Blueprint Homes
Blueprint Homes is a family-owned Perth-based home builder founded in 2005 that designs and constructs single-storey residential homes, house-and-land packages, and custom designs. It serves first home buyers, forever home buyers, and investors across the Perth metropolitan area, with an integrated in-house finance subsidiary (InReach Finance).
- Company typePrivate
- Founded2005
- HeadquartersPerth, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Blueprint Homes does
Blueprint Homes is a family-owned Western Australian residential home builder founded in 2005 and headquartered in Balcatta, Perth. The company specialises exclusively in single-storey homes and has built 4,907+ homes across the Perth metropolitan area. Its core product portfolio includes 137+ pre-designed floor plans across the Lifestyle Range and Infinity Range ($80K of inclusions), house-and-land packages priced from $500K to $1.5M+, and a custom home design service built on a proprietary 'Design Matrix' framework. Standard technical inclusions across all builds include Verticore vertical-cored bricks, Colorbond steel roofing, a 3-stage termite treatment system, 31c ceilings, and waterproof membrane slab sealing.
The business operates a sales-led, consultative GTM motion through 25+ display home villages across Perth suburbs, a direct sales office (open 8am-7pm, seven days), free information sessions, and a residential land locator service. The go-to-market is anchored by celebrity brand ambassador Scott Cam and a 4.8/5.0 ProductReview.com.au rating across 327 reviews. Revenue is generated through one-time construction contracts with build-only pricing from $287K and integrated house-and-land packages at higher price points; an embedded weekly payment framing ('$630/week') positions the product against rental alternatives. The wholly-owned InReach Finance subsidiary provides construction home loans, no-savings home loan products, and access to 30+ lending institutions, capturing the finance value chain within the builder relationship.
The company has won 25 consecutive HIA and Master Builders Association customer service awards, employs 101-250 staff, and operates exclusively in the Perth metro and broader Western Australia. Its primary customer segments are first home buyers, forever home buyers, property investors, and renters transitioning to ownership. Distribution is concentrated in the Perth metropolitan area across northern (Alkimos, Yanchep, Clarkson), southern (Baldivis, Madora Bay, Lakelands), and eastern (Ellenbrook, Aveley) growth corridors, with no international footprint and no disclosed plans for geographic expansion beyond Western Australia.
Blueprint Homes firmographics
Firmographics- Name
- Blueprint Homes
- Legal name
- Blueprint Homes
- Website
- https://blueprinthomes.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Blueprint Homes is a family-owned Perth-based home builder founded in 2005 that designs and constructs single-storey residential homes, house-and-land packages, and custom designs. It serves first home buyers, forever home buyers, and investors across the Perth metropolitan area, with an integrated in-house finance subsidiary (InReach Finance).
- Ownership category
- akta.pro rank
Blueprint Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Custom Home Construction Financing (FSALAHAB)
Keywords
Where Blueprint Homes is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Blueprint Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- New Home Construction Sales: Blueprint Homes generates primary revenue through the construction and sale of new single-storey homes. Customers can choose from pre-designed home ranges or custom designs. Pricing starts from $287,000 for the home build alone. The company also offers house and land packages where revenue includes both land and construction.
- House and Land Packages: Bundled packages combining land purchase with home construction. Available across 137+ locations in Perth suburbs with prices ranging from $500,000 to $1,500,000+. Revenue is generated from both the land component and construction services.
- InReach Finance - Home Loan Services: Subsidiary company providing construction home loans and mortgage services. While primarily a customer support service, it generates referral and service revenue as part of the integrated home building experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Entry-level home builds starting from $287,000 |
| Unit Pricing | Multi-year contract | House and land packages from $500,000 to $1,500,000+ |
| Other | Pay-as-you-go | Weekly payment option from $630 per week |
| Unit Pricing | Multi-year contract | Lifestyle Range - mid-tier home designs |
| Unit Pricing | Multi-year contract | Infinity Range - premium inclusions homes worth $80K |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Blueprint Homes product offering
Product offeringCore offering
Blueprint Homes designs, constructs, and sells new single-storey homes for individual buyers across the Perth metropolitan area, offering 137+ pre-designed floor plans (Lifestyle Range, Infinity Range, Promotional) plus fully customised home designs and house-and-land packages priced from $287K (build only) and $500K-$1.5M+ (bundled with land). The integrated offering is completed by an in-house finance subsidiary (InReach Finance) providing construction home loans and no-savings loan products to remove deposit barriers for first home buyers.
Product overview
Blueprint Homes is a Western Australian family-owned home builder operating since 2005, specializing exclusively in single-storey homes. The core product portfolio comprises: (1) Home Designs with 137+ pre-designed floor plans across Lifestyle Range, Infinity Range, and Promotional series with prices starting from $287K; (2) House & Land Packages bundling land with construction across 37+ suburbs ($500K-$1.5M); (3) Custom Home Design service using proprietary Design Matrix methodology; (4) Display Homes for in-person experience. Supporting services include: Residential Land Locator for block sourcing, InReach Finance (internal subsidiary) for construction loans including no-deposit options, Free Information Sessions, Mortgage Calculators, and the Ultimate Home Buyers Guide. The company has won 25 HIA and MBA customer service awards and maintains construction standards using Verticore bricks and Colorbond steel as standard inclusions.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Designs (Lifestyle Range, Infinity Range, Promotional) A library of 137+ pre-designed single-storey floor plans across Lifestyle Range, Infinity Range ($80K of inclusions), and Promotional designs, customisable to suit buyer lifestyle and block; base home builds start from $287K.
- House and Land Packages Bundled packages combining land purchase with new home construction across 137+ Perth suburbs, priced from $500,000 to $1,500,000+ depending on suburb, lot and design.
- Custom Home Design Bespoke single-storey home design service using Blueprint's proprietary Design Matrix methodology, including custom floorplans, scaled drawings for council approval, and narrow-lot design capability.
- Residential Land Locator Service
Quantifiable outcome
- 6.8 months average build time from slab down to completion
- +4 more outcomes
Companies that use Blueprint Homes
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Blueprint Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Blueprint Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major, flagship and core.
- Satterley GroupmajorMajor land development group supplying the block for the 2026 Telethon Home at Clementine Estate in Upper Swan. Represents an ongoing partnership for land supply across Perth estates.
- 60+ Local Suppliers and TradesmajorNetwork of over 60 generous suppliers donating their time and materials for the 2026 Telethon Home build. Represents the broader trade and supplier ecosystem supporting Blueprint Homes operations.
- Scott CamflagshipAustralian celebrity builder and TV personality serving as brand ambassador. Endorses Blueprint Homes in videos, promotional materials, and the Ultimate Home Buyers Guide. Represents company values and quality standards.
- Perth Land DeveloperscorePartnership with major Perth land developers allowing Blueprint Homes to access land releases and offer house and land packages. Land partners acknowledge clients with building commitments and pre-approvals in place with Blueprint Homes.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Blueprint Homes competitors and assessment
Company assessmentDirect peers
- Homebuyers Centre: ABN Group brand explicitly targeting first-home buyers in Perth with affordable house and land packages and display villages. Direct competitor in the same niche Blueprint leads — first-home affordability and education-led sales.
- Ventura Home Group: Western Australian home builder with display homes and house and land packages in Perth metro. Comparable in regional focus, customer segment, and new home construction offerings.
- Summit Homes Group: Established Western Australian home builder operating across Perth metro, offering single and two-storey designs with display homes and house and land packages. Directly comparable in scale, geography and product mix.
- Dale Alcock Homes: Part of the ABN Group, Dale Alcock Homes is a long-established Perth-based new home builder serving similar first-home-buyer and family segments. Directly comparable in geography, target customer, and product offering (single and two-storey builds).
- Celebration Homes: ABN Group's value-focused Perth home builder targeting first-home buyers and investors with affordable house and land packages. Closely overlaps Blueprint's entry-level, first-home-buyer positioning in the same Perth geography.
- Webb & Brown-Neaves: Premium ABN Group brand in the Perth market with a long history of custom home building and display villages. Comparable in custom-design capability and mid-to-premium positioning within the same geography.
Broad incumbents
- BGC Australia: Large Western Australian construction and building materials group with residential home building operations. Broader portfolio including manufacturing and concrete products, but materially competes with Blueprint in Perth new home construction.
- Metricon Homes: Australia's largest volume home builder, primarily Victorian-headquartered with national reach. Comparable in product offering and first-home-buyer focus, but operates at significantly greater scale and across broader geographies.
- G.J. Gardner Homes: National franchise home builder with broad geographic coverage across Australia. Comparable in custom home design offerings and first-home-buyer segment, but competes at different scale and via franchise distribution.
Regional players
- Henley Properties: Major Victorian-based home builder offering single and double-storey designs with house and land packages. Comparable in product range and display-village sales model, but operates primarily outside Perth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Blueprint Homes social profiles
Digital presenceBlueprint Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueprint Homes leadership team
Management profileNumber of profiles
Profiles2 records
Blueprint Homes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blueprint Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueprint Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueprint Homes
What does Blueprint Homes do?
Blueprint Homes designs, constructs, and sells new single-storey homes for individual buyers across the Perth metropolitan area, offering 137+ pre-designed floor plans (Lifestyle Range, Infinity Range, Promotional) plus fully customised home designs and house-and-land packages priced from $287K (build only) and $500K-$1.5M+ (bundled with land). The integrated offering is completed by an in-house finance subsidiary (InReach Finance) providing construction home loans and no-savings loan products to remove deposit barriers for first home buyers.
Is Blueprint Homes a public or private company?
Blueprint Homes is a private company. It is classified as family owned and is currently operating.
When was Blueprint Homes founded?
Blueprint Homes was founded in 2005. It employs 101 to 250 people.
Where is Blueprint Homes based?
Blueprint Homes is headquartered in Perth, Australia, in the Oceania region.
How does Blueprint Homes make money?
Three revenue lines are on record. New Home Construction Sales are the primary driver. The others are house and Land Packages and inReach Finance - Home Loan Services.
Who are Blueprint Homes's main competitors?
Direct peers on record are Homebuyers Centre, Ventura Home Group, Summit Homes Group, Dale Alcock Homes, Celebration Homes and Webb & Brown-Neaves. Broad incumbents are BGC Australia, Metricon Homes and G.J. Gardner Homes. Henley Properties is listed as a regional player.
Does Blueprint Homes have an API?
No public API is recorded for Blueprint Homes.
What industry is Blueprint Homes in?
Blueprint Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of FSALAHAB, Custom Home Construction Financing. Its NAICS code is 236115 and its SIC code is 1520.