NC-websites

What NC-websites does

NC-websites is a Dutch web development and online marketing agency founded in 2005-2006 and headquartered in Winschoten, Northern Netherlands. The company designs, builds, and maintains websites and webshops for primarily small and medium-sized businesses across the Netherlands, with disclosed customers spanning real estate, healthcare, automotive, construction, fitness, retail, funeral services, and nonprofit sectors. Over 19 years, it has served more than 1,400 clients and currently operates with 11-50 employees. The company is incorporated in the Netherlands as NC-WEBSITES (KvK 72028866) and is privately held with no disclosed external investors, parent company, or acquisition history.

The technical backbone is NC-CMS2, a proprietary three-layer content management system developed in-house. Layer 1 supports technical partners for major adjustments, Layer 2 enables agency resellers to manage pages and content, and Layer 3 allows end customers to make self-service updates. The platform includes built-in AI features (ChatGPT/Gemini-based search, text generation, and article writing), an automated quality certificate system measuring PageSpeed, mobile-friendliness, SEO, and accessibility, and integrations with Realworks (real estate listings), Lightspeed (e-commerce), Zapier (workflow automation), Tommy Booking, and Leadinfo. NC-CMS2 is also offered as a white-label solution to advertising and marketing agencies, supported by a partner dashboard and kickback fee structure.

NC-websites operates a hybrid revenue model combining one-time project fees (websites from €2,200, modules from €111 to €751) with recurring annual subscriptions (CMS license and hosting at €450/year) and ongoing service contracts for online marketing, social media management, and SLA-based maintenance. Go-to-market is sales-led via website quote requests and direct phone/email engagement, complemented by a formal white-label partner channel targeting Dutch advertising and marketing agencies with 20-30% kickback fees. The company holds Google Partner status and a Leadinfo Gold Partner designation, and applies a 3.2% CPI-based annual price increase from January 2026.

Name

NC-websites

Legal name

NC-WEBSITES

Website

https://nc-websites.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

NC-websites is a Dutch web development agency based in Winschoten, Netherlands, serving primarily Dutch SMBs and marketing agencies with proprietary NC-CMS2-powered website development, e-commerce, online marketing, and white-label partner services.

Ownership category

akta.pro rank

Headquarters

HQ city

Winschoten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Website Development: One-time website development services including template and custom-built websites. Packages start from €2,200 for small business websites.
2. Hosting and Maintenance: Recurring hosting and maintenance services with annual fees. Includes CMS license and updates.
3. Online Marketing Services: Google Ads management, SEO optimization, YouTube marketing, and social media management services.
4. Module Add-ons: Additional modules and integrations such as quote system (€111.43), Realworks integration (€751.76), blog modules, and specialized solutions.
5. Partner Kickback Revenue: Revenue from agency partner referrals where kickback fees of 20-30% are paid to bringing partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

NC-websites is a Dutch web development agency that designs, builds, and maintains custom websites, webshops, and digital marketing campaigns for SMBs and marketing agencies. Its service portfolio includes website development, SEO, Google Ads, YouTube marketing, social media management, content and video production, and AI integration, all delivered through its proprietary NC-CMS2 content management platform with an optional white-label partner program for agencies.

Product overview

NC-websites is a Dutch web development agency offering a comprehensive digital services portfolio centered on its proprietary NC-CMS2 content management system. The platform provides three-tier website management (technical partner, agency, and customer layers) with built-in AI capabilities for search and content generation. Service offerings include custom website development, same-day websites, e-commerce webshops integrated with Lightspeed, online marketing (Google Ads, SEO, YouTube), social media marketing, and professional video production. Add-on modules include a quote/estimate system, Realworks property listing integration for real estate, Zapier workflow automation, and Tommy Booking scheduling. The company also offers an agency partner program with white-label services and kickback fee structures, plus AI consulting and training services leveraging ChatGPT and Gemini.

Differentiator

Problem solved

Functional benefit

Brands

• NC-CMS2: Proprietary content management system developed by NC-Websites, offered both to direct clients and as a white-label platform for advertising and marketing agencies.

Products and services

• NC-CMS2 Platform Proprietary CMS platform with three-layer management system developed by NC-websites. Sold/licensed to direct SMB clients and offered as a white-label solution to advertising and marketing agencies, with annual license fees.
• Custom Website Development Professional website development service combining attractive graphic design, SEO, and interactive elements, delivered with a quality certificate showing PageSpeed and performance scores at handover.
• Webshop (E-commerce) Development E-commerce webshop design and development service with modern design and Lightspeed platform integration, targeted at retail businesses transitioning to or expanding online sales.
• Online Marketing Services Digital marketing service covering Google Ads management, SEO optimization, and YouTube marketing, delivered by a recognized Google Partner.
• Social Media Marketing Social media campaign management and content creation across Instagram, Facebook, TikTok, and LinkedIn, including drone photography and video production.
• Partner Program (White-Label for Agencies) White-label website development partnership program for advertising and marketing agencies, offering a partner dashboard, kickback fees of 20-30%, and the ability to resell NC-websites services under the agency's own brand.
• Content Creation and Video Production Professional video and photo content production service including header videos, drone footage, GoPro POV recordings, corporate videos, and photography for use on websites and social media.
• AI Training Services Training service for businesses to adopt AI tools within their websites and operations, delivered by NC-websites programmers who build ChatGPT- and Gemini-based solutions.

Quantifiable outcome

• Websites scoring 100/96/100/100 on PageSpeed metrics
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationRecognized Google Partner status for Google Ads and SEO services. NC-websites specializes in Google Ads campaigns, SEO optimization, and YouTube marketing as part of their online marketing services.
• RealworkscoreTechnology or IntegrationIntegration partnership for automated property listing synchronization. Realworks woningkoppeling allows real estate agents to automatically publish listings from Realworks to websites.
• Advertising and Marketing Agencies (White-Label Partners)coreChannel Partner/ Reseller/ DistributorPartner program for advertising and marketing agencies offering white-label website services. Agencies receive kickback fees of 20-30% on sales, access to partner dashboard, and can resell website services under their own brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Squarespace: Global DIY website and commerce platform popular with creative entrepreneurs and SMBs. Competes indirectly by enabling SMBs to bypass custom web agencies like NC-websites entirely.
• Optimizely: Global digital experience platform (DXP) combining CMS, commerce, experimentation, and personalization. Adjacent incumbent competing for similar web/CMS budgets with a platform rather than agency-led model.
• Valtech: Global digital experience agency offering strategy, design, and technology services across commerce, content, and data. Operates as a broader incumbent in the same digital services space as NC-websites, typically serving larger enterprises.
• Wix: Global DIY website builder serving SMBs with self-service site creation, e-commerce, and increasingly AI-driven design. Represents the broad incumbent threat to NC-websites' entry-tier custom build offering.

Direct peers

• OrangeValley: Dutch online marketing agency specializing in SEO, SEA, and content marketing for mid-market clients. Closely comparable to NC-websites' online marketing services arm, particularly given shared Google Partner credentials.
• Trimm: Dutch digital product agency based in Amsterdam and Eindhoven offering web/app development, design, and online marketing. Directly comparable as a Netherlands-headquartered agency delivering custom digital products plus marketing services.
• Van Ons: Amsterdam-headquartered Dutch digital agency offering web development, design, and online marketing to mid-market and enterprise clients. Directly comparable as a Dutch full-service digital agency with custom build, CMS, and marketing capabilities overlapping NC-websites' stack.
• Loco: Dutch digital agency (formerly known as Loco Webdesign) building custom websites, webshops, and online marketing campaigns for SMBs and mid-market clients. Directly comparable in scope, customer size, and service mix to NC-websites.
• Hoppinger: Rotterdam-based Dutch digital agency specializing in strategy, design, and technology for ambitious brands. Comparable to NC-websites as a Netherlands-based end-to-end digital services firm competing for similar mid-tier clients.

Emerging players

• Webflow: Professional no-code website builder and CMS targeting designers, agencies, and in-house teams. Comparable as a competing website-building paradigm that threatens traditional custom-build agencies like NC-websites while also representing a partner-channel opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nc_websites
• Facebookfacebook.com/ncwebsites
• LinkedInlinkedin.com/company/nc-websites

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NC-websites