Breathe Yoga

Name

Breathe Yoga

Legal name

breathe yoga & juice bar, inc.

Website

https://breatheyoga.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Kids & Family Yoga (HSADACAK)

Keywords

• Yoga classes
• Meditation instruction
• Yoga teacher training
• Wellness spa services
• Fitness studio programs

Headquarters

HQ city

Pittsford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Yoga and Meditation Classes: Revenue from in-studio and online yoga and meditation classes through drop-in fees, class packages, and membership subscriptions. Classes include heated studio, wellness studio, and online sessions.
2. Teacher Training Programs: 200-hour teacher training program for those looking to teach yoga or deepen their practice.
3. Private Classes: Single, double, trio, quad, and group private yoga classes ranging from $85-$400.
4. Spa Services: Massage therapy, acupuncture, and facial services. Massage ranges $120-$260, acupuncture $85-$165, facials $125-$185.
5. On-Demand Courses: Recorded educational programs and library access for members to support lifelong practice.
6. Retail Products: Boutique retail including yoga clothing, accessories, supplements, and home goods through in-store and online shop.
7. Juice Bar and Food: Juice bar, brew bar, bakery, and kitchen offerings including juice cleanses.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Breathe Yoga is a yoga and meditation studio in Pittsford, NY, operating since 2002 and offering in-studio classes, live online classes, and an on-demand digital course library. The studio also delivers a 200-hour teacher training program, a full menu of spa services (massage, acupuncture, facials), on-site juice/brew bar and bakery, and a retail boutique plus a sister home-goods store. The model combines physical studio attendance with a hybrid digital delivery layer managed through the Mindbody platform.

Product overview

Breathe Yoga is a wellness studio offering a comprehensive suite of services centered around yoga and meditation instruction. The core offerings include in-studio and live online yoga classes, an on-demand courses library accessible via their training platform, and a 200-hour teacher training program. Beyond yoga, they provide spa services (massage, acupuncture, facials using ARCONA skincare), food and beverage options (juice bar, brew bar, kitchen/bakery), and retail merchandise. Their product architecture combines physical studio services with digital offerings through their on-demand learning platform, creating a hybrid wellness ecosystem. The studio also operates sister brands including a retail boutique and Breathe at Home home goods store.

Differentiator

Problem solved

Functional benefit

Brands

• breathe at home: Sister store located at 23 South Main Street, Pittsford, NY offering home decor and lifestyle products.
• The Spa at breathe

Products and services

• Yoga Classes (In-Studio and Live Online) In-studio and live online yoga and meditation classes for all skill levels, including heated studio sessions, power vinyasa, restorative, and yin classes, booked through the Mindbody platform.
• On-Demand Courses and Library Pre-recorded yoga and meditation classes and educational content available online for members, accessible through the on-demand training platform at training.breatheyoga.com.
• 200-Hour Teacher Training 200-hour yoga teacher training program for individuals seeking to deepen their practice or become certified yoga instructors.
• Private Yoga Classes Personalized one-on-one, duo, or group yoga sessions with customized instruction for injuries, beginners, special events, or specific practice goals; tiered pricing from $85 (single) to $400 (21+).
• Massage Services Spa massage services including Breathe Signature (60/90/120 min), Breathe Ultimate (75 min), Pregnancy (50 min), and Lymphatic Drainage (90 min), plus add-on treatments like aromatherapy and reflexology.
• Acupuncture Services Traditional Chinese Medicine acupuncture treatments including 90-minute initial session ($165), 60-minute follow-up visit ($85), and 6-visit Facial Rejuvenation package ($480).
• Facial Services Professional facial services using ARCONA skincare products, including Organic Enzyme Peel ($125), Signature Contour Treatment ($165), and add-ons such as LED Light Therapy, Oxygen Spray, and Hand/Eye Treatments.
• Community Workshops Monthly community workshops led by Breathe Yoga teachers covering specific yoga, meditation, and wellness topics, offered at the studio.
• Juice Bar and Cleanses Cold-pressed juices, juice cleanses, and wellness beverages sold on-premise at the studio, supporting detoxification and nutrition goals.
• Brew Bar Craft coffee, beer, and wine bar service operated on-premise at the studio.
• Retail Boutique and Online Shop In-store and online retail of yoga mats, clothing, accessories, supplements, and internationally sourced home decor and furniture, operated across the studio boutique and shopbreatheyoga.com.
• breathe at home Store Sister retail store across from the main studio at 23 South Main Street, Pittsford, NY, offering home decor, furniture, clothing, and lifestyle goods, with an 'extension of home' feel and online presence at breatheathome.com.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MindbodycoreTechnology or IntegrationMindbody serves as the primary booking and class management platform for Breathe Yoga. All class registrations, membership management, and scheduling are handled through the Mindbody app and website. Members use Mindbody accounts to book in-studio and online classes, manage passes, and receive Zoom links for virtual classes.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CorePower Yoga: Largest US yoga studio chain with hundreds of locations offering heated yoga, teacher training, and digital content. Comparable to breathe in the core yoga and teacher training offerings, but operates at a much larger scale and as a corporate chain rather than a family-owned studio.
• Life Time Fitness (LifeTime): National premium fitness club operator that includes yoga, spa, F&B, and retail/lifestyle amenities within its clubs. Comparable to breathe's multi-vertical wellness destination concept, though at vastly greater scale and with broader fitness offerings.
• YogaWorks: Multi-location yoga studio brand offering in-studio classes, teacher training programs, and online content. Closely comparable to breathe's hybrid model of studio + teacher training + digital, with both operating in the same premium-yoga-segment.

Direct peers

• Modo Yoga: Yoga studio franchise with heated yoga, teacher training (200-hour), and a community/eco-ethos positioning. Closely matches breathe's combination of in-studio classes, 200-hour teacher training program, and community-led brand identity.
• Y7 Studio: Hip-hop and vinyasa yoga chain with proprietary branded studios and strong community/social media presence. Comparable to breathe in the heated-studio / branded community / multi-location concept, though more urban and digitally native in marketing.
• Exhale (Exhale.fit): Boutique fitness and spa brand combining barre/yoga classes with on-site spa services (massage, facials, acupuncture). Directly comparable to breathe's model of pairing yoga instruction with an integrated spa offering within a single premium wellness destination.
• Sky Ting Yoga: Multi-location yoga studio offering in-studio classes, online classes, and teacher training. Comparable to breathe's hybrid studio + digital + teacher training model with a strong branded community identity.

Emerging players

• Glo (Yoga, Pilates, Meditation App): Subscription digital yoga and meditation platform offering on-demand classes from elite teachers. Comparable to breathe's on-demand library at training.breatheyoga.com, representing the digital-only competitor in the same yoga instruction space.
• Alo Moves: Premium digital yoga and wellness platform by Alo Yoga, offering on-demand classes, teacher training content, and integration with apparel retail. Comparable to breathe's blended approach of digital content + branded yoga retail.

Regional players

• Pure Yoga: Premium yoga studio brand founded in Hong Kong with locations across Asia and select US cities, offering heated yoga, teacher training, and wellness services. Comparable to breathe in its multi-studio premium positioning and teacher training curriculum, though primarily serving Asia-Pacific markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/cyndiweis
• Instagraminstagram.com/cyndiweisofficial
• Facebookfacebook.com/breatheyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathe Yoga