Solcellekraft
Solcellekraft is a Norwegian nationwide distributor and installer of complete solar energy systems, including panels, Growatt inverters, battery storage, mounting, and EV charging for residential and commercial customers, operating as a subsidiary of FTSE 100 group DCC plc.
- Company typePrivate
- Founded2017
- HeadquartersStraume, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Solcellekraft does
Solcellekraft AS is a Norwegian distributor and installer of complete solar energy systems for residential and commercial customers, headquartered in Straume (Bergen area) with a sales office in Oslo. Founded in 2017 and operating nationwide, the company supplies and installs photovoltaic panels (450W and 610W glass/glass modules), Growatt inverters spanning 4.6kW single-phase to 125kW three-phase models, Growatt APX HV modular high-voltage battery storage (5-30 kWh), mounting systems for all major roof types including flat-roof ballasts, and EV charging infrastructure. Since 2023 the company has been a wholly-owned subsidiary of DCC plc (FTSE 100), operating within the Wewise international solar group, which gives it access to multi-market expertise while maintaining local execution.
The company monetizes primarily through one-time sales and installation of complete systems (residential installations typically 70,000-200,000 NOK), with growing recurring revenue from tiered service agreements (Basis/Pluss/Premium at 4,499-11,999 NOK over 5 years) covering technical support, repair, and battery coverage, including for competitor-installed systems. A dealer/partner portal and sister-company takbytte.no provide roof-replacement integration, while Nordea and Svea financing partnerships reduce purchase friction. Visible commercial reference projects span stadiums (Viking Stadion), retail (Horisont Kjøpesenter, Sund Senter), education (UiB, Lunderød skole), healthcare, and sports facilities, alongside a 2,500+ residential customer base producing an expected 30 GWh annually.
Go-to-market is sales-led with a layered model: a self-serve website calculator for top-of-funnel residential leads, paid digital acquisition across Google, Meta, LinkedIn and Bing, and dedicated Key Account Managers plus project managers handling commercial and industrial deals. Differentiation rests on ISO 9001/14001 and DSB electrical contractor credentials, turnkey integration across solar/battery/EV/roof replacement, and the financial backing of DCC. AI capability is essentially limited to supplier-provided battery management features; there is no proprietary AI development evident.
Solcellekraft firmographics
Firmographics- Name
- Solcellekraft
- Legal name
- Solcellekraft AS
- Website
- https://solcellekraft.no
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solcellekraft is a Norwegian nationwide distributor and installer of complete solar energy systems, including panels, Growatt inverters, battery storage, mounting, and EV charging for residential and commercial customers, operating as a subsidiary of FTSE 100 group DCC plc.
- Ownership category
- akta.pro rank
Solcellekraft industry classification
Industry- Product category
- Solar Energy Systems Installation
- NAICS
- Roofing Contractors (23816), Home and Garden Equipment Repair and Maintenance (811411)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
- akta.pro secondary industries
- Distributed & Commercial Renewable O&M (Rooftop Solar, C&I Wind, Small Hydro) (EUAMAGAB), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
Keywords
Where Solcellekraft is headquartered
LocationHeadquarters
- HQ city
- Straume
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Solcellekraft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Solar Panel System Sales and Installation: One-time sale and installation of complete solar energy systems including panels, inverters, mounting equipment, and optional battery storage for residential and commercial buildings. Revenue recognized at installation completion with payment terms of 40% before installation, 40% at start, 20% at completion.
- Service Agreements: Recurring annual or one-time service contracts providing technical support, maintenance, and repairs for solar installations. Three tiers: Basis (4,499 NOK/5 years), Pluss (8,999 NOK/5 years), and Premium (11,999 NOK/5 years). Also available for businesses and installations over 20kW with custom pricing.
- EV Charging Station Installation: Integrated EV charging solutions as part of solar and battery installations for both residential and commercial customers, including planning, installation, and connection to payment and access management systems.
- Roof Replacement Services: Complete roof replacement services through takbytte.no, enabling integrated solar panel installation during roof replacement projects. Provides single point of contact for entire project lifecycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Residential Solar System - Typical 10-11 kWp |
| Subscription | Annual | Service Agreement - Basis |
| Subscription | Annual | Service Agreement - Pluss |
| Subscription | Annual | Service Agreement - Premium |
| Other | Monthly | Svea Financing - 60 Month Installment |
| Other | Monthly | Nordea Green Mortgage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Solcellekraft product offering
Product offeringCore offering
Solcellekraft is a total supplier of complete solar energy systems for private residences and commercial buildings throughout Norway. The company sells, designs, and installs photovoltaic panel systems (450W and 610W glass/glass panels), Growatt inverters ranging from 4.6kW to 125kW, Growatt APX HV modular battery storage (5-30 kWh), and integrated EV charging stations. They offer comprehensive roof-type-specific mounting systems, optional roof replacement services through sister company Takbytte.no, and three-tier service agreements for ongoing maintenance and warranty support.
Product overview
Solcellekraft is a total supplier of complete solar panel systems for private residences and commercial buildings throughout Norway. Their product portfolio centers on solar energy systems combining solar panels (450W-610W glass/glass), Growatt inverters (single-phase and three-phase, 4.6kW-125kW), and Growatt APX HV battery storage (5kWh-30kWh). They offer comprehensive mounting solutions for all roof types including tiles, shingles, steel plates, roof felt, and flat roof ballasts, as well as integrated solar panel roof replacements. The company also provides EV charging stations as part of energy solutions, and service agreements in three tiers for ongoing maintenance and technical support. All installations are designed for Norwegian conditions with warranties ranging from 10-30 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Solar Energy System Installation End-to-end turnkey solar energy system design, supply, and installation service for Norwegian homeowners, businesses, agriculture, and public institutions. Typical residential systems 10-11 kWp producing 6,500-10,000 kWh annually, with average delivery time of 4-6 weeks from order to power generation.
- 450W Premium Glass/Glass Solar Panel All-black 450W solar panel with aesthetic black frame and cells, designed for Norwegian conditions with 25-year product warranty and 30-year power warranty at 87.4% efficiency.
- 610W Glass/Glass Solar Panel High-power 610W glass/glass solar panel with lead-free solder, suitable for larger flat roof areas and designed for snow loads up to 5400Pa, with 25-year product warranty.
Quantifiable outcome
- Expected annual production of 30 GWh across installed base
- +4 more outcomes
Companies that use Solcellekraft
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Solcellekraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Solcellekraft partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- WewisecoreInternational solar energy group under DCC combining over 15 companies across 8 markets. Provides Solcellekraft with access to global expertise in solar, energy storage, battery, charging, and financing while maintaining local execution capabilities.
- GrowattcorePreferred supplier of inverters and battery systems. Growatt is a world-leading inverter manufacturer providing products ranging from 4.6kW single-phase to 125kW commercial models, plus hybrid inverters and APX HV battery systems. All products come with 10-year warranty and dedicated app for monitoring.
- EnovacoreNorwegian government energy agency providing financial support for solar installations. Residential customers can receive 2,500 NOK per kW up to 15 kW (maximum 37,500 NOK). Commercial customers have separate support programs covering up to 30% of installation costs. Solcellekraft assists customers with Enova application process.
- Takbytte.nocoreSister company specializing in roof replacement services. Enables integrated solar installations during roof replacement projects, providing single point of contact and more cost-effective combined projects. Particularly relevant when roofs need upgrade before solar panel installation.
- NELFOminorProfessional association for electrical and IT companies in Norway. Membership demonstrates industry standing and adherence to professional standards.
- REENASminorNorwegian electrical recycling and environmental organization. Membership supports responsible disposal and recycling of electrical equipment.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Solcellekraft competitors and assessment
Company assessmentEmerging players
- 1Komma5°: Fast-growing German-Danish "energy-as-a-service" company combining solar, heat pumps, EV charging, and dynamic electricity tariffs. Directly comparable integrated residential energy offering, with Nordic (Danish) market proximity and similar AI-driven energy management positioning.
- Enpal: Germany's largest residential solar installer offering financed solar+battery+EV+heat-pump bundles through a subscription model. Comparable business model, customer financing innovation, and integrated energy system approach to Solcellekraft, but at much larger scale in Germany.
Broad incumbents
- Enphase Energy: Global leader in microinverters and home battery systems (IQ8, IQ Battery) serving installers across North America and Europe. Comparable on inverter and battery technology stack that Solcellekraft integrates, and adjacent as a wholesale supplier through the solar installer channel.
- Sunrun: US-listed largest residential solar, battery, and EV installer with a financing/subscription-led model. Comparable in turnkey residential solar with battery storage and integrated EV chargers, though operating at substantially greater scale and with broader geographic reach.
- SolarEdge: Israel-based manufacturer of string inverters, DC power optimizers, and modular batteries serving residential and commercial solar installers globally. Comparable on the inverter/optimizer category Solcellekraft relies on (competing with Growatt), and a key technology enabler across the solar installer channel.
Direct peers
- Otovo: Oslo Stock Exchange-listed residential solar and battery subscription company operating across Europe with the largest footprint in Norway. Directly comparable as a Norwegian residential solar installer leveraging subsidies, financing partners, and tiered service offerings on the same customer base.
- Norsk Solar: Norwegian commercial and utility-scale solar EPC targeting industrial, agricultural, and large rooftop projects. Highly comparable on the C&I and agricultural segments Solcellekraft serves, including flat-roof ballast systems and Norwegian-condition engineering.
Regional players
- REC Group: Norway-headquartered (with Singapore operations) premium solar panel manufacturer with strong European installer relationships and Alpha HJT and N-Type panels. Comparable regional orientation and Norwegian supply-chain relevance, though positioned upstream as a panel supplier rather than an installer.
Others
- Trina Solar: One of the world's largest Tier-1 PV module manufacturers with Vertex N-type and Vertex S+ residential panels sold across Europe. Comparable only as a potential upstream panel supplier and as a benchmark for premium residential/commercial glass-glass modules Solcellekraft markets.
- Growatt: China-based global inverter and battery manufacturer and Solcellekraft's named technology partner supplying the MIN/MID/MAX inverter family and APX HV battery. Comparable as the underlying inverter supplier whose product line Solcellekraft distributes and integrates into residential and C&I systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Solcellekraft social profiles
Digital presenceSolcellekraft compliance and trust
Trust signalCompliance6 records
Solcellekraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solcellekraft leadership team
Management profileNumber of profiles
Profiles9 records
Solcellekraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solcellekraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solcellekraft
What does Solcellekraft do?
Solcellekraft is a total supplier of complete solar energy systems for private residences and commercial buildings throughout Norway. The company sells, designs, and installs photovoltaic panel systems (450W and 610W glass/glass panels), Growatt inverters ranging from 4.6kW to 125kW, Growatt APX HV modular battery storage (5-30 kWh), and integrated EV charging stations. They offer comprehensive roof-type-specific mounting systems, optional roof replacement services through sister company Takbytte.no, and three-tier service agreements for ongoing maintenance and warranty support.
Is Solcellekraft a public or private company?
Solcellekraft is a private company. It is classified as corporate owned and is currently operating.
When was Solcellekraft founded?
Solcellekraft was founded in 2017. It employs 11 to 50 people.
Where is Solcellekraft based?
Solcellekraft is headquartered in Straume, Norway, in the Europe region.
How does Solcellekraft make money?
Four revenue lines are on record. Solar Panel System Sales and Installation is the primary driver. The others are service Agreements, EV Charging Station Installation and roof Replacement Services.
Who are Solcellekraft's main competitors?
Emerging players on record are 1Komma5° and Enpal. Broad incumbents are Enphase Energy, Sunrun and SolarEdge. Direct peers are Otovo and Norsk Solar. REC Group is listed as a regional player. Others are Trina Solar and Growatt.
Does Solcellekraft have an API?
No public API is recorded for Solcellekraft.
What industry is Solcellekraft in?
Solcellekraft's product category is Solar Energy Systems Installation. Its primary akta.pro industry code is EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro), with a secondary code of EUAMAGAB, Distributed & Commercial Renewable O&M (Rooftop Solar, C&I Wind, Small Hydro). Its NAICS code is 23816 and its SIC code is 1731.