Maas

Name

Maas

Legal name

Grupo Maas

Website

https://maas.es

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Maas, now operating as Yomovo, is a Catalonia-based multi-brand automotive retail group operating 90+ dealership and workshop service points across the Barcelona region, representing 23 OEM brands and offering vehicle sales, renting, short-term rental, maintenance, and financing to individual consumers, businesses, and self-employed professionals.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)

Keywords

• Multi-brand car dealership
• Vehicle sales and leasing
• Automotive mobility services
• Corporate fleet renting
• Authorized workshop services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales (New and Used): Sales of new cars, used cars (segunda mano), and nearly-new/Km0 vehicles through dealership network
2. Renting/Subscription: Flexible car subscription and renting services with monthly payment options for individuals and businesses
3. Short-term Rental: Daily and weekly car rental services via covecar.es
4. Workshop/Maintenance Services: Maintenance and repair services through official dealer workshops
5. Insurance and Financing: Insurance products and financing plans (6.99% fixed interest rate, 120-month terms)

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Maas (operating as Yomovo) is a multi-brand automotive dealership group in Catalonia that sells new, used, and Km0 vehicles across 23 brands (Citroën, SEAT, Nissan, Kia, Opel, Peugeot, Fiat, Jeep, CUPRA, Skoda, BYD, MG, Honda, Alfa Romeo, Lancia, Abarth, DS, Leapmotor, Ebro, Changan, Jaecoo, Omoda, and Lepas). It complements sales with monthly renting/leasing subscriptions, short-term rental via covecar.es, authorized workshop maintenance, and insurance and financing services (6.99% TIN fixed, 120-month terms).

Product overview

Yomovo (formerly Maas) is a Barcelona-based car dealership and mobility platform operating as a unified multi-brand dealership network. The core offering consists of vehicle sales across new, used, and Km0 (near-new) categories, complemented by flexible mobility services including vehicle renting/leasing for individuals and businesses, short-term rental, workshop maintenance, and insurance/financing services. The company distributes over 20 automotive brands (Abarth, Alfa Romeo, BYD, Changan, Citroën, CUPRA, DS, Ebro, Fiat, Honda, Jaecoo, Jeep, Kia, Lancia, Leapmotor, Lepas, MG, Nissan, Omoda, Opel, Peugeot, SEAT, Skoda) through a network of over 90 dealership and workshop locations throughout Catalonia. The platform positions itself around flexibility, offering multiple access models: purchase, lease, rent, or subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• New Cars (Coches Nuevos) Sale of brand-new vehicles with latest technologies and official manufacturer warranty, available across 23 automotive brands through the dealership network in Catalonia.
• Used Cars (Coches de Segunda Mano) Certified pre-owned vehicles with quality and price guarantees, inspected and certified through the official service network.
• Km0 Vehicles (Coches Km0) Near-new vehicles (former demos or short-term use) sold at discounted prices with new-vehicle condition.
• Commercial Vehicles and Vans (Coches Industriales / Furgonetas) Commercial vans and industrial vehicles for businesses and professional use, including new and used options.
• Renting / Leasing (Subscription Plans) Monthly vehicle renting/subscription plans for individuals, businesses, and self-employed professionals, covering maintenance. Available for brands including CUPRA, Ebro, Honda, Kia, MG, Renault, SEAT, and Skoda. Plans range from €132 to €638 per month.
• Short-term Rental (Alquiler) Short-term vehicle rental by hour, day, or week delivered through partner platform covecar.es.
• Workshop Services (Taller) Authorized maintenance and repair services at 90+ official workshops, with express maintenance options and pre-booked appointments.
• Insurance and Financing (Seguros y Financiación) Professional insurance advisory and vehicle financing at 6.99% TIN fixed rate with 120-month repayment terms and no down payment required.
• Sell Your Car (Vende tu Coche) Vehicle trade-in, exchange, and appraisal services allowing customers to sell or swap their existing vehicle.
• Yomovo Empresas (Business Fleet Solutions) Dedicated corporate fleet program offering business-specific vehicle purchasing, leasing, and renting solutions with fleet management support.

Quantifiable outcome

• 2,000+ satisfied customers recommend the service
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core.

• LeapmotorcoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Leapmotor brand vehicles in the Barcelona region. Dealerships include Exclusivas Pont Granollers and Mavisa Terrassa.
• EbrocoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Ebro brand vehicles in the Barcelona region. Dealerships include Orbeauto locations in Terrassa, Granollers, Manresa, Sabadell, and Vic.
• CitroëncoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Citroën brand vehicles with 10 dealership locations across the region including Exclusivas Pont in Barberà del Vallès, Sabadell, Ripollet, Terrassa, Rubí, Igualada, Martorell, Manresa, Sant Cugat del Vallès, and Granollers.
• DS AutomobilescoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for DS Automobiles brand in the Barcelona region with locations in Manresa and Terrassa.
• SEATcoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for SEAT brand vehicles through Ondinauto locations in Barberà del Vallès, Rubí, Ripollet, Sant Cugat del Vallès, and Manresa.
• SkodacoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Skoda brand vehicles through Pragauto locations in Manresa and Granollers.
• CUPRAcoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for CUPRA brand vehicles through Ondinauto locations in Barberà del Vallès, Sant Cugat del Vallès, and Manresa.
• NissancoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Nissan brand vehicles through Santi Enrique locations in Barberà del Vallès, Sabadell, Igualada, Martorell, Granollers, Terrassa, and Sant Cugat del Vallès.
• KiacoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Kia brand vehicles through multiple dealers: Semprocar (Granollers, Martorell), Integral Car (Terrassa, Sant Cugat del Vallès), Empor Speed (Mont-Ras, Blanes, Sant Feliu de Guíxols).
• OpelcoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Opel brand vehicles through Exclusivas Pont Granollers and Mavisa in Sabadell and Terrassa.
• JeepcoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Jeep brand vehicles through Exclusivas Pont Granollers and Mavisa in Terrassa and Sabadell.
• FiatcoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Fiat brand vehicles through Exclusivas Pont Granollers and Mavisa in Sabadell and Terrassa.
• AbarthcoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Abarth brand vehicles through Exclusivas Pont Granollers and Mavisa in Sabadell and Terrassa.
• BYDcoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for BYD electric vehicles through Ecovolt locations in Igualada, Sant Fruitós de Bages, and Vic.
• JaecoocoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Jaecoo brand vehicles through Omoda Vallescar locations in Sabadell, Terrassa, Manresa, and Vic.
• LanciacoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Lancia brand vehicles through Mavisa Terrassa.
• MGcoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for MG brand vehicles through Sarmovil locations in Sabadell, Igualada, Manresa, Sant Cugat del Vallès, and Terrassa.
• OmodacoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Omoda brand vehicles through Omoda Vallescar locations in Sabadell, Terrassa, Manresa, and Vic.
• PeugeotcoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Peugeot brand vehicles through Mavisa in Sabadell and Terrassa.
• Alfa RomeocoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Alfa Romeo brand vehicles through Mavisa Terrassa.
• HondacoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Honda brand vehicles through Selecciona Granollers and Tecnovallés in Sabadell and Terrassa.
• ChangancoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Changan brand vehicles through Yomovo Deepcar locations in Sabadell and Terrassa.
• LepascoreChannel Partner/ Reseller/ DistributorOfficial dealer representation for Lepas brand vehicles through Yomovo locations in Terrassa and Sabadell.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grupo Bergé y Cía: One of Spain's largest multi-brand automotive distributors with passenger car and commercial vehicle representation plus B2B fleet services; comparable in multi-brand breadth and integrated sales/rental/aftermarket offering.
• Grupo Concesur: Multi-brand automotive dealer group operating in Spain with new and used vehicle sales, official workshops, and corporate fleet programmes — closely matches Yomovo's multi-brand retail and aftersales model.
• Quadis: Spanish multi-brand automotive dealer group with representation across Catalonia and other regions, offering sales, aftersales, financing and fleet services for both private and corporate customers — directly comparable scale and business model to Yomovo.
• Ibericar: Long-established Spanish multi-brand dealer group with extensive showrooms across multiple regions, official brand representation, and corporate fleet services — directly comparable in operational model and customer segments.
• Grupo Moll: Balearic and Spanish multi-brand automotive retailer with official dealership and aftersales operations including EV brands — comparable multi-brand strategy and integrated mobility services to Yomovo.

Broad incumbents

• ALD Automotive / Ayvens: Global multi-brand vehicle leasing, subscription, and fleet management provider and a critical upstream partner/complement to dealer groups; comparable corporate renting and subscription offerings competing for the same B2B fleet customer.
• Inchcape plc: Global multi-brand automotive distributor with extensive distribution across multiple continents; much larger and broader, but operates the same multi-brand dealer and after-sales model at greater scale.
• Hedin Mobility Group: European multi-brand dealer and mobility services group operating across multiple countries with sales, rental, and subscription programmes — comparable in multi-brand breadth and adding mobility-as-a-service to classic dealership.
• Emil Frey Group: Europe's largest independent automotive distributor operating multiple multi-brand retail networks across Switzerland and other European markets; directly analogous multi-brand distribution and aftersales model.
• Bilia AB: Nordic multi-brand automotive dealer group offering sales, servicing, and fleet management across passenger and commercial vehicles; comparable in operational mix and recurring workshops revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maas