Pure Malt Products

What Pure Malt Products does

Pure Malt Products Ltd (trading as PureMalt) is a UK-based, family-owned manufacturer of specialty malt ingredients, founded in 1972 by Bruce Turner MBE and now led by his son Ross Turner as Managing Director. The company operates a single manufacturing site in Haddington, East Lothian, Scotland — a location with an 800-year history of cereal processing — where it produces malt extracts in liquid and powder formats across the pale, caramalt/crystal and roast spectrum. Its portfolio of approximately 18 stock SKUs (including EAGLE, ZEBRA, ZAB/65, CB30/65–CB400/65, RL20, RL25, RB3/65, RB1500/40, RB1500/45, RUBY, REX, RBSMOOTH, KD4, RD34 and RD50) is organised into five application categories: Brewing, Alcohol-Free (0.0 beers and malt beverages), Bakery & Dairy, Meat-Free and Savoury.

The underlying technology is conventional specialty malt extract manufacturing (cereal mashing, extraction and concentration for liquids; spray drying for powders), augmented by a pilot plant that supports bespoke formulation, small-batch trials and packaging development for customers. PureMalt also publishes interactive tools (Colour Calculator, Malt Flavour Wheel, Beer Style Wheel) that help customers specify dosage and map products to beer styles.

PureMalt generates revenue by selling specialty malt ingredients on a quote-based, volume- and specification-driven model to brewers, beverage producers, bakeries, dairy producers, and meat-free/savoury food manufacturers. Distribution is executed almost entirely through a global channel partner network covering 70+ countries across six continents, with IMCD serving as the flagship European distributor and dedicated partners across the Americas, Asia Pacific, Middle East and Africa. Direct sales support is provided through the Haddington headquarters and a regional sales manager based in Guadalajara for the Americas. Pricing is not publicly disclosed, and the company maintains no listed revenue, external shareholders or institutional capital.

Name

Pure Malt Products

Legal name

PureMalt Products Ltd

Website

https://puremalt.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Malt Products is a family-owned UK manufacturer of specialty malt extracts and powders, founded in 1972 in Haddington, Scotland, supplying brewers, beverage, bakery, dairy, meat-free and savoury food manufacturers across more than 70 countries via a global channel partner network.

Ownership category

akta.pro rank

Product category

Specialty Malt Ingredients

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193), Spice and Extract Manufacturing (311942)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Maltose & Malt Syrups (Maltose Syrup, Malt Extract) (AFAJAAAF)

akta.pro secondary industries

Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB), Sweetener Blends & Systems (Bulk + HIS Blends, Customized Sweetening Systems) (AFAJAAAO)

Keywords

• Specialty malt extracts
• Malt ingredient manufacturing
• Brewing ingredients supply
• Clean label colours
• Food beverage ingredients

Headquarters

HQ city

Haddington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Malt Ingredients: PureMalt manufactures and sells specialty malt extracts (liquids and powders) to food and drink manufacturers globally. Products are sold directly to brewers, beverage producers, bakeries, dairy producers, and meat-free food manufacturers. Revenue is generated through product sales with quote-based pricing tailored to customer volume and specifications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

PureMalt manufactures specialty malt ingredients (malt extracts in liquid and powder form) from specialty malts for the food and beverage industry. The portfolio spans pale malt extracts (e.g., EAGLE, ZEBRA, ZAB/65), caramalt/crystal malt concentrates (CB30/65, CB120/65, CB220/65, CB400/65), roast malt liquids (RL20, RL25, RB3/65, RB1500/40, RB1500/45, RUBY, REX, RBSMOOTH) and spray-dried powders (KD4, RD34, RD50). Products are sold to brewers, alcohol-free beverage producers, bakeries, dairy producers, meat-free food manufacturers and savoury food manufacturers for colour adjustment, flavour enhancement, body and mouthfeel improvement, and as clean label alternatives to artificial caramel colours.

Product overview

Pure Malt Products is a manufacturer of specialty malt ingredients offering a portfolio of malt extracts and powders organized across five application categories: Alcohol Free (0.0 beers and malt beverages), Brewing (traditional beer production), Bakery & Dairy (colour and flavour applications), Meat Free (plant-based colour solutions), and Savoury (clean label colour for food applications). The product portfolio includes pale malt extracts (EAGLE, ZEBRA, ZAB/65), caramalt/crystal malt concentrates (CB30/65, CB120/65, CB220/65, CB400/65), roast malt liquids (RL20, RL25, RB3/65, RB1500/40, RB1500/45, RUBY, REX, RBSMOOTH), and spray-dried malt powders (KD4, RD34, RD50). Products serve functions including colour adjustment, brand creation, body and mouthfeel enhancement, and clean label caramel colour replacement across the food and beverage industry.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Distinction: Product line branding used across product categories (e.g., 'Alcohol Free Pure Distinction', 'Brewing Pure Distinction').
• PureMalt Pilot Plant

Products and services

• EAGLE Clarified pale malt extract designed for easy production of classic and flavoured malt beverages. Provides golden colour, clean malt flavour, and bright appearance; suitable for 0.0 beer bases and malt beverage applications.
• ZEBRA Clean tasting pale malt extract for manufacturing reduced, low and no alcohol beers (0% and 0.0%) and malt beverages. Supports body, mouthfeel and foam with golden colour and clean malt flavour.
• ZAB/65 Refined pale malt extract providing clean malt flavour with foam, body and mouthfeel for NAB/LAB applications. Golden colour with clean and sweet malt flavour; requires filtration to produce a clear beverage base.
• CB30/65 100% caramalt concentrate providing sweet caramel malt flavour and golden amber colour. Used for creating premium European style 0.0 lagers or bringing sweetness and body to brewed soft drinks.
• CB120/65 Cara/crystal malt blend providing balanced sweetness, caramel and crystal malt flavours with striking amber colour. Used in brewing for amber-red speciality beers and in bakery/dairy for warm amber colour applications.
• CB220/65 Crystal/cara malt blend providing complex caramel and crystal malt flavours with amber red colour. Used for creating speciality beers from amber lagers to malt forward bocks, and bakery/dairy applications.
• CB400/65 100% dark crystal malt concentrate providing rich crystal malt, caramel and toffee flavours with dark copper red colour. Used for distinct crystal malt flavour in speciality beers from amber lagers to darker ales.
• RB3/65 Flavourful roast malt extract providing dry toasted and nutty characteristics with amber brown colour. Also used at very low addition rates to restore body and mouthfeel in LAB/NAB applications.
• RUBY Caramelised roast malt extract with striking red tone for creating red beers, ales and bock. Provides balanced caramelised and delicate roast flavour with dark copper red colour.
• REX Versatile roast malt liquid for cost effective natural colouring. Low in viscosity and turbidity, suitable for late stage addition to beer; positive impact on foam. Clean label colour with slight caramelised flavour.
• RBSMOOTH

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and flagship.

• GlobalfoodcoreChannel Partner/ Reseller/ DistributorGlobalfood serves as PureMalt's exclusive channel partner for Brazil in the Americas region. They distribute PureMalt specialty malt ingredients to the Brazilian food and beverage manufacturing market.
• Gusmer EnterprisescoreChannel Partner/ Reseller/ DistributorGusmer Enterprises is the channel partner for PureMalt covering North America. They distribute PureMalt malt extract products to customers in the brewing and beverage sectors.
• ChemelcocoreChannel Partner/ Reseller/ DistributorChemelco serves as channel partner for PureMalt covering Canada, The Caribbean, and South Africa. They distribute PureMalt ingredients to regional food and beverage manufacturers.
• InvitacoreChannel Partner/ Reseller/ DistributorInvita is PureMalt's channel partner for Australia and New Zealand, distributing specialty malt ingredients to the ANZ food and beverage market.
• Shanghai Sunny (Shennei)coreChannel Partner/ Reseller/ DistributorShanghai Sunny (operating as Shennei) is the channel partner for PureMalt covering China, distributing malt extract products to Chinese food and beverage manufacturers.
• Novasol IngredientscoreChannel Partner/ Reseller/ DistributorNovasol Ingredients is PureMalt's channel partner for India, distributing specialty malt ingredients to Indian food, beverage, and brewing companies.
• MP GokyocoreChannel Partner/ Reseller/ DistributorMP Gokyo is the channel partner for PureMalt covering Japan, distributing malt extract products to Japanese food and beverage manufacturers.
• DAONcoreChannel Partner/ Reseller/ DistributorDAON serves as PureMalt's channel partner for South Korea, distributing specialty malt ingredients to the Korean food and beverage market.
• AletekcoreChannel Partner/ Reseller/ DistributorAletek is PureMalt's channel partner for Sri Lanka, distributing specialty malt ingredients to food and beverage manufacturers in the region.
• RAMAcoreChannel Partner/ Reseller/ DistributorRAMA is the channel partner for PureMalt covering Thailand, distributing malt extract products to Thai food and beverage companies.
• Thai TancoreChannel Partner/ Reseller/ DistributorThai Tan is PureMalt's channel partner for Vietnam, distributing specialty malt ingredients to Vietnamese food and beverage manufacturers.
• IMCDflagshipChannel Partner/ Reseller/ DistributorIMCD is PureMalt's flagship channel partner covering Benelux, France, Germany, Italy, Nordics, South East Europe, and Switzerland — a broad and strategically important multi-country mandate across Europe.
• BartcoreChannel Partner/ Reseller/ DistributorBart is PureMalt's channel partner for Poland, distributing specialty malt ingredients to Polish food and beverage manufacturers.
• Biochem artcoreChannel Partner/ Reseller/ DistributorBiochem art is a channel partner for PureMalt in Poland, serving the food ingredient distribution market.
• BrenntagcoreChannel Partner/ Reseller/ DistributorBrenntag is PureMalt's channel partner covering Spain and Portugal, distributing specialty malt ingredients to the Iberian food and beverage market.
• MPMGidacoreChannel Partner/ Reseller/ DistributorMPMGida is PureMalt's channel partner for Turkey, distributing specialty malt ingredients to Turkish food and beverage manufacturers.
• EcolancoreChannel Partner/ Reseller/ DistributorEcolan is PureMalt's channel partner for Ukraine, distributing specialty malt ingredients to Ukrainian food and beverage manufacturers.
• SagiTechcoreChannel Partner/ Reseller/ DistributorSagiTech is PureMalt's channel partner for Israel, distributing specialty malt ingredients to Israeli food and beverage manufacturers.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Döhler: Döhler is a global producer of natural ingredients, flavours, colours, and ingredient systems for the food and beverage industry. Overlaps with PureMalt in malt-based flavour and colour systems for brewing, alcohol-free beverages, bakery, and dairy customers across global markets.
• Ingredion: Ingredion is a major global ingredient solutions provider focused on sweeteners, starches, and texturizers for food and beverage manufacturers. Competes with PureMalt in sweetener systems and clean-label ingredient categories for brewing, bakery, and dairy applications.
• Boortmalt: Boortmalt is one of the world's largest maltsters, producing malt for brewing and distilling globally. Adjacent to PureMalt as a raw malt supplier and potential competitor in malt-derived ingredient categories, with significantly greater scale and geographic footprint.
• Tate & Lyle: Tate & Lyle is a global specialty food and beverage ingredient supplier with strong positions in sweeteners, texturants, and clean-label solutions. Competes with PureMalt in sweetener systems and clean-label colour/flavour categories, particularly in bakery, beverage, and dairy applications.
• ADM: ADM is a global food and ingredient processor with extensive sweetener, colour, and flavour portfolios serving food, beverage, and brewing customers. Competes broadly with PureMalt in ingredient categories such as sweeteners, colours, and natural flavours from a position of far greater scale and global reach.
• Cargill: Cargill is a global agricultural and food ingredient major with a broad portfolio that touches malt, sweeteners, colours, and clean-label ingredients. Competes with PureMalt in food ingredient categories (sweeteners, colours, flavours) at significantly greater scale, particularly through its sweeteners and starches business.

Direct peers

• Briess Malt & Ingredients: Briess is a US-based specialty malt extract and malted ingredient producer focused on brewing, food, and dairy applications. Closely comparable in product scope (dry and liquid malt extracts, malted flours) and customer base to PureMalt, with similar specialty positioning against larger ingredient majors.
• Ireks: Ireks is a Germany-based specialty malt extract and bakery ingredients manufacturer. Comparable to PureMalt in malt extract production for brewing and bakery applications, with similar customer bases across European brewing and baking industries.
• Muntons: Muntons is a UK-based manufacturer of malt extracts and malted ingredients for brewing, food, and beverage applications. Direct competitor to PureMalt with overlapping product portfolios (malt extracts, flours, flakes) and similar UK manufacturing base, serving comparable food and beverage customers.
• Malt Products Corporation: Malt Products Corporation is a US manufacturer of malt extracts, syrups, and malted ingredients for food, beverage, and brewing customers. Direct competitor to PureMalt with overlapping malt-based syrups and extract offerings into similar end-markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Instagraminstagram.com/puremaltproducts
• Xx.com/puremaltltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Malt Products