Salik and Co
Salik & Co is an independent, single-office estate and letting agency based on Brick Lane, East London, providing residential sales, lettings, property management (including HMO), valuations, and inventory services to landlords, tenants, buyers, and sellers in E1, E2, and surrounding postcodes.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Salik and Co does
Salik & Co is an independent, single-office estate and letting agency operating from 218a Brick Lane in East London, trading under the legal entity Forbes Property Services Ltd (Company No. 12184846). The firm has been in continuous operation since 2001 and serves residential clients across East London postcodes (E1, E2, plus opportunistic coverage of E3, E14, RM6, and NW1), focused on Brick Lane, Shoreditch, Bethnal Green, and Whitechapel. Service lines span property sales, lettings (8% commission excl. VAT), full property management (12-15% excl. VAT) including specialized HMO management, free property valuations, buyer representation, and inventory services.
The underlying technology is a conventional estate-agency operating layer rather than a proprietary platform: a property listing database with website search and email-alert registration, 3D virtual tour capture, full-colour photography, and listings syndicated to the three major UK portals (Rightmove, Zoopla, OnTheMarket). No application, API, or AI-driven capabilities are evidenced. Distribution is omnichannel but lightweight: a single physical office (Monday-Friday, 10am-7pm) for walk-in clients and viewings, the company website for self-serve property search, and portal listings for reach.
Revenue is generated on three transaction-based streams — sales commission (rate undisclosed), recurring lettings and managed-services commission on monthly rent, and one-off tenant-find fees (50-100% of first month's rent or £500-£1,000 fixed) — supplemented by free valuations used as a lead-generation funnel into the higher-fee sales and management lines. The business is privately held with no institutional investment, a 1-10 employee footprint, and holds baseline regulatory memberships (Propertymark, ARLA, NAEA, TPO, TDS, Client Money Protection) that constitute the license to operate in the UK lettings market.
Salik and Co firmographics
Firmographics- Name
- Salik and Co
- Legal name
- Forbes Property Services Ltd
- Website
- https://salikandco.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salik & Co is an independent, single-office estate and letting agency based on Brick Lane, East London, providing residential sales, lettings, property management (including HMO), valuations, and inventory services to landlords, tenants, buyers, and sellers in E1, E2, and surrounding postcodes.
- Ownership category
- akta.pro rank
Where Salik and Co is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Salik and Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Sales Commission: Commission earned on property sales transactions in East London. Agents help sell properties with expert valuations, targeted marketing, and skilled negotiation.
- Lettings Commission: 8% commission on lettings (excluding VAT). Find tenants through comprehensive marketing, referencing, and tenancy setup.
- Property Management Fees: Full property management service at 12-15% (excluding VAT). Includes tenant management, property maintenance, financial management, legal compliance, and ongoing support.
- Valuation Services: Free property valuation and market appraisal services to generate sales and lettings leads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lettings Only Service - Find tenants only |
| Subscription | Monthly | Lettings & Full Property Management |
| Transaction based/ take rate | Pay-as-you-go | Let-Only / Tenant Find |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Salik and Co product offering
Product offeringCore offering
Salik & Co is an independent estate and letting agent operating in East London, providing residential property sales, lettings, full property management (including HMO), property valuations, buying and selling agent services, landlord and tenant services, and professional inventory services. The firm operates a single Brick Lane office covering Brick Lane, Shoreditch, Bethnal Green, and Whitechapel, and complements its direct service with listings on major UK property portals such as Rightmove, Zoopla, and OnTheMarket.
Product overview
Salik & Co is an independent estate and letting agent operating as a single unified service rather than a modular platform. The core offering consists of residential property sales and lettings (rentals), supported by complementary services including property valuation, property management (including specialised HMO management), buying and selling agent services, landlord services, tenant services, and professional inventory services. The company serves the East London property market covering Brick Lane, Shoreditch, Bethnal Green, and Whitechapel areas. The service model combines local market expertise with end-to-end property transaction support.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Estate agency service facilitating the buying and selling of residential properties in East London, including flats, houses, and maisonettes. The service includes property valuation, marketing, viewings, negotiation, and transaction support for individual homeowners.
- Lettings Letting agent service for renting residential properties including flats, studios, houses, and rooms in East London. The service includes tenant sourcing, referencing, tenancy agreements, and rent collection for individual landlords.
- Property Valuation Free property valuation and market appraisal service backed by live sales data, neighbourhood insights, and expert market analysis across East London areas including Brick Lane, Shoreditch, Bethnal Green, and E1.
- Property Management Full-service property management for landlords covering tenant management, property maintenance, financial management, legal compliance, marketing, inspections, and record keeping. Includes specialised HMO (House in Multiple Occupation) property management.
- Selling Services Property selling agent service including expert valuations, targeted marketing, 3D virtual tours, full colour photography, accompanied viewings, and skilled negotiation to secure the best price for individual home sellers.
- Buying Services Property buying agent service with dedicated buyer agents who conduct viewings, price negotiations, home inspections, and title searches to help individual buyers find properties in East London.
- Landlord Services Professional landlord services including tenant sourcing and screening, property management, rental pricing analysis, and market guidance for individual property owners in East London.
- Tenant Services Letting agent services for tenants including tailored property search, tenant screening and verification, legal tenancy agreements, reservation and move-in process support, and ongoing tenant support.
- Inventory Services Professional property inventory services including detailed property reports, condition assessments, utility meter readings, check-in and check-out inspections, inventory updates, and signed documentation for individual landlords and tenants.
Quantifiable outcome
- Properties listed and marketed within 24 hours with full colour photography and virtual tours
- +1 more outcomes
Companies that use Salik and Co
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Salik and Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Salik and Co partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RightmovecoreMajor UK property portal where Salik & Co advertises rental and sales properties. Properties are marketed with professional photography, floor plans, and descriptions to reach the Rightmove user base.
- ZooplacoreProperty portal used for advertising listings to reach Zoopla's property search audience across the UK.
- OnTheMarketminorProperty portal listing partner for property advertising and reach to additional property searchers.
- The Property Ombudsman (TPO)coreRegulatory body providing dispute resolution for property complaints. Salik & Co is compliant with TPO's code of practice ensuring impartial resolution of disputes.
- PropertymarkcoreProfessional body for letting agents upholding highest standards of professionalism and ethical conduct. Provides client money protection and regulatory guidelines.
- ARLA PropertymarkcoreAssociation of Residential Letting Agents promoting professional standards in the letting industry with strict code of practice.
- NAEA PropertymarkcoreNational Association of Estate Agents promoting excellence in estate agency with high standards of professionalism and ethical conduct.
- Tenancy Deposit Scheme (TDS)coreGovernment-authorized deposit protection scheme offering insurance-based and custodial services to safeguard tenancy deposits.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Salik and Co competitors and assessment
Company assessmentBroad incumbents
- Purplebricks: UK hybrid/online estate agent offering lower-fee sales and lettings services; represents the disruptive fee-compression pressure on traditional high-street agents like Salik & Co.
- Knight Frank: Global real estate agency with a substantial London residential sales, lettings, and property management presence competing in the same East London neighbourhoods with broader service capabilities.
Direct peers
- Chestertons: Established London estate and letting agent offering sales, lettings, and property management services across London postcodes overlapping Salik & Co's East London territory.
- Foxtons: London-headquartered estate and letting agent with a sales, lettings, and property management model directly comparable to Salik & Co, though operating at significantly greater scale across multiple London postcodes including East London.
- Winkworth: UK franchise-based estate and letting agent network offering sales, lettings, and property management services with comparable business model and similar landlord/tenant value proposition.
- Dexters: Independent-feel London estate agency covering sales, lettings, and property management across many of the same postcodes Salik & Co serves (Shoreditch, Bethnal Green, Whitechapel), with comparable service tiers and revenue model.
- Stirling Ackroyd: East London-headquartered independent estate agent with sales, lettings, and property management services operating in many of the same neighbourhoods (Shoreditch, Bethnal Green, Brick Lane) as Salik & Co.
- Portico: London-focused estate and letting agency combining online efficiency with high-street branches, directly competing for the same landlords, tenants, buyers, and sellers in East London.
- Barnard Marcus: London-focused estate and letting agent (part of Sequence Group) operating in many East London postcodes with similar sales, lettings, and management service mix to Salik & Co.
- Hunters Property Group: National UK estate and letting agency franchise network covering sales, lettings, and property management, directly comparable to Salik & Co's full-service offering though with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Salik and Co social profiles
Digital presenceSalik and Co compliance and trust
Trust signalCompliance7 records
Salik and Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salik and Co leadership team
Management profileNumber of profiles
Salik and Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salik and Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salik and Co
What does Salik and Co do?
Salik & Co is an independent estate and letting agent operating in East London, providing residential property sales, lettings, full property management (including HMO), property valuations, buying and selling agent services, landlord and tenant services, and professional inventory services. The firm operates a single Brick Lane office covering Brick Lane, Shoreditch, Bethnal Green, and Whitechapel, and complements its direct service with listings on major UK property portals such as Rightmove, Zoopla, and OnTheMarket.
Is Salik and Co a public or private company?
Salik and Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salik and Co founded?
Salik and Co was founded in 2001. It employs 1 to 10 people.
Where is Salik and Co based?
Salik and Co is headquartered in London, United Kingdom, in the Europe region.
How does Salik and Co make money?
Four revenue lines are on record. Sales Commission is the primary driver. The others are lettings Commission, property Management Fees and valuation Services.
Who are Salik and Co's main competitors?
Broad incumbents on record are Purplebricks and Knight Frank. Direct peers are Chestertons, Foxtons, Winkworth, Dexters, Stirling Ackroyd, Portico, Barnard Marcus and Hunters Property Group.
Does Salik and Co have an API?
No public API is recorded for Salik and Co.