What Something Big does

Something Big is a UK-based strategic people and culture communications agency, founded in 1998 by Sally Pritchett and headquartered in Send, Woking, Surrey. The firm partners with large and complex organisations — often with global or distributed workforces — to address people and culture challenges including business transformation, inclusion, wellbeing, safety, and change communications. It operates as an employee-owned business and is B Corp certified, with named enterprise clients including DHL, IAG Cargo, Brambles, Wates, British Gas, BDO, Gatwick and Ofcom, alongside 250+ organisations served over 25+ years.

Name

Something Big

Legal name

Something Big Ltd

Website

https://somethingbig.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Something Big is a UK-based, employee-owned strategic communications agency founded in 1998 that partners with large, complex organisations on internal communications, culture, inclusion, and change programmes through creative campaigns and its proprietary THRIVE methodology.

Ownership category

akta.pro rank

Product category

Internal Communications Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

akta.pro secondary industries

Marketing Organization, Operating Model & Capability Building (MPAAAFAG), Corporate Meetings, Conferences & Incentive Events (BPAFAGAE)

Keywords

• Internal communications agency
• Employee engagement services
• Corporate culture communications
• Report design services
• Inclusion and wellbeing campaigns

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services (Activator): Creative campaign development and execution for clients, including internal communications campaigns, culture programmes, inclusion initiatives, wellbeing communications, and strategy launches. Project-based professional services.
2. Advisory Services (Co-creator): Strategic consultancy partnerships where Something Big works alongside in-house teams or existing agencies to shape strategy and provide external perspective on people and culture challenges.
3. Report Design Services: Comprehensive report design and production services including Report Reviewer, Report Producer, Report Builder, and Report Launcher offerings. Covers ESG reports, annual reports, gender pay gap reports, and data-heavy corporate reporting.
4. Workshops: Ready-to-run workshop sessions for leaders and teams on topics including communicating through uncertainty, leadership communication, and stakeholder relationships. Priced at £4,800 + VAT per session.

Pricing tiers

Go-to-market motion2 records

Core offering

Something Big is a strategic people and culture communications agency that helps large, complex organisations with global or distributed workforces communicate through difficult people and culture challenges. It delivers creative campaigns, strategic advisory, report design, and leadership workshops focused on business transformation, inclusion, wellbeing, and safety communications, using its proprietary THRIVE methodology as the structuring framework.

Product overview

Something Big is a Strategic People & Culture Communications agency offering a portfolio of service offerings rather than a unified SaaS product. Their core services include: Agency Services (Activator) for creative campaign delivery, Advisory Services (Co-Creator) for strategic partnerships, Report Design with four service tiers (Reviewer, Producer, Builder, Launcher), Communications Workshops, and Tools & Resources (Pathfinder). Their proprietary THRIVE Methodology provides a six-pillar framework across Talent, Human, Roadmap, Inclusion, Values, and Experience. The Work Wonders free community platform offers peer connection and resources. The company primarily serves large and complex organizations with global or distributed workforces across business transformation, inclusion, wellbeing, and safety communication needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Services (Activator) Creative campaign services that bring stories to life, simplifying complex ideas into strong narratives and engaging campaigns for internal communications, for large and complex organisations navigating people and culture challenges.
• Advisory Services (Co-Creator) Strategic partnership and advisory services that bring external perspective, working alongside in-house teams or existing agencies to shape organisational people and culture strategy.
• Report Design Services Comprehensive report writing and design services for ESG reports, annual reports, gender pay gap reports, and data-heavy corporate reporting, offered in four tiers: Report Reviewer, Report Producer, Report Builder, and Report Launcher (report-led campaigns).
• Communications Workshops Ready-to-run 2.5-hour workshop sessions for leaders and teams covering communicating through uncertainty, leadership communication that builds trust, and stakeholder relationship communication, priced at £4,800 + VAT per session.
• Tools & Resources (Pathfinder) Practical tools and frameworks including planning calendars, skill-building guides, and the THRIVE diagnostic tools to support workplace communication and culture improvement for client organisations.

Quantifiable outcome

• 12% increase in employees reporting sense of belonging within 6 months
• +3 more outcomes

Named customers10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Great Place to WorkcoreStrategic or Co-development PartnerGreat Place to Work provides certification and benchmarking for workplace culture and employee experience. Something Big recommends them when organisations need to understand where their culture stands through Trust Index employee surveys and certification processes.
• Institute of Internal Communication (IoIC)coreStrategic or Co-development PartnerProfessional body supporting internal communicators through standards, membership, learning, qualifications, events, awards, and insight. Something Big recognises IoIC as a partner for organisations looking to strengthen internal communication as a strategic discipline.
• Engage for SuccessminorStrategic or Co-development PartnerVoluntary movement bringing together research, case studies, events, ideas, and practitioner insight around employee engagement. Something Big references them when helping clients build the case for employee engagement.
• B Lab (B Corp)coreStrategic or Co-development PartnerB Lab certifies B Corporations committed to meeting high standards of social and environmental performance. Something Big is a certified B Corp using business as a force for good.
• Planet MarkcoreStrategic or Co-development PartnerSustainability certification organisation working with businesses to reduce carbon impact and improve environmental performance. Something Big works with Planet Mark to track and improve sustainability credentials.
• 100 Ways in 100 DaysminorOthersSustainability training programme that Something Big uses to increase team knowledge and awareness of environmental responsibility.
• Forest Stewardship Council (FSC)minorOthersInternational non-profit organisation promoting responsible management of the world's forests. Something Big chooses FSC-certified paper stock for client deliverables.
• UN Sustainability GoalscoreStrategic or Co-development PartnerUnited Nations Sustainable Development Goals provide the framework for Something Big's sustainability commitments and code of conduct governance.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Weber Shandwick: Global communications network with employee engagement and change-management practices serving large multinational clients. Comparable on enterprise culture-and-change work but at significantly greater scale and global footprint.
• Edelman: Global PR and communications firm with a significant employee engagement and internal communications practice. Competes on the same enterprise RFPs but as part of a much wider portfolio spanning brand, public affairs and corporate communications.
• FleishmanHillard: Global PR and integrated communications agency with an established employee engagement practice. Competes for the same large-enterprise culture-and-change mandates that Something Big serves.
• Ogilvy PR: Global creative and communications network with employee engagement and change-communication capabilities. A scaled incumbent against which Something Big competes for enterprise internal-comms mandates.

Direct peers

• Liberty Communications: UK-based communications agency specialising in employee engagement, internal communications and culture change work for large organisations. Closely comparable on positioning, methodology-led approach and enterprise target customers.
• Taylor Bennett: UK internal communications and employee engagement agency serving enterprise and complex organisations, comparable in scale and service portfolio with Something Big.
• Gatehouse Group: UK employee engagement and internal communications consultancy with a comparable enterprise client base and similar focus on culture change and people programmes.
• Communicate (formerly Communicate Research): UK-based communications consultancy combining research and internal communications advisory for enterprise clients. Comparable on the people-and-culture communication niche.
• Cicero Communications: UK-based internal communications and employee engagement agency serving enterprise clients on culture, change and transformation programmes. Directly comparable on service mix (internal comms, advisory, campaigns) and target customer profile.

Emerging players

• Resonance (formerly The Change Partnership): UK-based specialist internal communications and employee experience consultancy serving enterprise clients. Smaller and more narrowly focused, but directly comparable on internal comms and culture methodology-led delivery.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/Something_big

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Something Big