel.
Product overview
KeepSmiling operates a platform-plus-modules architecture for clear-aligner orthodontics, anchored by its core product, KeepSmiling Aligners — a 3D-printed clear aligner system sold exclusively through a network of more than 7,000 orthodontists across Argentina, Chile, Peru, Mexico, Paraguay, Uruguay, and Colombia. The aligner line is offered in three treatment plans (KeepSmiling Fast, KeepSmiling Medium, and KeepSmiling Full) and segmented by patient age into KeepSmiling Kids, KeepSmiling Teens, and KeepSmiling Adults. A new-generation material variant, KeepFlex, extends the manufacturing offering. The clinical workflow is supported by the KeepScan AI-enabled intraoral scanner, the KeepViewer 3D treatment visualizer, and auxiliary clinical resources such as Bite Turbo, Púas Linguales (Lingual Spurs), KAM (Mandibular Advancement), and GForce. Commercial support is provided through SmilePay (in-house payment system), the Blanqueador KeepSmiling whitening gel (in partnership with Klepp), the Smile Creator accreditation program (Gold, Platinum, Black, Elite tiers), the KeepSmiling Club loyalty program, the KeepSmiling Academy training/certification service, and the KeepSmiling Summit industry event. KeepSmiling holds ISO 13485 certification, making it the only aligner company in Latin America to do so.
Differentiator
Problem solved
Functional benefit
Brands
- KeepFlex: New generation of KeepSmiling aligners made with a trilaminar material, designed for more predictable, comfortable, and aesthetically superior results; manufactured under ISO 13485 certification.
- KeepViewer
- KeepScan
- Gel Blanqueador KeepSmiling
- Club KeepSmiling
- KeepSmiling Summit
Products and services
- KeepSmiling Aligners
- KeepScan Intraoral Scanner
- KeepViewer 3D Visualizer
- KeepFlex Aligners
- SmilePay Payment System
- Blanqueador KeepSmiling (Whitening Gel)
- KeepSmiling Academy
- Auxiliary Clinical Resources (Bite Turbo, Púas Linguales, KAM, GForce, Attachments, Elastics)
Quantifiable outcome
- 100,000+ smiles created via KeepSmiling aligners
- +7 more outcomes
Companies that use Keepsmiling
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Keepsmiling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature9 records
Keepsmiling partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Sociedad Argentina de Ortodoncia (SAO / SAOA)flagshipKeepSmiling runs a 'Diplomatura en Ortodoncia con Alineadores' together with the Sociedad Argentina de Ortodoncia. Clinical cases developed within the program are published in Espacio SAOA. The Diplomatura is a flagship academic program; SAO is also the institutional reference for protocols cited in the blog and case studies.
- KleppcoreCo-developed the Blanqueador KeepSmiling (whitening gel) in partnership with Klepp. The product is ambulatory, can be used simultaneously with KeepSmiling aligners without damaging them, and is included in the Starter Kit for Gold, Platinum, Black and Elite-tier orthodontists.
- Quintessence Publishing (Journal of Aligner Orthodontics)minorDr. Gabriela La Valle, KeepSmiling's Odontological Director, has published in the Quintessence 'Journal of Aligner Orthodontics'. KeepSmiling promotes the publication as academic PR; the partnership is used to amplify clinical credibility rather than commercial distribution.
- Sheraton Buenos Aires Hotel & Convention CenterminorVenue partner for the first KeepSmiling Summit (October 13-14, 2022) - the first Latin American Aligner Orthodontics Summit. The hotel hosts the welcome cocktail, closing party and main conference sessions.
- Club KeepSmiling partner brands (1,500+ associated brands)minorClub KeepSmiling offers 1,500+ discounts in associated brands across gastronomy, fashion, events and more to accredited orthodontists (Gold, Platinum, Black and Elite categories) in Argentina, Chile, Colombia and Peru as a retention/loyalty benefit.
- Centro Valcor (Chile)minorOperates a KeepSmiling Scanning Center in Antofagasta, Chile (General Velásquez 890, Oficina 305, Edificio Carrera) to provide free intraoral scans for KeepSmiling patients in northern Chile.
- Centro Integral de Radiología e Imágenes Odontológicas Dr. Alberto Besa (Chile)minorOperates a KeepSmiling Scanning Center in Santiago, Chile at Av. de la Dehesa 1201 for patient intraoral scans feeding the aligner production workflow.
- Radiodent S with Dr. Thelmo Aquina (Paraguay)minorOperates a KeepSmiling Scanning Center in Asunción, Paraguay at 3996 esquina Chaco Boreal.
- Elite Dental Cali (Colombia)minorOperates a KeepSmiling Scanning Center in Tequendama, Cali at Cra. 44 No. 5A – 66.
- Rx Country (Colombia)minorOperates a KeepSmiling Scanning Center in Bogotá at Ac. 85 #12-10.
- Instagram (Meta) and TikTok platformscoreKeepSmiling operates country-specific Instagram handles (@keepsmiling_arg, _ch, _col, _mex, _py, _pe, _uy), a professional handle (@keepsmiling_ortodoncistas) and a TikTok (@keepsmilinglatam) for content distribution and orthodontist community management.
- LinkedIn (Microsoft)minorLinkedIn is used as the corporate channel for hiring, employer branding, and amplification of academic articles by Dr. Gabriela La Valle.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Keepsmiling competitors and assessment
Company assessmentEmerging players
- InBrace: Innovator in lingual (behind-the-teeth) orthodontic systems sold exclusively through orthodontists. Comparable to KeepSmiling's focus on differentiated orthodontic appliances for specialist clinicians, though via a distinct technology platform (lingual wires vs. clear aligners).
- OrthoFX: Direct-to-consumer and orthodontist-channel clear aligner company with a focus on hybrid clear aligner + whitening bundles. Comparable to KeepSmiling's aligner-plus-whitening consumer offering and orthodontist-led channel, though with a stronger DTC brand presence in North America.
- uLab Systems: Emerging aligner treatment-planning and in-office manufacturing platform targeted at orthodontists. Comparable to KeepSmiling's KeepViewer/KeepScan-enabled digital workflow and B2B orthodontist focus, with overlap in chairside planning and case design.
Broad incumbents
- SureSmile (Dentsply Sirona): Dentsply Sirona's clear aligner and digital orthodontic treatment-planning offering, integrated with its intraoral scanners and orthodontic software. Comparable to KeepSmiling as a vertically integrated aligner + scanner + planning suite sold through orthodontists, but as part of a much broader dental-products portfolio.
- 3M Clarity Aligners: Clear aligner system from 3M's orthodontic division, sold through orthodontists with digital treatment planning. Comparable to KeepSmiling's B2B aligner model and tiered case offerings, though backed by 3M's global R&D and distribution scale.
- Align Technology (Invisalign): Global category leader in clear aligner orthodontics with Invisalign; competes with KeepSmiling across Latin America via its own aligner brand, iTero scanners, and ClinCheck software. Most directly comparable as a clear-aligner manufacturer selling through orthodontists, though at vastly greater scale and with deeper software/hardware integration.
Others
- 3Shape Ortho System: Provider of TRIOS intraoral scanners and Ortho System treatment-planning software widely used by orthodontists globally. Comparable to KeepSmiling's KeepScan and KeepViewer as digital workflow tools that orthodontists use to plan aligner cases.
- Sociedad Argentina de Ortodoncia (SAO): Argentine orthodontic society that co-runs KeepSmiling's Diplomatura program and hosts Espacio SAOA clinical publications. Not a commercial peer but a key ecosystem partner comparable to KeepSmiling's clinical-education channel and a relevant benchmark for the orthodontist community it serves.
Regional players
- Aditek (Brazil): Brazilian clear aligner manufacturer with a B2B model targeting orthodontists in Latin America. Directly comparable to KeepSmiling as a regional LatAm aligner competitor operating in an adjacent geography (Brazil) with a similar orthodontist-led distribution strategy.
Direct peers
- ClearCorrect (Straumann Group): Clear aligner brand owned by Straumann; distributed through orthodontists and dentists globally with a tiered case-based pricing model. Closely comparable to KeepSmiling's tiered Fast/Medium/Full case structure and orthodontist-led go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat7 records
Key risks5 records
Key highlights6 records
Customer concentration
Keepsmiling social profiles
Digital presenceKeepsmiling compliance and trust
Trust signalCompliance1 record
Keepsmiling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keepsmiling leadership team
Management profileNumber of profiles
Profiles2 records
Keepsmiling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keepsmiling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keepsmiling
What does Keepsmiling do?
KeepSmiling manufactures and distributes customized 3D-printed clear orthodontic aligners (Fast, Medium and Full tier plans) exclusively through a network of more than 7,000 accredited orthodontists in seven Latin American countries. The aligner offering is supported by a vertically integrated digital workflow that includes the KeepScan AI-driven intraoral scanner, the KeepViewer 3D treatment-planning software, the proprietary KeepFlex trilaminar aligner material, auxiliary clinical resources (Bite Turbo, Lingual Spurs, KAM, GForce), and complementary products such as the Klepp-co-developed whitening gel.
Is Keepsmiling a public or private company?
Keepsmiling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keepsmiling founded?
Keepsmiling was founded in 2008. It employs 51 to 100 people.
Where is Keepsmiling based?
Keepsmiling is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Keepsmiling make money?
Six revenue lines are on record. Aligner case sales to accredited orthodontists are the primary driver. The others are smilePay line of credit and recurring case fees, academy courses and certifications, keepScan intraoral scanner hardware sales, blanqueador KeepSmiling (whitening gel) and club KeepSmiling affiliate / partner benefits.
Who are Keepsmiling's main competitors?
Emerging players on record are InBrace, OrthoFX and uLab Systems. Broad incumbents are SureSmile (Dentsply Sirona), 3M Clarity Aligners and Align Technology (Invisalign). Others are 3Shape Ortho System and Sociedad Argentina de Ortodoncia (SAO). Aditek (Brazil) is listed as a regional player. ClearCorrect (Straumann Group) is listed as a direct peer.
Does Keepsmiling have an API?
No public API is recorded for Keepsmiling.
What industry is Keepsmiling in?
Keepsmiling's product category is Clear Aligner Orthodontics. Its primary akta.pro industry code is HLABAJAD, Orthodontic Appliances & Aligners Fabrication, with a secondary code of HLABABAD, Clear Aligner Orthodontics. Its NAICS code is 339116 and its SIC code is 3842.