Querformat

What Querformat does

Querformat is a Stuttgart-based B2B marketing and digital agency, founded circa 2002-2004 as a GmbH & Co. KG, that specializes in transforming traditional websites into integrated HubSpot-based marketing and sales platforms. The firm serves German mid-market and enterprise B2B companies (Mittelstand and larger), with particular depth in manufacturing, industrial, dairy/food, automotive-services, and technology-adjacent sectors. Its primary problem domain is the conversion of static, isolated digital presences into measurable growth platforms by unifying website, CRM, marketing automation, and sales workflows.

The company's technology core is HubSpot, where Querformat holds Platinum Partner status (the highest tier) with certified expertise spanning CRM, CMS, marketing automation, and the HubSpot Breeze AI layer. Beyond implementation services, Querformat develops and distributes proprietary products through the HubSpot Marketplace, most notably the Birthday Reminder app—a native HubSpot-native utility priced at $10/month Professional that automates birthday-tracking task creation within customer portals. The product portfolio also includes a Content-to-HubSpot migration tool, AEO (Answer Engine Optimization) configuration for AI-search visibility, customer journey optimization modules, and Leadinfo-powered B2B visitor identification. They integrate with Stripe (billing), Google Analytics/Ads, Facebook Pixel, and LinkedIn Insight Tag for marketing measurement.

Revenue is generated primarily through professional services—project-based platform development engagements combined with ongoing retainers for platform management—alongside a smaller recurring SaaS stream from the Birthday Reminder app. The firm employs 11-50 staff, is led by managing directors Ellen Brenner and Matthias Messerer, has maintained independent ownership with no disclosed external investment, and is structured as a German GmbH & Co. KG. The agency has accumulated over 30 design awards across multiple years, including five consecutive years of German Design Award recognition (2020, 2022, 2023, 2025, 2026), supporting strong DACH-region brand credibility.

Name

Querformat

Legal name

querformat GmbH & Co. KG

Website

https://querformat.info

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Stuttgart-based B2B digital agency that transforms traditional websites into integrated HubSpot marketing and sales platforms for German mid-market and enterprise companies, operating as a HubSpot Platinum Partner with a proprietary Birthday Reminder SaaS app.

Ownership category

akta.pro rank

Headquarters

HQ city

Crailsheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Platform Development & Implementation: Full-service agency offering: strategic consulting, website/platform development, HubSpot CRM and marketing automation implementation, onboarding, and ongoing optimization. Projects include corporate website redesigns, platform migrations, and integrated digital growth system deployments. Revenue is project-based with ongoing retainer relationships for platform management.
2. Birthday Reminder SaaS Application: A proprietary HubSpot marketplace app sold as a subscription ($10/month, Professional plan) providing automated birthday reminder task creation for sales and customer relationship teams. Revenue is recurring monthly subscription with a 3-month free trial promotion (code FreeDemo26).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Querformat is a Stuttgart-based B2B marketing agency that transforms traditional websites into integrated HubSpot-based digital growth platforms for B2B companies. Their full-service offering spans strategic consulting, platform development, CRM and marketing automation implementation, corporate design, and ongoing optimization. They also distribute a proprietary SaaS application (Birthday Reminder) through the HubSpot Marketplace.

Product overview

Querformat is a B2B marketing and sales platform agency based in Stuttgart, Germany, specializing in transforming traditional websites into integrated HubSpot platforms. Their core offering centers on HubSpot as the primary technology platform, providing website-to-platform migration, CRM integration, marketing automation, and customer journey optimization. The product portfolio includes core platform implementation services (HubSpot Platform Services), along with specialized add-on modules including the Birthday Reminder App (a HubSpot Marketplace application), Data & Effizienz services, Customer Journey Optimization, HubSpot Onboarding, ROI Calculator, Website Test Tool, and Whitepaper content resources. Advanced AI capabilities are delivered through HubSpot Breeze AI integration (generative AI content, autonomous agents, predictive analytics) and HubSpot AEO for AI answer engine optimization. Querformat holds HubSpot Platinum Partner status and has won over 30 German Design Awards for their work.

Differentiator

Problem solved

Functional benefit

Brands

• Birthday Reminder: HubSpot app for automating birthday reminders and customer relationship management

Products and services

• HubSpot Platform Services Full-service HubSpot implementation including website-to-platform transformation, CRM integration, marketing automation, customer journey mapping, and sales alignment. Delivered to B2B mid-market and enterprise clients in the DACH region by a Platinum-tier HubSpot partner with certified implementation expertise.
• Birthday Reminder App Proprietary HubSpot-native SaaS application distributed through the HubSpot Marketplace that scans contact databases daily, creates automated CRM tasks for contact owners with configurable lead times, and displays birthday countdowns on contact records. Processes data 100% within the customer's own HubSpot portal with no external data transfer. Priced at $10/month per portal with a 3-month free trial available.
• Corporate Design Services Brand identity and visual design services including logo development, color systems, typography, brand guidelines, and interactive annual reports. Applied across websites, print materials, and corporate communications for B2B clients; backed by more than 30 German Design Awards across multiple years (2020, 2022, 2023, 2025, 2026).

Quantifiable outcome

• 129% increase in leads after one year of HubSpot platform usage
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature3 records

Partnerships

One partnership is on record.

• HubSpot (Platinum Partner)coreTechnology or IntegrationQuerformat is a HubSpot Platinum Partner, the highest partnership tier, with certified expertise in HubSpot CRM, marketing automation, CMS, and platform implementation. They specialize in transforming websites into integrated HubSpot platforms and have been a partner since their inception. They also develop and sell proprietary apps (Birthday Reminder) through the HubSpot marketplace.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt: Major international creative advertising agency group with German roots (Hamburg). Overlaps with Querformat on digital platform and brand-driven creative work but operates at much larger scale across a broader portfolio of advertising and content services.
• Plan.Net: Digital agency arm of the Serviceplan Group, focused on digital transformation, platform builds, and CRM/marketing-tech implementations in the DACH market. Comparable on enterprise digital-platform delivery, but as part of a much larger group with multi-disciplinary capabilities.
• SinnerSchrader (Accenture Song): Long-standing Hamburg-based digital agency now part of Accenture Song, offering experience design, e-commerce, and digital platform services to enterprise brands. Comparable as a much larger German digital agency that increasingly works with marketing-technology stacks, but with broader service scope and global delivery capability.
• Scholz & Friends: Established Hamburg-headquartered German creative agency with strong digital and brand communications capabilities. Comparable on marketing/communications strategy, brand design, and integrated digital work, but typically at larger scale and broader strategic scope than Querformat.
• Serviceplan Group: Europe's largest independent agency group with digital, content, technology, and media capabilities under one roof (including the Plan.Net digital brand). Comparable on the integrated digital-platform / marketing-services axis but at a far broader scale and with international footprint.
• Ströer: Major German digital media and out-of-home advertising company offering data-driven marketing and digital services at scale. Comparable only broadly — overlapping on the buyer-intent and data-driven marketing solution space but in a much larger, publisher-led commercial context.

Direct peers

• saatgrün: German HubSpot Solutions Partner agency specializing in content marketing, inbound strategy, and B2B platform implementations. Comparable in size, HubSpot partner tier, and DACH market focus, with a content-first positioning that complements Querformat's broader platform approach.
• Claneo: Berlin-based HubSpot Elite Partner and B2B marketing agency with a similar focus on HubSpot platform implementation, inbound marketing, and SEO for European B2B clients. Closely comparable business model, partner tier, and DACH + European footprint to Querformat.

Others

• HubSpot: The core marketing, sales, and CRM platform on which nearly all of Querformat's services and revenue depend. Comparable only as the upstream platform vendor and partner — not a direct competitor, but the single most important strategic counterparty for Querformat's business.
• Leadinfo: Dutch B2B visitor identification and lead-generation platform that Querformat integrates for clients (Leadinfo Certified Partner). Comparable as a technology enabler that powers the buyer-intent capabilities Querformat sells — a direct ecosystem partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/querformat.info
• LinkedInlinkedin.com/company/querformat
• Instagraminstagram.com/querformat.info

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Querformat