Skabertrang

What Skabertrang does

Skabertrang is a full-service integrated communications bureau headquartered in Silkeborg, Denmark, serving B2B and B2C clients across the country. Founded in 1857 as Silkeborg Bogtrykkeri (Silkeborg Printing House), the firm has evolved from a traditional print operation into a four-pillar agency offering Strategy, Design and Print, Websites, and Digital Marketing services. Its website development practice centers on the DynamicWeb CMS platform — where it holds Premium Solution Partner status — together with Umbraco, with specialist capability in Product Information Management (PIM) integration into client ERP systems (e.g., 1,200+ SKU deployments at Natur Drogeriet) and EasyCatalog-driven print catalog production. Its digital marketing stack includes Google Ads, SEO, ActiveCampaign for email automation, Leadinfo for visitor intelligence, and ReadPeak for content targeting. The agency has accumulated a distinct specialization in the Danish utility sector (forsyningsbranchen), serving 15+ utility companies and municipalities with web accessibility-compliant websites, self-service portals, operational status dashboards, and AI chatbot-based citizen self-service (initially deployed for Favrskov Forsyning).

The firm operates a project-based, quote-driven professional services model with no binding engagement commitment on hours or competencies. It complements project work with a flexible marketing team augmentation/outsourcing construct under which clients can engage any combination of its strategy, design, web, or digital marketing specialists as needed, with a dedicated contact person. Go-to-market is direct sales-led — named partners include CEO Jesper G. Nørgaard and Contact Director Søren Vestergaard — covering enterprise and mid-market segments across utilities, manufacturing, food/CPG, professional services, education, real estate, and sports/recreation. Pricing is not publicly disclosed; case studies cite specific outcome metrics including a 40% response rate on a B2B direct mail campaign (Estron), 34% organic and 12% paid traffic gains (Riisfort), and 18% click-through on Google Ad Grants for nonprofit clients. The company is privately held with no disclosed external investors or funding rounds.

Name

Skabertrang

Legal name

Skabertrang

Website

https://skabertrang.dk

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

11–50 employees

Short description

Skabertrang is a privately held, full-service Danish advertising bureau in Silkeborg offering strategy, design, web (DynamicWeb/Umbraco), and digital marketing services to B2B, B2C, and utility-sector clients across Denmark.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Communications Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Advertising agency services
• Marketing communications bureau
• Website development services
• Digital marketing agency
• Graphic design print

Headquarters

HQ city

Silkeborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategy & Communication Consulting: Strategic advisory services including marketing strategy, workshops, campaign planning, and text development. Provided as standalone consulting or integrated with other services.
2. Design and Print: Graphic design, visual identity, printed materials, signs, wall decorations, and packaging. Includes environmental labeling options ( Swan Mark, FSC, CO2 compensation). Includes PDF production from InDesign with 3mm bleed and 300ppi image standards.
3. Website Development and Maintenance: UX design and development of websites and webshops using Dynamicweb and Umbraco CMS platforms. Includes web accessibility compliance, PIM integration, ERP integration, and ongoing maintenance and support services.
4. Digital Marketing: SEO, social media management, email marketing, Google Ads, Analytics, tracking and data analysis. Services include campaign setup, optimization, and reporting using tools like ActiveCampaign, Leadinfo, and Readpeak.
5. Marketing Team Augmentation / Outsourcing: Flexible outsourcing model where clients can supplement their internal marketing team with Skabertrang specialists. Clients pay for specific competencies and hours as needed, with no binding commitment. Includes strategy, design, websites, and digital marketing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Skabertrang is a full-service advertising bureau offering four integrated service pillars to Danish businesses: (1) Strategy - market analysis, workshops, campaign planning and text development; (2) Design and Print - graphic design, visual identity, printed materials, signage and packaging; (3) Websites - UX design and development on DynamicWeb and Umbraco CMS, including PIM-integrated webshops and accessibility-compliant builds; and (4) Digital Marketing - SEO, Google Ads, social media, email marketing via ActiveCampaign, video/photo, and analytics. The bureau also offers a flexible marketing-team outsourcing engagement model and specializes in solutions for the utility sector, including AI chatbots and self-service portals.

Product overview

Skabertrang is a full-service advertising bureau based in Silkeborg, Denmark, offering integrated marketing solutions that span from strategic vision development to design, websites, and digital marketing. Their core offering consists of four main service pillars: Strategy (including analysis, workshops, campaign planning, and copywriting), Design and Print (covering graphic design, visual identity, printed materials, signs, and packaging), Websites (using DynamicWeb and Umbraco CMS platforms with UX design, PIM modules, and web accessibility), and Digital Marketing (including social media, Google Ads, SEO, email marketing via ActiveCampaign, video/photo, Leadinfo, ReadPeak, and analytics). They specialize in the utility sector with tailored solutions including AI chatbots and self-service portals. The company operates as a DynamicWeb Premium Solution Partner and offers flexible marketing team outsourcing for clients needing additional resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services (Strategi) Marketing strategy consulting comprising market analysis, insight generation, workshops, campaign planning, and text development. Targets Danish B2B and B2C organizations needing strategic marketing direction.
• Design and Print Services (Design og tryk) Graphic design, visual identity (logo and brand identity development), printed materials, signs, wall decorations, and packaging. Produced with environmental certification options. Targets Danish businesses needing brand-consistent print collateral.
• Website Development Services UX design and development of websites and webshops on DynamicWeb and Umbraco CMS platforms, with EU web accessibility directive compliance, PIM integration, ERP integration, and ongoing maintenance. Targets Danish businesses needing digital platforms with product/citizen self-service and accessibility compliance.
• Digital Marketing Services SEO, social media management, Google Ads and Google Ads Grants advisory, email marketing via ActiveCampaign, video/photo production, Leadinfo B2B lead generation, ReadPeak B2C audience targeting, and tracking and analytics. Targets Danish businesses needing integrated performance marketing.
• Marketing Team Outsourcing / Augmentation Flexible marketing team augmentation service where clients can engage one, several, or all of Skabertrang's competencies (strategy, design and print, websites, digital marketing) on an as-needed basis, with no binding commitment on hours or competencies and a dedicated contact person. Targets SMBs and mid-market companies lacking full in-house marketing capacity.
• Utility Sector Communication Solutions (Forsyningsbranchen) Specialized communication solutions for Danish utility companies (forsyningsselskaber) covering water, wastewater, heating, and waste management, including multi-area integrated websites, AI chatbot and AI sorting-guide self-service, accessibility-compliant self-service portals, and operational status communication. Skabertrang has served 15+ utility and municipality clients.

Quantifiable outcome

• 40% response rate on physical B2B direct mail campaign for Estron targeting 25 international markets
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DynamicWebcoreTechnology or IntegrationDynamicWeb Premium Solution Partner. Skabertrang develops websites, webshops, and PIM solutions using the DynamicWeb CMS platform. They have extensive experience with DynamicWeb 10, Visual Editor, Swift 2 design framework, and PIM integration with ERP systems for clients across various industries.
• GooglecoreTechnology or IntegrationGoogle partner for Google Ads. Skabertrang manages Google Ads campaigns for clients and provides advisory services on Google Ad Grants for nonprofit organizations (up to $10,000/month in free advertising).
• UmbracocoreTechnology or IntegrationSkabertrang develops websites using Umbraco CMS in addition to DynamicWeb, offering flexibility for different client requirements and complexity levels.
• BuchsminorStrategic or Co-development PartnerCollaborated with Buchs on the Birch Ejendomme digital rental portal project, where Buchs and Skabertrang jointly developed a robust digital platform with filtering, simple design, and strong navigation.
• ActiveCampaigncoreTechnology or IntegrationEmail marketing automation platform partner. Skabertrang provides advisory, setup, and implementation services for ActiveCampaign including workflows, lead scoring, CRM integration, split testing, and e-commerce integration for multiple clients across industries.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• HjulmandKaptain: Danish full-service marketing and communications agency headquartered in Aarhus, offering strategy, digital, design, content, and media services to B2B and B2C clients. Closely comparable to Skabertrang in service breadth, Danish focus, and mid-market positioning.
• Geelmuyden Kiese: Scandinavian communication and advertising agency with offices in Denmark, Norway, and Sweden, specializing in PR, brand communication, and marketing services. Comparable to Skabertrang's combined advertising/PR/strategy offering with a similar Danish customer base.
• Adapt (Denmark): Danish digital agency offering website development, e-commerce, digital marketing, and creative services to B2B and B2C clients. Comparable to Skabertrang in mid-market digital marketing and CMS-based website delivery.
• Kunde & Co: Danish full-service advertising bureau offering brand strategy, campaign development, digital, and creative services. Comparable to Skabertrang as a Danish integrated agency serving mid-market and enterprise B2B/B2C clients.
• Advice A/S: Danish marketing services group providing advertising, digital, branding, media, and PR services to Danish B2B and B2C clients. Comparable to Skabertrang as a domestic full-service competitor with overlapping service pillars.
• Optimize (Denmark): Danish digital marketing and web agency focused on SEO, Google Ads, webshops, and digital strategy. Directly comparable to Skabertrang's digital marketing services pillar and Danish mid-market customer profile.
• IIH Nordic: Scandinavian digital agency specializing in e-commerce, CMS, PIM, and web solutions — a Dynamicweb partner with overlapping technical stack and integrated digital marketing services comparable to Skabertrang's offering.
• Envision Digital: Danish digital agency focused on website development, webshops, e-commerce platforms (including Dynamicweb), and digital marketing. Highly comparable to Skabertrang's website/Dynamicweb/PIM/SEO/Google Ads offering and Danish mid-market focus.
• Made in Marketing: Danish full-service marketing bureau providing strategy, digital marketing, content, and design services. Comparable to Skabertrang as a similarly sized Danish integrated marketing agency serving mid-market clients.

Regional players

• Creuna (NORDDApool): Nordic digital agency with offices in Denmark, Sweden, Norway, and Finland, providing digital strategy, web solutions, and marketing services. Comparable in service scope (digital + marketing) though primarily Nordic rather than Denmark-only like Skabertrang.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/skabertrang
• LinkedInlinkedin.com/company/skabertrang

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skabertrang