MH Cuisines

What MH Cuisines does

MH Cuisines is a French franchise network — operating under the legal entity MH France Distribution SAS with headquarters in Limonest, near Lyon — that sells custom-designed fitted kitchens and complementary interior solutions (wardrobes/dressings, bathrooms, living-room furniture, home offices, laundry rooms, pantries) to individual homeowners through 23+ franchise showrooms across metropolitan France and Corsica. The end customer is B2C, with project prices typically ranging from €5,000 to €20,000 per kitchen and financing available from €145/month; the company explicitly does not pursue B2B or commercial customers. Sales are conducted via an appointment-based designer-seller (concepteur-vendeur) consultation model, supported by a 5-week franchisee training program and customer-acquisition channels spanning Facebook, Instagram, TikTok, YouTube, influencer partnerships (Cuisine Addict with Sandra Thomann, Freddy de Koh Lanta, Move Your Fit), and the Kitchen Win web TV property.

The core product is fully customized kitchen furniture manufactured exclusively by German partner Häcker Küchen, drawing on more than 1,900 NCS color options and 250+ door model combinations. Supply is anchored to Häcker Küchen's four German factories producing over 1,100 kitchens per day, with climate-neutral manufacturing verified by the Fokus Zukunft Institute — marketed as the first and only fully climate-neutral kitchen furniture range. Differentiators include PURemission (low-formaldehyde) and PUResist (waterproof-edge) certifications, exclusive appliance partnerships with Blaupunkt (Multi Control connected technology) and BORA (integrated cooktop-extraction systems), a 5-year full appliance warranty, and a lifetime hinge guarantee. The company asserts 125+ years of industry heritage.

Revenue is generated through a combination of franchise fees — a €220,000 initial store investment including €50,000 personal contribution — ongoing royalties on franchisee sales (mature stores averaging €1.3M revenue by year two), and ancillary streams from bundled appliances and accessories. Corporate headcount is in the 11–50 range, and direct corporate revenue and franchise-fee schedules are not publicly disclosed.

Name

MH Cuisines

Legal name

MH France Distribution SAS

Website

https://mh-cuisines.fr

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

MH Cuisines is a French franchise network of 23+ showrooms selling custom kitchens and complementary interior solutions to individual homeowners across France. Products are manufactured by German partner Häcker Küchen and sold via designer-seller consultations, priced €5,000–€20,000.

Ownership category

akta.pro rank

Product category

Kitchen Furniture & Interior Design

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Kitchen Island & Custom Storage Solutions (HSAPAAAH), Small Appliance, Countertop & Coffee/Tea Station Organization (HSAFACAH), Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Custom kitchen design
• Fitted kitchen installation
• Interior design services
• Kitchen franchise network
• Home renovation services

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Custom Kitchen Sales: One-time sale of bespoke fitted kitchens, including cabinetry, worktops, and optional appliances. Prices typically range from €5,000 to €20,000. The core revenue driver of the business.
2. Appliances & Accessories: Sales of complementary appliances (refrigerators, ovens, cooktops, hoods, sinks) and accessories, including exclusive Blaupunkt and BORA branded products. Offered as add-on to kitchen sales.
3. Interior Design Services (dressings, bathrooms, storage): Custom interior design services extending beyond kitchens to include fitted wardrobes, bathrooms, office furniture, laundry rooms, and wine cellars, sold as add-on projects.
4. Franchise Fees: Revenue from franchise network expansion, including initial franchise fees and ongoing royalties from franchisees. Franchise investment is €220,000 with stores averaging €1.3M CA in year two.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

MH Cuisines designs, sells, and installs fully bespoke fitted kitchens for individual homeowners through a nationwide French franchise showroom network, complemented by custom wardrobes, bathrooms, living room furniture, home offices, laundry rooms, and pantries. The kitchens are manufactured by German partner Häcker Küchen with over 1,900 colour options, more than 250 door models, and PURemission/PUResist indoor air-quality certifications. The company also distributes exclusive Blaupunkt and BORA appliances and offers flexible monthly financing starting at €145/month for kitchens priced between €5,000 and €20,000.

Product overview

MH Cuisines is a French kitchen and interior design specialist offering a comprehensive portfolio centered on custom-built kitchens manufactured by German supplier Häcker Küchen. The core product is fully customizable kitchen furniture featuring over 2,000 NCS color options and more than 250 door models (Porto, Top Brillant, Toronto, Ravenna, Roma, Scala, Uno, Perfect, Bristol, Bali, Linear, Comet, Vegas, MH series). Beyond kitchens, the company extends its interior design expertise to complementary modules including custom wardrobes (dressings), bathrooms (salles de bains), living room furniture (meubles de salon), home offices (bureaux), laundry rooms (buanderies), and pantries (celliers). The portfolio is supported by exclusive appliance brands Blaupunkt (with Multi Control connected technology) and BORA (integrated cooktop-extraction systems), complemented by financing solutions and a 5-year warranty program. The company positions itself on carbon-neutral, eco-responsible production with PUResist and PURemission indoor air quality certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Kitchens (Cuisines sur-mesure) Fully bespoke fitted kitchens manufactured in Germany by Häcker Küchen, offering over 1,900 NCS colour options, 250+ door model combinations, soft-close dampers, lifetime guarantee on hinges and sliding mechanisms, and PURemission/PUResist indoor air quality certifications. Sold to individual French homeowners through the MH Cuisines franchise showroom network with design consultation, 3D visualisation, financing, and installation services. Prices typically range from €5,000 to €20,000, with financing from €145/month.
• Custom Wardrobes (Dressings) Custom-made wardrobe and storage solutions including sliding doors and intelligent accessories such as shirt drawers, lift-up hanging rails, trouser holders, and shoe holders, available in extensive colour options. Sold to French homeowners as an add-on to kitchen projects or as standalone interior design installations.
• Custom Bathrooms (Salles de bains) Custom bathroom furniture including vanity units, wall units, shelves, and open units in various finishes including melamine, laminate, matte and glossy glass, and mirror. Sold to French homeowners undertaking full interior renovations.
• Living Room Furniture (Meubles de salon) Customisable living room furniture including TV units, sideboards, and shelving designed to match MH Cuisines kitchen aesthetics, offering coordinated design, storage functionality, and high-end finishes across the home.
• Home Office Furniture (Bureaux) Custom workspace solutions integrated into living areas, designed to create functional home office environments within the broader interior design scheme.
• Laundry Room Furniture (Buanderies) Custom laundry room configurations designed to integrate washing machines, dryers, storage, and utility functions within the home's overall design scheme.
• Pantry Storage (Celliers) Custom pantry storage solutions designed to optimise food storage and organisation within the kitchen or adjacent spaces.
• Blaupunkt Appliances Exclusive Blaupunkt appliance range including connected induction hobs with integrated downdraft hoods featuring Multi Control wireless sensor fan speed adjustment, refrigerators, ovens, and dishwashers with LED lighting and A+ energy efficiency. Sold exclusively through MH Cuisines showrooms with an exclusive 5-year full warranty covering parts, labour, and travel.
• BORA Cooking Systems Innovative BORA cooktops with integrated downdraft extraction that captures cooking vapours at source, available in compact systems (BORA Basic, BORA Pure), modular systems (BORA Classic 2.0, BORA Professional 2.0), and the X Pure and Professional 3.0 ranges. Award-winning products (German Design Award 2021, Red Dot Award 2017 Best of the Best).
• Kitchen Financing Solutions Flexible financing options for kitchen and interior furniture purchases with monthly payments starting from €145/month for kitchens priced between €5,000 and €20,000, with adjustable duration based on price and customer budget. Designer-sellers (concepteurs-vendeurs) accompany customers through the financing process end-to-end.

Quantifiable outcome

• Furniture is 3x more robust than flat-pack kit alternatives
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered supporting, core, key and minor.

• Move Your Fit (MYF Cuisine)supportingGTM or Marketing Partner · 16 February 2022Partnership with Alexandre and Jessica Mellet of Move Your Fit fitness channel. MH Cuisines designed a modern, handle-free white kitchen with wood worktop and central island with integrated hood for their new 'MYF Cuisine' healthy recipe YouTube series.
• Cuisine AddictsupportingGTM or Marketing Partner · 9 September 2021Partnership with Sandra Thomann, creator of Cuisine Addict culinary blog and YouTube channel. MH Cuisines designed and installed a custom filming studio kitchen with oak facade and marble-effect ceramic worktop, featuring a central island with integrated hob-hood for video production. Collaboration includes recipe content and batch cooking videos.
• Häcker KüchencoreStrategic or Co-development PartnerExclusive manufacturing and supply partnership with German company Häcker Küchen, one of Europe's leading fitted kitchen manufacturers. Häcker Küchen has over 120 years of experience, 4 factories, 1,800+ employees, and produces 1,100+ kitchens per day. They are the first and only kitchen furniture manufacturer with a fully climate-neutral product range, verified by Fokus Zukunft Institute. MH Cuisines relies on this partnership for all cabinetry production, logistics, and quality assurance.
• BlaupunktkeyTechnology or IntegrationExclusive appliance partnership giving MH Cuisines access to Blaupunkt's range of connected appliances including induction hobs with integrated downdraft hoods (Multi Control feature), refrigerators, ovens, and dishwashers. The Multi Control system connects hob and hood via wireless sensor for automatic fan speed adjustment. Blaupunkt appliances feature A+ energy class and LED lighting. MH Cuisines offers an exclusive 5-year full warranty on all Blaupunkt appliances including parts, labor, and travel.
• BORAkeyTechnology or IntegrationPartnership with German innovator BORA for integrated cooktop-downdraft hood systems. BORA products feature revolutionary extraction technology that captures vapors at source. Range includes compact systems (BORA Basic, BORA Pure), modular systems (BORA Classic 2.0, BORA Professional 2.0), and the X Pure / Professional 3.0. BORA has won multiple awards including German Design Award 2021 and Red Dot Award 2017 Best of the Best.
• Kitchen WinsupportingGTM or Marketing PartnerMedia partnership with Kitchen Win, France's first web TV dedicated to kitchen designers. MH Cuisines director Eric Martin and franchisees appear in 'Cuisine et Moi' and 'Profession Cuisiniste' programs showcasing the brand concept, franchise advantages, and network animation.
• Freddy Boucher (Freddy de Koh Lanta)supportingGTM or Marketing PartnerCelebrity partnership with Freddy Boucher, 5-time Koh Lanta contestant and record co-holder. MH Cuisines designed and installed a custom rustic and functional kitchen for his country home renovation project in Centre-Val de Loire. Featured on MH Cuisines' website and social media channels.
• MalongominorGTM or Marketing PartnerCoffee machine partnership featuring Malongo coffee machines integrated into MH Cuisines kitchen designs.
• L'Atelier de RoxaneminorGTM or Marketing PartnerMarketing partnership with L'Atelier de Roxane, a lifestyle content creator, for kitchen and interior design content.

Scale indicators16 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Howdens Joinery: UK-listed kitchen and joinery franchise with a trade/depot-style model. Comparable in franchise unit economics and B2C kitchen supply, but operates in a different geography and serves a more trade-oriented customer base.
• IKEA: Global home furnishing incumbent with a strong kitchen category in France. Competes for the same renovation budget at lower price points, raising the floor of customer expectations on price and lead time.

Direct peers

• SoCoo'c: French low-mid-range kitchen franchise retailer. Closest direct competitor on accessible price points and franchise-driven showroom growth, with a similarly young, design-forward brand.
• Cuisine Plus: French kitchen retailer with a showroom-based, design-led model. Direct competitor in the accessible custom kitchen segment across France.
• Arthur Bonnet: Historic French kitchen brand operating a showroom network with custom offerings. Comparable premium positioning and similar reliance on a partner manufacturer for cabinetry production.
• Cuisinella: French kitchen retailer owned by the Alsapan group, sharing a comparable showroom-based, mid-range custom kitchen proposition and competing for the same end customer.
• Schmidt Groupe: Largest French kitchen franchise network with a comparable showroom-based, designer-led model and similar premium positioning. Direct competitor in the custom fitted kitchen segment across France.
• Aviva Cuisines: French kitchen franchise network with a similar mid-market positioning and designer-led showroom model. Direct competitor for franchisees and end consumers in regional France.
• Ixina: French kitchen franchise retailer with a similar network of franchise showrooms, designer-sellers, and mid-market custom kitchen positioning. Competitor for the same French homeowners and franchisee pool.
• Mobalpa: French kitchen manufacturer-retailer with a strong franchise network. Competitor in the bespoke kitchen segment with a similar integrated design-to-installation service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mhcuisines.france
• LinkedInlinkedin.com/company/mh-cuisines
• Instagraminstagram.com/mhcuisines
• TikToktiktok.com/@mhcuisines
• Xx.com/mhcuisines

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MH Cuisines