Krizik Marketing Group

What Krizik Marketing Group does

Krizik Marketing Group, LLC is a US-based, founder-owned professional services firm that markets itself exclusively to participants in the ERP ecosystem — Value-Added Resellers (VARs), Independent Software Vendors (ISVs), and System Integrators (SIs) running on platforms such as Acumatica, Microsoft Dynamics, Business Central, Dynamics 365, and the legacy GP/NAV/SL stack. The firm was founded by Donna Krizik, a 25-plus-year ERP marketing veteran who previously served as Director of Partner Marketing at Acumatica and held Director of Marketing roles inside multiple ERP VARs. Headquartered in Gurnee, Illinois, the company operates as an LLC, is bootstrapped (no outside funding rounds disclosed), and runs with a core team of approximately four people.

The company's central offering is the VAR Marketing Blueprint Builder, a guided "done-with-you" engagement delivered across four focused sessions that produces a custom 12-month marketing roadmap — including messaging frameworks, a content bundle, a lead magnet and landing page, and email sequences — tailored to the client's specific ERP niche and vertical (manufacturing, distribution, field services, food and beverage). Supporting the Blueprint Builder are modular service lines for Planning and Strategy, Website Services (SEO, landing pages, buyer journey mapping), Content Services, Social Media Services, and two niche add-ons: the Acumatica Practice Accelerator for new Acumatica partners and an ISV Growth Strategy for software vendors entering the US market. The firm has layered an internal AI tooling stack on top of these services, comprised of an AI VAR agent that assists with content and asset generation during Blueprint sessions and a client-specific AI Style Guide System that enforces formatting, brand voice, SEO, and citation rules across multiple technology partners. Underlying model dependencies (proprietary versus third-party) are not disclosed.

The business operates a sales-led, consulting-style GTM with no long-term contracts; engagements are priced either as fixed projects in the $10K-$50K range over a 4-6 month timeline or as monthly retainers at $5K-$15K, with pay-as-you-go options for individual services. Revenue is generated entirely from professional services fees, and the firm publicly claims 100% vertical focus on ERP partners and a 3x average inbound lead growth for clients in Year 1. Revenue, ARR, headcount growth, and backlog metrics are not disclosed, and the two named customer references in source materials are Parallel Solutions (an ERP VAR) and TrailD (an ISV entering the US Acumatica market).

Name

Krizik Marketing Group

Legal name

Krizik Marketing Group, LLC

Website

https://krizikmarketing.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Krizik Marketing Group is a US-based, founder-owned marketing services firm exclusively serving ERP VARs, ISVs, and SIs. Its core offering is the AI-assisted VAR Marketing Blueprint Builder, a done-with-you process that delivers custom 12-month marketing roadmaps tailored to ERP niches such as Acumatica and Microsoft Dynamics.

Ownership category

akta.pro rank

Product category

ERP Marketing Consulting

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• ERP marketing services
• Channel partner marketing
• B2B marketing consulting
• Demand generation services
• VAR marketing strategy

Headquarters

HQ city

Gurnee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Marketing Consulting: Fees for marketing strategy, planning, content creation, website services, and ongoing marketing support. Services include full-service comprehensive marketing (acting as outsourced marketing department), staff training, and one-and-done project services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Krizik Marketing Group provides B2B marketing consulting, strategy, and content services exclusively to ERP ecosystem channel partners — Value-Added Resellers (VARs), Independent Software Vendors (ISVs), and System Integrators (SIs). The flagship is the VAR Marketing Blueprint Builder, a guided "done-with-you" engagement that produces a custom 12-month marketing roadmap (messaging, content, campaigns) for a client's ERP niche; it is supported by full-service outsourced marketing, staff training, the Acumatica Practice Accelerator, ISV Growth Strategy, and modular services spanning planning, websites, content, and social media. AI-driven tooling (an AI VAR agent and a proprietary AI Style Guide System) is embedded into content production across multiple technology partner brands.

Product overview

Krizik Marketing Group is a B2B marketing agency offering a comprehensive suite of marketing services exclusively for ERP VARs, ISVs, and SIs. The core offering is the VAR Marketing Blueprint Builder, a 'done-with-you' process that delivers a custom 12-month marketing roadmap. This is supported by specialized add-on programs including the Acumatica Practice Accelerator for new Acumatica partners and ISV Growth Strategy for software vendors. The company also provides modular services spanning Planning & Strategy, Website Services (SEO, landing pages), Content Services (blog posts, eBooks, guides), and Social Media Services across LinkedIn, FaceBook/Meta, Twitter/X, and Instagram. The company has recently integrated AI capabilities through their proprietary AI VAR agent used in the Blueprint Builder process and AI-assisted content creation using client-specific style guides.

Differentiator

Problem solved

Functional benefit

Brands

• VAR Blueprint Builder: AI-powered done-with-you marketing blueprint builder designed specifically for Acumatica and Microsoft VARs.
• Funnel Fixer
• Customer Magic
• Messaging Toolkit

Products and services

• VAR Marketing Blueprint Builder A guided, collaborative "done-with-you" consulting engagement that produces a custom 12-month marketing roadmap (messaging, content, campaigns) tailored to the client's ERP niche and business goals. Delivered across four focused sessions (Funnel Fixer, Customer Magic, Messaging Toolkit, and Content Bundle) with deploy-ready assets and no long-term contract. Built for Acumatica and Microsoft Dynamics VARs.
• Acumatica Practice Accelerator A rapid onboarding program for new Acumatica partners that bundles marketing plan design, QBR preparation, Acumatica team introductions, Summit guidance, and email/social campaign creation and execution. Targets practices that need to ramp quickly inside the Acumatica ecosystem.
• ISV Growth Strategy A growth package for ISVs that are new to the Acumatica space or expanding inside the US market, covering partnership identification, messaging optimization, Acumatica-specific content optimization, and Acumatica Marketplace strategy. Suited to ISVs entering the US market on a lean budget.
• Full-Service Outsourced Marketing (Retainer) A monthly-retainer subscription in which the firm acts as the client's outsourced marketing department — covering strategy, content, campaigns, email, social, and reporting tied to revenue metrics. Sold without a long-term contract.
• ERP Marketing Staff Training & One-and-Done Projects Pay-as-you-go offerings including staff training for ERP marketing teams with ecosystem guidance, plus individual one-and-done services such as website refresh, single campaign, or specific content pieces (planning, websites, content, social).

Quantifiable outcome

• 3× average inbound lead growth in Year 1
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

One partnership is on record.

• ERP Ecosystem (VARs, ISVs, SIs)coreChannel Partner/ Reseller/ DistributorKrizik Marketing Group works exclusively with ERP VARs, ISVs, and SIs as their primary client base. These channel partners are the core of their business model - serving as marketing consultants helping them build pipelines and win business. The company's entire expertise and service offerings are structured around serving this partner ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Square 2 Marketing: Square 2 Marketing is a B2B marketing agency delivering strategy, content, and demand generation for technology and professional services firms. It is comparable to Krizik Marketing Group in serving mid-market B2B software companies with integrated marketing services.
• Reach Marketing: Reach Marketing is a B2B agency specializing in demand generation and marketing strategy for technology and software companies. It is comparable to Krizik Marketing Group as a niche consultancy delivering integrated marketing services to software/tech buyers.
• Gorilla 76: Gorilla 76 is a B2B marketing agency that specializes in industrial, manufacturing, and complex-technology verticals. It is comparable to Krizik Marketing Group as a niche-focused B2B marketing services firm targeting technical buyers and channel partners in software-adjacent industries.
• Mod Macro: Mod Macro is a B2B marketing agency that helps SaaS and software companies build marketing engines and partner programs. It is comparable to Krizik Marketing Group as a niche consultancy serving software vendors with channel/partner marketing needs.
• New Breed Marketing: New Breed is a B2B marketing agency focused on revenue growth for SaaS and technology companies, including channel and partner ecosystems. It is comparable to Krizik because both serve software/technology vendors needing demand generation and partner-marketing support.
• Venveo: Venveo is a B2B marketing agency focused on industrial and technology manufacturers and software firms selling through channel ecosystems. It is comparable to Krizik because both serve technical B2B clients with channel-oriented marketing programs.
• Channel Maven Consulting: Channel Maven Consulting is a marketing consultancy focused on channel partner programs, partner marketing, and ecosystem enablement for technology vendors. It is comparable to Krizik Marketing Group because both serve software/ERP vendors needing channel-partner marketing expertise.

Emerging players

• Tilt Metrics: Tilt Metrics is a B2B marketing agency serving SaaS and technology companies with demand generation and content services. It is comparable to Krizik as a similarly-sized, niche-focused marketing services firm competing for the same technology-vendor buyer.

Broad incumbents

• SmartBug Media: SmartBug Media is a larger, well-established B2B marketing agency offering content, demand generation, and martech services across SaaS and technology verticals. It is comparable to Krizik as a competing marketing services firm but with broader industry scope and significantly greater scale.
• IMPACT: IMPACT is a larger B2B digital marketing agency and training organization serving businesses across multiple verticals with a focus on sales and marketing alignment. It is comparable to Krizik Marketing Group as a broader-scale marketing services competitor targeting similar mid-market B2B clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/krizik-marketing-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krizik Marketing Group