GoCare
GoCare is an independent insurance broker under Centellix that distributes device insurance for Chromebooks, laptops, tablets, and smartphones to K-12 schools, higher education, businesses, and consumers via multi-carrier partnerships, with a proprietary claims management platform.
- Company typePrivate
- Founded2010
- HeadquartersChandler, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What GoCare does
GoCare is an independent insurance broker specializing in device insurance for K-12 schools, higher education institutions, businesses, and consumers, operating as a brand under parent company Centellix from Gilbert, Arizona. Founded in 2010, the company distributes coverage for Chromebooks, laptops, MacBooks, iPads, tablets, smartphones, and other electronics through licensed insurance carrier partners — primarily AmTrust Financial (A-rated AM Best, all 50 states) — earning brokerage commissions on placed policies. GoCare's product portfolio includes core insurance plans (theft-only from $4/device/year for schools, personal plans from $6/month), self-insuring repair programs, parent/staff portals, case/insurance bundles through InfoCase, and consumer plans distributed via AKKO. Multi-year terms (up to 4 years), $0 deductible options, and unlimited claims are recurring product differentiators.
The company operates a proprietary claims management platform that supports bulk claim filing, staff user logins, email/text notifications, and API integration with Google Admin and other school district systems, provided through Centellix's technology infrastructure. GoCare sells via dedicated phone-based enterprise sales (1-855-963-8928) for K-12 districts and corporations, supplemented by web-based quote request forms for SMB and consumer self-service. Distribution channels include direct sales, insurance carrier partnerships, and the AKKO partnership for personal device coverage. The company is bootstrapped with no disclosed funding, holds A+ BBB accreditation, and has delivered documented outcomes including $1M in lifetime savings for Jenks Public Schools (Oklahoma) and support for 12,400-student Chromebook programs.
GoCare's strategic positioning rests on three pillars: (1) independent broker status allowing multi-carrier placement, (2) deep K-12 vertical specialization with parent portal, self-insuring, and district/parent hybrid program options, and (3) operational integration through the Centellix claims and asset management platform. The headcount of 1-10 employees suggests a lean, capital-efficient operation. No AI/ML capabilities, patents, M&A activity, or recent leadership changes are disclosed, and the company has not raised institutional funding.
GoCare firmographics
Firmographics- Name
- GoCare
- Legal name
- GoCare
- Website
- https://gocare.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoCare is an independent insurance broker under Centellix that distributes device insurance for Chromebooks, laptops, tablets, and smartphones to K-12 schools, higher education, businesses, and consumers via multi-carrier partnerships, with a proprietary claims management platform.
- Ownership category
- akta.pro rank
Where GoCare is headquartered
LocationHeadquarters
- HQ city
- Chandler
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoCare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Device Insurance Premiums: GoCare acts as an independent insurance broker earning commissions from insurance carriers for placing device insurance policies. Plans are priced per device with options for theft-only, accidental damage, mechanical failure, and comprehensive coverage. Revenue comes from premium payments collected by insurance partners.
- Self-Insuring Program Fees: Schools can implement self-insuring repair programs where GoCare facilitates parts sourcing and reimbursement, generating fees for program management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Theft-Only Plans for Schools - Basic theft coverage starting at $4/device/year |
| Subscription | Multi-year contract | Comprehensive K-12 Device Insurance - Full coverage with $0 deductible |
| Subscription | Monthly | Personal Smartphone Insurance - Phone Only Plan |
| Subscription | Monthly | AKKO Plan - Phone + 25 Non-Phone Devices |
| Subscription | Multi-year contract | Business Device Insurance - Custom Plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
GoCare product offering
Product offeringCore offering
GoCare is an independent insurance broker that distributes device protection plans for Chromebooks, laptops, iPads, tablets, MacBooks, smartphones, and other consumer electronics. The company partners with risk-bearing insurance carriers to deliver coverage programs to K-12 schools, businesses, and individual consumers, and it administers self-insurance programs for organizations that prefer to fund their own device claims.
Product overview
GoCare is an independent insurance broker specializing in device insurance and protection plans for individuals, K-12 schools/higher education institutions, and businesses. Rather than being an insurer itself, GoCare connects customers with licensed insurance providers to offer coverage across multiple device categories: Chromebook Insurance, iPad & Tablet Insurance, Laptop Insurance, MacBook Insurance, Smartphone Insurance, Business Device Insurance, and personal AKKO Plans. The portfolio spans core insurance products with $0 deductibles and unlimited claims, plus supplementary services including a Claims Management Platform, Self-Insuring Programs, Parent/Staff Portals, and Case/Insurance Bundles through InfoCase. Coverage terms extend up to 4 years and include accidental damage, theft, vandalism, mechanical failure, and natural disaster protection.
Differentiator
Problem solved
Functional benefit
Products and services
- K-12 School Device Insurance Device-protection plans for Chromebooks, laptops, iPads, and tablets deployed by K-12 schools and districts, providing accidental damage, theft, and mechanical breakdown coverage for student-issued devices.
- Business Device Insurance Coverage programs for laptops, smartphones, tablets, and other electronics issued to employees by businesses and organizations, protecting against accidental damage, theft, and breakdowns.
- AKKO Personal Device & Property Plan Direct-to-consumer device and personal-property protection plan for individuals covering smartphones, laptops, tablets, and other personally owned electronics against accidental damage, theft, and mechanical failures.
- Self-Insurance Administration Programs Programs allowing schools, districts, and businesses to self-insure their device fleets while GoCare administers enrollment, device registration, claims intake, and program reporting on their behalf.
- Claims Management Platform Online platform that enables schools, districts, and business administrators to register devices, file claims, track status, and run reports across their device protection programs.
Quantifiable outcome
- $1 million in total savings for Jenks Public Schools over program lifetime
- +3 more outcomes
Companies that use GoCare
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
GoCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
GoCare partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CentellixcoreCentellix is the parent company managing the GoCare brand. They provide the 3rd party technology solution for claims management, asset management, student management, and API integration capabilities. GoCare operates as a brand under Centellix.
- AmTrust FinancialcoreInsurance carrier backing coverage with A-rated AM Best insurer. Provides licensed insurance policies through all 50 states. Handles coverage for schools and businesses with fast turnaround times.
- AKKOcorePartnership with AKKO for personal device and property insurance distribution. AKKO provides technology to enable efficient protection plan management with lower costs than traditional insurers. Plans cover smartphones, electronics, and personal property.
- InfoCaseminorInfoCase provides rugged cases, always-on cases, sleeves, and iPad cases offered as bundle with insurance through GoCare. Cases start at $19.50. Made in USA with features like asset tag visibility and port access.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
GoCare competitors and assessment
Company assessmentDirect peers
- Repair Protection Plan (RPP): Independent extended warranty and accidental damage provider covering consumer electronics; overlaps with GoCare's personal smartphone, tablet, and laptop insurance offerings.
- Worth Ave. Group: Specialist device-insurance provider for K-12 and higher education, directly competing with GoCare for school district and university device-protection contracts with similar coverage on Chromebooks, laptops, and tablets.
- AKKO: Personal device and multi-item protection provider offering phone-plus-25-devices plans; both a GoCare channel partner (personal insurance distribution) and a direct competitor in the consumer device insurance space.
- Uptime Devices: Provider of accidental damage protection and warranty programs for schools, businesses, and device manufacturers; comparable to GoCare on K-12 and enterprise device protection offerings.
- Securranty: Device insurance provider specializing in smartphone, tablet, and electronics protection plans sold through retailers and carriers; comparable to GoCare on consumer and SMB device coverage.
Broad incumbents
- Brightstar Device Protection: Global mobile device lifecycle services provider offering insurance, financing, and trade-in; competes with GoCare for carrier and retailer-distributed device protection programs at scale.
- Samsung Care: Samsung's manufacturer-backed protection plan for Galaxy devices and other Samsung electronics; competes with GoCare's smartphone and tablet lines, leveraging first-party device support infrastructure.
- Asurion: Largest U.S. device-protection provider, powering carrier-offered plans (Verizon, AT&T, etc.); competes with GoCare on consumer smartphone protection and increasingly targets education and business device programs.
- SquareTrade (Allstate): Allstate-owned device protection plan provider selling directly to consumers and via retailers; competes with GoCare's consumer and education device insurance lines with much larger scale and brand recognition.
- AppleCare: Manufacturer-offered protection plans for Apple devices (iPhone, iPad, MacBook); competes with GoCare on personal and education Apple-device coverage with deep manufacturer-controlled distribution advantages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GoCare social profiles
Digital presenceGoCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoCare leadership team
Management profileNumber of profiles
GoCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoCare
What does GoCare do?
GoCare is an independent insurance broker that distributes device protection plans for Chromebooks, laptops, iPads, tablets, MacBooks, smartphones, and other consumer electronics. The company partners with risk-bearing insurance carriers to deliver coverage programs to K-12 schools, businesses, and individual consumers, and it administers self-insurance programs for organizations that prefer to fund their own device claims.
Is GoCare a public or private company?
GoCare is a private company. It is classified as corporate owned and is currently operating.
When was GoCare founded?
GoCare was founded in 2010. It employs 1 to 10 people.
Where is GoCare based?
GoCare is headquartered in Chandler, United States, in the North America region.
How does GoCare make money?
Two revenue lines are on record. Device Insurance Premiums are the primary driver. The others are self-Insuring Program Fees.
Who are GoCare's main competitors?
Direct peers on record are Repair Protection Plan (RPP), Worth Ave. Group, AKKO, Uptime Devices and Securranty. Broad incumbents are Brightstar Device Protection, Samsung Care, Asurion, SquareTrade (Allstate) and AppleCare.
Does GoCare have an API?
No public API is recorded for GoCare.