Owner Operator Land
Owner Operator Land is a US-based trucking recruitment platform connecting owner operators and company drivers with 40+ partner carriers across multiple equipment and route types, offered in English, Spanish, and Russian.
- Company typePrivate
- Founded2018
- HeadquartersCandler, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Owner Operator Land does
Owner Operator Land is a privately held US-based trucking recruitment marketplace founded in 2018 and headquartered in Candler, North Carolina. The company operates a web-based job matching platform that connects owner operators and company drivers with trucking carriers across the United States, supporting multiple equipment types (dry van, reefer, flatbed, step deck, gooseneck/RGN, car hauler, tanker, hopper, box truck, sprinter) and route types (OTR, regional, local, dedicated). The platform is offered in three languages — English, Spanish, and Russian — targeting the multilingual composition of the US commercial driver workforce. Its user base comprises approximately 11,000+ active job seekers with roughly 130 new seekers registering daily, and it works with 40+ partner carriers including Carolina Logistics (a flagship partner with public testimonials), Delta Logistics, MVP Trucking, Diesel Power, Superior Transportation, Link Logistics, and cross-border operator Suptra de Mexico.
Owner Operator Land firmographics
Firmographics- Name
- Owner Operator Land
- Legal name
- Owner Operator Land
- Website
- https://owneroperatorland.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Owner Operator Land is a US-based trucking recruitment platform connecting owner operators and company drivers with 40+ partner carriers across multiple equipment and route types, offered in English, Spanish, and Russian.
- Ownership category
- akta.pro rank
Where Owner Operator Land is headquartered
LocationHeadquarters
- HQ city
- Candler
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Owner Operator Land business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Recruitment and Placement Services: Owner Operator Land connects owner operators and company drivers with trucking companies, earning revenue by facilitating job placements. The platform offers its services to trucking companies seeking qualified drivers, charging for recruitment services. They highlight 'No fees for recruitment services' for drivers while generating revenue from employer clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Weekly | Revenue Share Model for Owner Operators |
| Transaction based/ take rate | Weekly | Car Hauler Driver Earnings |
| Unit Pricing | Pay-as-you-go | Equipment Rental |
| Other | Monthly | Recruitment Services for Employers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Owner Operator Land product offering
Product offeringCore offering
Owner Operator Land is a trucking recruitment marketplace that connects owner operators and company drivers with U.S. trucking carriers seeking to fill driver positions. The web-based platform lets drivers search jobs by job type, truck type, trailer type, route, and license, and submit applications directly to partnered carriers, while employers post vacancies and recruit qualified drivers. Services are offered to drivers at no cost, with revenue generated from carrier-side recruitment and placement engagements, and the site operates in English, Spanish, and Russian.
Product overview
Owner Operator Land is a trucking job board and recruitment platform that connects owner operators and company drivers with trucking companies. The core platform offers job search functionality organized by job type (hot shot, expedited, heavy haul, team, no experience, small fleet, 18 wheeler, own authority), truck type (power only, semi truck, box truck, straight truck, sprinter, cargo van, pickup), trailer type (dry van, reefer, flatbed, step deck, gooseneck, car hauler, hopper, tanker), route type (OTR, regional, local, dedicated), and license type (CDL, no CDL). The platform also includes employer recruitment services for posting vacancies and specialized sub-product pages for roles like car hauler and RGN driver jobs. The company operates in English, Spanish, and Russian language versions.
Differentiator
Problem solved
Functional benefit
Products and services
- Owner Operator Job Search Platform Core job board platform connecting owner operators with trucking companies, featuring categorized search filters for job type, truck type, trailer type, route type, and license requirements. Targeted at independent owner operators with their own trucks seeking U.S. employment.
- Company Driver Jobs Job listings for company drivers across dry van, reefer, flatbed, step deck, RGN/gooseneck, and car hauler positions, targeting employed drivers rather than independent owner operators.
- Employer Recruitment Services Recruitment service for trucking carriers and logistics companies to post driver vacancies and access qualified owner operator and company driver candidates, supported by a recruitment center at (855) 528-1818.
- Car Hauler Driver Jobs Specialized car hauler trucking job listings offering up to $3,000 weekly or 30% of gross profit, with 24/7 dispatch support, targeted at drivers pursuing car-haul freight.
- RGN (Gooseneck) Driver Jobs Specialized RGN (Removable Gooseneck) trailer trucking job listings for heavy machinery transportation, offered to drivers with the appropriate equipment and credentials.
Quantifiable outcome
- Up to 95% of load revenue returned to owner operators
- +2 more outcomes
Companies that use Owner Operator Land
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Owner Operator Land technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Owner Operator Land partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Carolina LogisticscoreCarolina Logistics is a trucking company that partners with Owner Operator Land to hire owner operators and team drivers. Testimonials from their drivers indicate excellent pay and home time, with dispatchers helping find loads that satisfy hours of operation and good pay.
- RVNminorPartner trucking company utilizing Owner Operator Land for driver recruitment.
- Delta LogisticsminorPartner trucking company utilizing Owner Operator Land for driver recruitment.
- MVP Trucking IncminorPartner trucking company utilizing Owner Operator Land for driver recruitment.
- Diesel PowerminorPartner trucking company utilizing Owner Operator Land for driver recruitment.
- AmbuFreightminorPartner trucking company utilizing Owner Operator Land for driver recruitment.
- Superior TransportationminorPartner trucking company utilizing Owner Operator Land for driver recruitment.
- Suptra de MexicominorCross-border trucking partner company utilizing Owner Operator Land for driver recruitment, serving Mexico-US routes.
- Carolina Transportation IncminorPartner trucking company utilizing Owner Operator Land for driver recruitment.
- Link Logistics IncminorPartner trucking company utilizing Owner Operator Land for driver recruitment.
- Partner Auto ShopsminorThe company partners with various auto/truck repair shops where owner operators can get discounts on parts purchases, addressing maintenance cost concerns for independent drivers.
Scale indicators6 records
Recent moves4 records
Expansion highlights5 records
Owner Operator Land competitors and assessment
Company assessmentEmerging players
- Trucker Path: Mobile app for truckers with load board and job search features. Overlaps with Owner Operator Land's driver-facing tools and content/community model.
- Tenstreet: Driver recruiting, onboarding, and CRM platform used by large carriers. Comparable as a technology-enabled trucking recruitment player, though more enterprise-oriented.
- DriverReach: SaaS-focused driver recruitment and compliance platform for carriers. Adjacent business model targeting employer-side automation rather than a public job board.
Broad incumbents
- ZipRecruiter: Public horizontal job marketplace with AI matching and heavy marketing spend. Overlaps in the trucking vertical and competes for employer recruitment spend.
- Indeed: Largest horizontal job aggregator with significant trucking traffic. Not specialized but competes for the same driver-application demand and employer recruitment budgets.
Direct peers
- Class A Drivers: Class A CDL driver job board and career resource site. Comparable as a driver-first recruitment site offering filtered job listings and carrier partnerships.
- TruckingTruth: Long-running trucking-focused community and job board targeting drivers and carriers. Directly comparable as a vertical recruitment and content platform for the same owner-operator audience.
- AllTruckJobs: Trucking-focused job marketplace connecting drivers and carriers across multiple trailer and route types. Closely aligned product, audience, and revenue model.
- JobsInTrucks.com: Online job board exclusively serving the trucking industry, with carrier postings and driver search functionality. Direct competitor in the same niche.
- CDLJobs.com: Specialized job board for CDL drivers and owner operators. Competes head-to-head for the same driver pool with similar search-by-trailer/route filters and employer postings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Owner Operator Land social profiles
Digital presenceOwner Operator Land financial estimates
Financial estimateRevenue estimate
Valuation estimate
Owner Operator Land leadership team
Management profileNumber of profiles
Profiles1 record
Owner Operator Land funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Owner Operator Land M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Owner Operator Land
What does Owner Operator Land do?
Owner Operator Land is a trucking recruitment marketplace that connects owner operators and company drivers with U.S. trucking carriers seeking to fill driver positions. The web-based platform lets drivers search jobs by job type, truck type, trailer type, route, and license, and submit applications directly to partnered carriers, while employers post vacancies and recruit qualified drivers. Services are offered to drivers at no cost, with revenue generated from carrier-side recruitment and placement engagements, and the site operates in English, Spanish, and Russian.
Is Owner Operator Land a public or private company?
Owner Operator Land is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Owner Operator Land founded?
Owner Operator Land was founded in 2018. It employs 11 to 50 people.
Where is Owner Operator Land based?
Owner Operator Land is headquartered in Candler, United States, in the North America region.
How does Owner Operator Land make money?
One revenue line is on record: recruitment and Placement Services.
Who are Owner Operator Land's main competitors?
Emerging players on record are Trucker Path, Tenstreet and DriverReach. Broad incumbents are ZipRecruiter and Indeed. Direct peers are Class A Drivers, TruckingTruth, AllTruckJobs, JobsInTrucks.com and CDLJobs.com.
Does Owner Operator Land have an API?
No public API is recorded for Owner Operator Land.